The Business Growth Coach® | Forbes Mentor & Neuroscience-Based Scaling Strategist | Speaker | Wiley Author Dynamic Digital Marketing | Dawn of a New Era Podcast | 30K+ Clients & £45m Generated | Scale to £100k+ Months

Dawn McGruer FRSA FCIM APM APC

The Business Growth Coach® | Forbes Mentor | Multi–7-Figure Founder | Best-Selling Author & Speaker

I’m Dawn McGruer — a multi–award-winning entrepreneur, author, and strategist on a mission to help female founders and visionary leaders scale to £100K+ months and beyond through the fusion of neuroscience, psychology, and high-performance business strategy.

At just 21, I launched my first business — and by 33, I was mortgage-free. Since then, I’ve built four multi–7-figure ventures, including my marketing agency and Business Consort – The Digital & Social Media Academy, a CIM-accredited global study centre with over 30,000 graduates, a 99% pass rate, and a reputation for excellence in digital marketing education.

Over the past 25 years, my clients have collectively generated £45M+ in revenue — and I’ve been recognised among the top 1% of business coaches globally for helping women build profitable, purpose-driven empires without burnout or hustle.

As the creator of THE DREAMLIFE™ Method and The Millionaire Scaling Strategy™, I help entrepreneurs:
✨ Rewire their subconscious for success through neuroscience & quantum psychology
✨ Overcome performance plateaus & scale sustainably
✨ Build global brands, license their intellectual property, and step into iconic leadership

I’m proud to be a Forbes Business Mentor, Best Female Speaker (PSA), and Fellow of the Royal Society of Arts (FRSA) — and the host of Dawn of a New Era, a Top 3% Global Podcast exploring health, wealth, happiness, and high performance, with over 25K+ downloads per episode.

💼 Who I Work With

I partner with ambitious female founders already generating £20K–£50K+ months who want to scale to consistent £100K+ months — building freedom-driven, sustainable, and legacy-led businesses.

🚀 Client Results

🔥 On average, clients increase sales by 20% in 30 days
🔥 92% double their income within 60 days
🔥 Most triple recurring income within 90 days
🔥 Clients achieve ROI up to 2,900% in 6 months
🔥 87% reach £100K months within 7 months

💎 6-Month Guarantee: Double Your Money Back if You Don’t Profit.
Scale with zero risk — if you don’t make back your investment (and more) in 6 months, we’ll pay you double the difference.

🌍 Let’s Connect

If you’re ready to scale your business to 7-figures and beyond, build a global brand, or license your IP, I’d love to connect.

📩 DM me or visit www.dawnmcgruer.com
 to explore:

🔹1:1 Millionaire Mindset & Scaling Mentorship
🔹THE DREAMLIFE™ Mastermind (12 Members Only)
🔹Iconic Retreats in Barbados, Marrakesh & Mauritius

Dawn McGruer

Unicorn Summit 2026 — Orlando 
Hosted by Suneera Madhani , Founder of CEO School  

2 days.
250 powerhouse women.
Seven, eight and nine-figure conversations.

Here’s the Run of Show that made it iconic:

🎤 Opening Keynote – Suneera Madhani 
Vision. Scale. Legacy. What it truly takes to build a Unicorn CEO.

🔥 Mainstage Speakers
@Natalie Ellis – Audience growth & authority
Alli Webb  – Founder of @drybar
Dr. Romie Mushtaq, MD, ABIHM  – Neuroscience & high-performance
Kim Perell  – 9x Founder & Investor
Arlan Hamilton  – Venture Capital & access
Jen Gottlieb  – Visibility & personal brand
Sali Christeson – Founder of @argent 
@Tiffany Cohen – Scaling & energetic leadership

💎 Visibility Panel
Cate Luzio  
Mary Seats  
Allison Walsh, JD  
Deepika Sandhu  

🧠 Time & Wellness Panel
@thefitfatale 
Rajinder Rai PharmD  
Allison Germundson  
Erika Sinner  

💰 Dollar Panel: Beyond 8 Figures
Tiffany Pantozzi  
Vivian Gonzalez   
Pam Jordan  
And I had the honour of speaking on this panel sharing the neurological founder identity shift required to scale beyond 7 figures.

Entire event covered by Madison Hollimon  @madmarketinghouse 
brand experience by Lauren L’Heureux 

But the highlight?

My clients were there.
Speaking.
Attending.
Expanding.

This is what happens when women build in proximity.

If you attended — COMMIT to staying connected.
Follow each other.
Collaborate.
Expand.

The room you were in? That’s your next level.

Drop “UNICORN” if you were there 🦄 And follow to stay in touch as we scale into our icon era.

Dawn McGruer FRSA FCIM

Dawn McGruer FRSA FCIM APM APC – The Business Growth Coach® Forbes Mentor | 4 x Founder | Best-Selling Author & Speaker | 30,000 clients + Generated 45m | Scaling Clients to 100k months+

Linear thinking feels logical.
Step 1 → Step 2 → Step 3.

But linear thinking is designed for stability, not scale.

If you want predictable, modest growth… linear thinking works.

If you want exponential growth, category leadership, and £100K+ months, you need expansive thinking.

Because the most obvious path is usually the most crowded one.

The strategy that feels “sensible” to your brain is often the exact reason your business plateaus.

Why?

Because your brain is wired for safety and familiarity, not expansion.

This is where psychodynamics and neuroscience become powerful.

Expansive founders understand that scaling requires working with the mind, not against it.

They recognise patterns like:

• Temporal Discounting – the brain prioritises short-term comfort over long-term wealth. So founders avoid bold moves that create massive future returns.

• Cognitive Dissonance – when your current identity conflicts with the next level of success, your brain unconsciously sabotages progress to remove the tension.

• Status Quo Bias – the mind prefers what already exists, even if it’s limiting growth.

• Loss Aversion – psychologically we fear losing what we have more than we value what we could gain.

• Identity Thresholds – every founder has an internal “success ceiling” their nervous system is comfortable with.

This is why scaling isn’t just strategy.

It’s identity expansion.

The founders who reach the next level stop following the path…

They architect a new one.

They question assumptions.
They collapse timelines.
They think in possibilities, not probabilities.

And they train their brain to tolerate the discomfort of becoming someone bigger.

Because expansive thinking is the bridge between where you are and the version of you capable of building what’s next.

Think like a millionaire.
Scale like a CEO.
Expand like an icon.

No alternative text description for this image

As we enter March, you can feel it.

A shift.
A surge.
A spring awakening in business and belief.

Ideas flow faster.
Energy rises.
Momentum builds.

And here’s what we do know…

Business confidence and growth intentions tend to strengthen in the first half of the year.

Founders make bold decisions.
Teams move faster.
Revenue accelerates.

The next 90 days aren’t just another quarter.

They set the trajectory for the entire year.

This is the growth spurt for founder-led businesses.

These are the days that create life-changing results.

So let me ask you —

What would it feel like to add an extra £100K to your business in the next 90 days?

Now imagine doubling that.

If you already have a proven offer and traction, £100K isn’t outrageous.

In the right model, with the right moves, it can even be a 30-day play.

The real question isn’t “Is it possible?”

It’s — what’s stopping you?

When you look at founders who inspire you…

When you see the bigger rooms…
The bigger months…
The bigger impact…

What holds you back?

Because scaling is 80% mindset and 20% strategy.

Most founders don’t lack capability.

They lack clarity.
Precision.
Nervous system leadership.
And daily high-leverage actions.

If you had the exact daily actions mapped out — Would you execute?

If the answer is yes…

Then you’re ready.

And the next 90 days could change everything.

Let’s talk.

Eight years ago I hosted my first retreat.

I had no idea then how powerful these rooms would become… or how many lives would be changed inside them.

Today I’m on a flight to Barbados, preparing to host my 11th retreat.
And as I started writing this… I glanced at the clock.

11:11.

A quiet reminder that when something is aligned, the path keeps unfolding.

Because retreats are never just “events”.

They are intentionally curated spaces for transformation.

I keep them small — only 10 founders — because the work we do isn’t surface level. 

It’s deep, personal, and powerful. 

When the room is intimate, every voice is heard. Every story matters. Every breakthrough has space to emerge.

From the moment the women arrive, something shifts.

We spend real time together — in sessions, over long dinners, during walks, experiences, and quiet moments of reflection. The kind of time most founders rarely give themselves.

And that’s when the magic happens.

The unconscious mind begins to unlock.
Barriers soften.
Ideas expand.
Dreams that once felt distant suddenly feel possible.

There are moments of epiphany, moments of laughter, moments of peace, and moments where someone realises their life and business will never be the same again.

Because every part of these retreats is designed with intention.

Every session.
Every conversation.
Every environment.

All created to help founders rethink what is possible.

To unlock the mind.
To dissolve the barriers.
To create space for expansive thinking.
To build new neural pathways of belief.

And when belief shifts, identity shifts.

And when identity shifts…
everything changes.

The most beautiful part?

The bonds that form in these rooms last far beyond the retreat itself.

Friendships. Partnerships. Support systems.

Women who truly see and champion each other.

Eight years.
Eleven retreats.
Hundreds of breakthroughs.

And I still feel the same excitement boarding the plane every single time.

Because I know somewhere over the next few days, someone is about to have a moment that changes everything.

And there is nothing more powerful than witnessing that.

Barbados… here we come. 🌴

Your business can only scale to the level your nervous system feels safe holding.

That’s why some founders plateau…
even when their strategy is correct.

Because scaling isn’t just about better systems, smarter marketing, or a new sales funnel.

Those things matter. 
Of course they do.

But what most people don’t talk about is this:

Your physiological and psychological state shapes the decisions you make every single day.

When your nervous system is dysregulated…

Your brain moves into protection mode.

You overthink.
You hesitate.
You second guess.
You avoid the bold moves that actually create expansion.

And then you try to solve it the only way founders are taught to solve problems…

Push harder. 
Work more. 
Do more.

But pushing from pressure rarely creates scale.

It creates burnout.

Real scaling happens when your brain and body are operating from clarity, safety, and expansion.

When your nervous system is regulated, something powerful happens:

• Your thinking becomes sharper
• Your decisions become faster
• Your messaging becomes clearer
• Your leadership becomes more magnetic

Opportunities appear that you literally couldn’t see before.

Because your brain isn’t in survival mode anymore.

It’s in creative, strategic, visionary mode.

This is why the founders who scale the fastest don’t just master business strategy.

They master their internal state.

Their physiology.
Their psychology.
Their energy.

Because scaling isn’t just systems.

It’s nervous system capacity, energetic alignment, and the ability to stay in flow while building something extraordinary.

So if your business feels stuck right now…

Before adding more strategy, ask yourself one powerful question:

What state am I operating from?

Because your next level might not require more effort.

It might require more regulation, more expansion, and more trust in the capacity you’re building.

Think like a Millionaire.
Scale like a CEO.
Expand like an Icon.

Ania James

Ania James - Life Coach

Menopause & Life Coach | Helping Women 35+ Thrive in Perimenopause

Supported 20+ women in overcoming perimenopausal struggles through structured 1:1 coaching

Developed customized wellness strategies to help with mood swings, anxiety & brain fog

Accredited Life Coach & Certified Menopause Coach with expertise in midlife transitions and BIG CHANGES

Menopause Coach 

Life Coach

the travelling twins

Traveling, writing freelance articles for traveling blogs

Blogger, traveller and influencer 

TheAniaJames.com

Wedding and family photographer for richest families in Dubai and for Royal families in Oman

Professional Photographer

Edinburgh Business School

MBA student (Hariot Watt University)

Edmond Shipway LLP

Design Manager for 7 Master Plans projects sized from 4ha to 500ha. Managing 7 different international teams of designers

Design Manager

3DReid Ltd

architect

DeMicoli & Associates

You’re not broken. It’s just perimenopause.

One day, you feel like yourself. The next, you’re struggling with brain fog, mood swings, anxiety, or exhaustion—and you don’t know why.

You’re not alone.

80% of women experience these symptoms in perimenopause, but most don’t even realize it’s happening. Doctors often dismiss it, and society tells us to “push through.” But ignoring these changes doesn’t make them go away.

I’m here to tell you: you don’t have to suffer in silence.

As a Certified Menopause & Life Coach, I’ve helped numerous women take back control of their bodies and minds during this transition. 

Through my 1:1 coaching, I guide you through:
✔️ Understanding what’s happening to your body & mind
✔️ Managing anxiety, brain fog, and emotional changes
✔️ Practical lifestyle shifts to feel balanced & energized
✔️ A step-by-step plan tailored to your unique experience

Perimenopause isn’t an ending—it’s a new beginning. With the right support, you can move through it feeling confident, strong, and in control.

📩 Let’s talk. DM me

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The Battle

Dawn McGruer

Ania James Menopause Coach

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