Productive Pressure LLC

CEO / M&A Advisor

VON BLUECHER, BLEA AND HUNKIN, INC.

I began my entrepreneurial career as a veterinarian specializing in racehorses

As a vet, I focused on helping my clients get peak performance from their horses. The name of my business, “Productive Pressure™,” came from finding the sweet spot: enough pressure to get fast - but not too much, so as to avoid injury.

As a business owner, I helped our practice grow to multiple seven figures, join forces with other practices, and eventually be acquired by a large aggregator.

Along the way, I earned an MBA and worked with many business owners. I spent hours poring over P&Ls and balance sheets.

I discovered that regardless of geography or size, all business owners had similar challenges.

Company Owner

Business Strategist & Leadership Coach for Busy Professionals | Optimizing strategies, systems, & teams to get your time back with Practice Freedom Accelerator | Burnout Badass

Whether you are ready to sell your business now or thinking about moving on to your next adventure in the next few years, understanding the current value of your business is vital. 

Do you know what your business is worth? 

Knowledge is power and once you have this information you have options.

As an owner in my former business, we increased the value, grew it (through mergers and acquisitions), and sold it. Now I help others get the business outcomes THEY want.

Through consulting & coaching we work through a process:

TRIAGE: As I did when I was a doctor in my previous career, we start with, "Where does it hurt right now?" We address this first.

VISION: What do you want for yourself and your business? Clarity on your desired outcome will provide a framework for the rest of your decisions.

VALUATION: We always start with the end in mind, but we need to have a baseline so we know where you are today. A valuation of your business shows us which levers to pull to get the outcome you want. Once you have that information, I put on my expert hat and we apply best practices to reverse engineer a plan to get you there.

PLAN: Now that we have a roadmap, I put on my facilitator hat to help you implement the action steps - whether it's stabilize/grow/sell. We adapt as needed and this accelerates your progress and keeps you on track.

TRANSITION/SELL: At some point you will leave your business whether you want to or not. We include this eventuality in our plan so that whether you pass the business along to a successor, or sell it internally or externally, the transition will be as smooth as possible.

If any of the following apply to you:

* want to know the value of your business
* are ready to sell your business
* want to get your business ready to sell 
* want to grow your business through acquisitions
* think we may have other synergies we should discuss

Message me or book a call

Dawn Bloomer MBA, DVM

Where Content Connects

I elevate brands to resonate authentically with their audience, foster meaningful connections, and drive tangible results.

I provide brand alignment and content alignment strategy coaching and resources for speakers, authors, entrepreneurs, and human service-based brands. Results from some of my key clients are below:

▶︎ Working with a values-based mindfulness powerhouse founder on projects + messaging that have appeared on Insight Timer (the world's #1 meditation app) + on the virtual stage alongside headliner Deepak Chopra; since the start of working together she has been featured in Forbes, Thrive Global, Washington Post + Martha Stewart Living. 
▶︎ Working with military spouse career services founder + author to develop a content + influencer strategy that increased her LinkedIn post views from under 1K to over 60K in first 30 days (now averaging 200K per quarter) + helped earn her #1 military spouse owned business title at major industry event because of her advocacy + value-driven content
▶︎ Working with residential realtor on content strategy that resulted in a higher engagement from audience + increased referrals, developing a growing monthly event; and pitch coaching led to being featured in Telemundo, Dallas Morning News, Realtor.com, Fit Small Business, BestCompany.com and My Yuma Home
▶︎ Working with a commercial realtor to create a content strategy to move from 'unknown' in the market to becoming an influencer + voice of authority on the LinkedIn platform with regards to her industry + community building – leading to being asked to moderate major events on stage + appearing on 2 podcasts

Brand and Content Alignment Strategist

CO Safe Schools

I want to be the challenging voice and accessible resource for helping achieve CO Safe Schools nationwide, so that those who come into contact with my work will feel inspired to become watchdogs of and active participants in creating solutions for their own communities.

After my children were poisoned by carbon monoxide in their daycare in February 2020, I:

▶︎ Launched Change.org petition garnering over 5,000 signatures for carbon monoxide safety in Virginia schools
▶︎ Garnered 4 front page articles, an AP wire pickup story, 2 editorial boards, and (2) digital features in Military.com and WeAreTheMighty.com, as well as featured podcast on CO poisoning in schools
▶︎ Successfully rallied for law change in Virginia, resulting in the passage of HB1823-2021 almost unanimously in the Virginia House of Delegates and Senate, without lobbyist support from outside organizations
▶︎ Submitted testimony and public comment to NFPA which resulted in code updates requiring CO detection in existing educational and existing daycare occupancies nationwide where CO-producing sources are present.
▶︎ Provided testimony to International Code Council in 2021 resulting in changes to the International Fire Code for 2024 IFC Edition – it will now require universal baseline requirements for CO detection in ALL commercial occupancies (new and existing) that have known CO sources. 
▶︎ Taking what I learned in Virginia to the national stage with CO Safe Schools LLC – a business focused on public speaking, CO risk consulting, and helping others create change in their own communities

Founder and School Safety Activist

Hatcher & Frey Orthodontics

As an independent contractor in the role of Marketing Services, I:

▶︎ Served as Community Relations and Marketing Director for the region's top orthodontist – a Top 1%, VIP Diamond Plus Invisalign Provider
▶︎ Facilitated rebranding efforts after the practice added additional doctor/partner
▶︎ Provided creative assets and marketing strategies and directives to successfully open 3rd location in Hampton Roads market, attaining $1mil in first year revenue
▶︎ Increased revenue by 9% YOY across 3 locations in year 2 of contract
▶︎ Designed and launched partner practice marketing program – a zoned and educational approach taking partnerships from 55 practices to 120
▶︎ Partnered with local organizations to create more interactive, buzzworthy experiences including OnieTonie mural and Hampton Roads Soccer Complex interactive photo station
▶︎ Coordinated and executed annual Dental Appreciation Event – a 300 person partner appreciation event featuring CE credits, keynote speaker, and full event planning services
▶︎ Successfully planned, helped build and launch digital Referral Rewards Program designed to reward loyal fans and patients for their referrals – yielding over 1,000 enrollees in less than a year
▶︎ Prioritize community relationships in the field of education, youth sports and vulnerable communities – and help award teachers with over $8,000 in gift cards for school supplies
▶︎ Provided interim leadership to a key department, helping to restructure vision, processes and work load to a team of 10+ to better a patient's experience with the practice.

I continue to work with the brand in a vendor capacity for social media, creative assets, blog writing, and brand identity.

Director Of Marketing And Community Relations

Milspo Project

▶︎ Driving social media strategy efforts that increased 'follower' count from a combined audience of 7K to an audience of 13K
▶︎ Designed + led (4) regional events + 1 major conference focused on military spouse entrepreneurship to bring awareness to market – resulting in 320 attendees (regional events yielded $15K in attendee + sponsorship revenue)
▶︎ Led monthly virtual masterminds that connected over 450 members of the community to peers + resources
▶︎ Part of leadership team + public-facing role
▶︎ Helped overhaul website + marketing collateral

Marketing + Events Lead

Daily Press

▶︎ 2.2 Million in Sales to major regional and national clients, up from 1.785 million prior year
▶︎ 123% in Overall Revenue Goal Achievement 
▶︎ 335% in Overall Digital Goal Achievement
▶︎ Single-largest digital advertising sale to tourism client + relaunch of website "takeover" to financial client resulted in $109K in NEW digital advertising revenue in same year.
▶︎ 2014 DPMG Excellence Award Winner (across whole Advertising Sales Department of 30+ employees)

Major Account Sales Executive

The Baltimore Sun / Tribune Media

▶︎ #1 Local team in magazine advertising sales (new accounts)
▶︎ #1 Local team for new digital account revenue (new accounts)
▶︎ Led team of 8 sales reps + responsible for achieving $3.5+ million annual revenue across portfolio

Sales Manager - Local Retail Advertising Sales

Boone Newspapers, Inc.

▶︎ $100K in new advertising revenue for the year + training of over 60 staff members for regional magazine launches in VA/NC that I directly managed
▶︎ 66% increase in FY11 over FY10 across 3 market teams I directly managed
▶︎ As corporate trainer for Boone Newspapers in magazines + sales, 
• Trained Editorial, sales & design staff across 16 properties to develop and launch their own magazine publications resulting in $685K+ in new advertising revenue for organization
• Led and developed monthly sales training webinars for over 100+ associate training in virtual sessions
• Developed and rolled out departmental sales training initiatives and contests resulting in 646 new inside sales contracts across corporate

Director - East Coast Group

LAKE Magazine - Lake Martin Edition

▶︎ Took advertising sales growth from $18,000 first issue to highest issue sales at $42,500 monthly
▶︎ Grew digital presence from 0 followers to 1K in "early days" of Facebook
▶︎ Grew free distribution from 6,000 monthly to 14,000 monthly
▶︎ Increased subscriptions from zero to 1,000 subscribers inside and outside of market

General Manager

The online ecosystem is driving unprecedented opportunity. It’s also creating an incredible disconnect between who we are and who we think we should be. As the leaders of our personal, professional, mission-driven, and service-focused brands, that disconnect often leaves us feeling less than, ill-equipped, and overwhelmed. Ick! 

To shape our legacies and grow our brands in today’s world, we need to tap into our inner voices and align what we’re putting out into the world with what we’re trying to achieve, who we’re trying to serve, and what impact we’re trying to make. This is where I can help your content connect.

With over 25 years of multichannel marketing and communications experience including web, email, digital, outdoor, social, and print advertising and editorial experience, you can partner with me for:

– Content Coaching (for personal and professional brands) 
– Brand Advisory and Training (for SMBs and Non-Profits)
– Creative services (Marketing & Branding Assets)
– Workshops and Keynotes for your event or team audiences

taplio

The Battle

Dawn Bloomer MBA, DVM

Nikki James Zellner

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