+ Co-led standing up of the Transformation Office as member of CEO’s Extended Leadership Team
+ Co-stood-up structure to galvanize 1,200+ employees to drive $500M+ EBITDA transformation
+ Accountable via Weekly CEO SteerCo's for performance of Sales & LOB Growth transformations

+ Partnered with Sales to develop & manage strategic improvements that drove $XXXM+ in revenue
+ Grew Average Seller Performance by XX% via stronger management & pipeline practices
+ Expanded margin via improved processes on sales authority & pricing exceptions
+ Improved time to first sale by XX% via improved sales training & ongoing buddy problems

+ Rated Exceptional (Top 10th Percentile) in Performance Ratings in every role at FIS

Head of Commercial Excellence (Sales, Revenue) Transformation

+ Owned P&L & launch of 2 new products: Embedded Invoicing (EI) & Banking-as-a-Service (BaaS):
+ EI: Ran Day 1 Launch to 800,000 SMBs, enabled via coordinated go-live with 150+ Banks
+ EI: Grew Processing Revenue per SMB by 126% & new user conversion rates by 300% in 12 months
+ BaaS: Signed first partner Bank, first Fintech client, & built $50M pipeline

General Manager of Banking as a Service and SMB Digital Invoicing (Embedded Finance)

+ Drove execution of $300M in 2021 revenue synergies via enhanced sales enablement & cross-sell
+ Led Cross-Sell Strategic Ideation Sessions identifying $40M opportunity across key growth products
+ Stood-up Cross-Sell Pipeline Reviews & Deal Desks to execute pipeline and build cross-sell muscle

Senior Director of Strategic Revenue Expansion | Merchant Growth

McKinsey & Company

+ Led go-to-market strategy, product roadmap & tech procurement for multiple strategic real-time-payments products in the United States with a $10B+ market cap and $100M+ procurement plan

+ Drove go-to-market strategy for a $100M+ data-monetization-as-a-service platform for a Fortune 500 ad-tech client, working directly with the President; signing Fortune 100 French retailer

+ Spun-off and merged the high-tech business of a Fortune 500 client by working directly with CFO and overseeing five G&A functions (50+ employees) to ensure ~$200M in cost synergies realized

+ Managed a high-value operating model transformation across 6 IT departments that reduced service outages by 40%, benefiting 10M users at a Top 20 Bank; led monthly report-outs to CEO

+ Named Top 10% contributor to recruiting; helped lead the first Hispanic Latino Economic Forum

Engagement Manager

+ Created strategic plan to turn-around loss-making hospitality client based on P&L & Market Analysis

+ Developed market entry strategy & use cases for B2B client entering China 

+ Assessed employee satisfaction of 5k employees & built plan to improve retention & performance

Associate

Summer Associate

+ Led coordination of all project management functions (e.g., Finance) for $10M-$50M USAID projects
+ Built budget forecasts, placing in top 10% percentile in accuracy company-wide
+ Developed go-to-market strategy and market sizing for Corporate Social Responsibility business unit

+ Led preparation of military conferences including all procurements (~$150k) 
+ Managed 15-25 local staff during two week events in Mali, Ghana, Burkina Faso & Nigeria

Logistics Coordinator

+ Supported development of budget forecasts, project audit, and other end-to-end project support needs

Afghanistan Small and Medium Enterprise Development (ASMED) Project Assistant

Management Systems International

+ Assisted in the writing of contract proposals including corporate capabilities.
+ Translated documents to and from French, Spanish and English.
+ Participated in recruiting process by formatting CVs and writing personnel summaries.
+ Performed general administrative duties, edited documents, created excel spreadsheets, used and updated databases, conducted research and performed duties as required.

Business Development Intern

Southern Alliance for Clean Energy

+ Wrote, edited and translated grant reports, public comments, and educational fact sheets.
+ Conducted mathematical analyses on communications to the FL Public Service Commission.
+ Organized and prepared public service forums on wind energy across South Carolina, performing media outreach and taking part in high level meetings with State politicians.
+ Administered two networks that distribute news and alerts to NGO’s across the U.S.A.

Coastal Program and High Risk Energy Associate

Sierra Club

+ Interned with The Sierra Club, the largest environmental lobbying group in the United States during spring semester 2010. 
+ Conducted research and wrote technical document to be filed with the Louisiana Department of Environmental Quality which led to the denial of an environmental permit for Cleco Power.

Intern

U.S. Department of State

+ Worked in Information Technology, Public Affairs, and Political cones. 
+ Assisted in creation of public relations press packets for the June 2008 Presidential visit. 
+ Translated documents, took detailed notes, updated databases, and completed an extensive research project.

Tulane University

+ Supervised 25+ Tulane Teaching Assistants at Green Charter Middle School and New Orleans School of Science and Math while simultaneously assisting classrooms between 20-25 hours a week.

Teacher Assistant Supervisor

Even Wolf Campaign for State Representative

+ Staff secretary, organized events, canvassed the district and conducted polling.

I am a growth executive with 10+ years of leadership experience at Fortune 500's & as a start-up founder.

+ Currently I lead a Fortune 500 revenue transformation that has driven over $200M+ in growth since '22

+ Previously at FIS I launched two Embedded Finance Products to over 150 banks and 800,000 SMBs

+ Earned Top 10% Performance Rating as a Sr Director and VP at FIS

+ Prior to FIS I drove revenue growth and go-to-market in Tech & Financial Services @ McKinsey & Co

Beyond FIS, I pursue a variety of part-time entrepreneurial and social impact opportunities:

+ Founded an AI-based Lead Generation company for LinkedIn, FasterLeads.AI

+ Founded DineroHispano.com, a Hispanic SMB Consultancy, holding over 1,200 COVID survival trainings

I am multilingual (English, Spanish, French), bi-cultural, and have worked on four continents (8 countries).

I'm obsessed with family, mental & physical peak performance, and getting 1% better every day.

David Sardi

Roel Timmermans

RTMC

Looking to add some instantly available marketing experience to your team? 

Look no further.

Whether you need to add some experience in:

- Creative
- E-commerce
- Brand strategy
- Lead generation
- Full funnel optimization
- Or any other marketing area

And you cannot fill it in yourself,
Because you cannot spread yourself to thin.

Let me help you out. 
I'm a well rounded, (multiple) T-shaped marketer.
And as of October this year I'm available to help out in those moments.

So if you need an interim marketer with lots of experience.
Experience gained in companies and brands like:

- Heineken
- EssilorLuxottica
- Beerwulf
- Denon
- Marantz
- Pearle
- Ray-Ban
- and more

Let me help you out.
Interested, send me a DM.

Happy to have a chat!

Marketing and Leadership Consultant

Wine Reviewer

Wine Reviewer, started as the outlet for a hobby gone out of control, a passion for wine. It is a channel with easy to understand reviews on wines from all across the globe, and in all sorts of price ranges. 

For both sponsored and unsponsored reviews the outcome is always honest, from a personal point of view and there to help spread some of the marvellous stuff that is out there to enjoy.

- Built an 18.000+ follower base on social media
- Creating content that connects consumers to wine brands

Social Media Blogger

EssilorLuxottica

Growth marketing focussed creative team manager. Driving change with agile methodology while providing in-house marketing & brand creative (support) with a lean setup. A continuation of my role at GrandVision into the new mothership which is EssilorLuxottica.

- Set up modular creative approach optimised to deliver business value to 13+ opco's
- Delivering omnichannel campaign communication for use in over 7800 stores across Europe
- Lead multi disciplinary creative team, incorporating motion design, design direction, copy, etc.
- Introduced SEO content scale up program to more than 10 opco's, lowering need for copywriting services.
- Built multi-opco eye-expert content layer, driving additional (in-store) multi-million revenue 
- Piloted new technologies like, AI driven copy and VR ad formats

Head of Creative EMEA Retail

GrandVision NV

Growth marketing focussed creative team manager. Driving change with agile methodology while providing in-house marketing & brand creative (support) with a lean setup. I continued this role after the acquisition of GrandVision by EssilorLuxottica.

- Set up modular creative approach optimised to deliver business value to 13+ opco's
- Delivering omnichannel campaign communication for use in over 7800 stores across Europe
- Lead multi disciplinary creative team, incorporating motion design, design direction, copy, etc.
- Introduced SEO content scale up program to more than 10 opco's, lowering need for copywriting services.
- Built multi-opco eye-expert content layer, driving additional (in-store) multi-million revenue 
- Piloted new technologies like, AI driven copy and VR ad formats

Head of Creative

Digital Marketing Manager

The HEINEKEN Company

Leading that agency (8 FTE) made my role one filled with diversity. Managing muliple disciplinaries, setting our strategy but also aligning with in-house developers, performance marketing, retention specialists, etc. Within the team we pretty much do anything but the actual shooting of material. 

- Realised triple digit e-com YoY growth to 35+ million
- Lead The-Sub to Beerwulf rebranding
- Lead in-house Beerwulf creative agency (8 FTE)
- Lead campaign strategy

Head of Brand Marketing

With The SUB we deliver the ultimate beer experience straight to your home! You can enjoy a growing selection of Heineken portfolio brands like: Affligem, Brand, Heineken, Sol, Tiger, Birra Moretti and others. Perfectly cooled to 2°, home draught beer from a stylish and compact machine.

The specific team I played a role in was there to deliver market penetration. With a yearly triple-digit growth ambition we managed to surpass the expectations set.

With a main focus on the bigger campaigns (Football in summer, Black Friday, Christmas, etc.) my role was to align the performance marketing activities, budget, CPA's on a (if possible) day to day frequency. Fine tuning our creative output (both internally created and externally with various agencies) to the media we pushed by making sure our audiences were as effective as possible, but also the creatives left no room for doubt with massive A/B testing.

Next to the campaign management I also played a role in managing yearly planning, product and persona development, and brand positioning.

- Lead all big scale pan European campaign
- Optimized channel strategy
- Part of product lifecycle management team

Ecommerce Manager

Sound United

Love for audio is what Sound United (previously D&M) is all about. With brands like Marantz, HEOS, Definitive Technology, Polk Audio and Denon (Nr. 1 home theater brand in the world at the time) it caters to audio-lovers all over the world.

Leading the digital transformation in those years, we moved to making more data-driven decisions, A/B testing our efforts, pushing our engagement with consumers, and creating more brand-awareness and love across all steps of the customer journey.

- Set up full multi-brand CRM program
- Lead A/B testing program
- Managed multiple platform transitions

European Online Marketing & Social Media manager

TG group

TG Group imports quality wines from Italy. We aim to provide a rich tasting experience to consumers as well as to help restaurant owners provide the same experience to their customers. In our opinion as wine-enthousiasts we value good wine and definitely feel that even though it's a cliché life really is to short to drink bad wine.

Within TG Group I focus on different market approaches, B2C (http://vinaio.nl) and B2B (http://tg-group.nl). From those two perspectives we use different brand names and propositions.

Co-owner / Brand & Wine enthousiast

Vinaio

Vinaio.nl was set up to be an e-commerce website focussed on selling high quality Italian wines. Focussing on big regions like Piemonte, Veneto and Tuscany with additional smaller regions.

As part of TG Group, this website was its channel to sell directly to consumers.

Co-owner

Sisow

At Sisow I was responsible for all Marketing and Communication activities, including: Online, E-Marketing, Trade Shows, Workshops, Partnerships, and the occasional consulting of clients in their e-commerce journey.

- Developed and executed marketing and communication strategies to enhance brand visibility and customer engagement for a fintech startup.

- Grew the client base from 5,000 to 24,000.

- Joined as the 1st employee, contributing to the growth of the business to 24 FTE

Marketing and Communications Officer

Building, designing, promoting and enhancing websites

Webmarketeer / designer

Senior Marketing Leader | Ex-Heineken, Ex-EssilorLuxottica (Ray-Ban, Pearle, GrandVision) | available as team lead / marketing director

HEAD OF MARKETING | COMMERCIAL & CREATIVE LEADER | DIGITAL NATIVE

Ready to elevate your marketing strategy and create a thriving workplace where teams flourish? Look no further!

I am a seasoned marketing leader with a proven track record of driving success for renowned brands such as Heineken, Ray-Ban, Denon, Pearle, and more. With a passion for fostering positive work cultures, I empower leaders and teams to achieve sustainable success through innovative strategies and empathetic leadership.

What I Bring to the Table:

🚀 Visionary Marketing Leadership:
As an experienced marketing executive, I excel in developing and executing data-driven marketing strategies that deliver optimal results. My expertise spans across content creation, creative campaigns, and e-commerce support, ensuring comprehensive growth for your brand.

🌟 Positive Work Culture Advocate:
I specialize in cultivating inclusive, supportive atmospheres where employees feel valued and motivated. Through tailored workshops and strategies, I help organizations foster collaboration, communication, and well-being, driving team performance to new heights.

📈 Results-Driven Strategist:
My strategic approach is rooted in data and insights, allowing me to craft compelling narratives and design eye-catching visuals that resonate with your audience. I focus on boosting online sales and enhancing customer experiences through targeted initiatives and conversion rate optimization.

What I Do Best:

Leadership Development:
Working closely with executives and managers, I enhance leadership skills to unlock potential and drive organizational growth. Together, we create a roadmap for positive change and success.

Digital Marketing Excellence:
From crafting engaging content to designing memorable campaigns, I bring a holistic approach to digital marketing. My experience with top brands ensures that your marketing efforts are cutting-edge and impactful.

E-commerce Growth:
Boosting online sales through best practices and targeted initiatives, I help businesses thrive in the digital landscape. My strategic consulting services are designed to optimize your marketing performance and drive significant results.

Let’s Connect!
Whether you’re seeking to transform your company culture or elevate your digital marketing efforts, I’m here to help. Let's create something remarkable together and lead your business to new heights.

Reach out today, and let's make an impact! 🌟

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David Sardi

Roel Timmermans

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