David Rajakovich

Acuity Risk Management

At Acuity, we're reimagining cybersecurity risk management for forward-thinking organizations. Unlike conventional security providers who focus solely on frontline defense, we deliver strategic, comprehensive risk intelligence that transforms how businesses understand and mitigate their cyber vulnerabilities.

Our Real Time Risk Engine goes beyond workflow management. We provide continuous, granular monitoring of your IT ecosystem's critical risk factors—tracking everything from unaddressed security patches to physical access vulnerabilities in your most sensitive infrastructure. We don't just identify risks; we provide actionable insights that enable precise, prioritized mitigation strategies.
We understand that today's risk landscapes are complex and ever-evolving. Your current risk register likely represents just a fraction of potential threats. Acuity bridges that knowledge gap, offering expert cyber governance insights that help leadership make informed, strategic decisions about resource allocation and risk management.

Our value proposition is clear: we help you have transparent, data-driven conversations with your Board and stakeholders about cybersecurity. By providing a comprehensive, nuanced view of your organization's vulnerabilities and mitigation efforts, we don't just protect you—we help you demonstrate trustworthiness to customers and partners.

With Acuity, transform cybersecurity from a cost centre to a strategic business enabler.

Chief Executive Officer

SIMCEL

SIMCEL empowers you to visualise the future of your business. Our platform creates a digital twin, allowing you to simulate the impact of various scenarios on key performance indicators (KPIs) such as revenue, profit, working capital, inventory, and carbon footprint.

Why take risks when you can predict outcomes? Before making critical investments, use SIMCEL to forecast the effects on profit and revenue. Our solution integrates Sales and Operations Planning (S&OP) with Financial Planning and Analysis (FP&A) into a unified approach known as Integrated Business Planning (IBP).

With SIMCEL, financially-minded business leaders can go beyond balancing supply and demand. Optimise your decision-making process by understanding the full impact of your choices on your business's financial health and sustainability.

Chief Revenue Officer (CRO)

SETsquared Partnership

Angel Investing and providing strategic and practical guidance to build the next great company.

Entrepreneur in Residence

Skill Dynamics

Key achievements include transforming senior management by adding high-calibre talent, turning strategy into operational reality and developing a trust-based, high performance culture positioning the company for rapid growth. Thrived in a private equity-backed, SaaS environment with an imperative for value creation.

Owned the product with full P&L responsibility - focussing on solving customer business problems through the content and technology components of our product. Created the content function from its inception using the latest in learning technology and developing a framework for how we write content. Built the world-class, highly-rated supply chain content from scratch and created the entire advanced elements of procurement content from its inception. Oversaw the overhaul of our systems including the development of an innovative, multi-tenant Skills Gap Assessment system that greatly improved its intuitiveness from the user's perspective and resulted in a step-change in operational efficiency. Facilitated the transition from one content delivery system to a new Learning Management System which significantly improved engagement. Added a state-of-the-art advanced analytics module that demonstrated client ROI.

Managing Director - Product & Operations

Positive Purchasing

Led the design, development and maintenance of the online academy offering. Implemented IT infrastructure including back-up, security and optimization. Transformed client and internal ideas for applications, enhancements and functionality into reality. Managed in-house and external web development resource. Project managed the development of and created academy multi-media content. Recruited and trained new academy team members. Managed costs to the budget and responsible for overall profitability of the academy offering. 

Led category management, negotiation, Supplier Relationship Management training and consultancy workshops. Developed course material for workshops for all of the above.

Vice President of Online Operations

Led procurement training in category management, Strategic Relationship Management and Negotiation for many global organizations. Created purchasing tools, workbooks, e-learning, and other content. Facilitated the creation of creative strategies across many purchasing categories. Project managed online academy product.

Lead Consultant

Alcoa

Responsible for problem solving, process auditing, restoring production flow, correct usage and problem resolution of Oracle ERP system, and resolving personnel issues in the finishing department of the Downingtown Flexible Packaging Plant. Responsible for meeting production goals, and for ensuring that Environment, Health, and Safety standards are upheld. Also, identified strengths and weaknesses in the finishing process and implemented solutions. Drafted and received approval for multiple major process changes resulting in greater productivity and less waste within 3 months of starting work and continuing throughout time of employment.

Production Supervisor

US Army

Highlights include:
- Chosen above over 50 lieutenants to work directly for the Brigade Commander

- Rated in the “Top 1%” of officers on final Officer Evaluation Report by Brigade Commander

- Selected to represent the Brigade as the Brigade Liaison Officer to 32nd Air and Missile Defense Command during March 2005 Roving Sands/Red Flag Joint Exercise

Air Defense Officer

Co-Founder of REKREATE | Accelerating the pace of office space leasing

I have guided two successful Private Equity exits and led PE-backed companies together with two PE sponsors. My experience spans 11 years at the executive level and more than fourteen years in B2B SaaS. I have lived and worked on three continents, speak Spanish fluently, and enjoy working with people across all different cultures and backgrounds. I have led a SaaS private equity-backed organisation as CEO, delivering procurement and supply chain digital training to over 250 blue-chip clients around the world. 

I started with Skill Dynamics - then known as SiPM - in 2013 as Managing Director – building our product from very early in its development. I created the Content function from its inception using the latest in learning technology. I have overseen the development of our technology to assess, deliver and demonstrate ROI through advanced analytics to our L&D clients. As CEO of Skills Dynamics, we disrupted the procurement and supply chain training industry, opening people’s eyes to the effectiveness of training practitioners digitally.

I am currently CEO at Acuity Risk Management - a publicly-traded Cyber Security Software firm. I possess deep knowledge across all functions within B2B SaaS software enabling me to be a hands-on leader in all aspects of the business from Product to Sales & Marketing. My expertise includes business model creation and development.

Masood Akbarzai

Business Intel Pro

Business Intel Pro™ is a remote Digital Marketing Consultancy & Agency based in the U.K. and USA. 

We specialise in B2B qualitative lead generation and sales for your business. We can tailor our models for both inbound-lead-gen and outbound-lead-gen for your product and industry. 

Our PPC agency is part of a large conglomerate that has a  team of 200+ experts in Media-Buying, UX/UI, Landing Pages, Creatives, Funnel Building, and more. We serve SMEs to large enterprise clients. We have worked with clients in eCommerce, SaaS, B2B, Real-Estate, Governments, Franchise Brands, and more. Our thoroughly vetted and highly trained Media/Ad-Buyers are the top 1% of talent in the industry working exclusively on our projects. 

We work as an extension or replacement of your marketing department, or as your dedicated marketing agency for your online paid advertising and overall digital marketing. We have worked with both CXOs and senior executives in marketing within an organisation. 

What's included in the agency:

- Meta Ads (Formerly Known as Facebook Ads) ✔️
- Google Ads ✔️
- YouTube Ads ✔️
- LinkedIn Ads ✔️
- SEO ✔️
- Landing Pages ✔️
- PPC-Based Lead Generation Campaigns ✔️
- Funnel Development & Optimisation ✔️
- Creatives ✔️

Founder & CEO of                                          B2B Marketing Consultancy & PPC Agency 

Akbarzai & Co -  Akbarzai Group

Instigated UK operations for the family owned business known as Akbarzai Group of companies based in Central asia, south asia and the middle east.

Key roles :

▪️Acquisition of real-estate to revamp and subsequent sales leading to reinvesting. 
▪️portfolio profits in national businesses in the U.K.
▪️Connecting the parent company and building a relationship with UKTI  and Chambers of commerce to promote exports from the U.K and imports from the central asia to the U.K.
▪️Formulating a unique blend of mass consuming edible product using my Process Engineering expertise in collaboration with technologists and maestros of birth place of industrial manufacturing, Manchester U.K.  for exports to our parent company abroad.
▪️Created computational technical systems for the group’s mining business to stand firm ahead of its competitors.
▪️Produced thorough financial audits and models to improve cash flow, life cycle of supplies and profitability for the mining business.

Director Global Business Development

I counsel marketing agencies, eCommerce, retail, banking, legal, financial services, fintech and other service provider businesses on advanced digital marketing strategies and execution. I, along my specialist teams can create multi-channel marketing campaigns to multiply sales and profitability. I also carry out business intelligence studies on risk and competitor analysis for a business. 

I also advise national and international clients along our sister entities overseas on launch, CapeX, optimised operational costs, plant operations, organisational operations, and risk management of refineries, chemical processes, mass manufacturing and services companies. I have also advised existing manufacturing sites in reducing their operating costs without losing credibility on quality, standards and safety. 

As of 2017, I am also working on a joint project with an overseas partner firm to implement energy storage and reduction technologies at businesses with higher carbon foot print and intensive variable energy operating costs.

I advise our parent company Akbarzai & co on technical processing  and financial auditing of its versatile mineral  sourcing and humongous supplies; currently at over 10k MT/day — We are actively acquiring  new sites and diversifying into new precious mineral markets and international clientele.  Technical endeavours are in progress to expedite the supplies by cutting unduly  bottle neck and increasing cycle time of the processes to meet our company targets of double supplies by mid 2018.

For more information on how I, my teams and network can assist you in identifying pitfalls, risks and opportunities for your start-up or existing business, please refer to the below URL 

www.akbarzai.com/akbarzaiuk 

You can also read my profile under the key people tab on www.akbarzai.com

CEO          (Akbarzai U.K.)

Second Cup Coffee Company Inc.

Master Franchisee Manchester and Pioneer for the Canada's largest Specialty Coffee retailer since 1975 The Second Cup Coffee company Inc in the U.K

From start-up to over 70% growth in sales in its birth place territory for the U.K., Second Cup has proven itself to be a leading entrant player in one of the fastest recession proof growing industries in the U.K.  and worldwide. The industry at an estimated  total worth of £8.9 billion in the U.K. is anticipated to outnumber pubs by 2030 as coffee shops become the new local. 

Our USP signature products and the lounge "second home" dine in concept with state of the art interior decor is increasingly becoming popular across the country. 

We are expecting to grow to a total of 200 stores in 5 years across the country.

After successful marketing and PR campaigns for Manchester, I also lead and counsel for national marketing committee of Second Cup in the U.K .  Since 2012 I have created a network of organic independent marketeers to a chain of some of the largest influences within the digital media to reach out to over a million subscribers per month. 

My brand development competency is directly influenced by the family owned business of  brand development in new and saturated markets since 1964.

Owner Director & Master Franchisee (Pioneer and first launch in the U.K.)

CONTRACT CHEMICALS (KNOWSLEY) LIMITED

Development and amendments of SOP's and P&ID's. 

Carried out emergency relief calculations, detailed HAZOP's and au fait with SIL analysis.

Worked on various revamping & retrofitting designs of Plant items

Designed a distillation column using manual calculations and performance simulation Aspen PlusTM along the Sulzer's SULCOL. After successful designs of steady state continuous and unsteady state batch Processes, compared Pros and Cons of Batch and Continuous distillation and executed a thorough analysis of HETP, packing height and diameter of column taking the hydraulic constraints into account using Sulzer MellaPak Packings. 

Enhanced my understanding of the importance of batch distillation and learnt how crucial is a comparative study, to be carried out that can justify the consent of the most favourable mode of operation for any Process. 

Learnt the mandatory requirements of ATEX and DSEAR for a top tier COMAH site to comply with BS OHSAS 18001 and successfully executed temperature classifications against explosive zones in equipments selection for projects.

Worked on utility systems and learnt the control of TDS levels in industrial boilers to minimize water & energy losses by performing mass and energy balances. 

Worked on LEV systems and learnt how to improve the extraction of hazardous chemicals as per HSE requirements. Carried out various pipe and vent sizing calculations and gained valuable experience and knowledge of venting and relief for safety reviews of different vessels, reactors, exchangers and columns. 

Developed a thorough storage tank integrity program for the new legislation set for "Plant ageing" by HSE which includes periodical assessment of the tanks based on intermittent non-intrusive testing of the tanks.

Commissioned plants, performed drift tests on reactors with dual vacuum systems, observed flaws and proposed remedial actions.

Proposed and led, small to medium sized capital expenditure projects.

Process & Chemical Engineer

Attock Refinery Limited

(Crude Oil Refinery) Fractionation of crude oil and production of LPG for the oil & gas industry;

Worked with Plant and Shift Engineers on day to day trouble shooting and enhanced understanding of Process Control in hostile environments. 

Worked on safety Projects in the HSEQ department of the refinery to understand the incumbent requirements of ISO 9001 and ISO 14001.

Trainee Chemical Engineer

Generate Convertible Leads on LinkedIn. Get Trained or have it Done-For-You: Inbound & Outbound Leads. Book A Call Now. // CEO & Founder at Business Intel Pro™

Are you struggling to make LinkedIn work for you? 

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Did you know 80% of B2B leads from social media come through LinkedIn? 

92% of B2B Marketers use LinkedIn over other platforms

46% of social media traffic to your company website comes from LinkedIn

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This is also the reason why most marketing  campaigns fail
 
At Business Intel Pro we’ve helped businesses in:

- eCommerce 
- SaaS
- Agency Services Providers 
- Real-estate
- Fintech & Financial Services 
- Franchise Brands 
- Governments
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DM for an exploratory call.

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About me:

Masood is an entrepreneur and a polyglot consultant with a diverse portfolio of experience in digital marketing, algorithms, data, eCommerce, real-estate, and SaaS. He has been a public speaker at 𝐆𝐨𝐨𝐠𝐥𝐞, Alliance Manchester Business School, The University of Manchester. He is also a Chemical Engineer with expertise in mathematical modeling and reverse-engineering algorithms. 

His business establishments include the launch of an international franchise brand in the U.K., an eCommerce business, and a Digital Marketing Consultancy & Agency that counsels, and serves SME’s, large corporations, and marketing agencies. 

He was the founder of Akbarzai UK, the pioneer franchising start-up company for the launch of Canada's largest specialty coffee retailer in the U.K.,The Second Cup Coffee Company Inc.

Masood excels in working as an interlocutor for a multitude of organisations. He counsels senior executives and versatile organisations. He has advised businesses within financial institutions, Fintech, SaaS, eCommerce, real estate, and the public sector. Being a philanthropist, helping those who are less fortunate is something he passionately believes in and he actively takes time out, to work for such causes.

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