David Rajakovich

Co-Founder of REKREATE | Accelerating the pace of office space leasing

I have guided two successful Private Equity exits and led PE-backed companies together with two PE sponsors. My experience spans twelve years at the executive level and more than fifteen years in B2B SaaS. I have lived and worked on three continents, speak Spanish fluently, and enjoy working with people across all different cultures and backgrounds. I have led a SaaS private equity-backed organisation as CEO, delivering procurement and supply chain digital training to over 250 blue-chip clients around the world. 

I am currently CEO at Acuity Risk Management - a publicly-traded Cyber Security Software firm. I possess deep knowledge across all functions within B2B SaaS software enabling me to be a hands-on leader in all aspects of the business from Product to Sales & Marketing. My expertise includes business model creation and development.

I started with Skill Dynamics - then known as SiPM - in 2013 as Managing Director – building our product from very early in its development. I created the Content function from its inception using the latest in learning technology. I have overseen the development of our technology to assess, deliver and demonstrate ROI through advanced analytics to our L&D clients. As CEO of Skills Dynamics, we disrupted the procurement and supply chain training industry, opening people’s eyes to the effectiveness of training practitioners digitally.

Entrepreneur in Residence

Angel Investing and providing strategic and practical guidance to build the next great company.

CMO & Founder @ Huemor ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

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The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

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“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

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Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

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ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
– Copywriting Improvements
– ADA Compliance Issues
– SEO Improvements
– Speed & Performance Improvements
– And dozens more helpful tips

Apply here:
👉  https://bit.ly/4bFhdrF
(or click the link in my featured section)

Jeff Gapinski

Will a website redesign disrupt sales or operations? 
With the right planning, it doesn’t have to.

When you’re in the middle of running a business, the last thing you want is for a website redesign to mess with your sales or make your operations grind to a halt. 

But a redesign doesn’t need to cause chaos. In fact, it can improve everything without skipping a beat.

So how do you make sure your redesign doesn’t cause a disruption? Here’s what to focus on:

→ Planning Ahead Keeps You On Track
→ No Downtime = No Problem
→ Keep Operations Running Smoothly
→ Involve the Team, But Keep It Simple
→ Keep Optimizing After Launch

So, will a redesign disrupt sales or operations?

The short answer is: 𝘕𝘰. 

A thoughtful, well-planned redesign won’t slow anything down. It’ll actually improve the experience for both your team and your customers.

When done strategically, a redesign becomes an investment that makes things easier, better, and more efficient. No headaches. No surprises. 
Just better performance.

What’s your biggest concern when it comes to a website redesign? 

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CRO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

How to Redesign Your Website Without Disrupting Sales

“Book a demo” is not a conversion strategy.
It’s a commitment that not everyone is ready for. 

And if that’s the 𝑜𝑛𝑙𝑦 thing your SaaS website asks for, you’re leaving a lot of pipeline on the table.

Here’s the problem: not everyone is ready for a sales call on day one.

→ Some visitors are curious.
→ Some are comparing options.
→ Some are just trying to figure out what your product actually does.

If your site only gives them one door to walk through, most of them won’t walk through it. They’ll bounce, hesitate, or worse: go check out a competitor who meets them where they are.

That’s why I build websites with 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐩𝐚𝐭𝐡𝐬; each designed for different levels of intent and buyer readiness. 

→ Low intent
→ Mid intent
→ High intent

The goal isn’t to convert 𝑒𝑣𝑒𝑟𝑦𝑜𝑛𝑒 right now.

It’s to move 𝑒𝑎𝑐ℎ 𝑣𝑖𝑠𝑖𝑡𝑜𝑟 one step closer to taking action on their terms.

Because a SaaS website isn’t a landing page.

It’s a journey, and your job is to guide it.

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From Curious to Committed Building Conversion Paths That Match Intent

If your SaaS site feels solid but conversions are slow, 
You’re not alone.

This is the pain we see most often:

The site looks clean and modern. 
The branding feels good.

But leads? Low.

Conversions? Sluggish.

And no one on the team can agree on 
what’s actually wrong.

Here’s what we’ve found after studying the best-performing SaaS websites out there: Stripe, Jasper, Loom, Canva, Notion, and more.

The best sites don't just 𝘭𝘰𝘰𝘬 good. 
They get this stuff right:

𝗧𝗵𝗲𝘆 𝗹𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝘃𝗮𝗹𝘂𝗲
Visitors understand what’s in it for them immediately.

𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗳𝗮𝘀𝘁
Logos, proof points, and social validation are 
front and center.

𝗧𝗵𝗲𝘆 𝗺𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝗲𝗮𝘀𝘆
Fewer clicks, smarter CTAs, and short forms that actually get filled out.

𝗧𝗵𝗲𝘆 𝘀𝗵𝗼𝘄, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗲𝗹𝗹
Live demos, smart visuals, and product UI where 
it matters.

𝗧𝗵𝗲𝘆 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀
Real outcomes, not feature lists.

𝗧𝗵𝗲𝘆 𝗴𝘂𝗶𝗱𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗯𝘂𝘆𝗲𝗿𝘀
From first-time visitors to multi-person committees.

𝗧𝗵𝗲𝘆 𝗿𝗲𝗱𝘂𝗰𝗲 𝗿𝗶𝘀𝗸
Pricing is clear. Value is obvious. The next step feels like a no-brainer.

If your SaaS website isn’t converting the way it should, it’s not a design problem.

It’s a clarity, trust, and messaging problem.

The good news? That’s fixable.

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7 SaaS Websites That Convert (& What They’re Doing Right)

Feature pages don’t sell. 
Outcomes do.

When someone lands on your SaaS website, they don’t care that your product integrates with 42 tools, has 99.9% uptime, or uses military-grade encryption.

At least, not yet.

What they 𝑎𝑐𝑡𝑢𝑎𝑙𝑙𝑦 want to know is:

→ Will this help me hit my goals faster?

→ Will it solve that frustrating problem my team keeps talking about?

→ Will it make my life easier, my job less chaotic, or my results look better?

And you won’t answer that with a wall of features. Because features are just facts. Outcomes are the reason those facts matter.

So instead of saying:

 ❌ “Advanced reporting tools with 
customizable dashboards”

 Say:

✅ “Get instant visibility into what’s working, so you can double down and scale faster.”

Instead of:

❌ “Multi-user role permissions with audit trail”

 Say:

 ✅ “Give your team autonomy without sacrificing control or oversight.”

It’s not that features don’t belong.

They do. But only after someone understands what’s in it for them.

Your SaaS website should lead with outcomes.

The features are just how you get there.

What’s the best example you’ve seen of a SaaS brand turning a dry feature into a powerful benefit?

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Ever wonder why some lead gen content converts, and others fall flat? 
It’s all about timing.

Content timing is a game-changer in lead generation. If your message hits the right person at the wrong time, it’s like giving them a party invite while they’re stuck in traffic. But get the timing right, and you’ve got a party in their inbox.

Let’s break down how timing affects conversions and why it matters:

You wouldn’t offer a discount code to someone just entering your website, right? Timing should align with the buyer’s journey. 

Here’s how:

𝗧𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗧𝗢𝗙𝗨):
Content here is all about awareness. Think blog posts or infographics. The goal? Get them interested enough to keep reading. Offer your content 𝘣𝘦𝘧𝘰𝘳𝘦 the user even thinks about making a decision. 

𝘌𝘹𝘢𝘮𝘱𝘭𝘦: 𝘈 𝘧𝘳𝘦𝘦 𝘨𝘶𝘪𝘥𝘦 𝘰𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘳𝘦𝘱𝘰𝘳𝘵.

𝗠𝗶𝗱𝗱𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗠𝗢𝗙𝗨):
Now that they’re aware, they’re looking for solutions. Webinar invites or case studies work great here. Something that speaks to the value you bring. Timing it right means catching them when they’re deciding whether or not to take the next step.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗕𝗢𝗙𝗨):
This is where your content should be action-oriented. Timing is everything here. Offering a demo or consultation at the right moment, right after they’ve seen your value in action, can push them over the line. 

𝘌𝘹𝘢𝘮𝘱𝘭𝘦: “𝘚𝘪𝘨𝘯 𝘶𝘱 𝘯𝘰𝘸 𝘧𝘰𝘳 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘵𝘪𝘰𝘯.”

You also need to consider the timing on each channel. 

Where are your leads hanging out, and when?

𝗘𝗺𝗮𝗶𝗹:
People check their inboxes at certain times. For B2B, sending emails around Tuesday or Wednesday mornings can improve open rates because it’s when people are catching up on the week’s work.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
Lead gen content on platforms like LinkedIn should be posted when your audience is active. For B2B, mid-morning and mid-afternoon on weekdays tend to 
work best.

Timing isn’t just about when you post. It’s about when your audience is most ready to take action.

So, what’s the best time to push that lead-generating content? When your audience is primed, informed, and ready to make their next move.

𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘧𝘰𝘳 𝘵𝘪𝘮𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘭𝘦𝘢𝘥 𝘨𝘦𝘯 𝘤𝘰𝘯𝘵𝘦𝘯𝘵? Drop your best tips in the comments!

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The Power of Content Timing in Lead Generation

Great content still matters. 
But so does how AI sees it.

I’ve been rethinking how I structure content lately, not just for readers, but for the AI models summarizing, citing, and serving it up in search.

Because AI-assisted tools like Google SGE, ChatGPT, and Perplexity aren’t just “reading” your content. They’re scanning, parsing, and cherry-picking what feels clear, credible, and easy to extract.

And if your content isn’t structured in a way that plays nicely with these models, it might never make the cut.

I still write for humans first, always.

But I’ve started doing a few key things to make sure the content is AI-friendly too:

→ Clear, logical structure
→ Answer-first writing
→ Semantic clarity
→ Context-rich sections
→ Credibility cues

I still obsess over voice, flow, and clarity for the human reader. But now I also think about how a model will break down the page.

If AI is part of the search experience, then structure is part of the strategy.

It’s not just about ranking anymore. It’s about being referenced, summarized, and surfaced everywhere your audience is searching for answers.

How are you adjusting your content strategy for AI-assisted search?

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Ways to Make Your Content AI

The first 600 pixels decide everything. 
Clarity wins, or visitors bounce.

The hero section of your SaaS website is your first impression, and for most visitors, it’s also your only shot.

They won’t read your blog. They won’t scroll to your product tour. They won’t even 𝑠𝑒𝑒 your pricing page if your hero section doesn’t do its job.

That top 600 pixels has to work hard.

It needs to tell people what you do, who it’s for, and why they should care. Quickly.

Because if a visitor has to guess what your product does or assume it’s not for them, they’re gone.

Let’s break down what separates a SaaS hero section that drives conversions from one that quietly repels them:

𝐀 𝐠𝐨𝐨𝐝 𝐒𝐚𝐚𝐒 𝐡𝐞𝐫𝐨 𝐬𝐞𝐜𝐭𝐢𝐨𝐧:

→ Clearly states what the product does

→ Calls out the problem or pain it solves

→ Makes it obvious who it’s for

→ Has a CTA with purpose and clarity

→ Uses visuals that support the message, not distract from it

𝐀 𝐛𝐚𝐝 𝐒𝐚𝐚𝐒 𝐡𝐞𝐫𝐨 𝐬𝐞𝐜𝐭𝐢𝐨𝐧:

→ Uses vague jargon like “empowering innovation 
at scale”

→ Tries to be clever instead of clear

→ Doesn’t say who it’s for or why it matters

→ Relies on a single CTA like “Learn More” with 
zero context

→ Has generic graphics that don’t explain or reinforce the value

People don’t scroll when they’re confused.

If your hero section doesn’t earn their attention and explain your value in a matter of seconds, you’re not losing traffic. You’re losing opportunity.

So before you tweak your colors or redesign the footer, ask yourself: D𝑜𝑒𝑠 𝑦𝑜𝑢𝑟 ℎ𝑒𝑟𝑜 𝑠𝑒𝑐𝑡𝑖𝑜𝑛 𝑚𝑎𝑘𝑒 𝑠𝑜𝑚𝑒𝑜𝑛𝑒 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑘𝑒𝑒𝑝 𝑔𝑜𝑖𝑛𝑔 𝑜𝑟 𝑐𝑙𝑖𝑐𝑘 𝑎𝑤𝑎𝑦?

Drop your favorite SaaS hero section in the comments, or one that totally missed the mark.

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If they don’t get it, they won’t stay. 
Clarity is your real conversion tool.

I like to think of a homepage like the front door of 
a store.

Imagine walking in and no one greets you.

No signage. No layout. No idea what’s being sold.

You’d walk right back out.

And that’s exactly what happens when a SaaS homepage isn’t clear.
I’ve seen it over and over.

First-time visitors show up, scan quickly, and if they can’t immediately understand what you do and why it matters, they bounce.

So when I’m working on homepage messaging, here’s what I focus on:

→ Say what you do, fast
→ Lead with a problem, not a pitch
→ Focus on outcomes, not just features
→ Social proof is non-negotiable
→ Guide the next step

For me, a homepage isn’t a company bio.

It’s our elevator pitch. Our value prop. Our best chance to turn interest into action.

Seen a SaaS homepage that really nailed it? Or struggling to fix your own? Share in the comments.

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"We just need something simple for now.”
The famous last words before spending twice as much six months later.

I’ve seen it happen more times than I can count.

A company chooses the lowest web quote, thinking it’s a smart, lean move.

At first, it 𝑓𝑒𝑒𝑙𝑠 like a win. The site launches. 
It looks decent.

But soon, the cracks show:
→ It doesn’t convert
→ It’s clunky to update
→ The messaging falls flat
→ Support is nowhere to be found

Now they’re back at square one, with a tighter budget, more urgency, and a deeper sense of frustration.

Cheap websites usually aren’t just “simple.”

They’re under-researched, under-designed, 
and underperforming.

And while the price tag might be smaller upfront, the long-term cost is much higher.

Here’s what that actually looks like:

→ Lost leads and revenue
→ Wasted internal time
→ Expensive rework and rebuilds
→ Brand credibility issues
→ Missed enablement opportunities

Meanwhile, a website built with the right strategy and structure doesn’t just look better.

It functions as a growth engine. It helps you close deals faster. It supports your team. It scales with your business.

Have you ever had to rebuild a website that wasn’t built right the first time? What do you wish you’d 
done differently?

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graphical user interface, text, application, Teams

UX vs UI: 
The Dynamic Duo Every Website Needs! 

Here’s the thing: UX and UI are often mistaken for the same thing, but in reality, they’re like Batman and Robin. Each has their own superpowers, and they need each other to save the day. 

𝗨𝗫 (𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲): 
Think of UX as the master planner. 

It’s all about how a user feels when they interact with your website or app. 

Is it intuitive? Easy to navigate? Does it solve their problem without them even realizing it? 

That's the magic of UX: making the experience smooth and seamless. 

𝗨𝗜 (𝗨𝘀𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲): 
Now, UI is the artist. 

It's about the visuals: the buttons, the fonts, the colors, and everything that makes your website look polished and inviting. 

If UX is the blueprint, UI is the design that brings it 
to life. 

When combined, UX and UI work together like a finely tuned machine to create a website that not only looks good but feels right.

What's the biggest challenge you've faced when balancing UX and UI on your website?

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David Rajakovich

Jeff Gapinski

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The Battle

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