David Rajakovich

Acuity Risk Management

At Acuity, we're reimagining cybersecurity risk management for forward-thinking organizations. Unlike conventional security providers who focus solely on frontline defense, we deliver strategic, comprehensive risk intelligence that transforms how businesses understand and mitigate their cyber vulnerabilities.

Our Real Time Risk Engine goes beyond workflow management. We provide continuous, granular monitoring of your IT ecosystem's critical risk factors—tracking everything from unaddressed security patches to physical access vulnerabilities in your most sensitive infrastructure. We don't just identify risks; we provide actionable insights that enable precise, prioritized mitigation strategies.
We understand that today's risk landscapes are complex and ever-evolving. Your current risk register likely represents just a fraction of potential threats. Acuity bridges that knowledge gap, offering expert cyber governance insights that help leadership make informed, strategic decisions about resource allocation and risk management.

Our value proposition is clear: we help you have transparent, data-driven conversations with your Board and stakeholders about cybersecurity. By providing a comprehensive, nuanced view of your organization's vulnerabilities and mitigation efforts, we don't just protect you—we help you demonstrate trustworthiness to customers and partners.

With Acuity, transform cybersecurity from a cost centre to a strategic business enabler.

Chief Executive Officer

SIMCEL

SIMCEL empowers you to visualise the future of your business. Our platform creates a digital twin, allowing you to simulate the impact of various scenarios on key performance indicators (KPIs) such as revenue, profit, working capital, inventory, and carbon footprint.

Why take risks when you can predict outcomes? Before making critical investments, use SIMCEL to forecast the effects on profit and revenue. Our solution integrates Sales and Operations Planning (S&OP) with Financial Planning and Analysis (FP&A) into a unified approach known as Integrated Business Planning (IBP).

With SIMCEL, financially-minded business leaders can go beyond balancing supply and demand. Optimise your decision-making process by understanding the full impact of your choices on your business's financial health and sustainability.

Chief Revenue Officer (CRO)

SETsquared Partnership

Angel Investing and providing strategic and practical guidance to build the next great company.

Entrepreneur in Residence

Skill Dynamics

Key achievements include transforming senior management by adding high-calibre talent, turning strategy into operational reality and developing a trust-based, high performance culture positioning the company for rapid growth. Thrived in a private equity-backed, SaaS environment with an imperative for value creation.

Owned the product with full P&L responsibility - focussing on solving customer business problems through the content and technology components of our product. Created the content function from its inception using the latest in learning technology and developing a framework for how we write content. Built the world-class, highly-rated supply chain content from scratch and created the entire advanced elements of procurement content from its inception. Oversaw the overhaul of our systems including the development of an innovative, multi-tenant Skills Gap Assessment system that greatly improved its intuitiveness from the user's perspective and resulted in a step-change in operational efficiency. Facilitated the transition from one content delivery system to a new Learning Management System which significantly improved engagement. Added a state-of-the-art advanced analytics module that demonstrated client ROI.

Managing Director - Product & Operations

Positive Purchasing

Led the design, development and maintenance of the online academy offering. Implemented IT infrastructure including back-up, security and optimization. Transformed client and internal ideas for applications, enhancements and functionality into reality. Managed in-house and external web development resource. Project managed the development of and created academy multi-media content. Recruited and trained new academy team members. Managed costs to the budget and responsible for overall profitability of the academy offering. 

Led category management, negotiation, Supplier Relationship Management training and consultancy workshops. Developed course material for workshops for all of the above.

Vice President of Online Operations

Led procurement training in category management, Strategic Relationship Management and Negotiation for many global organizations. Created purchasing tools, workbooks, e-learning, and other content. Facilitated the creation of creative strategies across many purchasing categories. Project managed online academy product.

Lead Consultant

Alcoa

Responsible for problem solving, process auditing, restoring production flow, correct usage and problem resolution of Oracle ERP system, and resolving personnel issues in the finishing department of the Downingtown Flexible Packaging Plant. Responsible for meeting production goals, and for ensuring that Environment, Health, and Safety standards are upheld. Also, identified strengths and weaknesses in the finishing process and implemented solutions. Drafted and received approval for multiple major process changes resulting in greater productivity and less waste within 3 months of starting work and continuing throughout time of employment.

Production Supervisor

US Army

Highlights include:
- Chosen above over 50 lieutenants to work directly for the Brigade Commander

- Rated in the “Top 1%” of officers on final Officer Evaluation Report by Brigade Commander

- Selected to represent the Brigade as the Brigade Liaison Officer to 32nd Air and Missile Defense Command during March 2005 Roving Sands/Red Flag Joint Exercise

Air Defense Officer

Co-Founder of REKREATE | Accelerating the pace of office space leasing

I have guided two successful Private Equity exits and led PE-backed companies together with two PE sponsors. My experience spans 11 years at the executive level and more than fourteen years in B2B SaaS. I have lived and worked on three continents, speak Spanish fluently, and enjoy working with people across all different cultures and backgrounds. I have led a SaaS private equity-backed organisation as CEO, delivering procurement and supply chain digital training to over 250 blue-chip clients around the world. 

I started with Skill Dynamics - then known as SiPM - in 2013 as Managing Director – building our product from very early in its development. I created the Content function from its inception using the latest in learning technology. I have overseen the development of our technology to assess, deliver and demonstrate ROI through advanced analytics to our L&D clients. As CEO of Skills Dynamics, we disrupted the procurement and supply chain training industry, opening people’s eyes to the effectiveness of training practitioners digitally.

I am currently CEO at Acuity Risk Management - a publicly-traded Cyber Security Software firm. I possess deep knowledge across all functions within B2B SaaS software enabling me to be a hands-on leader in all aspects of the business from Product to Sales & Marketing. My expertise includes business model creation and development.

RED Publicis

Senior Creative Manager

Creative Manager

Bramerz

Bramerz is an advertising agency that focuses on social media advertising. I continued to work as the main creative lead for PTCL. My job responsibilities for this brand increased to include production-related work such as:

- Presenting concept documents
- Creating moodboards and storyboards
- Writing scripts
- Working in collaboration with production teams to create high-quality video content

Along with that, a major project allocated to me was creating PTCL's brand book.

Along with PTCL, I also worked with other brands such as Samsung, So Kamal, Nestle Corporate, and Ittehad Textiles. 

During my time as a Senior Creative Associate, I also worked on 6 pitches: Hatch, Rose Petal Professional, Velo Music, Ufone, So Kamal (won) and Ittehad Textiles (won).

Senior Creative Associate

Bramerz is an advertising agency that focuses on social media advertising. My main client was PTCL, which was Bramerz's biggest client at the time. My job responsibilites includes:

- Generating creative ideas for PTCL's social media posts (static and animated)
- Wrote copy for their marketing and communication materials such as press releases, website content, and social media posts
- Strategizing for their various marketing campaigns such as P for Pakistan P for PTCL, Sab Ka Aitebaar, and various PSL campaigns such as Parrot Pir
- Overseeing a team of designers and animators to ensure quality control
- Worked in collaboration with strategy department to research new ideas and optimize existing content

Creative Associate

Lakeland

Lakeland is a multi-channel retailer in UK that sells high-end cooking, baking, laundry, and cleaning products. I conducted a research project for them which focused exclusively on the customers of their cooking products.

I conducted an ethnographic research using qualitative (interviews) and quantitative (questionnaires and web analytics) research methods. Through the project, I uncovered what products home cooks buy from Lakeland, what cooking products they buy from competitors, and the motivation behind these purchases. The project required one month of field work involving 72 interviews, 300 questionnaires, store observations, and web analytics. The project required the use of software such as Google Analytics, ComScore, and Tobii Eye-Tracking Software. 

The data uncovered was then prepared in a report format and an extensive PowerPoint presentation was created and presented to the Marketing Head.

Online and Offline Market Researcher

Photographire

Photographire is photography company that focuses on wedding, event, and product photography. I started off as a Marketing Intern and was later promoted to Digital Marketing Associate. 

My role largely consisted of developing and executing strategies for the social media platforms, specifically Facebook and Instagram. 

My role also included conducting market research on existing photography services in Lahore and Islamabad and discovering untapped niches, coordinating with vendors and other businesses, connecting and managing clients and assisting in converting interested parties into clients, working in close liaison with other departments (content writing, photographers, and design team), as well as conducting interviews and hiring new employees. 

I worked on projects such as the Bridal Lookbook, which was an online magazine that depicted several types of brides and served to offer inspiration to newly engaged brides. I also worked on Photo Booths during Ramadan and the HER conference in 2017.

Digital Marketing Associate

The Film and Fashion Journal

The Film and Fashion Journal is an online magazine which posts about upcoming movies, fashion trends, and celebrity news. Initially, I was the sole person in charge of writing reviews for recently released movies and was tasked with writing five reviews a week. After that, my job description was updated to include five pieces on celebrity news or industry happenings every week. Finally, my job description was updated to include events: I was required to attend 4-5 events a month. These events were either movie promotions, openings of new stores, and interviews with influential people within the showbiz community.

Digital Content Writer

Hashtag Tribe

Hashtag Tribe is a digital marketing agency which helps companies with social media management, online advertising, SEO services, and website development. For the first few weeks of my internship, I shadowed several team members in their day-today work and learned how they operated client's websites and social media pages, how to create daily, weekly, and monthly reports, and how to coordinate with the design team. For the last few months, I was given the task of handling the social media pages of a new client. My role was to develop a media plan for each month, come up with post designs, coordinate with the design team on creating these posts, and stay in contact with the client to ensure everything was done according to his wishes.

Digital Marketing Intern

Labels

Labels is a multi-designer fashion label based in Vogue Mall, Lahore. During the internship period, several interns were hired and split into several teams. Each team was given the task of developing a digital marketing campaign for the brand. This included a video ad, a new cover photo, a new profile picture, and a strategy for the digital marketing campaign. The team with the best strategy would win the competition, get a cash prize, and their campaign would run.

Our team developed a campaign called #ChooseYourLabel; a campaign which focused on social media and a mobile application. Our campaign was chosen as the best one and used by the company.

Senior Creative Manager at RED Communication Arts (Pvt) Ltd.

Creative thinking, attention to detail, a strategic mind, and commitment. This is all I've ever needed to come up with some powerful creative ideas. 

Interested in talking more about creativity, the job market, or the advertising landscape in Pakistan? Drop me a message! 

taplio

The Battle

David Rajakovich

Hiba Taha Usmani

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