David Rajakovich

Acuity Risk Management

At Acuity, we're reimagining cybersecurity risk management for forward-thinking organizations. Unlike conventional security providers who focus solely on frontline defense, we deliver strategic, comprehensive risk intelligence that transforms how businesses understand and mitigate their cyber vulnerabilities.

Our Real Time Risk Engine goes beyond workflow management. We provide continuous, granular monitoring of your IT ecosystem's critical risk factors—tracking everything from unaddressed security patches to physical access vulnerabilities in your most sensitive infrastructure. We don't just identify risks; we provide actionable insights that enable precise, prioritized mitigation strategies.
We understand that today's risk landscapes are complex and ever-evolving. Your current risk register likely represents just a fraction of potential threats. Acuity bridges that knowledge gap, offering expert cyber governance insights that help leadership make informed, strategic decisions about resource allocation and risk management.

Our value proposition is clear: we help you have transparent, data-driven conversations with your Board and stakeholders about cybersecurity. By providing a comprehensive, nuanced view of your organization's vulnerabilities and mitigation efforts, we don't just protect you—we help you demonstrate trustworthiness to customers and partners.

With Acuity, transform cybersecurity from a cost centre to a strategic business enabler.

Chief Executive Officer

SIMCEL

SIMCEL empowers you to visualise the future of your business. Our platform creates a digital twin, allowing you to simulate the impact of various scenarios on key performance indicators (KPIs) such as revenue, profit, working capital, inventory, and carbon footprint.

Why take risks when you can predict outcomes? Before making critical investments, use SIMCEL to forecast the effects on profit and revenue. Our solution integrates Sales and Operations Planning (S&OP) with Financial Planning and Analysis (FP&A) into a unified approach known as Integrated Business Planning (IBP).

With SIMCEL, financially-minded business leaders can go beyond balancing supply and demand. Optimise your decision-making process by understanding the full impact of your choices on your business's financial health and sustainability.

Chief Revenue Officer (CRO)

SETsquared Partnership

Angel Investing and providing strategic and practical guidance to build the next great company.

Entrepreneur in Residence

Skill Dynamics

Key achievements include transforming senior management by adding high-calibre talent, turning strategy into operational reality and developing a trust-based, high performance culture positioning the company for rapid growth. Thrived in a private equity-backed, SaaS environment with an imperative for value creation.

Owned the product with full P&L responsibility - focussing on solving customer business problems through the content and technology components of our product. Created the content function from its inception using the latest in learning technology and developing a framework for how we write content. Built the world-class, highly-rated supply chain content from scratch and created the entire advanced elements of procurement content from its inception. Oversaw the overhaul of our systems including the development of an innovative, multi-tenant Skills Gap Assessment system that greatly improved its intuitiveness from the user's perspective and resulted in a step-change in operational efficiency. Facilitated the transition from one content delivery system to a new Learning Management System which significantly improved engagement. Added a state-of-the-art advanced analytics module that demonstrated client ROI.

Managing Director - Product & Operations

Positive Purchasing

Led the design, development and maintenance of the online academy offering. Implemented IT infrastructure including back-up, security and optimization. Transformed client and internal ideas for applications, enhancements and functionality into reality. Managed in-house and external web development resource. Project managed the development of and created academy multi-media content. Recruited and trained new academy team members. Managed costs to the budget and responsible for overall profitability of the academy offering. 

Led category management, negotiation, Supplier Relationship Management training and consultancy workshops. Developed course material for workshops for all of the above.

Vice President of Online Operations

Led procurement training in category management, Strategic Relationship Management and Negotiation for many global organizations. Created purchasing tools, workbooks, e-learning, and other content. Facilitated the creation of creative strategies across many purchasing categories. Project managed online academy product.

Lead Consultant

Alcoa

Responsible for problem solving, process auditing, restoring production flow, correct usage and problem resolution of Oracle ERP system, and resolving personnel issues in the finishing department of the Downingtown Flexible Packaging Plant. Responsible for meeting production goals, and for ensuring that Environment, Health, and Safety standards are upheld. Also, identified strengths and weaknesses in the finishing process and implemented solutions. Drafted and received approval for multiple major process changes resulting in greater productivity and less waste within 3 months of starting work and continuing throughout time of employment.

Production Supervisor

US Army

Highlights include:
- Chosen above over 50 lieutenants to work directly for the Brigade Commander

- Rated in the “Top 1%” of officers on final Officer Evaluation Report by Brigade Commander

- Selected to represent the Brigade as the Brigade Liaison Officer to 32nd Air and Missile Defense Command during March 2005 Roving Sands/Red Flag Joint Exercise

Air Defense Officer

Co-Founder of REKREATE | Accelerating the pace of office space leasing

I have guided two successful Private Equity exits and led PE-backed companies together with two PE sponsors. My experience spans 11 years at the executive level and more than fourteen years in B2B SaaS. I have lived and worked on three continents, speak Spanish fluently, and enjoy working with people across all different cultures and backgrounds. I have led a SaaS private equity-backed organisation as CEO, delivering procurement and supply chain digital training to over 250 blue-chip clients around the world. 

I started with Skill Dynamics - then known as SiPM - in 2013 as Managing Director – building our product from very early in its development. I created the Content function from its inception using the latest in learning technology. I have overseen the development of our technology to assess, deliver and demonstrate ROI through advanced analytics to our L&D clients. As CEO of Skills Dynamics, we disrupted the procurement and supply chain training industry, opening people’s eyes to the effectiveness of training practitioners digitally.

I am currently CEO at Acuity Risk Management - a publicly-traded Cyber Security Software firm. I possess deep knowledge across all functions within B2B SaaS software enabling me to be a hands-on leader in all aspects of the business from Product to Sales & Marketing. My expertise includes business model creation and development.

Truly Technologies

Managing Director

Seattle University

Advisory Board Member for Startups - Innovation & Entrepreneurship Center

PlatCore, LLC

Member of four person corporate management team creating and driving profitable growth strategy.  

Created new G-T-M channel sales partnerships for Cloud based LMS (Learning Management System) and one of top 10 highest rated paid solutions in ServiceNow Enterprise Cloud, with Global Integrators including:

Accenture Federal Services
NTT Data, among others 

Achieved record results - best results in company history including:

Highest quarterly revenue. 
Sales Messaging creation.
Largest number of new Accounts sold in quarter.
Alliance messaging creation.
Highest new account revenue in quarter in 5+ year company history.

Director of Customer & Partner Operations

AMI - amitracks.com

Led customer acquisition, customer success, WW Alliances and marketing for high growth Enterprise SaaS business, working directly for founding CEO.  Implemented standard SaaS metrics, first time in 18 year company history.  Articulated Value proposition based on customer / partner research, resulting in conversion rate increase of 20% and record breaking sales for company in 2019.  Increased Average Contract Value (ACV) 70%.

Full Go-to-Market responsibilities including all 4 Marketing P's - managed marketing & pricing strategy, also implemented IP protection legal defense strategy for the first time in 18 year company history.

AssetTrack for ServiceNow - AMI flagship product:
# 1 Most Popular Paid App on the ServiceNow Store (2019 & Q1 2020)!
# 1 Asset Management App on the ServiceNow Store!

Has Customer Loyalty (Retention) exceeding ServiceNow's 97%

Achievements include:

Implementing and managing to SaaS metrics

Increasing pipeline 4 X 

Increasing ACV 70%

Record SaaS Revenue in FY 2019, record quarterly in Q4 2019 & Q1 2020.

Insurance & Financial Services Wins - Top Mutual Fund (Vanguard) & Insurance (Northwestern Mutual, etc.) firms new to community.

Nike & Workday - Negotiation of contracts & managed new customer acquisition - enabling ITAM digital transformation, managing all customer experience touch points (Marketing, Sales, Customer Success & renewals) throughout Customer Journey - yielding Enterprise Account Wins for these and other accounts.

Sold 25% of reference Enterprise Accounts for 18 year old company - in less than 15 months, including Nike, Vanguard, Northwestern Mutual:  https://www.amitracks.com/

Director of Operations

ZINO Society

Recruited to advise entrepreneur and investors because of enterprise IT / business acumen as well as the ability to rapidly develop a strong understanding of new markets and software applications for both vertical and horizontal solutions which are deployed onsite, hosted, or cloud based products.  Apply collaborative leadership style and exceptional presentation skills in partnering with Start-Up management to:
•	Coach CEO’s to refine and succinctly present GTM strategy for companies in diverse solution areas including SaaS.
•	Achieve multiple “Best Investment Opportunity” award wins by crafting compelling investor value propositions.
	Constituents include Vice President, GM and Director level alumni of leading technology firms.

Business Development Consultant / Entrepreneur Advisor

Samepage

Recruited by founder to lead new business development for Healthcare IT startup.  Developed and executed sales / marketing strategy for new internet technology based Healthcare software & services for Payer and Provider as well as Pharma markets by applying Enterprise IT sales expertise & joint partner marketing skills.  

Samepage offerings help partners to succeed achieve by improving healthcare outcomes and lowering costs.  Using Samepage solutions people with chronic conditions live better, communications between patients and providers is improved - increasing patient satisfaction and enabling partners to achieve triple aim reimbursement gains.  

Collaborated with research Psychiatrist CEO to rapidly:

-     Develop knowledge of industry segments, challenges, validate ROI metrics and execute market entry programs.  

-     Partner with clients to jointly develop business cases and proposals, positioning company for new SaaS sales.

Vice President - Sales & Marketing

Seattle Equity Group

Recruited to generate new revenues, implement new business strategy and tactics, setting and exceeding  client expectations – building and closing new deal pipelines.  Developed referral-selling relationships with national banks, closing transactions with value based pricing for clients needing customized programs.  Seattle Equity Group founders dissolved their partnership in October 2008, due to divergent business focus.

Business Development Leader

Sterling Savings Bank (Golf Savings Bank)

Founded and led entrepreneurial new $MM business inside regional bank by rapidly developing deep understanding of lending market, identifying underserved segments and building trusted advisor relationships that formed the foundation for new partnership & reference based lending division. 

Marketed solutions to / with National banks executives sales partner, closing transactions that maximized value to customers and business profitability.

semi-retired

Stay Home Dad

Compaq Computer Corporation (acquired by Hewlett-Packard)

Achieved 150% revenue growth by working with individuals at all levels in partner organization to create and manage programs that achieved sales partner channel enablement in enterprise software segment.  

Developed and evangelized winning value proposition and go to market programs for Global Systems Integrator Alliances by analyzing Partner business and Compaq capabilities, delivering unique highly effective value proposition and GTM programs.  

Applied resources from Compaq arsenal of field business development, solution engineering, product and technical solutions to build joint success programs:

-	Created Sales Training positioning Compaq unique capabilities and partner strategy.

-	Earned platform of choice positioning by teaming with Technical & Executives leaders to improve implementation profitability by integrating Compaq proprietary products, tools and processes tools with Systems Integrator products, training and best practices.

-	Drove process with Compaq Global Services creating new offering and Statement of Work for S.I.’s to resell, leading to additional new Compaq and S.I. revenues.

Global Strategic Alliance Marketing Leader

Senior Operations Executive.  Collaborative hands on leader focused on customer acquisition, customer success and customer delight.   

Conceive &  Implement corporate strategy and tactics in WW Alliance programs.  Leading at Startup's and Fortune 500's - resulting in category leadership.  

Biz Dev achievements built on foundation of customer focused leadership & CxO level sales achievements.   

Expert level skills in advising entrepreneurs, building programs and driving execution across markets. Evaluating competitive landscape, identifying unique market value. Enable direct / partners  customer acquisition, reference clients and Millions in profitable incremental revenue.   

Build strategy & lead execution in start-up Alliances with IT Enterprise leaders including ServiceNow, Microsoft and Global Services firms. Create and manage executive and field level relationships.  Collaborative in driving complete Go-to-Market and partner engagement programs.  Delivering $150MM in incremental revenue.  

Demonstrated ability to learn, build and drive successful new customer acquisition programs.  Build business across markets including Learning & Development, ITAM (I.T. Asset Management), Cyber Security, Services, Travel, Banking, Healthcare IT & Enterprise Software.

Proven expertise: Delivering significant incremental revenues.  Guiding buyers journey, enabling faster time to value & customer delight. Developing compelling value propositions and Go-to-Market programs partnering across organizations and organizational levels. Delivering industry leading customer retention and increasing CLTV (Customer Lifetime Value).  

Specialties: 
Strategy 
SaaS
B2B Software Sales, Marketing & Customer Success Strategy
Strategic Alliances Development 
Sales Performance Improvement
Banking / Financial Services
Business Strategy Development / Implementation
Advising Start-up CEO's 
Team Leadership
Partnering - Accelerating Revenue
Professional Services
Process Improvement - Sales, Marketing & Customer Success
Account Management
Go-To-Market Plans 
Joint Value Proposition
Driving Field Engagement
Solution Selling / Consultative Sales Strategy
Contract Negotiation
C-Level Enterprise Sales
Healthcare
Hospitality
IP & Product Road Mapping Strategy
Travel & Transportation
Microsoft
ServiceNow
LMS / LXP

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The Battle

David Rajakovich

Dave Van Patten ☁ Go to Market

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