A strategic human resources leader & leadership coach with over 25 years of bringing people-focused solutions to the most niggly business challenges to achieve results. With experience across the spectrum of HR practices, David’s specialities include:  talent management, executive coaching, process improvement, organizational change and transformation and leadership development.

Dave cofounded “get keep grow inc” a  Canadian employee engagement and retention professional services corporation.




Please note views and opinions expressed are my own and do not represent the views of my employer

David McLean

McLean & Company's new HR Trends report is live and shows some significant shifts in HR and organizational priorities for the coming year:

✅ Innovation jumped from #10 in 2025 to #2 in 2026—HR is now a key driver of transformation.
✅ Leadership development remains the top priority, but the focus is expanding to employee experience and AI adoption.
✅ HR is moving from reactive support to strategic leadership, shaping culture and enabling change.
📌 Bottom line: HR leaders must embrace innovation, tech, and cross-functional collaboration to stay ahead.



✴️✴️✴️ If you're interested in accessing the report, there is a link in the comments box below 


Acknowledgement: McLean & Company  


#ceo
#chro
#FutureOfWork 
#Leadership 
#Innovation 
#AI 
#StrategicHR

LG Associates

If you’re the Owner or CEO of your company, you probably know the product you sell or the service you provide better than anyone. 

But is that enough?

As you navigate a rapidly changing competitive environment … is that all it takes to:

▪️ Ensure your marketing strategy remains relevant and engaging?

▪️ Continually find and retain your best customers?

▪️ Successfully bring your goods or services to market?

For over 25 years, LG Associates has helped clients by arming them with hard-edged solutions based on revealing previously undetected customer emotions and leveraging those emotions to create marketing strategies that have added over $100MM to their bottom line.

LG Associates is a marketing strategy, new business development, and, qualitative research consultancy. We work with the top management of large corporations, entrepreneurs, small to mid-size companies and venture-backed start-ups within both the B2B and B2C sectors. Frequently, we are also retained by other marketing and consulting firms to assist them on behalf of their clients.


𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐓𝐀𝐊𝐄 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓 𝐋𝐄𝐕𝐄𝐋? 𝐈’𝐃 𝐋𝐎𝐕𝐄 𝐓𝐎 𝐇𝐄𝐋𝐏. 𝐋𝐄𝐓’𝐒 𝐂𝐇𝐀𝐓. 

𝗖𝗢𝗡𝗧𝗔𝗖𝗧:
Linda@LGinform.com
(860) 677-7167

Principal - Marketing Strategy and Business Development Consultant

Pioneer of Emotional Trigger Research and author of the book "𝘞𝘩𝘺 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘙𝘦𝘢𝘭𝘭𝘺 𝘉𝘶𝘺: 𝘜𝘯𝘤𝘰𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘌𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘛𝘳𝘪𝘨𝘨𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘋𝘳𝘪𝘷𝘦 𝘚𝘢𝘭𝘦𝘴". 

Emotional Trigger Research is a disruptive technique that disarms customers with provocative and engaging questions they didn’t anticipate. When asked the unexpected, they have no ready answers, so they respond with spontaneous narratives that reveal the most authentic window into the emotional triggers that shape their beliefs and drive their behavior.

It’s a proven and highly adaptive problem-solving technique enabling companies to understand, connect with, and, act on the emotions that drive customer decisions in order to:

▪️ Jumpstart sales

▪️ Acquire more customers

▪️ Increase business from existing customers

▪️ Reposition a business

▪️ Turnaround a troubled company

▪️ Identify profitable new business opportunities

My book features 12 documented case studies that reveal how both B2B and B2C companies were able to uncover their customers’ previously undetected emotional triggers and leverage those triggers to launch profitable marketing strategies.

Marketing and Strategy Research Expert - Emotional Trigger Research 

Below is a representative list of clients who’ve engaged LG Associates directly or with whom we’ve been retained to work in collaboration with their marketing and/or consulting firms.

Engagements have included: competitive marketing strategies, new business development, customer acquisition and retention, identification of ancillary business opportunities, launching new ventures, turnarounds, and, Emotional Trigger Research. 

AT&T Lucent Technology
Atlanta Apparel Market
Atlas Moving Company
BBDO
Bozell
CL&P (Eversource)
CyrusOne
Deloitte
GE
JCC of Greater Boston
Kenyon College
KPMG
Leisure Concepts Management
Marshalls
Martin/Williams Agency
National Oilwell Varco
Omnicom Group Inc.
Pep Boys
Pictsweet
RAPP
Robling
SAM’s Warehouse Club
SHW Group
Sioux Honey Association
Staples
Texas Commerce Bank
Tracy/Locke
Tribe Pictures
True Value Hardware
TSG/Empire USA
Vallourec and Mannesmann
VAM Drilling
Westlake Ace Hardware

Companies That Have Retained LG Associates

Virtual CMO On Tap

If you’re like so many CEO’s or Owners of small to mid-size companies, you’re probably juggling multiple business challenges with limited management resources.

That’s why I was excited to launch Virtual CMO on Tap in 2021 as a new endeavor that allows me to offer strategic marketing counsel on a virtual as-needed basis to small and mid-size companies.

Your company can benefit from the direction and vision of a consultant with the expertise and management skills of a nationally recognized senior marketing executive … without the overhead of a top tier resource on staff.

Unlike an agency or consulting firm, I operate exclusively as your strategic partner. My only agenda is to see you succeed.

Virtual CMO on Tap is available to offer guidance on:

▪️ B2B or B2C marketing

▪️ Competitive marketing strategies

▪️ New business development

▪️ Sales generation

▪️ Customer acquisition and retention

If you believe your business could or should be doing better OR you’re constantly wondering if you’re making the right marketing decisions, then we should talk.

𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐓𝐀𝐊𝐄 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓 𝐋𝐄𝐕𝐄𝐋? 𝐈’𝐃 𝐋𝐎𝐕𝐄 𝐓𝐎 𝐇𝐄𝐋𝐏. 𝐋𝐄𝐓’𝐒 𝐂𝐇𝐀𝐓. 

𝗖𝗢𝗡𝗧𝗔𝗖𝗧:
Linda@LGinform.com
(860) 677-7167

Founder & CEO – Strategic Marketing Advisor to Small and Mid-Size Companies

Multiple Major Retail Companies

Served as the senior officer for multiple major retail companies. Responsible for competitive marketing strategies, sales development, and, new business initiatives including one that became part of a Harvard Business School Case Study.

Chief Marketing Officer (CMO), SVP of Marketing, Head of Retail Operations

The Body Shop

I am honored to have been a part of this major shift in the retail industry and in on the early stages of Conscious Capitalism championed by Dame Anita Roddick. The idea that business could be good for the world AND profitable was laughable at one time. Today, it is standard curriculum in top business schools and practiced in companies of all sizes within every sector.

Senior Officer Retail Operations, Non-Proprietary Merchandising, Marketing, Catalog U.S. Division

Thomas Cook

Senior officer responsible for marketing, strategic planning, vendor relations, sales development and advertising for what was then the world’s largest travel organization for over 100 years.

Innovated a B2B strategy to differentiate the company within a commodity industry that generated $10 million in revenue within six months.

Chief Marketing Officer

ABC Radio

Conceived and directed the most successful new business development operation in the then 50-year history of ABC Radio at the corporate level.

Corporate General Manager National Market Development

At the tender age of 8 I launched my first venture and quickly learned that influencing customer behavior had little to do with logic. This discovery began with a small metal loom and bags of colored rag loops. When my parents were away, I confiscated my mother’s address book and started calling her friends.

My first call was to Mrs. P. I explained I was making custom-colored pot holders for 50¢ and asked if she’d like any. She agreed to buy two.

Then it was on to Mrs. T. When she also agreed to buy two, I countered with ... “Only two Mrs. T? Mrs. P agreed to buy four”.

She quickly increased her order.

Even then I understood Mrs. T’s emotional need not to be outdone or appear cheap.

My manufacturing empire grossed $19 before my mortified mother discovered what I’d been up to and hid her address book. 

But I never forgot the importance of focusing on what really motivates customers.

In fact, numerous research studies including two conducted by Gallup have shown that over 70% of all B2B and B2C customer decisions are driven by emotion.

If you’re not leveraging customer emotions to increase sales, you’re missing a big opportunity.

That’s why now, as a marketing and new business development consultant, I love helping CEOs and Owners leverage customer emotions to achieve breakthrough results that have generated over $100MM in additional sales.

Standing out in today’s marketplace is tough.

YOU may know the product you sell - or the service you provide - better than anyone. 

But is that all you really need to succeed in an increasingly challenging business environment?

Would you benefit from having a partner whose executive marketing expertise would bring new insights and a fresh perspective? And whose only agenda is to see you succeed?

Formerly, as a senior corporate officer in marketing, sales, operations, and, general management my initiatives increased revenue up to 60%, became part of a Harvard Business School Case Study, and, resulted in the most successful new business operation in the 50-year history of one of the nation’s leading broadcast networks.

Currently, I work with top management in organizations of all sizes and within all sectors to uncover the emotions that motivate the behavior of their customers and help them create competitive strategies to capitalize on those insights.


𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐓𝐀𝐊𝐄 𝐘𝐎𝐔𝐑 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐍𝐄𝐗𝐓 𝐋𝐄𝐕𝐄𝐋? 𝐈’𝐃 𝐋𝐎𝐕𝐄 𝐓𝐎 𝐇𝐄𝐋𝐏. 𝐋𝐄𝐓’𝐒 𝐂𝐇𝐀𝐓. 

𝗖𝗢𝗡𝗧𝗔𝗖𝗧:
Linda@LGinform.com
(860) 677-7167


𝗪𝗘𝗕𝗦𝗜𝗧𝗘𝗦: 
LG-Associates.com
VirtualCMOonTap.com

taplio

The Battle

David McLean

Linda Goodman

Followers

Posts

Engagements

Likes

Performance ScoreDavid McLean's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

David McLean

Linda Goodman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David McLean's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDavid McLean's LinkedIn Performance