David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

Tyler Durman

Why do some B2B SaaS startups break out while others fade away? My entire career has been about answering that question. 

It takes more than a great product. You need a scalable way to acquire customers. That's what I do. 

In college at UT Austin, I got hooked on the energy of Austin’s budding startup scene. I loved hearing founders talk about solving real problems people paid for. But even then, I could tell that the companies that succeeded weren’t just innovative. They figured out how to distribute their product efficiently and scalably. That realization shaped everything I’ve done since.

While I've learned a lot from every role I've had, I grew the most while being at data.world from its Series A to Series C rounds. The company had just shifted from a freemium community product to an enterprise data catalog platform, and we didn’t have a growth engine. No nurture programs, no content, no lead generation ads, and no SEO strategy for educating buyers to a sale. So I, with my peers, leaders, and teammates, built the campaigns, the scoring model, the reporting, and the demand gen playbooks. By the time I left, we went from 0 to 75% marketing-sourced pipeline over multiple quarters, landing six-figure deals from campaigns we built.

While it was a lot of hard work, it was also a disciplined process. We used data to prioritize our work, tested new channels, messages, and audiences, and we scaled what worked. That's what growth marketing should look like for B2B SaaS companies, in my humble opinion.

It’s not about hacks or bait-and-switch tactics or running on the marketing tactic hamster wheel. It’s about building a system that captures demand when your market has it and creates it when it doesn’t. You find your channels. Test your messages. Iterate and repeat. That’s how you find go-to-market fit after finding product-market fit.

I love partnering with B2B SaaS founders and marketing leaders who want to grow efficiently. 

Outside of work, I’m usually watching Longhorn football or Formula 1, stoking a fire for a brisket in my yard, or traveling with friends. If you'd like to talk about any of that, send me a message.

CEO & Founder

I founded Ignition Growth Consulting after seeing firsthand how critical, yet misunderstood, measuring and running growth marketing programs is for high-growth B2B SaaS organizations. 

I believe that you as a founder, CEO, or marketing executive should feel empowered to drive the growth of your company by knowing what’s working at any given moment with proper measurement and reporting, what next campaigns or initiatives are going live, and what was accomplished and how it’s generating revenue. 

From my decade of experience in B2B SaaS, I know what it takes to implement and scale a growth marketing program from $0 to more than $10,000,000 in annual recurring revenue. My team and I can’t wait to help you achieve that as well.

Reach out to learn more!

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The Battle

David Ly Khim

Tyler Durman

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