David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

I’ve owned marketing strategy and multi-channel content execution at companies like SpotDraft, Exotel and Zoho - driving real business results like $2.94M from SEO and $1.5M+ pipeline from launch campaigns.

I’ve worked across PLG and SLG models, building founder brands, creating product-led content, scaling inbound engines, and improving CAC by acting as the connective tissue between product, sales, CS, and demand gen.

If you're looking for help with marketing for your startup, let's chat.

Surbhi Saraf

"Why did you go from a Director-level role to an IC role?"

First of all, because I can. I gave myself permission to. Often, we don't realize that it's okay to do so. You don't always have to keep climbing up bro. It's okay to take a different path. You can zig-zag and still have a successful career.

Second, it depends on your goals. My goal? Do my best work. And sometimes that does not involve managing a team. It involves being the one that creates high quality pieces of content that impact pipe. So when I saw the offers in front of me, I picked the one that would allow me to create incredibly high quality content and have massive impact thanks to the company's scale.

And third, I realized the belief that "you only get paid more if you manage a team" is wrong. There are companies that need seasoned ICs and will pay accordingly. Yes, such roles are rare in my admittedly limited experience. But they exist. And I genuinely didn't know this earlier so, PSA.

Finally, a big factor in this decision: I went solo and consulted for nearly 7-8 months before going FT. It was just so... freeing. No filters. No diplomacy. No being responsible for someone else's work. I just spoke my mind and people liked it? Like what? It was amazing. And I wanted more of that.

So yeah. IDK who needs to hear this, but go for the IC role. It's okay. You'll be fine. I promeees.

As for me, I’m loving my role at Freshworks - our demand gen content team is lean but full of talented folks who can handle anything thrown their way. It’s absolutely amazing working with such capable people. Will be talking more about some exciting projects I’m working on soon! 

kay byee cyaaaaa ♥️ ♥️ ♥️ XXX

B2B Marketer | SaaS, AI | Ex-SpotDraft, Exotel, Zoho

Last year, I posted only 10 times.

**cue Septa from GOT saying "Shame. Shame. Shame. Shame. Shame. Shame."**

Shame on me? 😟

SHAME ON ME. 😠

Shame. On. Moi. 😭

This year, I want to post 1x per week. That's a reasonable goal, yes? 48 posts this year. Let's see how far we get.

Just created a Buffer account and connected my LinkedIn to it, so I can schedule posts in advance and maintain a streak. Wish me luck.

P.S. I do really need all the luck it because I will have to pay my friends Akash and Deepthi ₹3,000 for every week that I miss posting (trying to negotiate it down to ₹1500). That's a lot of money. Deepthi is already planning Sushi nights 🙈

taplio

The Battle

David Ly Khim

Surbhi Saraf

Followers

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taplio

The Battle

David Ly Khim

Surbhi Saraf

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Surbhi Saraf's LinkedIn Performance

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Performance ScoreSurbhi Saraf's LinkedIn Performance