David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

🚀 Content & Organic Growth Leader | Director of Content & Organic Growth at MoEngage

With 12+ years of experience in content marketing, SEO, and demand generation, I specialize in building high-performing teams, driving strategic content initiatives, and optimizing organic growth for B2B brands.

At MoEngage, I lead a small team of content strategists and agency vendors to produce SEO, thought leadership, and high-impact, research-driven content, such as the annual State of Cross-Channel Marketing and Email Benchmarks Reports. I develop integrated content programs that fuel brand awareness, lead generation, and pipeline acceleration.

Key areas of expertise:

✅ SEO & Demand Gen: Revamped global SEO strategy, reducing keyword cannibalization and increasing organic visibility
✅ Thought Leadership: Led research-backed content programs positioning MoEngage as an industry authority
✅ Executive Influence: Persuaded internal teams to rethink current publishing processes and to pursue investment in SEO+GEO content strategies to adapt to zero-click search
✅ Team Leadership: Scaled and managed a team of content and SEO experts, fostering collaboration across global teams

Let's connect! I’m passionate about content-led growth, demand generation, and driving brand impact in the evolving marketing landscape.

Other things about me:
✔️ Skilled marketing program manager.
🏆 2020 Hubspot Champion User. 
🥒 Pickleball enthusiast. 
🐶 Dog lover.
🎤 Karaoke queen. 
📚 Published author: "The Customer Engagement Book: Adapt or Die" and "Fraud Fighters Manual." 
🔮 Voted most likely to vanish from a room in a cloud of glitter. 


Skills include:
😎 Content Strategy / SEO / Website Management
😎 Skilled AI Prompt Writer and ChatGPT User
😎 Email Marketing and Marketing Automation
😎 Demand Generation
😎 Partnerships / Event Marketing
😎 Social Media Strategy
😎 Copywriting
😎 Marketing Talent Acquisition / Team Building
😎 Employer Branding
😎 Marketing Operations / Project Management
😎 Advanced knowledge of marketing technology software and applications

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David Ly Khim

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