David Ly Khim

I'm a Cambodian-American entrepreneur and growth practitioner. Currently building Omniscient Digital, an organic growth agency helping B2B software companies turn SEO, LLMs, and content into revenue growth channels.

Previously, I was Head of Growth at People.ai where I led the implementation of a product-led growth motion for the new freemium products, PeopleGlass and ClosePlan, overseeing product strategy, go-to-market, and customer acquisition initiatives.

Before that, I spent 6 years working on HubSpot's freemium business through multiple cross-functional projects including: driving the implementation of referral loops across the free product, bottom-of-funnel content strategy, and business development.

One key project I worked on was developing and executing a strategy to acquire users through marketplaces and integrations, which required collaboration across marketing, business development, and multiple product teams. This resulted in spinning up a new Growth Acquisition Team in Dublin. We revived and grew adoption of (a previously sunset) HubSpot WordPress integration from 8k to 110k+ installs (adopted by 22% of the customer base), drove 1000s of product signups a month, and influenced $3.6M+ in ARR. 

Skills: product management, growth experimentation, growth marketing, data analysis, user research, user acquisition, project management, SEO, content strategy, partnerships

Personally, born and raised in Long Beach, CA, now based in Boston. Into weight lifting, running, Muay Thai, reading, and whiskey. Not all at the same time.

Co-Founder, Head of Strategy & Operations

Azor Studio

Co-Founder

Maze

Owning the SEO strategy & implementation and working closely with Content to drive compounding lead growth from organic channels. Achieved 83% YoY Organic Search pipeline growth in 2024.

Senior SEO & Organic Growth Manager

Owning the strategy for the website and responsible for performance, conversion optimization, as well as creating and updating pages used in product messaging and GTM initiatives. Working closely with product, developers, content marketers, and designers.

Organic Growth Manager

Harvest

Led organic acquisition marketing efforts, including crafting, pitching and implementing a SEO strategy from scratch. 

Managed a seven-figure annual budget for paid search marketing (Google and Bing), worked with external partners to improve the performance of ads and created and tested landing pages for conversion optimization.

Helped overhaul onboarding email communications, managed website developments and took ownership of data and analytics to help the entire team make better strategic decisions.

Growth Marketing Manager

Freelance (Self employed)

Helping businesses in key elements of their marketing strategy such as marketing automation, email marketing, and project management of website developments.

Piktochart

Led website experience and in-app messaging while creating research-focused content projects and keeping our fully remote team data-informed. 

- Launched interactive journeys on the website and managed several content projects: calculators, in-depth guides, email courses, and galleries
- Turned raw data from website analytics and customer research into dashboards, reports, and insights to inform Product and Marketing teams.
- Revamped onboarding, retention, and nurture emails.

Product Marketer

Merkle

Managed data analysis and email delivery of marketing campaigns for clients such as O2/Telefónica, The Sun, and The Times.

- Retrieved customer data out of complex databases to be used in reporting, campaign analysis, and targeting for SMS, Email, Push Notifications, and Paid Media campaigns. Used SQL, Unica Campaign, Silverpop (IBM Watson) and Adobe Audience Manager
- Helped improve conversions of marketing campaigns based on data insights
- Integrated data with Adobe DMP for coherent offline and online messaging

Marketing Campaign Analyst

Vodafone

Managed multi-team projects (backend+frontend+QA+business analysts) for the creation and improvement of product features in Vodafone’s main CRM platform. 


-Gathered business requirements, user insights, and designed high-level and technical solutions to improve the CRM product
- Development of technical solutions in Javascript, HTML and Oracle SQL
- Managed data flows following updates to the client account (web, app) and marketing communications (SMS, email)

CRM Analyst & Project Manager

ISPUP | Public Health Institute

Dataset analysis and reporting using databases of public health and epidemiology studies. Submitted a nationwide project to assess information quality of health-related websites in Portuguese.

Researcher

👨‍💻 What I do

→ SEO: I help SaaS businesses grow with customer-centric, organic strategies focused on growing leads and revenue.
→ Website Optimization: I ensure websites have clear, compelling messaging for ICPs and optimized user flows drive superior conversion rates for sign-ups and leads.

taplio

The Battle

David Ly Khim

Bruno Barroso

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