Made With Intent

The platform that helps retailers predict visitor intent and find the value others overlook

Founder

The Person in Personalisation

As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work—a personal touch. 

This book explores why. And if it can change

Author

Ruroc

Maturing digital operations, structure and process with a particular focus on conversion optimisation and personalisation

Digital Board Advisor

CurrentBody

Supporting to mature digital product operations, particularly within an optimisation, experimentation and personalisation capacity.

Brainlabs

Build, curate and deliver best in class conversion optimisation product for our client base that aids their performance marketing needs

Global VP Conversion Rate Optimisation

CIM | The Chartered Institute of Marketing

I run a course for the Chartered Institute of Marketing where delegates learn how to approach a strategic process of conversion rate optimisation where you will learn how to implement a robust conversion optimisation methodology and culture which can deliver huge and real uplifts in conversion rate, sales revenue and profitability.

Delegates inc. Product Directors, Heads of Product, head of eCommerce, eCommerce Directors and C-Suite executives

(MCIM) Course Director for Advanced Conversion Rate Optimisation

User Conversion

Founded User Conversion - one of UK’s leading independent optimisation consultancies. Grew and successfully exited the business to multi-million revenues. 

Worked alongside of some of the biggest e-commerce businesses in the UK inc. Boots, BrewDog, Sports Direct, AVON - helping to mature their conversion optimisation and experimentation strategies.

Founder (+ successful exit)

WilsonCooke

UX and Optimisation Strategist

Digital Project Manager

McCann Worldgroup

Cogent

Digital Account Executive

Hey, I’m David

🎯 Founder and successful exit of User Conversion; UKs top conversion rate optimisation consultancy
📕 Author of "The Person in Personalisation" 
📍 Founder of Made With Intent: Real-Time Intent Platform
🎆 Big kid. Fan of Disney 

--- 

As ecommerce professionals, we’re living in an era where data and insight have the potential to transform how we connect with our visitors.

We’ve been saying this for years. Using terms like customer-centricity, data-driven and even the dreaded P-word: “personalisation”.

Yet, each year, it feels like we get no closer. We are stuck in an entrenched way of selling that does not align with how people actually buy.

At Made With Intent, we’re on a mission to give you the data and delivery system you need to guide each visitor to purchase. Appropriately. In the most impactful way for them.

If you’re interested in using intent to improve your ecommerce experiences, or just curious about the world of data-driven growth, I’d love to connect.




✅ Former founder building (and successfully exiting) one of the UK’s largest independent conversion optimisation consultancies - User Conversion. 
✅ Global VP of CRO at Brainlabs building world-class conversion product for digital businesses.

David Mannheim

Announcing our fourth keynote at Intent in a Tent, Aron Gelbard co-founder of Bloom & Wild. It turns out “being nice” is a growth strategy, and he has the data to prove it. ⛺️

On February 24th, you're invited to listen to Aron talking about Caring Wildly. A growth lever brands often overlook when prioritising the immediate and overly transactional.

He'll share his story about how empathy and generosity gave one of the UK’s most loved brands its competitive edge. And it goes far beyond just saying you're customer-first in a boardroom. We've all heard that one.

It’s about how Bloom & Wild measure care, right down to repeat rates, market share, and lifetime value. How they use it to grow while everyone else chases the transactional measures (hello conversion rate, I see you)

If you’ve ever wondered whether playing the long game pays, this is your answer.

He joins a lineup including the founders of The Inkey List and SURI, plus special guests from Formula 1 and Liverpool FC, all sharing ways to find the value others overlook.

💐 Apply for a free ticket here. 350 spots for people at eCommerce brands only. February 24th, 2026 💐

Founder and CEO, Made With Intent - Real-Time Intent for Online Retail

⛺️ Announcing our third keynote for Intent in a Tent. One of Formula 1s top race strategists, shaping winning moments for Ferrari, Haas Automation, Inc. and Sauber.

Meet Ruth Buscombe 🏁

Intent in a tent is a 350-person eCommerce event about finding value that others overlook. Those moments that matter and responding to them, there and then. (Apply for a ticket for February 24th, 2026)

Her talk, “When Strategy Meets Reality”, is all about that. How to adapt and react in the moment; in both F1 and ecommerce.

Because races are won or lost in moments. Nothing says 1% increments more than this sport. 

Teams build sophisticated plans. Models. Simulations.

And then the lights go out, chaos takes over, panic ensues and we all end up giving discounts to satisfy a poor trading period. 😂

How do you have the courage to change the plan and fast when real-time insight tells you to.

Where do you find the edge in the data?

Ruth will share stories from the pit wall about how split-second decisions can change everything.

A metaphor for what Intent in a Tent is all about:

🔥 Finding value that others overlook
🔭 Spotting the right signals among the noise.
🤯 Turning adaptability into your advantage.

🏁 Apply for a ticket here. eCommerce brands only. February 24th 2026  🏁

I have a love hate relationship with Disney. And it's that surprising relationship that started Made With Intent. 

I love Disney. The parks, the films, the history, the earnings calls all wrapped up in one warm nostalgia blanket. It means a lot to me. 

But. The shift in how Disney measure their success towards share of wallet, has meant that they've moved away from Walt's original vision of inclusivity. "To all who come to this happy place, welcome" he once said. 

Now its for the top 5% of earners. Disney park ticket prices have grown at a rate nearly nine times that of inflation 💴

A wine-paired prix fixe meal at the Michelin-starred Victoria & Albert’s at Disney’s Grand Floridian hotel starts at over $1,200 for two.

Fast passes costs up to $30 per person per day, doubling the price of a days ticket for a family of four, giving priority to travelers who book a guide, purchase expensive passes or stay at a Disney property.

Part of it is societal; the middle class has so eroded in size and in purchasing power and the wealth of our top earners has so exploded. But most is greed; short-termist share price manipulation that serve whatever CEO is in charge.  

And that love-hate conflict is a reason why I wanted to create something like Made With Intent. No, really. 

Something that shines a light on the purely short-termist, transactional nature of the eCommerce industry. 

Something that shows there can be a better way to measure and treat those who visit our website, with a balance of long-term LTV and retention. 

Something where experiences and communication isn't thrown in the faces of site visitors desperate for them to buy, but acts in support of their needs; appropriate to their job to be done.  

Our mission at Made With Intent is to change the perspective of ecommerce for the better. For the better of brands, and for the better of those that visit. 

Disney should have a similar mission statement. Thanks for the inspiration Bob (Iger), but something needs to change.

🤔 Weird thing I’m noticing: People trust AI to help them find products more than they trust search engines. But not because it’s more objective, just because it feels more objective.

Spoiler alert: I think that tiny perception shift is about to reshape discovery in ecommerce.

👇

How do people use Chat GPT currently? Just last month, Aaron Chatterji et al produced a paper for the National Bureau of Economic Research on how peop

Open article: Agentic eCommerce: The Current Consumer View by David Mannheim • 5 min read

Agentic eCommerce: The Current Consumer View

125 intent-based experiences in 30 days. A new record. 

Four a day. Double what July was already. Our customers are responding to user intent, creating and triggering experiences there and then; intervening to behavioural signals and predictions. 

And it’s not because we’ve suddenly got a tonne more customers (we’ve got more, sure, on our journey). But it’s because they’re doing more with intent.
25% more, in fact.

And that’s what this is really about for us. 

We're changing how brands think about ecommerce at Made With Intent

To do that we aim to democratise the idea of intent and own it. We've spent over 45,000 hours thinking about this one thing. It makes sense to make it accessible, usable, everyday.

It's why we're not enterprise and exclusive. But we are building something for everyone who wants to understand their customer better.

And when I see moments like this, I can’t help but think we’re getting there. 🙌

A lot of brands talk about being “consumer first”. Colette Laxton actually built one that is. The INKEY List | B Corp. So we invited her to keynote and talk about her story at Intent in a tent, February 24th 2026 

️There’s no one better placed to talk about “what happens when you stop following and start listening?" This is a story about flipping the script on the skincare industry.

Before The INKEY List became a $100M rocket ship, Colette noticed something the industry ignored. People were overwhelmed. Confused. Asking real questions that no one wanted to answer.

It’s all about listening and helping, not telling and pushing. 

Sound familiar? It’s customer intent in a bottle. Understanding where the customer is coming from and where they’re at, then responding to those signals.

Collette will be joined by:
🏎️ Ruth Buscombe (ex-Ferrari F1 race strategist) on pit wall adaptability.
⚽️ Ian Graham (ex-Liverpool FC research director) on football data no one else thought to check.
💐 Aron Gelbard (Bloom & Wild) on Caring Wildly.
🪥 Mark Rushmore (SURI) on thinking in increments.

350 of the fastest-growing brands. All in one place (a big tent). All challenging the “more, more, more” mindset of eCommerce.

Register here for your spot on February 24th, 2026 here -> www.madewithintent.ai/tent

I have the most wonderful UX Director / Head of UX Design in my network looking for a new challenge ✏️ (I wish I could hire him). DM me if you're looking.

Deason Executive Coaching

Working with incredible clients to build successful businesses, develop great strategy and grow their careers.

Business Coach

Adeptmind

Advisory Board Member. Offering monthly guidance and insight to the executive team of this Series A funded startup.

Advisory Board Member

Wiggle

Role summary: Senior strategic leadership role for a leading UK sports e-commerce retailer. Reporting into the board, with responsibility for end-to-end customer strategy, loyalty and new proposition development, and 100+ contact centre staff across distributed sites.

Key achievements:
• Used AI and data modelling to identify key customer experience opportunities and win internal investment. Driving an additional £4m in sales through increased customer retention.
• Fully re-designed the voice of the customer programme, delivering richer insights and more actionable output. Used these learnings to secure funding for self-service and AI virtual assistant solutions.
• Developed an end-end customer experience strategy; aligning the organisation’s customer experience with brand strategy and overarching business objectives.
• Created a c-suite ‘customer board’ for CX oversight, new proposition development, and ensuring buy-in for CX initiatives.
• Lead, coached and developed a 100+ seat multi-lingual contact centre team to achieve record satisfaction scores.
• Restructured the contact-centre business unit to save c.20% of costs. Integrated warranty, customer service and product expert teams into one cohesive unit, sharing resource and improving efficiency.

Group Head Of Customer Experience

Pret A Manger

Role summary: Member of the global senior leadership team. Owner of the organisation’s consolidated global customer service function and voice of the customer programme.

Key achievements:
• Workstream lead on one of Pret’s most ambitious digital product launches: the Coffee Subscription (now Club Pret). Responsible for proposition testing and insight. Achieved 360% of first month target.
• Developed and delivered Pret’s first voice of the customer programme. Capturing key customer data, actionable insights and sentiment, for service and product improvement.
• Led Pret’s global contact-centre function though the COVID-19 pandemic. Handling record contact volumes while transitioning to a fully work-from-home model.
• Re-designed Pret’s social media customer service operation, aligning brand voice, service strategy and organisational objectives. Creating a best-in-class social media team.
• Pitched for, designed, procured, and operated a single, consolidated global BPO customer support solution for Pret, moving all international markets to one provider and saving c.15%.

Global Head of Customer Experience

Hotelplan UK Ltd

Role summary: Senior management role with full ownership of the organisation’s customer experience strategy, from insight and journey-mapping through to new proposition delivery. Operationally responsible for leading four contact-centre teams, delivering service throughout all stages of the customer lifecycle. Promoted from Explore following its acquisition by Hotelplan UK.

Key achievements:
• Owning the organisation’s ‘Guest First’ customer experience improvement programme. Successfully delivering customer experience projects in the first year of role which collectively resulted in NPS score improvements of over 20 points, improved customer satisfaction scores and repeat business.
• Leading, managing and developing a large contact centre operation, with 4 team manager direct reports.
• Producing actionable commercial insights from extant data. Using these insights to introduce and improve marketing content and drive tangible revenue growth.
• Leading cross-functional teams to deliver significant improvements to online customer self-service systems, improving uptake and end-user experience, leading reductions in headcount ahead of target.

Head of Customer Services & Customer Experience

Explore Worldwide

Owner of the end-to-end customer experience across the business. Accountable for ensuring that every function worked cohesively to deliver Explore’s promise to provide a “customer experience to be proud of” and that processes were optimised, and decisions were made with the customer in mind.

Manager, Customer Experience

Customer advocate with a focus on resolving customer issues and improving the customer experience, whilst balancing the financial realities and strategic goals of the company.

Manager, Customer Relations

Royal Caribbean Cruises, Ltd.

Responsible for the strategic management, direction and planning of a busy customer relations department, handling over 40,000 contacts yearly.

Team Leader, Customer Relations

Are you tired of feeling stuck, watching another year go by without the progress you want?

I work with freelancers and founders who are amazing at their craft, but sometimes struggle with the complexities of business growth. With 15+ years in corporate strategy and an MBA from a top business school, I make growing your business simpler and much less stressful.

I’ve helped:
•	Founders sign more clients and add $20k+ to their monthly income
•	Entrepreneurs go from 5 to 2 (no, seriously...) working days a week while making more money
•	High performers create content that generates leads consistently
•	Solopreneurs perfect their pricing strategy and 3x their revenue
•	People find balance and take back control of their lives

After years in the corporate world, dealing with slow and cumbersome decision-making, I knew I wanted to work with people who could take charge of their own destiny. You have the power to make quick, impactful changes, and I’m here to help you do just that.

Here’s what bugs me: most freelancers never get access to the strategies that big businesses have used for years. I break down those 'corporate' concepts into practical, actionable steps that fit your business. No more focusing solely on the “perfect funnel” or “perfect pitch”. I help you see the big picture and tackle every aspect of growth that matters to your business.

When we work together, you’ll get clarity on your strategy, know exactly what steps to take, and, best of all, start working less and earning more.

Ready to take control and grow your business? Let's chat. Drop me a DM for a no-obligation conversation.

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The Battle

David Mannheim

Ed Deason, MBA

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The Battle

David Mannheim

Ed Deason, MBA

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Mannheim's LinkedIn Performance

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