Hey, I’m David

🎯 Founder and successful exit of User Conversion; UKs top conversion rate optimisation consultancy
📕 Author of "The Person in Personalisation" 
📍 Founder of Made With Intent: Real-Time Intent Platform
🎆 Big kid. Fan of Disney 

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As ecommerce professionals, we’re living in an era where data and insight have the potential to transform how we connect with our visitors.

We’ve been saying this for years. Using terms like customer-centricity, data-driven and even the dreaded P-word: “personalisation”.

Yet, each year, it feels like we get no closer. We are stuck in an entrenched way of selling that does not align with how people actually buy.

At Made With Intent, we’re on a mission to give you the data and delivery system you need to guide each visitor to purchase. Appropriately. In the most impactful way for them.

If you’re interested in using intent to improve your ecommerce experiences, or just curious about the world of data-driven growth, I’d love to connect.




✅ Former founder building (and successfully exiting) one of the UK’s largest independent conversion optimisation consultancies - User Conversion. 
✅ Global VP of CRO at Brainlabs building world-class conversion product for digital businesses.

David Mannheim

At Eximo Marketing we create customer informed marketing strategy. 

That means we go deep on customer research, widen our understanding with external data and academic data, and use all of that to help create your marketing strategy. 

I'm a big believer in the power of talking to consumers. The insight that you get from an hour with a customer is better than any spreadsheet I've ever seen. That doesn't mean I don't use quant (I love it) but it's used to add depth to qual, not replace it. 

I‘ve been in marketing since 2001, focused on marketing strategy since 2015 and running Eximo Marketing since 2017. 

I’m one of those weird people who really loves what they do and bring that passion and energy to every client engagement. I know not everyone feels the same way! So I aim to keep everything we do simple and accessible.

If we’ve met, you’ll know my mouth does an awful lot of work, so it won’t be a surprise that I host a podcast, guest lecture at two universities, host events and speak at conferences. 

The Strategy Sessions podcast is me interviewing amazing marketers from around the world to find out what makes them tick. 

With the Mini MBA and MSc in Marketing under my belt as well as a passion for education, I enjoy guest lecturing at LJMU and working with UniVaasa (in Finland) on their online course. 

My event hosting is about bringing an informal style to events and my style is perfect for less formal events or those occasions when the audience needs to feel involved in the event, not just spectators at it. 

As a professional speaker, I combine academic research, real world experience and an engaging style that works with the audience (rather than talking at them). The three boxes I look to tick in every keynote are: educational (you’ll learn something), effective (you’ll be better at your job) and entertaining (you’ll have a good time).

I’ve spoken at events in the Europe, North America and the Caribbean. If you need a keynote to talk about marketing strategy, marketing fundamentals and why they're not dead, strategy v tactics or using consumer psychology to improve your marketing, then I’d love to hear from you. 

And if you want to know more about me, I love bad jokes, getting an eye-roll from my teenage daughter, rugby league, boxing, cricket and chips. Especially chips.

Andi Jarvis

🚨Voting closes 2pm Tuesday 10
March🚨

If you haven’t voted for One Question yet, there’s still time. 

To vote for One Question, it's dead easy and takes about 10 seconds - you don’t even have to register. 

Why do I need your votes? I’m shortlisted with my start up called One Question. Ulster Bank are running a pitch contest to win £50,000 and the semi final is tomorrow. 

Your votes could help me get to the final.  

I ran a workshop with Kirklees College today and now I’m heading home - very giddy - for tomorrow’s semifinal. 

You probably guessed that anyway thanks to the easyJet orange backdrop! 

To vote for One Question…

1️⃣ Visit this page on the Belfast Telegraph website https://lnkd.in/etCrHq_w

2️⃣ Scroll down through the videos (watch any you fancy) until you find the voting module. 

3️⃣ select One Question Research Ltd

4️⃣ Click Next Step

That's it... you're done! Your vote has been cast. 

I’m told it’s close, so if you haven’t voted yet, please do throw in a vote for One Question. 

Andrew Borthwick and I will love you forever if you do.  

PS Thanks to the Kirklees team who were great fun this morning!

Marketing strategy. Professional speaker. Strategy Sessions podcast host.

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The Battle

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