Sonoran Capital

Acquisitions

OnPlan

Chief Financial Officer

OnPlan is a powerful FP&A platform that provides you with insight into your  business.  Enjoy better visibility, greater transparency and more effective benchmarking.

CEO, Founder

Texas Tax Loan

President

Boost Media

Boost is an enterprise solution for optimizing ad creative at scale across Search, Social, Display & Mobile. 
 
Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for optimization and drives performance using a combination of workflow tools and algorithms. 
 
The Company focuses on optimizing for enterprise advertisers and generates substantial improvements in conversions-per-impression for customers. Today, Boost is trusted to drive optimization and insights for over $300 million in advertising spend across networks and premium publisher sites such as Google, Microsoft+Yahoo Bing Ads and Facebook.

Interval International (IAC Portfolio Company)

Leadership role in $110 M acquisition of Aston Hotels in Hawaii.

Director, Strategy & M&A

Plum Capital

Involved with strategic, operational and financial management of growing companies. Private equity due diligence, deal structuring, portfolio management.  Plum Capital is an early stage venture capital firm that focuses on early stage media opportunities.

Associate

Goldman Sachs

Analyst

LiveBuilding

Founder

CEO at OnPlan.co - a fast and flexible FP&A platform that makes financial reporting easy. Follow me for posts about FP&A, excel humor, startups and life in finance.

Today, I'm the CEO of OnPlan.co ...

But, if I was endowed with a better eye, I would have been a painter.

But as it turns out, my drawing skills make the Family Guy look like high art. 

Instead, I’ve been funneling my passion for creativity towards spreadsheets and entrepreneurship for the better part of two decades. I’m passionate about building companies - it allows you to delve into a multitude of disciplines from UX/UI (the closest to art that I can get) to analytics to metrics to fundraising.  

I started my career in FP&A in the travel sector and I am now a 2nd time founder of a VC backed startup. OnPlan.co is a modern budgeting and forecasting platform that works seamlessly with Excel and Google Sheets and your existing model. You can think of OnPlan.co as a Data Visualization, Data Integration, and Workflow and Collaboration platform that sits on top of Google Sheets & Excel.

I am passionate about extending the powers of spreadsheets and generating user experiences that are intuitive. My greatest joy would be to make OnPlan.co the Airtable of FP&A.  

I am interested in connecting with like minded passionate finance professionals and entrepreneurs.  Along the way I hope to impart some lessons that I’ve learned in terms of modeling, company building, culture building and harnessing one's passion for creativity into entrepreneurship.

If this resonates with you please reach out to me!

David Greenbaum

Stichting Het Rijnlands Lyceum

Senior Finacieel controller

KM Financial Services

Businesscontroller

GGD GHOR Nederland

Sr Projectcontroller/Businesscontroller teams Gezondheid, Veiligheid, IV

Yuverta

Complete jaarverslag voorbereiding tbv accountant controle

Controller financieel adviseur

Hogeschool van Amsterdam

Opzetten werkwijze en controle contractactiviteiten binnen LLO kader.

Controller

Vesting Finance

Salesexpertise

Financieel accountant

Esprit Scholen

Complete jaarverslag voorbereiding, accountant controle

ROC van Amsterdam

Subsidies verantwoording aan hoofdkantoor, budgettering voor het komende jaar.

Business Controller

Sign & Expo

•	Drawing up and keeping financial records,
•	GL-accounting, 
•	Bank transactions, 
•	Invoicing,
•	VAT declaration, ICP statements,
•	Budget preparation,
•	 Profit and loss optimization,
•	 Preparing financial statements. 
•	Income Taks declaration
Chelange: Profitabilty monitoring of one-man business.
E-Boekhouden.nl, Perfect view, Excel

Financial Accountant

Ik ben een universitair opgeleid gedreven freelance financieel professional met expertise op het gebied van accounting, financiële analyses en rapportages. Ik ben bekwaam  in het samenwerken en coachen van medewerkers van de organisatie om financiële doelstellingen te bereiken. Kwaliteit van mij is het structureren en verbeteren van financiële processen. Daarnaast ben ik sterk in implementatie en creëren van een draagvlak binnen de organisatie. 
Ik stel mij flexibel en open op, met gevoel voor humor en enthousiasme.   
Kennis en ervaring met MS Office, Power BI, Exact Online, SAP S/4 HANA, SAP FI/CO, AccountView, AFAS, Google applications. 
katyamooibroek@gmail.com, 0630708667

taplio

The Battle

David Greenbaum

Katya Mooibroek

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