Project Fuze

PEOPLE, organizing themselves in a STRUCTURE in order to create value in form of a PRODUCT. Put simply, this is how the world is built.
The challenge: construct the perfect combination of people, structure, and product for any project to take off.

• 1:1 Consulting & advisory to product leaders, startup founders, and corporate venture builder
• Ad-hoc support by user engagement audits, onboarding & feature reviews.

→ Led 15+ tactical projects on onboarding, user engagement & retention in B2C / B2B SaaS, product-led growth, and monetization
→ i.a. increased feature adoption by 43%, Day 0 activation from 37% to 56%, funnel conversion +70%, and lots of team wins
→ Built 2 AI products as side projects (RadicalDots, Preggjoy)

Just doing fun projects, solving difficult problems with awesome people!

Founder & Co-Conspirator

PowerUs

Brought on to help build the digital home of the skilled blue-collar worker.
Then:
• Guidance during & execution of strategy pivot
• Development of user vision journey
• Executed major revamp in the core platform product for discovery
• Led core platform product squad (user journey & recommendation system)

Senior Product Manager - User Engagement & Retention (Freelance)

KADACON - The Interaction Factory

A boutique consulting firm, focused on bridging the gap between digital products and analogue human beings.

50+ projects in corporate innovation & startup environment: from incubation to MVP to internationalization of apps & services (B2C & B2B)

Framework to construct User Engagement & Retention in products. Significant positive impact on metrics of 10M+ users across various apps & software.

Clients included: Daimler AG, Fastic, AUDI AG, EcoMove, Quora, Faller, Dr.Sam, ...

User Interaction | Habit Fostering | Business Model Success Prediction | Organizational Effectiveness

Co-Founder & Managing Director

myroundpen

Strategic Advisor

• Spearheaded internationalization & localization of Mercedes me connect beyond the EU market (Middle East, Asia, RSA, LatAm)
• Project coordination for the connected mobility cluster (~30 people)

Connected Mobility, Strategy & Business Model Development

Innovative Management Partner (IMP)

Management Consulting
Business Model Development
Innovation Management

Intern

Carl Zeiss AG

Intern at Corporate Communications

SPORTTOTAL Sportmarketing

German Baseball and Softball Federation

Betreuer und Delegation Leader Senior Nationalteam

I spent the last decade building organizations around new products and construct systems to unlock growth for existing products that have touched 10M+ people.

Started a successful boutique consulting firm in 2017, walked away in 2021 to focus on advising ambitious leaders and building products for progress.

User Engagement | Habit Fostering | Venture Architecture | Business Model Development

Add personal message, let's start a conversation!

Quick Background:
Founded & grew a consulting firm for digital products/business models for 5 years. Specific focus on the interaction between analog user and digital product (https://kadacon.com/).

50+ projects in corporate innovation environment: from incubation to MVP to internationalization of apps & services (B2C & B2B). Biggest complexity: Mercedes me

10+ advisories to start-ups from early stage to traction & growth on user engagement & retention.

Developed framework to construct user engagement in products, which positively impacted metrics of over 10 million users in a wide variety of products. (https://pitch.com/v/the-user-engagement-framework-bsx3qn)

Currently consultant & sparring partner for corporate & venture-backed start-ups primarily on the path to product-market fit and user-centric evolution. (https://www.projectfuze.com/sparringspartner-de)

⚡️David Füßer

brendanmcnulty.com

With over a decade of experience in user behavior analysis and AB testing, I have significantly improved profits for companies such as Canon, Interflora, TFG, Nike, and Woolworths. 
I have a specific interest in e-commerce and with extensive experience, I've run hundreds of tests for  retailers. 
I love researching your customers; building up a picture of what motivates (and hinders them) through qualitative and quantitative research methods. 
Partner with me for a turnkey solution, from research tool setup to test development and stakeholder feedback. 
Let's collaborate to optimize your online presence.
Find out how you'll grow:
brendanmcnulty.com
or contact me on:
hello@brendanmcnulty.com

Growth and Conversion consultant

AWA digital

Advising multi-channel retailers on how to increase sales, enquiries and repeat business from their website, using both quantatitive (Google Analytics, split testing, heat maps) and qualitative tools (expert reviews, online surveys and usability testing).

Consultant

GrowthMentor

I guide e-commerce and B2C startups on their journey to exponential growth. My expertise lies in helping people find opportunities for optimization and providing actionable advice on testing methodologies that lead to scalable results.

What people say:
"An unbelievably helpful and knowledgeable mentor. Brendan gave me dozens of actionable insights in only 30 minutes by identifying areas of improvement." Jawad
"Fantastic mentor. Had great out of the box ideas and was unbiased in his feedback. He's a goldmine of knowledge for CRO" Nihir
"Engaging with Brendan was enlightening. He didn't just list tools like Eyequant and Usability Hub, but his strategic perspective on positioning the use of these tools for upsell opportunities was insightful. His direct, tool-focused approach combined with his broader strategic vision made the session great." Hannah

Mentor

Now Novel

Founder of Now Novel, an online course which helps you to write your novel.Now Novel is a structured program for first time novel writers to finally write that book. Through a question and answer process it allows you to find your central idea, put the structure around it and help and motivate you to write your book. 
Product management, acquisition of users (especially through content marketing), analysis & testing (through a Conversion rate optimisation process), business development- I deal with a lot of the business processes.

Founder

DStv Online

Develop games strategy and manage team and budget for DSTV’s online arm.Creating second screen games content for TV/games overlap (e.g. our Big Brother Africa game) Building the games portal (ogames.com and launching it in Africa).Growing a community and acquiring users. Creating social games applications (Darkness Falls for Mxit, Karma City web and mobile for South Africa)

GM Games

24.com

Build a team focused on PC and mobile games for 24.com.
Developed strategy and managed budget. Created 24games web and mobile sites. Aggregated content and created a social web and mobile site (including creating avatars, profiles, activity streams, badges and other social tools)

RealNetworks

Responsible for our direct-to-consumer activities for the RealNetworks and Zylom brands on a pan-European basis. Managing a team focussed on all marketing activities; search (PPC & SEO), banners, leads, e-mail, affiliates, PR and offline.

Member of RealGames EU management team.

Director of Marketing

Zylom

Responsible for all consumer contacts with Zylom, including email marketing, negotiating with and managing relationships with media owners, search and affiliate marketing. As part of the management team I assisted in development of the company’s strategy. Project management of  a team including research, graphics, copywriting and development. Business development; locating new distribution and syndication partners, and negotiating new relationships. Overhauled e-mail marketing.

Head of Marketing

eDiets Europe

Responsible for e-marketing; affiliates, search, content, sponsorship, integrated, CPA, CPC and CPM campaigns from negotiation through campaign set up, launch, analysis and optimization on a pan-European basis Seeking out and maximizing non-subscription revenue. Involved in micro and macro reporting; budget formulation, tactics to increase retention and reduce CPA as well as day-to-day campaign analysis. Schedule and media plan promotions according to seasonality. Maintaining CRM/ newsletter best practice, and maximizing ROI from this. Manage PR campaigns. Managing launch of German and Spanish sites.

Business Development Manager

As the founder of Now Novel, I've used my product and growth marketing skills to create a platform that empowers writers globally, reaching hundreds of thousands each month. My consultancy in experimentation has allowed me to design frameworks that restructure how large enterprises engage with their customers.

- Created and led extensive split testing initiatives for brands such as Canon, Interflora and Woolworths 
- 12+ years of running AB tests and understanding users 
- Founded and scaled Now Novel, curating a product loved by users (9.7 TrustSpot rating), underscored by my passion for iterative improvement and deep-dive online research.
- a sourdough nerd of the highest order, my starter is from the Oregon trail in 1841, and I bake pizza and bread weekly

Do you want to de-risk your development and make sure you're building the right thing? And/or make more money from your existing customers?
Let's chat about how I can use my proven processes to make this happen.
Let's chat hello@brendanmcnulty.com or calendly.com/brendanmc

taplio

The Battle

⚡️David Füßer

Brendan McNulty

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