Modic

We at Modic believe the digital improves the people's lives.

The site is the center of your online presence, it must work - generate contacts, sales, information useful for your business, even offline - not just stand there like a decorative object.

Our job at Modic is to make this happen!

In Modic we mainly deal with:
- SEO
- marketing strategies and ads, especially Google Ads
- data analysis
- CRO
as well as digital product development. 

We do this with Pittini Group, Autogrill, Wolf System, Calligaris, Snaidero, Midj, Princi, Smartpricing, 620 Passi, Thermokey, PromoTurismoFVG.

CoFounder | Head of Tech

Fondazione ITS Alto Adriatico

Teacher of Web Analytics modules:
- GA4
- Google Tag Manager
- API Conversions and Server Side
- Data Reporting and Looker Studio

Teacher of Web Analytics

VISUP

At Visup we work with data in a proactive way!

My work consists in:
- build Angular apps from scratch, being able to decide its architecture, modules, components
- build API with Node + PostgreSQL on AWS Lambda (serverless)

Some works up to now:
- architected and built a management webapp for a big telco: Angular + integration with third party APIs, led the development team
- developed API for a platform of remote assistance for an international pharmaceutical company: Node + PostgreSQL on AWS Lambda + integration with tech partner's API
- developed API for a medical platform for an international healthcare company to replace the existing Elixir backend: Node + PostgreSQL on AWS Lambda
- implemented e2e tests for a medical platform for an international healthcare company: Angular + Protractor

Full Stack Developer

Self-Employed

What I'm doing as a DEVELOPER:
- Frontend and backend for web applications (Angular 6, NodeJs, AWS)
- Web App to solve issues with management of rooms and availability, custom quotes, year long plans, staff management and reporting (Angular 4, Symfony 3, Heroku)
- Configurator for a luxury refrigerator company to help potential clients choose between 500+ product variations (CodeIgniter)
- Hybrid App for event (Ionic2, Angular 2, Symfony 3, Heroku), Android App for home automation (Java)
- Website that led to +138% more contacts (+98% goal conversion rate) on core business activity, and +80% newsletter subscribers (+50% goal conversion rate) compared to previous version (WordPress, JS, CSS)
- System for an acting school to sell and manage courses and lessons using carnets (Joomla!)
- Website speed improvement, reduced page load time from ~ 6.5s to ~1.5s, applying best practices e.g. server and client caches, image optimizations, html and javascript / css files compression (WordPress, JS, CSS)
- Product configurator to be used on a 50” touchscreen (WordPress, JS, CSS)


What I'm doing as a CONSULTANT:
- Supported marketing of new landing pages with the analysis of user's queries and behaviors on page
- Analyzed results of multichannel marketing campaigns and found ways to improve both ads and landing pages, increasing conversions and conversion rate (+ 24% and +15% respectively)
- Analysis of client's tools for its accounting management. Provided an improved solution based on the current workflows and proposed options for future improvements and automations 
- Analysis of client's methods to manage rooms rents. Proposed a custom web solution to improve workflow and save hours of work every month.
- Company training about Google Analytics, Team Management (Trello / Jira)

Freelance Full Stack Web Developer and Digital Consultant

Usablenet

- Quick solutions to blocker live site issues, also on never-seen-before projects
- Implementation of analytics solutions, including a pilot implementation of Tealium
together with the Director of Technical Engineering, and related documentation
- Developers support to solve technical challenges, bugs of mobile browsers,
Javascript frameworks and clients’ code, providing solutions and mentorship

Senior Mobile Web Developer

- Leadership of the first outsourced team that built the awards winning Shop Lacoste mobile site
- Mentorship of developers on principles and limitations of developing for mobile, CSS / Javascript best practices and features of the Usablenet platform
- Reviews of project requirements to provide LOEs, timelines, technical feasibility and suggestions based on experience and known browser bugs and limitations
- Development of full M-Commerce websites following the progressive enhancement technique

Developers Leader and Mobile Web Developer

Hi, I am Davide, CoFounder of Modic! 👋

In Modic we mainly deal with:
- SEO
- marketing strategies and ads, especially Google Ads (we are a Google Partner agency!)
- data analysis
- CRO
as well as digital product development. 

We do this with Pittini Group, Autogrill, Wolf System, Calligaris, Snaidero, Midj, Princi, Smartpricing, 620 Passi, Thermokey, PromoTurismoFVG.

I work on two main activities:
1. Analysis and strategies for clients, especially in the more technology-related aspects: SEO Audit, data analysis, development and optimization of ecommerce and sites
2. Putting technology at the service of people: we create tools to always increase the quality of the services we offer.
- Clustering by meaning hundreds of thousands of multilingual queries? We've got it! Developed with Artificial Intelligence since 2021 (well before ChatGPT)
- Analyze the internal linking of a site to assess its quality? Check!
- Analyze thousands of multilingual and multi-market SERPs? It is the latest addition in our pool of SEO tools!

Davide Serafini

Caffeina | Ideas Never Sleep.

As Consultant, I spend my time studying digital strategies for brand and companies, meeting business goals thanks to a high-quality execution made by our team.

As Partner of the Agency, my goal is to make Caffeina a great place for Talents. We like to work with skilled people, and we know leading brands want best in class professionals to work at their challenges.

We believe in Digital as a solution that allows organizations to have a positive impact on their stakeholders. Caffeina is the choice for companies embracing this vision, it's the partner to go along through the change, it's the partner that wants to achieve real value results.

Our mission is to express ourselves with unique projects, to win ambitious challenges that enable Caffeina to fortify and grow.

In my everyday job, I directly manage strategic and high level relationships with clients and brands such as AC Milan, ActionAid, Arena, Bakeca, Bauli, BNL - BNP Paribas, Danone Nutricia (Aptamil, Mellin), Dolce & Gabbana, Enel, FAI - Fondo Ambiente Italiano, Findomestic, Furla, Genialloyd, Giorgio Armani, Goldenpoint, Hello Bank, Hogan - Tod's, IBL Banca, Mondadori, RCS, LifeGate, Eli Lilly, Max Mara, Monster, P&G, Parmalat Group (Parmalat, Santàl, Chef), Roche, Save The Children, Sergio Rossi, Sightsavers, UBI Banca, Valagro, Zanichelli, Zegna to name a few.

Dynamo | Digital Product Agency

At Dynamo, a part of the Caffeina group, we strive to assist ambitious organizations in reaching their goals through business innovation using strategy, design, development and growth of successful digital products. We design, create and nurture digital products that generate tangible value. We aid organizations in achieving their objectives through ambitious and simpler solutions, addressing their actual needs in every stage of the digital product lifecycle, with an agile team of cross-functional product experts within the 360 degree service ecosystem of Caffeina, where creativity is synonymous with invention.

Università Cattolica del Sacro Cuore

Contract Professor of "Internet Marketing e Politiche di Comunicazione"​ (30h, 6 CFU), M.Sc. in "Food Marketing e Strategie Commerciali"​. Personal Page: http://docenti.unicatt.it/ita/tiziano_tassi/

Contract Professor

EMBA Ticinensis

I am member of the Board of the Advisors: I am here to ensure the quality of teaching and to help the EMBA Director and the Scientific Committee to make a real skills growth happen for all the students involved in this Executive Master of Business Administration.

Member of The Board of Advisors

ADCI - Art Directors Club Italiano

The Art Directors Club Italy is an association that brings together professionals in the Communication industry, always devoted to the recognition and support of the value of creativity as a founding element and competitive advantage of corporate, business, institutional and social growth.

General Manager ADCI Servizi

Henkel

HenkelX is an open innovation collaboration platform that brings the smartest network and industry partners through open collaboration together. The mission is to unite and accelerate Henkel’s entrepreneurial transformation across three pillars: ecosystem, experience and experimentation (build, measure & learn). A collaborate approach across all industry sectors in order to continuously improve the customer and business partner relationships and the consumer experience, by developing new business models, to accelerate and innovate collectively driving industrial digital transformation.

Mentor @ HenkelX

Università degli Studi di Parma

I'm contract professor in the "Master in Retail Management" organized by University of Parma and ADM - Associazione Distribuzione Moderna. The course is about Digital Marketing & Social Media.

I'm lecturer in the "Master in Marketing Management" of University of Parma and Il Sole 24 ORE Formazione Business School. The course is about Digital Marketing and Social Media.

ALECUP - Alumni Economia Parma

I am the President of the Alumni Association of the Faculty of Economis in Parma. The objective of ALECUP is to develop the network between associates and the University, which will lead to an increase of the business and professional opportunities.

Presidente Pro-Tempore

Audencia

I'm lecturer of the course "New Developments in Marketing", focused on how new technologies, especially Digital and Mobile, allow Brands to empower their marketing strategy. I also explain the comprehensive scenario of the change in the media industry since 2000's until today, where new media and social media became the new mass media. Last but not least, the mobile scenario: business model, main players, trends and the new marketing tools available to managers with mobile ads, apps and gamification.

Lecturer

Kedge Business School

I teach a 30 hours Course named "Marketing applied to Social Media and Search Engines" to the students of Master 2 in M.Sc. of Entertainment (Operational Marketing).

Professor

In my 15+ years of professional experience, I have leveraged digital solutions for marketing and communication, working both client-side at L’Oréal and agency-side at Caffeina. As the Partner and CEO of Caffeina, I have engaged with a diverse range of companies and brands, leading initiatives across various industries.

At the core of our philosophy is the belief in digital as a transformative tool, enabling organizations to make a meaningful impact on their stakeholders. Caffeina stands as the ideal partner for companies who share this vision, guiding them through transformative changes and striving to deliver tangible, valuable results.

Our mission at Caffeina is to craft unique projects and tackle ambitious challenges, fostering an environment where creativity meets strategy. This approach not only strengthens our organization but also propels our growth, allowing us to continuously innovate and excel.

taplio

The Battle

Davide Serafini

Tiziano Tassi

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