Strategy Shift Ltd

The Strategy Coach

Strategy Shift

Leading a virtual Masterclass on 'Leading high-stakes' meetings. Details incl. enrolment here: https://strategyshift.co.uk/course/leading-high-stakes-meetings/

Course Instructor - Leading high-stakes meetings Masterclass

Advice and coaching to CEOs and other C-Suite Executives taking on a new role, or looking for one, and facing:

- Exciting growth opportunities
- Complex customer dynamics
- A missing or incoherent strategy
- An underperforming leadership team
- Investors with high expectations
- A bureaucratic, undiverse culture

You want to be inspiring, inclusive, and compassionate. It’s going to take deep thinking. Hard choices. Concerted action. At pace.

But where do you start? And how do you master the mindsets and practices required? 

That's what Strategy Shift focuses on.

Founder

My series Lancefield on the Line explores how to develop extraordinary individuals and organisations.

By interviewing some of the world’s leading executives, entrepreneurs and management thinkers on leading edge practice in strategy, leadership and organisational culture, I aim to give you the tools to help you perform at your best and progress your career to your full potential.

What do my guests really think and feel about their subject? You’ll learn much more here than by reading an article, a book or listening to a keynote.

It’s all delivered with a bit of an edge, too.

Host and editor, Lancefield on the Line Podcast

David Lancefield Ventures Ltd

Director

London Business School

Guest Lecturer

Harvard Business Review

Contributor

strategy+business

Contributing Editor

Strategy&

Senior Partner

After the acquisition of Booz & Company, I redesigned and refreshed the approach to thought leadership as a way to increase brand impact, commercial sales and people engagement. This resulted in analysts from Source from Consulting increasing ranking from 8th to 4th, winning three MCA Awards/nominations and originating substantial commercial sales from the investment of time.

Leader of Thought Leadership, EMEA Consulting and Strategy&

- Lead advisor role on transformational projects for the C-Suite of BBC, Ofwat, Royal Mail, S&P, Channel 4, NHS, ITV, covering more than £150bn of assets. Worked with closely with 35 CEOs and led 30 transformation programmes, including 15 new digital ventures or ecosystems.
- Worked in 20 countries, leading more than 500 engagements with an average client feedback score of 9/10 and winning 5 industry awards or nominations. 
- Led PwC’s global relationship with the BBC, increasing revenues substantially over three years and winning high profile mandates (Gender Pay, Pensions, BBC Studios Transformation).
- Played a pivotal role in the strategic design of new markets, ventures and services – NHS, Media, Water, Anti-trust, Electricity – which have delivered significant benefits to citizens and consumers. Advised Government officials, regulators and the private sector.
- Authored more than 50 reports on aspects of transformation, and 13 articles in Strategy+Business and Harvard Business Review (the ‘Four Building Blocks of Transformation’  and won the gold award at the US American Society of Business Publication Editors, whilst the ’10 principles of strategic leadership’ is one of the most downloaded Strategy+Business articles ever).
- Transformed the positioning, profitability and profile of PwC’s economics and policy practice (increasing revenues by 20% CAGR, profitability by 10%) and media profile.
- Sponsored and/or coached 35 new (and successful) partners or directors in PwC. 
- Initiated, developed and sustained the Thought Leadership capability in PwC Consulting and Strategy&, winning three flagship industry awards and originating a substantial multiple of revenues to investment.

Partner, then Senior Partner

Appointed as a partner in the PwC economics team, initially focusing on anti-trust investigations, then evolved to sector regulation and strategy and then enterprise-wide transformation. Achievements included:

- Advised the CEO of a large technology company on his priorities, leadership team and tactical moves; since then the company has grown successfully, increased people engagement and the share price.
- Developed a growth strategy and implementation plan for a large data business.
- Co-led the innovative Ofwat 18 month price review which delivered ‘more for less’ – in the form of lower customer bills and £43bn investment in the sector.
- Secured State Aid approval of the £1bn financial package to support Royal Mail privatisation through economic evidence.
- Advised the Board of Virgin Media on how best to respond to disruptors leading to a clear strategic choice and successful execution of a new strategy.
- Improved ITV’s licence terms as a result of the submissions and strategy, saving ITV £135m along the way.
- Shaped the strategic decisions taken by Technicolor which contributed to its turnaround.
- Contributed to the successful launch of Radioplayer and Freesat through business planning, financial modelling & customer research.	
- Made a significant contribution to a new vision, public value framework and technology capability for Channel 4.
- Conducted a strategic review of the Pensions Regulator, which led to a transformation of the capabilities and positioning of the organisation.
- Advise NHS Improvement on pricing, failure, competition issues, patient centricity contributing to reform of the NHS.
- Contributed to successful outcomes in competition investigations for BUPA, BBC, Alstom, Formula 1, Teracom through robust, compelling economic evidence.. 
- Led high profile, sensitive reviews for the BBC involving Premium Rate Services and the Window of Creative Competition lead to robust conclusions that withstood scrutiny.

Client-facing partner

Played a prominent role in turning around performance, leading PwC’s focus on major accounts and bids in TICE Consulting; in each of the three years the revenue budget was beaten and profitability improved. Led a “Win it Big” Campaign – inspiring, coaching and converting significant (£1m+) opportunities, which was adopted by other businesses within PwC.

Client and Markets Leader, TICE Consulting

Grew revenues of UK practice by more than 15% CAGR, increased profitability by 10% and client satisfaction by 15%, building a team of 150 people comprising 25 nationalities. Merged four economics practices in to one, built a stronger brand, developed innovative services, launched the megatrends research, and built a more diverse team at all levels.

Leader of Economics and Policy (UK and Global) 

People Partner for Strategy & Economics practice, responsible for recruitment, talent development and reward: successfully merged two groups, growing business by 15%, reducing HC operational costs by 50%, increased people engagement by 10% and exceeded budgeted growth each year by 5%-10%.

People Partner, Strategy & Economics

PricewaterhouseCoopers

Senior Associate-Director

Associate to Senior Associate

Hi, I'm David. I'm The Strategy Coach for CEOs, C-Suite executives, and founders at the world's top organisations. I've worked with more than 50 CEOs and hundreds of executives over nearly 30 years. 

I write about strategy, leadership, and culture in Harvard Business Review, MIT Sloan Review, Strategy+Business, Fast Company, and Forbes. I'm quoted in the Wall Street Journal, FT, Times and the Guardian.

This is how I can help you:

👋 Executive Coaching and Advisory.

Typically, you are new in role or transitioning, facing:

▶️ Exciting growth opportunities
▶️ Complex customer dynamics
▶️ A missing or incoherent strategy
▶️ An underperforming leadership team
▶️ Investors with high expectations
▶️ A bureaucratic, undiverse culture

You want to be inspiring, inclusive, and compassionate. 

But where do you start? And how do you master the mindsets and practices required?

▶️ Learn about my services at: https://strategyshift.co.uk/services/

In retained contracts (6 months+) I provide: catalyst sessions, exercises, blueprints (e.g. for vision, strategy, culture), role-plays and rehearsals, invitations to peers and other professionals. 

Clients include: the BBC, Microsoft, the Guardian, CBRE, Oak Foundation, NBC Universal, ManpowerGroup.

👋 Topics include:

▶️  Strategic thinking and doing.
▶️  Board/Exco impact and dynamics.
▶️  Decision-making.
▶️  Integration of strategy and culture.
▶️  Overcoming inner obstacles to growth.
▶️  Dealing with challenging stakeholders.

👋 Expect big results:

☑ Organisation: profitable growth, new capabilities, greater resilience.

☑ You: greater fulfillment, financial reward, reputation, wellbeing.

👋 Perspectives

I believe passionately in sharing my expertise, ideas, and learning. 

▶️ Writing: https://davidlancefield.com/writing/. 

Sign up to my:

▶️ Every Day is a Strategy Day newsletter: https://davidlancefield.com/newsletter/

▶️ Lancefield on the Line podcast in which I interview the world's best executives, enterpreneurs, and management thinkers: https://davidlancefield.com/lancefield-on-the-line/

👋 About me

I'm curious, creative, courageous. Intellect with intuition, reflection with action, compassion with clarity.

I’ve taken risks and overcome challenges in my professional and personal life — including the care of a disabled child — in pursuit of growth and opportunity. 

▶️ Former senior partner in Strategy&/PwC.
▶️ Guest lecturer at the London Business School.
▶️ Distinction in MSc Economics (Warwick) and Meyler Campbell Mastered coaching. 

Reach out to me at david@davidlancefield.com

David Lancefield

Thinking Dimensions Global Consulting

Management Consultancy with offices in 17 countries including the Americas, EMEA, and Asia Pacific. Specializing in Decision Making for Strategy and Operations with Fortune 1000 organizations.

Projects Successfully led by Scott include (recent examples):

3 Business Unit Strategy formulation and identification of acquistion pipeline and plan in Europe, Asia, and North America for a NYSE traded industrials group.

North America entry strategy for a European equipment manufacturing corporation.

Global strategy for the expansion of a packaging company into adjacent technologies, products, and services.

Group Strategy and Country-Level Strategy formulation and implementation for Latin America for a multinational (USA based) NYSE traded pharma-co.

Acquisition and Integration of two European Manufacturing companies for a private equity group and subsequent integration of operations in Western and Central Europe.

Development and Deployment of a Strategy for a European automotive group to enter Asia for both manufacturing (China) and sales (ASEAN) including acquiring funding necessary for CAPEX.

Implementation of a global pricing strategy and program for a multinational B2B group with roll out including at salesperson level in multiple countries/languages simultaneously.

Joint Venture formation between an American and European group for expansion in the Americas in sales and service with a target to be #1 in terms of market position within 4 years.

Acquisition of a majority position in a strategic supplier in China by a European manufacturing group.

Plan formulation and implementation for selecting a North America manufacturing base, managing negotiations including project financing, and following plan through implementation stages to physical presence launch.

E-Commerce Strategy for a major brand: both direct and reseller sales in China, USA, and Canada from concept through to realizing budget EBITDA/share achievements.

Go to Market Strategy for a European group

Managing Partner

Sirius

Member, Board of Directors

AI-driven copilot for sustainability teams in metals and mining companies, allowing teams to save 80% of time on data sharing and reporting efforts.

Helping sustainability leaders in the industry to focus on impact, not on spreadsheets.

Member Board of Directors

Strategy Tools

Strategy Tools is a Strategy SaaS company, on a mission to help change how the world works on strategy. 

Strategy Tools is a platform, building a global community of strategy leaders, sharing our mission. 

Currently there are users in 110+ countries and customers in 60+ countries.

Board Of Directors

Techstars

Techstars Transformative World Torino

This program focuses on companies that will enable fundamental transformation and impact across industries and geographies.

Lead Mentor

CIMBA

Develop and Contribute to Executive Learning Strategy and Consulting Programmes

Responsible for the full time MBA learners programme in Consulting (learners deliver on projects for leading organizations)

Delivery of Senior Executive Strategy and Digital Transformation programmes

Senior Program Manager

Consilience Ventures

Consilience Ventures is a data-driven venture capital economy using it's own digital currency (not a crypto-currency) to invest in carefully selected b2b start-ups from pre-seed to Series A. It uses a combination of data and human driven decision making to raise the probability of selecting the best start-ups to which CV offers unparalleled growth support. 

We believe that investors can invest in start-ups/scale-ups without risking their capital and should be able to liquidate their investment anytime. We do this by redefining start-up financing which enables start-ups to launch twice as fast. We engage the best ecosystem service providers as part of their start-ups team at the heart of a vibrant marketplace. 

Investors in CV don't pay any management, carry or transaction fees and benefit from the IP value developed over time.

Global Expert Member

Managing Partner, CIMBA Business Advisement
Responsible for new business development
Management of projects with both direct reports and their teams
P&L responsibility- as Managing Partner directly responsible for results
Develop projects for clients related to Strategy, New Market Entry, Pricing, and M&A, key capability development.
Develop Executive programs for skill and key capability development.
Drive Internationalization programs.
Deliver courses and programs at MBA, Undergraduate, and Executive levels to participants from Europe, Americas, and APEC regions.
Facilitate worksessions and workshops for learners and companies.

Avis Budget Group

Senior Management Team Member with profit and loss responsibility for eight locations.
Developed MBO program for management, union, and non union employees.
Prepared strategic plans, budgets, optimization of productivity, development of revenue yield systems.

Director of Operations

Managed a staff of 60. Responsible for development. Major projects included implementation of TQM program, development of Web system, management of major business opportunities.

Division Manager, Auto

Responsible for business development, improvement of service levels. Bidding on corporate tenders, line staff management, and cost management initiatives included. Member of management team awarded the Chairman's Circle of Excellence Award for Quality in 1992.

Location Manager

Managing Partner, Thinking Dimensions ► LinkedIN Top Voice 2024 ►Bold Growth, M&A, Strategy, Value Creation, Sustainable EBITDA ► NED, Senior Advisor to Boards,C-Level,Family Office,Private Equity ► Techstars Lead Mentor

LinkedIn Top Voice 2024/2025

Harvard Business Review Advisory Council Member, Strategy Tools Best Partner Award 2023  for outstanding work in Corporate Strategy, Transformation, and Growth. Annual Award Winner 2019, 2020 and 2024: Business Consultancy Professional of the Year from Corporate LiveWire. Executive Education Professor of the Year Award for 2021, 2022, and 2023 at CIMBA/University of IOWA, Techstars All-Star Mentor Award for 2024.

I am a Managing Partner at Thinking Dimensions, and an N.E.D.

I work with boards, CEOs, private equity, family office, senior leaders and owners in Fortune 1000 businesses to impact future sustainable growth and profitability.

As managing partner in Thinking Dimensions- an international management consultancy renowned for its problem solving & decision making processes- I am part of a global team delivering EBITDA impacting outcomes to clients through 3 distinct offerings:
 
•	Strategy Definition and Execution
•	Digital Transformation
•	Sustainable Value Creation

Thinking Dimensions has locations and expertise with a network spanning 17 countries of which I have conducted business on 5 continents.

With 30+ years of international experience in advisory activities balanced between both multinational and family controlled enterprises, I've had the unique opportunity to assist over 250 CEO’s and Senior Business Leaders globally.
  
Issues companies are focused around include:

Digital Transformation
Succession Planning
Corporate Venture Capital
AI Governance/Integration 
Internationalization including Early Stage Markets
Value Creation through non-organic growth (M&A, platforms)
Group and corporate reorganization/organization design
Go To Market/Sales 
Business plans/Industrial plans
Develop new business models
Funding of New Market development and commercial opportunities
Executive and board alignment
Platform and Ecosystem Design
Long-Term Sustainability 
Circular Economy and the Business Decisions necessary for the future

The organizations my teams and I work with achieve speed, alignment, and practical results with a future long term view.  

In summary I am working as a trusted advisor assisting leaders with the big decisions necessary for the future. 

I continue to publish at:
 
http://www.thinkingdimensions.com/resources/blog/strategy

As a Non Executive Director, I bring an international perspective focused on new business models, innovative approaches to Strategy, and Diverse capabilities required for sustainability. 

Specialties: Strategy, M&A, PE, VC,Non-Organic Growth, Emerging Markets, Family Office

taplio

The Battle

David Lancefield

Scott Newton

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?