I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

Brands don't fail in the market.

They fail internally first.

Your brand lives out there.
But it comes to life in here.

→ With your people.
→ With dreams.
→ And a pulse.

That's why I wrote Rich Brand Poor Brand.

A rich brand isn't about size or industry.
It's about culture.
It's about belief that doesn't need a boardroom to survive.

Daymond John called the book "Genius."
Goodreads reviews keep rolling in.
And the messages from founders building their Davids in a world of Goliaths—those hit different.

To everyone who grabbed a copy in 2025 and carried it into 2026:

Thank you.

To Scott MacGregor and Claude Silver — two humans who understand that brands are built from the inside out (yes, that's them on the wall):

Thank you.

To the ones still on the fence:

Your brand doesn't need more tactics.
It needs more truth.

That's what this book is about.

P.S. Lisa at our local post office has shipped more copies than she can count.
She's part of this story, too. (See her in the comments)

Join the movement. https://a.co/d/8SDuSHh

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

CEOs remove thinkers first.

Then complain their brand has no voice.

I sat down with Jeff Abracen on his Disruptive Influence podcast and we unpacked something most leaders are getting backwards.

AI replaces tasks. 
It doesn't replace people.

But too many CEOs are treating it like the opposite.

→ Cutting the humans who think
→ Keeping the tools that can't
→ Wondering why everything sounds the same

The real threat isn't automation.
It's abandoning differentiation in the name of efficiency.

Tool: Your people think. AI executes.
Crutch: AI thinks. Your people disappear.

One builds a brand with a pulse.
The other builds a commodity.

The companies winning right now?

→ Not the ones with the best tech stack
→ The ones who kept their point of view intact

AI can scale your output.
It can't scale your conviction.

AI can generate content.
It can't generate a reason for customers to care.

The uncomfortable truth:

The same efficiency that speeds you up can erase what made you different.

Unless you protect the one thing AI can't replicate:
People with something worth saying.

🎙️ Full episode drops soon.

P.S. AI is a tool.

Your people are the strategy.

Don't confuse the two.

Lukewarm avoids risk.

And guarantees obscurity.

Most brands aim for "acceptable."
The result? They land on forgettable.

The market doesn't reward room temperature.

It rewards freezing cold conviction.
Or burning hot passion.

Lukewarm gets spit out.

The lukewarm playbook:

→ Offend no one
→ Challenge nothing
→ Say what's expected
→ Blend in beautifully

The result?

Safe. Shallow. Invisible.

And when the noise finally freezes 
(when budgets tighten and attention shrinks) 
only the distinct are left standing.

The brands playing it cool (the wrong kind of cool) disappear first.

What survives:

→ A point of view that polarizes
→ A voice that can't be mistaken for anyone else
→ A position worth defending

Not "we're the best."
Not "we're different."

But: "This is what we believe. Take it or leave it."

That's the temperature that wins.

Quick diagnostic:

→ Could a competitor say exactly what you're saying?
→ Does your messaging make anyone uncomfortable?
→ Would your brand survive if the noise stopped tomorrow?

If you hesitated on any of those, you're not cold.
You're not hot.

You're lukewarm.

And lukewarm is the fastest path to irrelevance.

The brands that last don't play for approval.
They play for allegiance.

P.S. When the noise freezes, the only thing left is differentiation.

That's not a tagline.
That's a survival strategy.

Steve Wohlenhaus

CEO 🐺 at Weatherology 🌪 Author 🖋 Podcast Host 📡 Speaker 🎤 Entrepreneur 🦅

I understand what it takes to be a successful entrepreneur and create the equanimity we all crave between work, health and our relationships.

I started Weatherology in 1987 while serving as morning meteorologist at KARE 11 in Minneapolis. 

I also worked at KMSP TV in Minneapolis where I won several Emmy Awards for science programming.  

I developed a passion for keeping people in local communities informed during critical weather situations which evolved into a flourishing business.  

Weatherology focuses on disseminating weather information to local radio stations.  By 2024 that list of stations will exceed 1,900!  

We are now the world 🌎 leader in audio weather dissemination.

We’ve also launched a fabulous new mobile app that includes personalized audio with real meteorologists tailored for your location.

I hold the prestigious AMS Seal of Approval from the American Meteorological Society.

Named LinkedIn top 🔝 250 most impactful people in 2019, 2020, 2021, 2022 and 2023.

I’ve recently embarked on an personal journey to help people improve their quality of life.  Anatomy of Success is dedicated to teaching people how to define success on their terms and live the abundant life we all desire. 

Join me each week on the Anatomy of Success podcast.  I am also an author.  My latest book "Anatomy of Success" focuses on teaching people to find more satisfaction in life by concentrating on what I call "The Four Tenets of Equanimity".

I believe by focusing on critical areas of importance; health, healthy relationships with family and friends, healthy intimate relationships and more satisfying work, people can enhance their prospects for experiencing more happiness.

I am here to share my expertise on; leadership,
business, sales and marketing,
motivational speaking,
technology, innovation and what it takes to be an entrepreneur.

You can find out more here, along with links to my podcast and latest book 👇🏻

https://weatherology.com/steve-wohlenhaus/

Be sure to grab the FREE Weatherology mobile app!

https://weatherology.com/apps/

Subscribe to AOS Nation on YouTube 

https://youtube.com/@AOSnation

CEO > Author > Podcast Host > Motivational Speaker

I am Owner and CEO of Weatherology, the world leader in audio weather dissemination to individuals and the broadcast industry. 

I started Weatherology in 1987, known at the time as the Weather Eye Radio Network, after receiving degrees in Business and meteorology. I attended the University of St. Thomas in St. Paul.

I was a major market television weather anchor in Minneapolis at KARE 11 and KMSP television. I hold the prestigious AMS Seal of Approval from the American Meteorological Society. 

I can be heard on hundreds of radio stations across the country. Weatherology serves thousands of radio stations with content for their terrestrial and digital assets, plus an army of individuals equipped with the Weatherology mobile app.

I am an author and host of the podcast program "Anatomy of Success".

You can find out more here.

https://weatherology.com/steve-wohlenhaus/

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