I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

Brands don't fail in the market.

They fail internally first.

Your brand lives out there.
But it comes to life in here.

→ With your people.
→ With dreams.
→ And a pulse.

That's why I wrote Rich Brand Poor Brand.

A rich brand isn't about size or industry.
It's about culture.
It's about belief that doesn't need a boardroom to survive.

Daymond John called the book "Genius."
Goodreads reviews keep rolling in.
And the messages from founders building their Davids in a world of Goliaths—those hit different.

To everyone who grabbed a copy in 2025 and carried it into 2026:

Thank you.

To Scott MacGregor and Claude Silver — two humans who understand that brands are built from the inside out (yes, that's them on the wall):

Thank you.

To the ones still on the fence:

Your brand doesn't need more tactics.
It needs more truth.

That's what this book is about.

P.S. Lisa at our local post office has shipped more copies than she can count.
She's part of this story, too. (See her in the comments)

Join the movement. https://a.co/d/8SDuSHh

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

CEOs remove thinkers first.

Then complain their brand has no voice.

I sat down with Jeff Abracen on his Disruptive Influence podcast and we unpacked something most leaders are getting backwards.

AI replaces tasks. 
It doesn't replace people.

But too many CEOs are treating it like the opposite.

→ Cutting the humans who think
→ Keeping the tools that can't
→ Wondering why everything sounds the same

The real threat isn't automation.
It's abandoning differentiation in the name of efficiency.

Tool: Your people think. AI executes.
Crutch: AI thinks. Your people disappear.

One builds a brand with a pulse.
The other builds a commodity.

The companies winning right now?

→ Not the ones with the best tech stack
→ The ones who kept their point of view intact

AI can scale your output.
It can't scale your conviction.

AI can generate content.
It can't generate a reason for customers to care.

The uncomfortable truth:

The same efficiency that speeds you up can erase what made you different.

Unless you protect the one thing AI can't replicate:
People with something worth saying.

🎙️ Full episode drops soon.

P.S. AI is a tool.

Your people are the strategy.

Don't confuse the two.

Lukewarm avoids risk.

And guarantees obscurity.

Most brands aim for "acceptable."
The result? They land on forgettable.

The market doesn't reward room temperature.

It rewards freezing cold conviction.
Or burning hot passion.

Lukewarm gets spit out.

The lukewarm playbook:

→ Offend no one
→ Challenge nothing
→ Say what's expected
→ Blend in beautifully

The result?

Safe. Shallow. Invisible.

And when the noise finally freezes 
(when budgets tighten and attention shrinks) 
only the distinct are left standing.

The brands playing it cool (the wrong kind of cool) disappear first.

What survives:

→ A point of view that polarizes
→ A voice that can't be mistaken for anyone else
→ A position worth defending

Not "we're the best."
Not "we're different."

But: "This is what we believe. Take it or leave it."

That's the temperature that wins.

Quick diagnostic:

→ Could a competitor say exactly what you're saying?
→ Does your messaging make anyone uncomfortable?
→ Would your brand survive if the noise stopped tomorrow?

If you hesitated on any of those, you're not cold.
You're not hot.

You're lukewarm.

And lukewarm is the fastest path to irrelevance.

The brands that last don't play for approval.
They play for allegiance.

P.S. When the noise freezes, the only thing left is differentiation.

That's not a tagline.
That's a survival strategy.

I Figured Out YouTube for Business Growth. Free Guide in My Profile.

Most businesses don’t fail on YouTube because they lack ideas.
They fail because YouTube is treated like a content experiment — not a revenue system.

I help established service businesses turn YouTube into a predictable, long-term lead engine without hiring a full in-house team or wasting months on trial and error.

I don’t teach YouTube for fun.

I build YouTube channels that support real business goals:
• Qualified sales conversations
• Authority in competitive markets
• Evergreen visibility with the right buyers

What I Do:

I work as an external YouTube department for companies that already make money and want leverage — not another platform to manage.

My role typically includes:

Channel positioning aligned to revenue (not views)
Strategic content direction built around buyer intent
Coaching leadership teams on what to film and why
Full post-production, optimization, and channel management
Ongoing refinement based on lead quality and sales impact

Your team records the content.
I turn it into a YouTube system that works while you run the business.

Who This Is For:

I work best with companies that...

Already generate revenue
Sell high-trust or high-value services
Can recover their investment with a small number of new clients
Want YouTube to replace or reduce outbound effort — not add more work

This Is Not For:

Hobby creators
Side hustlers
Anyone chasing virality or AdSense

Why Me:

I started my career in broadcast journalism and have spent nearly 30 years in marketing and communications. I understand storytelling, positioning, and how audiences actually make decisions — especially in high-trust industries.

I’ve experienced firsthand that a focused YouTube channel with the right strategy can outperform larger platforms with bigger audiences — because relevance beats reach every time.

How to Work With Me:

I work with a small number of companies each year on a private, application-only basis.

If you’re exploring YouTube as a serious growth channel — not an experiment — let’s talk.

Rob Deptford

It's time to stop treating YouTube like a social media site and start treating it like the high-ROI lead engine your business deserves for 2026.

If you are a professional service firm, the "winding path" of trial and error is costing you more than just time—it’s costing you high-value clients who are currently finding your competitors instead.

🚂 Clearing the way means moving past the "viral" distractions, getting on the right track, and focusing on a strategy that maps directly to your bottom line.

A well-oiled YouTube channel does the heavy lifting for you by building trust and authority at scale.

Ready to clear the path to a predictable lead machine this year?

I’ve made it easy to see exactly where you stand. Take "Your YouTube Lead Engine Assessment" to find the gaps in your current strategy and see if your business is ready to scale through video.

Take the Assessment here: https://lnkd.in/gADXmw69

I Build YouTube Lead Engines for Established Service Businesses | External YouTube Department for Revenue-Driven Firms

Stop chasing millions. Start chasing one.

✅The right one.

Most YouTube "gurus" have conditioned us to believe that success equals millions of views and a silver play button.

But if you run a professional service or B2B firm, chasing "viral" is a waste of your resources.

Would you rather have a million random browsers swarming your video for five seconds, or one serious customer who watches ten minutes, trusts your expertise, and signs a $20k contract?

For high-value businesses, YouTube isn't an entertainment platform—it’s a precision tool.

The right strategy doesn't focus on wide reach; it focuses on deep resonance.

It creates an automated pipeline of highly qualified leads who already know, like, and trust you before they ever hop on a discovery call.

❌Stop building a fan club.

👍Start building a lead engine.

Is your current approach attracting browsers or buyers?

Find out exactly where your strategy stands by taking the Your YouTube Lead Engine Assessment.

It takes about five minutes and identifies the gaps between you and a predictable pipeline on YouTube.

Take the Assessment here: https://lnkd.in/gADXmw69


#B2BMarketing #LeadGeneration #QualityOverQuantity #YouTubeStrategy #BusinessGrowth

As we begin the new year, I’ve made a shift in how I work with YouTube — and who I work with.

Until now, I’ve been helping individuals over the age of 40 learn YouTube and turn it into leads and income.

What I’ve learned along the way is this:

👉YouTube works exceptionally well for businesses that already have revenue — when it’s built as a system, not a content experiment.

So going forward, my focus is here:

✅I partner with established service businesses as their external YouTube department.

That means:

 • YouTube strategy tied directly to revenue
 • Content built around buyer intent — not trends
 • Leadership teams coached on what to film
 • Editing, optimization, and channel management handled end-to-end

📲Your team records.
📈I build the lead engine.

This is a long-term growth asset — not a quick win or a vanity play.

If you run a service business and want YouTube to generate qualified conversations without adding more to your plate, that’s who I’m built to work with.

I still support consultants and coaches through private programs, but my primary work now is helping companies turn YouTube into a predictable source of leads.

If that sounds relevant, feel free to reach out or follow along.

This is the direction I’m going in 2026.

How are you repositioning for success?

taplio

The Battle

David Brier

Rob Deptford

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taplio

The Battle

David Brier

Rob Deptford

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Brier's LinkedIn Performance

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Performance ScoreDavid Brier's LinkedIn Performance