DBD International, headed by David Brier, Google's #1 rebranding expert and bestselling author

Write the follow-up to Brand Intervention, also an Amazon #1 bestseller.

🚀 My new book is officially here—and it’s already making waves.  

Just a couple of days ago, **RICH BRAND POOR BRAND: How to Unleash Your David in a World of Goliaths** hit the shelves, and within HOURS, it became:  
🎯 **#1 in New Releases**  
🎯 **#1 Bestseller on Amazon**  

This isn’t just another book—it’s a movement.  

As the follow-up to my bestselling *Brand Intervention,* this book is a game-changer for founders, CEOs, and entrepreneurs who want more than a good brand—they want a **rich brand.**  

With a foreword by Claude Silver of VaynerX and insights from legends like Warren Buffett, Sara Blakely, Gary Vaynerchuk, Brené Brown, and even Billy Joel, this is a masterclass in building a thriving brand culture.  

Here’s why this book matters:  

🔑 **Rich Brand Poor Brand** unveils the secret sauce to crafting a brand that leads, inspires, and lasts.  

🔑 It’s packed with stunning visuals and a 46-page **Rich Brand Poor Brand Playbook** full of real-world transformations.  

💡 So, what’s a rich brand?  
It’s NOT about size, industry, or location.  
It’s about CULTURE—the oxygen your company breathes.  

The simple truth:  
👉 Your brand lives *out there,* but it comes to life *in here*—with your people, your values, and your story.  

This isn’t just a book; it’s a call to action.  

🗓 If you haven’t grabbed your copy yet, now’s the time.  

Join the revolution and discover why Daymond John called it:  
**“Genius.”**  

💬 “Your brand lives out there. But it comes to life in here.”  

Get your copy now, and let’s start building brands that truly matter.  

Because brilliance isn’t just a goal—it’s the standard.

Author: RICH BRAND POOR BRAND

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Nasdaq Entrepreneurial Center

• Global keynote speaking engagements on Branding, Rebranding, and Startup Strategy, reaching audiences worldwide.
• Generated over $7 billion in sales through impactful presentations on Disruption, Category Creation, and Brand Strategy.
• Leveraged expertise to inspire and educate audiences on the power of effective brand storytelling and strategy.

Keynote Speaker

Do This Instead Newsletter

Join 7,000+ followers of Do This Instead for actionable branding insights and case studies from someone who has actually done it, generating over $7b in revenue for companies of all sizes.

Writer

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Ads burn money. A great brand prints it. 

I rebuild brands from the ground up—strategy, story, design, and architecture—so you stop fighting for attention and start commanding it.

I help growth-focused companies sharpen their identity, own their story, and build a brand that scales—without the ad waste.

After building brands for Revlon, Estee Lauder, Jim Henson, and others, I quit.

I have no time for indecision and being a layer or two away from gold.

The first billion-dollar brand I built started out with zero sales, and just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift during my career? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

It's why I wrote BRAND INTERVENTION, an Amazon #1 bestseller.

That's why I wrote the follow-up, RICH BRAND POOR BRAND, How to Unleash Your David in a World of Goliaths.

It's why the Nasdaq Entrepreneurial Center has me as one of their speakers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

David Brier

340,000 followers didn't make Jasmin Alić dangerous.

His refusal to outsource his humanity to AI did.

𝗡𝗲𝘄 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗗𝗿𝗼𝗽:
"LinkedIn Powerhouse Reveals 'The AI Tool Nobody Is Using' to Win in 2026"
If you caught the LinkedIn Live event, there’s gold there. 

What wasn’t in the episode? 
5 exact action items that will impact 
how you’re seen. And how fast you grow in 2026.

𝟱 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:

𝗧𝗿𝘂𝘁𝗵 #𝟭 → 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 "𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰"
Every guru preaches authenticity.
Then uses the same ChatGPT prompts.
Jasmin averages 1,000 comments being ACTUAL.
(𝘞𝘦 𝘳𝘦𝘷𝘦𝘢𝘭 𝘩𝘪𝘴 𝘦𝘹𝘢𝘤𝘵 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬)

𝗧𝗿𝘂𝘁𝗵 #𝟮 → 𝗧𝗵𝗲 𝗕𝗲𝗶𝗴𝗲 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲
2024: Noise
2025: Avalanche 
2026: Extinction
Your "unique voice" = 47 other brands.
(𝘞𝘦 𝘦𝘹𝘱𝘰𝘴𝘦 𝘵𝘩𝘦 𝘤𝘰𝘮𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘱𝘰𝘤𝘢𝘭𝘺𝘱𝘴𝘦)

𝗧𝗿𝘂𝘁𝗵 #𝟯 → 𝗪𝗿𝗼𝗻𝗴 𝗔𝗜 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻
Stop asking AI to write FOR you.
Start using it to reveal your DIFFERENCE.
Winners will sound so real, AI studies them.
(𝘞𝘦 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘦 𝘵𝘰𝘰𝘭 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨)

𝗧𝗿𝘂𝘁𝗵 #𝟰 → 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 > 𝗕𝗲𝘁𝘁𝗲𝗿
$9B taught me one thing:
Never sold "better."
Only sold "different."
(𝘞𝘦 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘰𝘸 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘺𝘰𝘶𝘳𝘴)

𝗧𝗿𝘂𝘁𝗵 #𝟱 → 𝗦𝗰𝗮𝗿𝘀 > 𝗟𝗼𝗴𝗼𝘀
Jasmin's booked solid.
Zero sales posts.
Just weaponized failures.
(𝘞𝘦 𝘥𝘦𝘤𝘰𝘥𝘦 𝘩𝘪𝘴 𝘵𝘳𝘶𝘴𝘵-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮)

𝗧𝗵𝗲 $𝟵𝗕 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲:

The most advanced AI strategy isn't automation.
It's being stubbornly HUMAN.

Hit 2026 with impact: 
I’ll drop it tomorrow morning. Free to subscribers. 

Get the full newsletter breakdown in your inbox:
 https://lnkd.in/g2zqk58P

P.S. Have an amazing Friday.

♻️ REPOST to help restore humanity in the marketplace

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Cadbury made a shopkeeper break an unspoken rule.

Then, it broke records, hitting 75% of households.

Cadbury didn't innovate the chocolate bar.
They innovated the reason to buy one. 
Here's how:

A little girl walks into a shop.
Two buttons and a toy in her hand.
Wants to buy mom a birthday chocolate.

The shopkeeper could've said no.
Instead, he took the buttons she offered.

60 seconds of footage.
9% sales increase.
75% household penetration.

𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗢𝗜

While you're A/B testing button colors,
Cadbury tested human decency.

While you're optimizing click-through rate,
They optimized for tears.

While you're measuring impressions,
They measured goosebumps.

𝗧𝗵𝗲 $𝟵𝗕 𝗣𝗮𝘁𝘁𝗲𝗿𝗻 𝗜 𝗦𝗲𝗲 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲

𝗟𝗼𝘀𝗲𝗿𝘀: Sell chocolate
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Sell permission to be kind

𝗟𝗼𝘀𝗲𝗿𝘀: Create ads
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Create moments

𝗟𝗼𝘀𝗲𝗿𝘀: Target demographics
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Target humanity

This is the difference I inject into every rebrand I do.

𝗪𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗛𝗮𝗽𝗽𝗲𝗻𝗲𝗱

• Scored in the 1st percentile for emotional resonance
• IPA Gold Effectiveness Award winner
• 36% increase in brand recommendation

Not because they had better chocolate.
Because they understood something deeper:

Chocolate might melt in your hands.
Empathy makes US melt. Period.

𝗬𝗼𝘂𝗿 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰

Pull up your last campaign.
Count the product features.
Now count the human moments.

Which number's bigger?
There's your problem.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗟𝗲𝘀𝘀𝗼𝗻

From "I want chocolate" to "I want to be the person who gives."

That's not advertising.
That's anthropology with a marketing budget.

P.S. Which brand makes you feel something?

♻️ REPOST if humanity beats algorithms

Women in Defence Association

WIDA is dedicated to fostering a community where women in defence can share experiences, exchange ideas, and access professional development opportunities. By creating a supportive network, WIDA will address the challenges faced by women in the sector & advocate for actionable change in gender equity in all aspects of defence related roles.

Board member Women in Defence Association 

QED Environmental Services

I help businesses become more productive and more enjoyable places to work.

How? By improving the quality of their built environment.

* You’ll be taught best practice in the built environment
* You’ll learn how to implement NABERS and other rating programmes
* You’ll get an ethical partner who cares about your best interests

National Business Development Consultant

AI Persona with Reena Strehle

AI Persona With Reena Strehle

Facility Management Association of Australia (FMA)

I fight for the interests of facilities management professionals across Australia.

How? By serving as a committee member of the Facility Management Association of Australia, the peak national industry body for facilities management.

National Diversity Portfolio Group

Inventors Masterclass

https://www.youtube.com/watch?v=uPiTnDLJXDM - A brief overview of our program

Working with Daniel J. O'Connor to Achieve your First or Next Cash Generating Transaction within the next 6 months. Assisting  you with Distribution, Funding, Licensing or Trade - sale.

1. The Ideation and Commercial Modelling Workshop
This workshop is 3-4 hours and is fully facilitated by Daniel. He starts with 244 questions which blow out to about 400 data points on a single-page Mindmap (you print this on an A2 sheet of paper as your war room poster)

2. Self-Paced Training on the Six Steps
These six steps of commercialization cover the end-to-end process for all innovation from post-ideation to pre-scale. This is known as the early-stage commercialization process, and it is the most difficult for inventors.

3. Weekly Live Coaching Calls
We provide weekly check-in for all members so that we can review your progress and help you set your action steps on a week-by-week basis. This is done on a group coaching call where you can ask questions 

4. Community
We have a private Facebook community and a public LinkedIn community forum, where we can ask questions (in the Facebook group only) and get a response within hours and use both to share wins as we achieve our set milestones

To schedule a call: https://calendly.com/reena-inventorsacademy/30min

Global Program Director  

DelMorgan & Co.

APAC Commercialisation Partner - Providing Debt & Equity Capital Funding 

Australian Industry and Defence Network Western Australia (AIDN WA)

The Australian Industry & Defence Network of Western Australia is the peak body for businesses and related agencies within Western Australia's $620 million defence sector. AIDN WA is committed to representing the interests of WA's defence sector, and providing it with a collective voice. 

The Network is an incorporated association entirely financed by members' annual fees, and exists to pursue the interests of its members and the industry as a whole.

AIDN WA Board Member

Winya Indigenous Furniture

I help large corporations and government organisations solve fit-out and furniture problems. 

How? By supplying them with high-quality, Indigenous-manufactured workstations, sit-stand desks, task seating, lounges and storage lockers.

Manager WA

ABnote Australasia Pty Ltd

	Responsible for the management for a large financial institution in Western Australia
	Positioned the company as a market leader by driving a marketing culture and ensuring an 
        operational and efficient sales process
	Delivered complex innovative multichannel solutions to existing and potential customers
	Led sales teams for Government, Financial and Commercial Industries

Sales Manager WA/SA/NT

JB Hi-Fi

	Strategically targeted the building industry for business development and revenue growth and 
        thus developed a rapport with the building industry and the Master Builders Association of 
        Western Australia.
	Submission of tenders and proposals for building opportunities
	Established relationships with key suppliers in the building industry

Commercial Division Manager

💎 WellBeing Champion | ESG Leader | Business Connector | Linkedin Top 250 influencer |

Welcome, I'm Reena Strehle — a passionate advocate for workplace wellbeing, sustainable leadership, and purpose-driven business.

 My journey has been rooted in one guiding principle: when people and planet thrive, business does too.

As a WellBeing Champion and ESG Leader, I support organisations in aligning their operations with the values of equity, sustainability, and human-centric leadership.

 I work hands-on with teams, leaders, and communities to spark real conversations and drive meaningful change from the inside out.

One of the most overlooked yet powerful keys to optimal health and performance is inflammation — the root cause behind many of today’s lifestyle-related challenges. I help people identify and manage it through a simple dry blood test backed by European Food Safety Authority-approved science. It’s called the Zinzino BalanceTest, and the results are eye-opening. It’s quick, non-invasive, and reveals your body's real balance between omega-6 and omega-3 — a crucial indicator of your long-term health.
If you're tired of guessing and ready to take control of your wellbeing at a cellular level, let’s talk. I’m here to guide you — whether you're an executive, entrepreneur, or simply someone who wants to feel and perform better every day.

Recognised as a LinkedIn Top 250 Influencer, I also use my platform to spotlight changemakers, amplify ESG innovation, and share actionable insights that inspire better business practices.

And above all, I’m a connector at heart. With an extensive and diverse global network, I love bringing like-minded leaders, founders, and thinkers together — because the best ideas (and opportunities) are born from collaboration.

Wishing you a successful and productive day!

Looking forward to speaking to you real soon.

📅 Schedule a Discovery Call: https://calendly.com/reena-chat
✉️ Contact Via Email: reena@reenastrehle.com
📞 Make a Phone Call: +61 412 994 459

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