I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

A $2 billion mistake.

They refused to fix it.

43% of Pringles customers got their hand stuck in the can.

Most brands would panic. Redesign. Apologize.

Pringles celebrated it.

They turned their biggest complaint into a campaign: #PringlesCanHands.

The results?

→ 2 billion+ impressions
→ 96.5% positive sentiment
→ $2B in annual sales (first time ever)
→ Fastest growth in brand history

The formula was simple:

1. Find your "flaw"
2. Make it famous
3. Let fans own the moment

#PringlesCanHands wasn't just a hashtag.
It became a cultural movement.
People WANTED to get stuck.

The lesson most brands miss:

Your biggest weakness isn't a problem.
It's an opportunity.

Perfect brands are forgettable.
Authentic brands? Unforgettable.

What's the "flaw" you've been hiding that could become your signature?

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Transforming executive expertise into synchronized, searchable presence | Brand & AI Visibility Strategy Leader | GTM Advisor | Speaker | Author, Theatre of the Mind | Founder @ The Borden Group

Visibility isn’t luck — it’s strategy.
I build visible leaders and trusted brands that drive credibility, opportunity, and growth.

Hi, I’m Melanie. Not too long ago, everyone around me was losing their job, and I didn’t know where I’d turn if I lost mine.  So, I turned online. 

I've been recognized on Favikon’s Top 200 LinkedIn Creator List and Sales Intel’s Top 300 Women Making an Impact in B2B SaaS. Seen in places like Entrepreneur, LA Weekly, New York City Biz List, New York Weekly, and The Wall Street Journal. 

I’d spent years in sales and marketing building for tech companies, retail brands, and high-growth startups, so I leveraged those same frameworks to build my own. It worked. 

I grew my visibility, reach, and revenue — and discovered that building an executive brand isn’t about vanity. 

I help founders and executives turn real expertise into searchable, trusted authority by structuring their thinking so it’s understood by both people and AI.

I partner with executives, founders, nonprofits, and leadership teams across industries — from emerging tech to investor-backed enterprises — to build executive visibility systems that generate measurable business outcomes. 

What we do at The Borden Group goes beyond ghostwriting or positioning. It’s a full-scale visibility and go-to-market strategy — grounded in lived experience — that combines strategy, creative, and execution.

Today, visibility is decided by both people and machines. I integrate an AI-first layer into every engagement so your expertise is findable wherever decisions start. We partner best with teams ready to move fast, stay consistent, and translate brand presence into pipeline results. 

Our work helps leaders and organizations:

-Generate new pipelines & accelerate go-to-market traction
-Amplify executive visibility across tech & business media
-Create credibility that supports board seats & advisory roles
-Launch books that open doors to authority & revenue
-Scale internal marketing & content systems
-Unlock new revenue streams tied to business growth

If you’re a founder, operator, or investor ready to grow your company and your credibility, let's connect. 

My book, Theatre of the Mind, is a playbook for leaders navigating mindset, visibility, and influence.→  Link to order in featured section. 

Connect with me here or at www.humantobrand.com
Subscribe to my weekly newsletter: humantobrand.com/newsletter

Gain actionable insights to elevate your personal brand, amplify influence, and future-proof your leadership impact.

Melanie Borden

I will be your yes woman.


Yes, you should talk about that meeting on LinkedIn, especially if it changed how you think. 

Yes, you should go on that podcast even if your voice shakes a little.

Yes, you should accept the panel invite even if you think someone else is “more qualified.”

Yes, you should update your LinkedIn headline to reflect who you’re becoming, not who you were.

Yes, you should ask for the introduction.

Yes, you should post the opinion you’ve been editing down for three days. 

Yes, you should tell the real story.

Yes, you should pitch yourself.

Yes, you should start before you feel ready.

Yes, you should build the thing that keeps tugging at you and keeps you up at night.

Yes, you should say what you actually want.

If you’ve been waiting for someone to tell you it’s okay and give you permission… you are not late. 

I’m telling you. Yes!! Go!

If you’re building something bigger this year,  I want to work with you:
https://lnkd.in/gfHaKiAB

Melanie Borden, executive personal branding strategist, Founder of The Borden Group, LinkedIn visibility expert, and author of Theatre of the Mind, photographed in a luxury car during business travel. She holds a smartphone while seated confidently in a cream leather interior with polished wood details and an urban skyline in the background. Wearing a structured beige blazer, white blouse, blue jeans, and neutral heels, the image reflects executive visibility, female leadership authority, founder brand positioning, strategic mobility, and AI-era discoverability. The photograph reinforces themes of Searchable Leadership, executive presence, premium positioning, and modern business influence.

taplio

The Battle

David Brier

Melanie Borden

Followers

Posts

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Performance ScoreDavid Brier's LinkedIn Performance

Performance ScoreMelanie Borden's LinkedIn Performance

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taplio

The Battle

David Brier

Melanie Borden

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Brier's LinkedIn Performance

Performance ScoreMelanie Borden's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDavid Brier's LinkedIn Performance