I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

A $2 billion mistake.

They refused to fix it.

43% of Pringles customers got their hand stuck in the can.

Most brands would panic. Redesign. Apologize.

Pringles celebrated it.

They turned their biggest complaint into a campaign: #PringlesCanHands.

The results?

→ 2 billion+ impressions
→ 96.5% positive sentiment
→ $2B in annual sales (first time ever)
→ Fastest growth in brand history

The formula was simple:

1. Find your "flaw"
2. Make it famous
3. Let fans own the moment

#PringlesCanHands wasn't just a hashtag.
It became a cultural movement.
People WANTED to get stuck.

The lesson most brands miss:

Your biggest weakness isn't a problem.
It's an opportunity.

Perfect brands are forgettable.
Authentic brands? Unforgettable.

What's the "flaw" you've been hiding that could become your signature?

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Judd Newman

Grey Heron Consulting

▪ Consulted Senior Oil & Gas Leadership Teams that included owners, contractors and a multi-cultural workforce of 15,000 to create a new strategic plan to produce a breakthrough in key performance metrics. 

▪ Consulted Executive Team and 10 Divisional Presidents of Recreational Vehicle Manufacturing organization to develop strategic organizational redesign, executive alignment and 5 year growth implementation process. 

▪ Led Training, Strategic Reinvention and High Potential Leadership Initiatives in Healthcare, Financial Services, Pharmaceuticals, Retail and Consumer Products organizations.

President

Nimbl Vehicles

Overland Expedition Truck Campers 
We took the road less traveled and created a line of vehicles for those who want zero compromise and total independence. Freedom to Roam.

Gap International

▪ Directed groundbreaking initiatives in Africa, South America, Europe and Asia for manufacturing , marketing and distribution organization to promote innovation, elevate leadership and overcome functional and cultural barriers to growth. 

▪ Led strategic performance execution, organizational alignment and communication initiatives that produced breakthrough outcomes in Pharmaceutical, Healthcare, Consumer Products, Financial, Manufacturing, Information Technologies, and Telecommunications industries. 

▪ Awarded Most Valuable Consultant - New Business Development

Executive Management Consultant

As the president of Nimbl Vehicles, I have been leading the creation of the world's finest expedition truck camper, the Evolution, since 2019. With over 17 years of experience in management consulting, I have developed a passion for helping organizations and individuals achieve breakthrough results in their fields of expertise.

My core competencies include strategic planning, breakthrough thinking, leadership development, innovation, and customer relationship management. I have applied these skills to deliver groundbreaking initiatives in various industries and regions, such as oil and gas, recreational vehicles, healthcare, pharmaceuticals, and telecommunications. I have also earned an MBA in international business and two master certified coach certifications, which enable me to empower and inspire my clients and team members.

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David Brier

Judd Newman

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