DBD International, headed by David Brier, Google's #1 rebranding expert and bestselling author

Write the follow-up to Brand Intervention, also an Amazon #1 bestseller.

🚀 My new book is officially here—and it’s already making waves.  

Just a couple of days ago, **RICH BRAND POOR BRAND: How to Unleash Your David in a World of Goliaths** hit the shelves, and within HOURS, it became:  
🎯 **#1 in New Releases**  
🎯 **#1 Bestseller on Amazon**  

This isn’t just another book—it’s a movement.  

As the follow-up to my bestselling *Brand Intervention,* this book is a game-changer for founders, CEOs, and entrepreneurs who want more than a good brand—they want a **rich brand.**  

With a foreword by Claude Silver of VaynerX and insights from legends like Warren Buffett, Sara Blakely, Gary Vaynerchuk, Brené Brown, and even Billy Joel, this is a masterclass in building a thriving brand culture.  

Here’s why this book matters:  

🔑 **Rich Brand Poor Brand** unveils the secret sauce to crafting a brand that leads, inspires, and lasts.  

🔑 It’s packed with stunning visuals and a 46-page **Rich Brand Poor Brand Playbook** full of real-world transformations.  

💡 So, what’s a rich brand?  
It’s NOT about size, industry, or location.  
It’s about CULTURE—the oxygen your company breathes.  

The simple truth:  
👉 Your brand lives *out there,* but it comes to life *in here*—with your people, your values, and your story.  

This isn’t just a book; it’s a call to action.  

🗓 If you haven’t grabbed your copy yet, now’s the time.  

Join the revolution and discover why Daymond John called it:  
**“Genius.”**  

💬 “Your brand lives out there. But it comes to life in here.”  

Get your copy now, and let’s start building brands that truly matter.  

Because brilliance isn’t just a goal—it’s the standard.

Author: RICH BRAND POOR BRAND

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Nasdaq Entrepreneurial Center

• Global keynote speaking engagements on Branding, Rebranding, and Startup Strategy, reaching audiences worldwide.
• Generated over $7 billion in sales through impactful presentations on Disruption, Category Creation, and Brand Strategy.
• Leveraged expertise to inspire and educate audiences on the power of effective brand storytelling and strategy.

Keynote Speaker

Do This Instead Newsletter

Join 7,000+ followers of Do This Instead for actionable branding insights and case studies from someone who has actually done it, generating over $7b in revenue for companies of all sizes.

Writer

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Ads burn money. A great brand prints it. 

I rebuild brands from the ground up—strategy, story, design, and architecture—so you stop fighting for attention and start commanding it.

I help growth-focused companies sharpen their identity, own their story, and build a brand that scales—without the ad waste.

After building brands for Revlon, Estee Lauder, Jim Henson, and others, I quit.

I have no time for indecision and being a layer or two away from gold.

The first billion-dollar brand I built started out with zero sales, and just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift during my career? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

It's why I wrote BRAND INTERVENTION, an Amazon #1 bestseller.

That's why I wrote the follow-up, RICH BRAND POOR BRAND, How to Unleash Your David in a World of Goliaths.

It's why the Nasdaq Entrepreneurial Center has me as one of their speakers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

David Brier

340,000 followers didn't make Jasmin Alić dangerous.

His refusal to outsource his humanity to AI did.

𝗡𝗲𝘄 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗗𝗿𝗼𝗽:
"LinkedIn Powerhouse Reveals 'The AI Tool Nobody Is Using' to Win in 2026"
If you caught the LinkedIn Live event, there’s gold there. 

What wasn’t in the episode? 
5 exact action items that will impact 
how you’re seen. And how fast you grow in 2026.

𝟱 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:

𝗧𝗿𝘂𝘁𝗵 #𝟭 → 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 "𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰"
Every guru preaches authenticity.
Then uses the same ChatGPT prompts.
Jasmin averages 1,000 comments being ACTUAL.
(𝘞𝘦 𝘳𝘦𝘷𝘦𝘢𝘭 𝘩𝘪𝘴 𝘦𝘹𝘢𝘤𝘵 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬)

𝗧𝗿𝘂𝘁𝗵 #𝟮 → 𝗧𝗵𝗲 𝗕𝗲𝗶𝗴𝗲 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲
2024: Noise
2025: Avalanche 
2026: Extinction
Your "unique voice" = 47 other brands.
(𝘞𝘦 𝘦𝘹𝘱𝘰𝘴𝘦 𝘵𝘩𝘦 𝘤𝘰𝘮𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘱𝘰𝘤𝘢𝘭𝘺𝘱𝘴𝘦)

𝗧𝗿𝘂𝘁𝗵 #𝟯 → 𝗪𝗿𝗼𝗻𝗴 𝗔𝗜 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻
Stop asking AI to write FOR you.
Start using it to reveal your DIFFERENCE.
Winners will sound so real, AI studies them.
(𝘞𝘦 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘦 𝘵𝘰𝘰𝘭 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨)

𝗧𝗿𝘂𝘁𝗵 #𝟰 → 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 > 𝗕𝗲𝘁𝘁𝗲𝗿
$9B taught me one thing:
Never sold "better."
Only sold "different."
(𝘞𝘦 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘰𝘸 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘺𝘰𝘶𝘳𝘴)

𝗧𝗿𝘂𝘁𝗵 #𝟱 → 𝗦𝗰𝗮𝗿𝘀 > 𝗟𝗼𝗴𝗼𝘀
Jasmin's booked solid.
Zero sales posts.
Just weaponized failures.
(𝘞𝘦 𝘥𝘦𝘤𝘰𝘥𝘦 𝘩𝘪𝘴 𝘵𝘳𝘶𝘴𝘵-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮)

𝗧𝗵𝗲 $𝟵𝗕 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲:

The most advanced AI strategy isn't automation.
It's being stubbornly HUMAN.

Hit 2026 with impact: 
I’ll drop it tomorrow morning. Free to subscribers. 

Get the full newsletter breakdown in your inbox:
 https://lnkd.in/g2zqk58P

P.S. Have an amazing Friday.

♻️ REPOST to help restore humanity in the marketplace

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Cadbury made a shopkeeper break an unspoken rule.

Then, it broke records, hitting 75% of households.

Cadbury didn't innovate the chocolate bar.
They innovated the reason to buy one. 
Here's how:

A little girl walks into a shop.
Two buttons and a toy in her hand.
Wants to buy mom a birthday chocolate.

The shopkeeper could've said no.
Instead, he took the buttons she offered.

60 seconds of footage.
9% sales increase.
75% household penetration.

𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗢𝗜

While you're A/B testing button colors,
Cadbury tested human decency.

While you're optimizing click-through rate,
They optimized for tears.

While you're measuring impressions,
They measured goosebumps.

𝗧𝗵𝗲 $𝟵𝗕 𝗣𝗮𝘁𝘁𝗲𝗿𝗻 𝗜 𝗦𝗲𝗲 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲

𝗟𝗼𝘀𝗲𝗿𝘀: Sell chocolate
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Sell permission to be kind

𝗟𝗼𝘀𝗲𝗿𝘀: Create ads
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Create moments

𝗟𝗼𝘀𝗲𝗿𝘀: Target demographics
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Target humanity

This is the difference I inject into every rebrand I do.

𝗪𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗛𝗮𝗽𝗽𝗲𝗻𝗲𝗱

• Scored in the 1st percentile for emotional resonance
• IPA Gold Effectiveness Award winner
• 36% increase in brand recommendation

Not because they had better chocolate.
Because they understood something deeper:

Chocolate might melt in your hands.
Empathy makes US melt. Period.

𝗬𝗼𝘂𝗿 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰

Pull up your last campaign.
Count the product features.
Now count the human moments.

Which number's bigger?
There's your problem.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗟𝗲𝘀𝘀𝗼𝗻

From "I want chocolate" to "I want to be the person who gives."

That's not advertising.
That's anthropology with a marketing budget.

P.S. Which brand makes you feel something?

♻️ REPOST if humanity beats algorithms

Garrett Gravesen

➥ After traveling to all 197 countries in the world, I provide unique and scaleable insights for courageous brands and courageous leaders from the world’s best brands across all 7 continents. 

➥ I bring 20+ years of success in creating and catapulting ground breaking programs through strategic partnerships with industry leaders including Chick-fil-A, Coca-Cola, Miss Universe, Major League Baseball, and National Football League teams.

➥My entrepreneurial spirit and unique international insights led to co-founding Chick-fil-A Leader Academy and the Chick-fil-A Fellows program, driving seven figure revenue growth, and expanding from 3 locations to 1,000 locations and communities delivering leadership training, events, and corporate partnerships.  

➥ Living by the motto “if it’s not Wow, it’s not worth doing,” I am proficient at taking calculated risks, speaking at large-scale events and venues, and shaping innovative approaches to customer experiences, strategic ventures, and partnerships.  As the author of “10 Seconds of Insane Courage”, I visited 52 countries in 52 weeks and have spoken at Harvard Business School, New York Yankees University, and to 30,000 people at UGA. 
ons.

Motivational Speaker & Author

ADDO Worldwide

CHICK-FIL-A, LEADER ACADEMY   
➥I successfully co-founded, ideated, and launched Chick-fil-A Leader Academy, developing the innovative vision and partnering with the Chick-fil-A Foundation and marketing executives. Additionally, I helped write, create, and deliver the leadership training curriculum.

➥Expanded the leadership training program presence and footprint from 3 locations in 2013 to more than 1,000 locations and communities by 2022, driving seven figure revenue, and training 30,000 leaders across 40 states.

MLB & NFL SPORTS PROGRAMS
➥Recruited by the Atlanta Braves to develop and launch a Major League Baseball scalable player and community-based leadership program culminating in the Atlanta Braves Leadership Institute.

➥Sought out by the Baltimore Ravens to develop and launch the “Baltimore Ravens” Leadership Institute within the National Football League through the donor support of T. Rowe Price.

➥Partnered with industry leaders to develop and drive innovative programs including the Chick-fil-A Fellows program in partnership with Disney and Google X.

Co-Founder

Global LEAD

Here, I served as a strategic executive establishing the international leadership-based travel agency from the ground up. Additionally, I created and implemented the robust leadership and service-learning course, gained approval for six hours of college credits, and led marketing and recruiting initiatives.

CAPE TOWN, SOUTH AFRICA
➥Led 200 students, spearheaded $1.9M in revenue for programs in Cape Town, South Africa and Greece through recruiting, speaking, and leading 6-week experiences focused on servant leadership and adventure-based programs

Additional Leadership Travel Programs & Experiences

HAVANA, CUBA 
➥Created 12 immersive experiences in Havana, Cuba,  such as the Hemingway Amazing Race Cuba, recruiting, leading programs, and driving revenue.

SYDNEY, AUSTRALIA
➥Consultant and keynote speaker for Pacific Studies program across Australia, Great Barrier Reef, and New Zealand while helping recruit and drive revenue.

MILAN, ITALY
➥Led 73 people to Milan, Italy for an immersive experience to highlight visiting all 197 countries in the world. Members from 20+ different countries attended on a 4 day themed VIP adventure

H.E.R.O. for Children, Inc.

I functioned as the Co-Founder and Co-Executive Director driving the exclusive non-profit organization within the state of Georgia concentrating on enhancing quality of life for children impacted with HIV/AIDS.

➥Spearheaded $1.5M in non-profit fundraising through 1500 volunteers, a college philanthropy model, and collaborated with the Centers for Disease Control and Prevention to develop the country’s initial curriculum for children with HIV/AIDS.

➥Driving force forging trustworthy partnerships with industry-leading C-Suite executives and organizations including CARE USA, the International AIDS Trust, and the Director of White House AIDS Policy to create, advance, and move the foundation forward.

➥Global charity partnership with Miss Universe Organization, charity was featured on live telecast to over 1 billion viewers.

What would the BOLD version of you do?

Would you lead your team remarkably?
Would you serve your customers exceptionally?
Would you grow your business unexpectedly?
Would you live your life more purposefully?

After traveling to all 197 countries, I’ve taken the best lessons from the world’s top brands and inspiring leaders into an inspirational and actionable keynote. 

The world is in desperate need of Courageous leaders, building Courageous brands, leading Courageous lives. The #1 problem holding you back: FEAR. The #1 answer to unlock your courage and unleash your potential….

10 Seconds of Insane Courage.

I explore the 8 Fear Factors that limit our lives and discover how to push through each one…with 10 seconds of insane courage. Identifying fears is the crucial first step in overcoming them. A different perspective gives us hope of what life can be if we boldly, tenaciously choose a better response in the countless times when we have 10 seconds of insane courage.

Old fears, new facts, better outcomes. As we create a new way to live, those become the building blocks of hope. 

I’m Garrett Gravesen & I’ve spoken to over 100,000 leaders across all 7 continents asking this question: “How do you unlock your courage, to unleash your potential.”

As the Co-Founder of ADDO, a leadership consulting firm that exists to inspire people today to impact tomorrow helping companies attract and retain top talent, I have had the opportunity to work with Chick-fil-A building Chick-fil-A Leader Academy, Coca Cola, NFL & MLB teams.

My focus is helping Courageous brands and Courageous leaders unlock their courage to unleash their potential. 

Most brands and business leaders end up stuck, stalled, or seriously burned out. it doesn’t have to be that way. 

We need bold leaders to answer the call and lead admired, desired, and inspired workplaces and courageous lives of passion and purpose.

After 20 years of traveling to all 197 countries, I’ve seen what the world’s best do different: The paths they take, and the rules they break. I bring those insights to companies and conferences around the world. 

Speaker Highlight Reel: https://vimeo.com/876152436

Speaking Inquiries: http://www.GarrettGravesen/book

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