I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Most ads burn money. My brands print it.

I'm David Brier. the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. 

Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs.

After 300+ brand transformations, I've learned this: While your competitors fight for attention, the smart money commands it. That's the difference between brands that beg and brands that bank.

You know you need me when:
• Everyone in your category looks identical (including you)
• Bigger competitors with deeper pockets keep winning
• That "digital transformation" everyone promised isn't transforming anything
• Your message bounces off customers like bullets off Superman
• You're one pivot away from irrelevance

Here's what I do differently:

I don't refresh brands. I resurrect them. Strategy, story, design, architecture—rebuilt from the ground up. No committees. No 6-month discovery phases. No death by PowerPoint.

Just breakthrough thinking that turns trapped businesses into category killers.

The proof?
• Zero-to-billion: Built a brand from first sale to billion-dollar exit
• Nonprofit magic: Generated $250K in 30 minutes
• Tourism transformation: 500% increase in 12 months for a city rebrand
• Pandemic profit: Expedition company to multi-millions in 24 months

From dog food to cybersecurity, beauty brands to Harley bikes—I've proven that radical differentiation works in any category.

Why I walked away from Revlon and Estée Lauder:

Big agencies love long meetings and longer timelines. I love CEOs who make decisions and make millions. That's why I wrote two Amazon bestsellers—Brand Intervention (Daymond John called it "Genius") and Rich Brand Poor Brand.

The bottom line:

I used to tell stories. Now I craft legacies. Because in a world of copycats, the only strategy is to be the original everyone else copies.

Your competition has you cornered? Perfect. Corner escapes are my specialty.

Ready to rise above the noise?

Subscribe: risingabovethenoise.com/modern-brand-secrets
Book your breakthrough: DavidBrierCalendar.as.me/IntroductorySession

Because being forgettable is the only unforgivable sin in business.

David Brier

Brands don't fail in the market.

They fail internally first.

Your brand lives out there.
But it comes to life in here.

→ With your people.
→ With dreams.
→ And a pulse.

That's why I wrote Rich Brand Poor Brand.

A rich brand isn't about size or industry.
It's about culture.
It's about belief that doesn't need a boardroom to survive.

Daymond John called the book "Genius."
Goodreads reviews keep rolling in.
And the messages from founders building their Davids in a world of Goliaths—those hit different.

To everyone who grabbed a copy in 2025 and carried it into 2026:

Thank you.

To Scott MacGregor and Claude Silver — two humans who understand that brands are built from the inside out (yes, that's them on the wall):

Thank you.

To the ones still on the fence:

Your brand doesn't need more tactics.
It needs more truth.

That's what this book is about.

P.S. Lisa at our local post office has shipped more copies than she can count.
She's part of this story, too. (See her in the comments)

Join the movement. https://a.co/d/8SDuSHh

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

CEOs remove thinkers first.

Then complain their brand has no voice.

I sat down with Jeff Abracen on his Disruptive Influence podcast and we unpacked something most leaders are getting backwards.

AI replaces tasks. 
It doesn't replace people.

But too many CEOs are treating it like the opposite.

→ Cutting the humans who think
→ Keeping the tools that can't
→ Wondering why everything sounds the same

The real threat isn't automation.
It's abandoning differentiation in the name of efficiency.

Tool: Your people think. AI executes.
Crutch: AI thinks. Your people disappear.

One builds a brand with a pulse.
The other builds a commodity.

The companies winning right now?

→ Not the ones with the best tech stack
→ The ones who kept their point of view intact

AI can scale your output.
It can't scale your conviction.

AI can generate content.
It can't generate a reason for customers to care.

The uncomfortable truth:

The same efficiency that speeds you up can erase what made you different.

Unless you protect the one thing AI can't replicate:
People with something worth saying.

🎙️ Full episode drops soon.

P.S. AI is a tool.

Your people are the strategy.

Don't confuse the two.

Lukewarm avoids risk.

And guarantees obscurity.

Most brands aim for "acceptable."
The result? They land on forgettable.

The market doesn't reward room temperature.

It rewards freezing cold conviction.
Or burning hot passion.

Lukewarm gets spit out.

The lukewarm playbook:

→ Offend no one
→ Challenge nothing
→ Say what's expected
→ Blend in beautifully

The result?

Safe. Shallow. Invisible.

And when the noise finally freezes 
(when budgets tighten and attention shrinks) 
only the distinct are left standing.

The brands playing it cool (the wrong kind of cool) disappear first.

What survives:

→ A point of view that polarizes
→ A voice that can't be mistaken for anyone else
→ A position worth defending

Not "we're the best."
Not "we're different."

But: "This is what we believe. Take it or leave it."

That's the temperature that wins.

Quick diagnostic:

→ Could a competitor say exactly what you're saying?
→ Does your messaging make anyone uncomfortable?
→ Would your brand survive if the noise stopped tomorrow?

If you hesitated on any of those, you're not cold.
You're not hot.

You're lukewarm.

And lukewarm is the fastest path to irrelevance.

The brands that last don't play for approval.
They play for allegiance.

P.S. When the noise freezes, the only thing left is differentiation.

That's not a tagline.
That's a survival strategy.

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Digital transformation is critical in business today.


This journey can be daunting, but it's worth it.


Here's a simple checklist:

🔷Define what expanding your market reach your digital transformation will improve in your business .

🔷Evaluate and select strategies that help you achieve these goals.

🔷Encourage your team to embrace digital change by creating an environment where experimentation is welcomed.

Digital transformation unlocks new opportunities and addresses challenges head-on that will significantly improve your business.  Just like the caterpillar turning into the butterfly so it can fly north and return.


⚡Digital transformation is about taking calculated steps towards a better business.⚡


How is your business taking the digital leap?

⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.


Video credit - benjaminhill

#DigitalTransformation #SmallBusiness #Innovation #Technology #Growth

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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