DBD International, headed by David Brier, Google's #1 rebranding expert and bestselling author

Write the follow-up to Brand Intervention, also an Amazon #1 bestseller.

🚀 My new book is officially here—and it’s already making waves.  

Just a couple of days ago, **RICH BRAND POOR BRAND: How to Unleash Your David in a World of Goliaths** hit the shelves, and within HOURS, it became:  
🎯 **#1 in New Releases**  
🎯 **#1 Bestseller on Amazon**  

This isn’t just another book—it’s a movement.  

As the follow-up to my bestselling *Brand Intervention,* this book is a game-changer for founders, CEOs, and entrepreneurs who want more than a good brand—they want a **rich brand.**  

With a foreword by Claude Silver of VaynerX and insights from legends like Warren Buffett, Sara Blakely, Gary Vaynerchuk, Brené Brown, and even Billy Joel, this is a masterclass in building a thriving brand culture.  

Here’s why this book matters:  

🔑 **Rich Brand Poor Brand** unveils the secret sauce to crafting a brand that leads, inspires, and lasts.  

🔑 It’s packed with stunning visuals and a 46-page **Rich Brand Poor Brand Playbook** full of real-world transformations.  

💡 So, what’s a rich brand?  
It’s NOT about size, industry, or location.  
It’s about CULTURE—the oxygen your company breathes.  

The simple truth:  
👉 Your brand lives *out there,* but it comes to life *in here*—with your people, your values, and your story.  

This isn’t just a book; it’s a call to action.  

🗓 If you haven’t grabbed your copy yet, now’s the time.  

Join the revolution and discover why Daymond John called it:  
**“Genius.”**  

💬 “Your brand lives out there. But it comes to life in here.”  

Get your copy now, and let’s start building brands that truly matter.  

Because brilliance isn’t just a goal—it’s the standard.

Author: RICH BRAND POOR BRAND

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Nasdaq Entrepreneurial Center

• Global keynote speaking engagements on Branding, Rebranding, and Startup Strategy, reaching audiences worldwide.
• Generated over $7 billion in sales through impactful presentations on Disruption, Category Creation, and Brand Strategy.
• Leveraged expertise to inspire and educate audiences on the power of effective brand storytelling and strategy.

Keynote Speaker

Do This Instead Newsletter

Join 7,000+ followers of Do This Instead for actionable branding insights and case studies from someone who has actually done it, generating over $7b in revenue for companies of all sizes.

Writer

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Ads burn money. A great brand prints it. 

I rebuild brands from the ground up—strategy, story, design, and architecture—so you stop fighting for attention and start commanding it.

I help growth-focused companies sharpen their identity, own their story, and build a brand that scales—without the ad waste.

After building brands for Revlon, Estee Lauder, Jim Henson, and others, I quit.

I have no time for indecision and being a layer or two away from gold.

The first billion-dollar brand I built started out with zero sales, and just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift during my career? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

It's why I wrote BRAND INTERVENTION, an Amazon #1 bestseller.

That's why I wrote the follow-up, RICH BRAND POOR BRAND, How to Unleash Your David in a World of Goliaths.

It's why the Nasdaq Entrepreneurial Center has me as one of their speakers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

David Brier

The biggest threat from AI isn't sameness.

It's customers who feel nothing.

Everyone's drunk on the AI Kool-Aid.
AI-centric.
AI-driven.
AI-fueled.

The result? A one-note chorus.

Every brand sounds the same.
Messages flatline.
Human connection? Gone.

In the rush to adopt, 
brands are forgetting the 
fundamental definition of branding:

The art of differentiation.

This is creating a wasteland of emotionally flat marketing.
Messages that have no pulse.
No human connection.

Here's what nobody expected.

Instead of fighting AI, I tackled it differently.

I recently built a brand to combat this exact problem.
It's called ReadingMinds.

The innovation wasn't more AI.
It was adding a layer of emotional intelligence to AI.

Making insights three-dimensional, not two.

The name says it all.
ReadingMinds.
The slogan: "Why guess when you can know?" 

(Yup, a brilliant name for this new company. Instantly distinct for growth leaders and intriguing. One of the superpowers I use when you and I work together.)

Because the antidote to emotionally numb marketing isn't better tech.
It's understanding why people actually buy, cry, and share.

Not sure if your brand is connecting emotionally?

I get that. Many are too close to their brand to nail this.

It's why I offer 20-minute UNcovery calls.
LIVE with me, and you.

Tone-deaf brands become invisible. Fast.
20 minutes with me is better than visiting an exotic spa, without the awkward moments.
https://lnkd.in/gVE56ZfW

P.S. The brands surviving this AI wave?
They're not trying to out-AI the AI.
They're out-humanizing it.

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Most companies chase productivity.

The best protect the humans who create it.

The $9B Truth Nobody Talks About:

Your brand isn't built by algorithms.

It's built by humans who give a damn.

FACT: Disengaged teams build disengaged brands.

We spend millions on tech.
And pennies on understanding people.

That's why I'm sharing 7 milestone books that shift how we elevate our most valuable asset.

The Human-First Library Every Brand Builder Needs:

1. “Good to Great” by Jim Collins
Level 5 Leadership isn't about charisma.
It's about building something that lasts beyond you.

1. “The Culture Code” by Daniel Coyle
How the best teams build trust at scale.
Spoiler: It's not about perks.

1. “Rich Brand Poor Brand” by David Brier
Why some brands become legends while others become landfill.
The blueprint I've used to align teams and bring their brands to life. 

1. “Start With Why” by Simon Sinek
People don't buy what you do.
They buy why you do it.
Still revolutionary 15 years later.

1. “Be Yourself at Work” by Claude Silver
The Chief Heart Officer at VaynerMedia shows why authenticity beats strategy. Every time.

1. “Firms of Endearment” by Raj Sisodia
Companies loved by employees outperform the S&P 500 by 14x.
The data that proves people > profit.

1. “Delivering Happiness” by Tony Hsieh
How Zappos built a billion-dollar brand on one principle:
Make employees happy first.

What These Authors Know That Most Don’t:

Strong brands aren't built on tactics.
They're built on belief.

Not in products.
In people.

The brands winning tomorrow?
They're reading these books today.

While their competition chases the next AI tool.

The Bottom Line:

You can automate everything.
Except giving a damn.

That's still a human superpower.
And always will be.

P.S. These aren't just books.
They're $100M case studies disguised as reading material.
The ROI on a book that changes how you see people?
Infinite.

AI is having the conversations humans used to.

Leaving customers untouched, unseen, unmoved.

What's killing brand loyalty? Two machines talking to an empty room.

Brands are outsourcing their interactions to AI.
Consumers are outsourcing their decisions to AI.

Machine talks to machine.
And the human connection flatlines.

The result is a wasteland of sameness.
Disingenuous, cookie-cutter interactions lacking reality.

The companies that win aren't the ones optimizing for this.
They're the ones who will be the most human.

The problem is that "ingenuity" isn’t found on a spreadsheet crunching numbers.

It will be found by studying what customers say and do.
And spotting what they don't say or do.

The most human brands will win in the long term.

→ A city that implemented my strategy saw a 500% increase in tourism.
→ A client who implemented this added $913K to his bottom line (without any increase in his marketing spend)
→ A B2C client who used my strategy saw a 4X sales increase in 3 months

That's how I'm building brands today.

The fastest way to build an unforgettable brand?

Own a problem — not a prompt.

Everyone's asking how to create a unique voice AI can't replicate.
They're focused on prompts, tone, and personality.

Wrong focus.

The absolute fastest way is to own a problem.
One single problem in the marketplace.

We don't remember people for their skills.
We remember them for the problems they solve.

Period.

When someone asks what you do, don't list services.
State the problem you own.

"You know how brands sound exactly the same? I make them unmistakable."

That's a brand.
That's a soundbite.
That's unforgettable.

When one person is known for one problem, they're irreplaceable.

The problem I solve?

I'm the guy CEOs call when they've 
burned so much cash on marketing, 
their spouses think they have a coke habit.

I'm like the Betty Ford Clinic of branding, 
but with better ROI and no group hugs.

This is how you build a moat between you and the competition.
A moat no competitor can cross.

Because while they're trying to copy your voice,
you're solving problems they haven't even identified yet.

And you better be worth the swim to deliver the solution customers want.

P.S. What problem do you own?
Drop yours below — let's see who owns what.

Need help dialing in on the problem you can own and dominate with? Your breakthrough is one DM away (and is not addictive).

He built a $4.6B tech empire.

And he rarely speaks publicly, until this Thursday.

Stu Sjouwerman, SACP built KnowBe4 into a $4.6 billion security giant.

This isn't another AI panel.
It's two practitioners sharing what actually works.

Roughly 70% are running AI-assisted workflows.

Yet fewer than 15% have built systems 
for ROI, trust, or cross-functional governance. 

We tackle how to fix this.

Exclusive: 
Stu's just written the bible on mastering 
AI to eliminate churn and maximize 
customer happiness. 

Every attendee gets Stu's upcoming book free.

Join us at the Agentic Singularity Summit.

Register free: https://lnkd.in/g87G4E6k

P.S. Stu sold his last company for $4.6 billion.
His next play? Even bigger.
Don't miss this conversation.

#agenticsingularity #agenticgtm #predictions2025

The Artlist Report shook me. 

AI sameness is only half the story. 

87% use AI. 
38% can’t keep up. 
27% have become invisible.

The real casualty? Talented creators.
They're drowning in an ocean of indifference.

And it's not because they lack skill.

The Brutal Math That's Killing Ingenuity:

AI turned everyone into a content factory.
10x the output.
100x the noise.

The 2026 Artlist Trend Report nailed it:
"When the barrier to creating polished work is zero,
the barrier to being memorable is higher than ever."

Translation: Polish became worthless overnight.

The Great Wall of Beige:

The best creators I know are exhausted.
Not from creating.
From competing with machines that never sleep.

And here's what's actually dark:

"The problem we'll soon be facing is user slop, not AI slop.
The tool can execute flawlessly, but it can't fix a bad idea."

We're drowning in perfect executions of terrible concepts.

What The Survivors Know:

The creators still thriving?
We stopped playing the volume game.

Not posting more.
Mattering more.

AI: The Great Magnifier

Weak ideas get weaker faster.
Strong voices get "ripped" instantly.

The Opportunity:

When everyone sounds the same,
being different is your superpower.

This is why I am offering 
a complimentary Brand Audit.

Live with me, 
your brand
and you.

The Brand Expansion Scorecard™:

20 questions.
15 minutes.

I have a few remaining slots in my schedule:
https://lnkd.in/gVE56ZfW

Join me.
Let’s see if you’re sitting on gold.
Learn if you’re the signal or the noise.

https://lnkd.in/gVE56ZfW

P.S. That 27% struggling to stand out?
They're trying to out-AI the AI.
The winners are out-humanizing it.

Grab one of the remaining spots today.

How customers discover you is about to change forever. 

The real winners are betting on this instead: 

Google no longer drives discovery. It taxes it.

Tomorrow: I'm dropping data nobody's talking about.

Data that directly impacts your brand's survival.

• How to optimize for AI citations (ChatGPT, Claude, Perplexity)
• The data behind hyper-personalization
• Multi-sensory branding trends
• Why brand heritage matters again

It's why 2026 brand discovery will look nothing like 2025.

I include 6 strategies you can implement before your competition wakes up.

The Old Way:

Chasing keywords while AI builds answers.
Fighting for rankings that no longer matter.

Tomorrow's article shows you the new playbook.

Before everyone else figures it out.

Subscribe now: https://lnkd.in/g2zqk58P

Drop opens at 7 AM.

P.S. You can buy more Google ads.
Or be where your customers are.
Who wins that game?

One nugget sampler for your mental taste buds: 
"The microphone didn't make the Beatles sound good. 
The Beatles made the microphone sound good." Thank you Jeremy

AI is not the problem. 

David Brier says it's something much deeper.

AI generated posts.
AI generated comments.
AI is absolutely everywhere.

And it's affecting the way we think.

I just had branding legend David Brier on the program and we dove deep into this problem. He said people are outsourcing their ingenuity, their uniqueness, and their ability to think on their feet. Prompts are replacing original thought, and many creators don't even notice it happening. 

This is a huge problem. 
 
We also talked about LinkedIn. 

David believes the biggest issue is not the algorithm. It is the wave of AI generated posts and comments that all sound the same. When everything blends together, curiosity dies. Creativity weakens. Indifference grows.
 
David also explained why emotion still drives every sale. If people don't feel something, the message never connects with anyone and the real danger in branding is when people feel nothing. 
 
What's your thoughts on AI generated content?

Everyone’s “strategy” for attention?

A carbon copy of the noise customers love to ignore.

The first instinct is to look inward.
Wrong.

They ask:
"How do we convince the world we're different?"
"How do we convey our unique qualities so we're interesting?"

Wrong questions.

The first place to look is OUT THERE.
Take an inventory of THE NOISE.

What is the volume?
What is the variety?
What are the overlapping commonalities everyone is doing variations on?

Only by taking inventory first can you find that unique place.
Unless your goal is to be invisible.

Own that unique lane.
By first looking OUT THERE.

To own the lane that ideally becomes your unique category.

In an ideal world, you’ll be a category of one.

By the way, want to turn tomorrow (Saturday) into a secret weapon so you’re on fire Monday morning? 

Then subscribe to tomorrow’s amazing new article where I introduce “The Bigger Problem Roadmap™.” It's an exact strategy that leverages Alex Hormozi’s Value Equation for where business is headed. 

It’s free. Join here: https://lnkd.in/g2zqk58P

Inside the mind of a CEO who built a $4.6B tech giant. 

Sharing the real opportunity with AI.

Join Stu Sjouwerman, SACP and me next Thursday. 
Registration details below.

See you there.

Most companies treat AI as a toolkit.
Stu Sjouwerman, SACP treats it as an operating model.
David Brier treats it as a narrative engine.

Stu’s new book, Agent-Powered Growth, comes from an unusual vantage point:
founder and executive chairman of KnowBe4, the world’s largest security awareness platform, creator of ReadingMinds.ai, and a three-decade operator who has built and scaled billion-dollar companies through multiple technological upheavals.

His central argument: once agents understand context, autonomously test messages, and reshape narrative structure, growth stops behaving like a manual function. It becomes a governed system.

That view meets its creative counterpart in David Brier, one of the most influential brand architects of the last three decades. His work has anchored category leaders across SaaS, healthcare, CPG, and enterprise technology, and his thinking consistently anticipates how markets actually interpret meaning. Few people understand how identity, differentiation, and emotion operate in high-velocity environments the way he does.

Together, they represent both sides of the 2026 GTM equation:
the computational and the creative.

At the Agentic Singularity Summit, they will lead Agent-Powered Growth, expanding the central ideas of Agent-Led Growth into the strategic decisions facing CMOs, CROs, CEOs, and founders:

• How agent swarms run narrative and emotional research at a resolution no team can match
• How brand architecture evolves when LLMs shape first impressions before human touch
• How differentiation concentrates when creative direction and agentic optimization intertwine
• How pipeline creation becomes a computational workflow rather than a sequential funnel
• How leaders maintain narrative and strategic control when execution cycles operate continuously

Every attendee will receive a complimentary copy of Agent-Led Growth.

This session is a practical model for how growth, brand, and GTM design shift when agents become the primary interface between companies and the market.

Dec 11, 1 pm PT.
Agent-Powered Growth with Stu Sjouwerman and David Brier.
Attend free / virtual: https://lnkd.in/d_6Ppw4g

A conversation at the intersection of creative mastery and agentic system architecture, exactly where 2026 GTM will be defined.

Gainsight Momentum.io Metadata	Mindtickle Mural Webflow VelocityEngine ZoomInfo Alta | AI Revenue Workforce Deeto RevSure AI BuyerForesight Amzai Limited Amoeba AI AirOps Common Room Alysio Nooks Wrike Actively AI

#agenticsingularity

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Your customer is the hero.

You’re the guide.

Remember that to earn trust and drive sales.

Most businesses position themselves as the hero:

🔷We do this.

🔷We built that.

🔷We’ve been around since…

But your customer doesn’t care about your story…

They care about how you help them succeed.

When you make them the hero in your messaging:

🔥Your story supports theirs

🔥You become a trusted guide

🔥Your brand becomes magnetic

When you clearly help people understand how you might help them succeed your messaging resonates more clearly.


⚡Show people how things will be better working with you! ⚡


How would your messaging change if it was all about your customer’s success?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities.

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit - readersdigest

#StoryBrand #CustomerSuccess #MessagingMatters #MarketingStrategy #DigitalGamePlan

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Brier's LinkedIn Performance

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