DBD International, headed by David Brier, Google's #1 rebranding expert and bestselling author

Write the follow-up to Brand Intervention, also an Amazon #1 bestseller.

🚀 My new book is officially here—and it’s already making waves.  

Just a couple of days ago, **RICH BRAND POOR BRAND: How to Unleash Your David in a World of Goliaths** hit the shelves, and within HOURS, it became:  
🎯 **#1 in New Releases**  
🎯 **#1 Bestseller on Amazon**  

This isn’t just another book—it’s a movement.  

As the follow-up to my bestselling *Brand Intervention,* this book is a game-changer for founders, CEOs, and entrepreneurs who want more than a good brand—they want a **rich brand.**  

With a foreword by Claude Silver of VaynerX and insights from legends like Warren Buffett, Sara Blakely, Gary Vaynerchuk, Brené Brown, and even Billy Joel, this is a masterclass in building a thriving brand culture.  

Here’s why this book matters:  

🔑 **Rich Brand Poor Brand** unveils the secret sauce to crafting a brand that leads, inspires, and lasts.  

🔑 It’s packed with stunning visuals and a 46-page **Rich Brand Poor Brand Playbook** full of real-world transformations.  

💡 So, what’s a rich brand?  
It’s NOT about size, industry, or location.  
It’s about CULTURE—the oxygen your company breathes.  

The simple truth:  
👉 Your brand lives *out there,* but it comes to life *in here*—with your people, your values, and your story.  

This isn’t just a book; it’s a call to action.  

🗓 If you haven’t grabbed your copy yet, now’s the time.  

Join the revolution and discover why Daymond John called it:  
**“Genius.”**  

💬 “Your brand lives out there. But it comes to life in here.”  

Get your copy now, and let’s start building brands that truly matter.  

Because brilliance isn’t just a goal—it’s the standard.

Author: RICH BRAND POOR BRAND

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Nasdaq Entrepreneurial Center

• Global keynote speaking engagements on Branding, Rebranding, and Startup Strategy, reaching audiences worldwide.
• Generated over $7 billion in sales through impactful presentations on Disruption, Category Creation, and Brand Strategy.
• Leveraged expertise to inspire and educate audiences on the power of effective brand storytelling and strategy.

Keynote Speaker

Do This Instead Newsletter

Join 7,000+ followers of Do This Instead for actionable branding insights and case studies from someone who has actually done it, generating over $7b in revenue for companies of all sizes.

Writer

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Ads burn money. A great brand prints it. 

I rebuild brands from the ground up—strategy, story, design, and architecture—so you stop fighting for attention and start commanding it.

I help growth-focused companies sharpen their identity, own their story, and build a brand that scales—without the ad waste.

After building brands for Revlon, Estee Lauder, Jim Henson, and others, I quit.

I have no time for indecision and being a layer or two away from gold.

The first billion-dollar brand I built started out with zero sales, and just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift during my career? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

It's why I wrote BRAND INTERVENTION, an Amazon #1 bestseller.

That's why I wrote the follow-up, RICH BRAND POOR BRAND, How to Unleash Your David in a World of Goliaths.

It's why the Nasdaq Entrepreneurial Center has me as one of their speakers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

David Brier

340,000 followers didn't make Jasmin Alić dangerous.

His refusal to outsource his humanity to AI did.

𝗡𝗲𝘄 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗗𝗿𝗼𝗽:
"LinkedIn Powerhouse Reveals 'The AI Tool Nobody Is Using' to Win in 2026"
If you caught the LinkedIn Live event, there’s gold there. 

What wasn’t in the episode? 
5 exact action items that will impact 
how you’re seen. And how fast you grow in 2026.

𝟱 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:

𝗧𝗿𝘂𝘁𝗵 #𝟭 → 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 "𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰"
Every guru preaches authenticity.
Then uses the same ChatGPT prompts.
Jasmin averages 1,000 comments being ACTUAL.
(𝘞𝘦 𝘳𝘦𝘷𝘦𝘢𝘭 𝘩𝘪𝘴 𝘦𝘹𝘢𝘤𝘵 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬)

𝗧𝗿𝘂𝘁𝗵 #𝟮 → 𝗧𝗵𝗲 𝗕𝗲𝗶𝗴𝗲 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲
2024: Noise
2025: Avalanche 
2026: Extinction
Your "unique voice" = 47 other brands.
(𝘞𝘦 𝘦𝘹𝘱𝘰𝘴𝘦 𝘵𝘩𝘦 𝘤𝘰𝘮𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘱𝘰𝘤𝘢𝘭𝘺𝘱𝘴𝘦)

𝗧𝗿𝘂𝘁𝗵 #𝟯 → 𝗪𝗿𝗼𝗻𝗴 𝗔𝗜 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻
Stop asking AI to write FOR you.
Start using it to reveal your DIFFERENCE.
Winners will sound so real, AI studies them.
(𝘞𝘦 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘦 𝘵𝘰𝘰𝘭 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨)

𝗧𝗿𝘂𝘁𝗵 #𝟰 → 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 > 𝗕𝗲𝘁𝘁𝗲𝗿
$9B taught me one thing:
Never sold "better."
Only sold "different."
(𝘞𝘦 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘰𝘸 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘺𝘰𝘶𝘳𝘴)

𝗧𝗿𝘂𝘁𝗵 #𝟱 → 𝗦𝗰𝗮𝗿𝘀 > 𝗟𝗼𝗴𝗼𝘀
Jasmin's booked solid.
Zero sales posts.
Just weaponized failures.
(𝘞𝘦 𝘥𝘦𝘤𝘰𝘥𝘦 𝘩𝘪𝘴 𝘵𝘳𝘶𝘴𝘵-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮)

𝗧𝗵𝗲 $𝟵𝗕 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲:

The most advanced AI strategy isn't automation.
It's being stubbornly HUMAN.

Hit 2026 with impact: 
I’ll drop it tomorrow morning. Free to subscribers. 

Get the full newsletter breakdown in your inbox:
 https://lnkd.in/g2zqk58P

P.S. Have an amazing Friday.

♻️ REPOST to help restore humanity in the marketplace

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Cadbury made a shopkeeper break an unspoken rule.

Then, it broke records, hitting 75% of households.

Cadbury didn't innovate the chocolate bar.
They innovated the reason to buy one. 
Here's how:

A little girl walks into a shop.
Two buttons and a toy in her hand.
Wants to buy mom a birthday chocolate.

The shopkeeper could've said no.
Instead, he took the buttons she offered.

60 seconds of footage.
9% sales increase.
75% household penetration.

𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗢𝗜

While you're A/B testing button colors,
Cadbury tested human decency.

While you're optimizing click-through rate,
They optimized for tears.

While you're measuring impressions,
They measured goosebumps.

𝗧𝗵𝗲 $𝟵𝗕 𝗣𝗮𝘁𝘁𝗲𝗿𝗻 𝗜 𝗦𝗲𝗲 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲

𝗟𝗼𝘀𝗲𝗿𝘀: Sell chocolate
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Sell permission to be kind

𝗟𝗼𝘀𝗲𝗿𝘀: Create ads
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Create moments

𝗟𝗼𝘀𝗲𝗿𝘀: Target demographics
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Target humanity

This is the difference I inject into every rebrand I do.

𝗪𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗛𝗮𝗽𝗽𝗲𝗻𝗲𝗱

• Scored in the 1st percentile for emotional resonance
• IPA Gold Effectiveness Award winner
• 36% increase in brand recommendation

Not because they had better chocolate.
Because they understood something deeper:

Chocolate might melt in your hands.
Empathy makes US melt. Period.

𝗬𝗼𝘂𝗿 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰

Pull up your last campaign.
Count the product features.
Now count the human moments.

Which number's bigger?
There's your problem.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗟𝗲𝘀𝘀𝗼𝗻

From "I want chocolate" to "I want to be the person who gives."

That's not advertising.
That's anthropology with a marketing budget.

P.S. Which brand makes you feel something?

♻️ REPOST if humanity beats algorithms

B2Btail 

Helping B2B Manufacturers Attract Their Ideal Customers Online

Most B2B companies are great at what they do but struggle to be found online by the customers they’re best equipped to help.

At B2Btail, we help manufacturers and B2B companies stop being the best kept secret by building strong digital foundations and using educational marketing to attract high-value customers.

Our work combines search engine optimization (SEO), content strategy, LinkedIn marketing, and foundational website enhancements to improve visibility and generate more qualified leads.

What we do:

Build and execute SEO strategies that help manufacturers rank for buyer-intent keyword phrases

Create and repurpose educational content that speaks directly to soulmate customers

Implement LinkedIn lead generation systems using live video, original content, and smart outreach

Guide companies through our Digital Game Plan to uncover growth opportunities, ideal markets, and the buyer’s journey

Develop marketing strategies that support long-term inbound lead generation and customer engagement

Who we help:

Manufacturers who are tired of being invisible online

B2B companies that want to attract better-fit customers but don’t have a marketing team

Business owners looking for a clear marketing roadmap they can execute over time

If you’re trying to grow but feel stuck with inconsistent leads, confusing messaging, or outdated digital presence, we can help you change that.

Let’s talk about building your Digital Game Plan or launching a lead-generating content strategy that finally gets you found.

Relentless Business Growth Advocate

Exit Your Way®

With over 20 years of experience in manufacturing, eCommerce, and healthcare, I bring a hands-on approach to transforming businesses so owners can sell their businesses and generate the wealth the desire.

Challenges we help you solve:

Developing and executing initiatives to significantly increase business value.

Enhancing leaders' abilities to inspire teams and drive continuous improvement.

Streamlining operations to reduce costs and boost profitability.

Providing resources to prepare businesses for sale.


Results from our work with clients:

95%+ business sale success rate, often selling businesses for up to 20% over market value.

A business you love to own but you can sell when you want to the best buyers.

 Fractional Chief Exit Officer

Navigating the challenges of scaling, preparing for a business exit, or selling a business? Feel like you're not tapping into your business's full potential?   - You're not alone. 

Many business owners grapple with realizing the true value of their business in a market that often seems stacked against them. 

I'm Damon Pistulka, and at Exit Your Way®, we're not just about transactions; we're about transforming businesses one at a time.

Imagine a scenario where your business doesn't just meet your expectations but exceeds them to increase your value 2x+ its current market value. 

Picture a business sale / business exit success rate that's not the average 25% but is 90%+. 

That's the Exit Your Way® difference.

With decades of hands-on experience across diverse sectors, we've honed a unique approach that focuses on YOU:

Unlock Potential: We delve deep, identifying hidden strengths and opportunities, ensuring your business is operating efficiently and effectively.

Strategic Growth: Our tailored services propel your business forward, amplifying its value and appeal.

Achieve Your Vision: Whether you're aiming to double revenue, quadruple business value, or exit the market with unparalleled returns, we're your partners in realizing that dream.

Our manufacturing, ecommerce, construction, and occupational rehabilitation clients don't just achieve their goals; they surpass them. They experience transformative growth, often selling above market prices. 

We give owners peace of mind, confidence, and the freedom to envision a brighter, more prosperous future.

If you're a forward-thinking business owner, eager to elevate your venture and see tangible, lasting results, let's connect. 

Experience the transformative power of Exit Your Way® and envision a future where your business doesn't just succeed; it thrives. 

Let's redefine success, together.

If you want to learn more, contact us:

info@exityourway.com
833-BIZ-EXIT (249-3948)
www.ExitYourWay.com

Co-Founder | Managing Director | CMSH

Navigating the complexities of selling a business can be daunting. 

With a mere 25% success rate in the traditional market, many business owners feel trapped, undervalued, and overwhelmed. 

At Exit Your Way®, we've flipped the script. 
Leveraging 20+ years of hands-on experience in manufacturing, eCommerce, and healthcare, we guide businesses to achieve 2x+ their current market value with a 90%+ business sale success rate. 

Our integrated approach ensures you're not just selling a business but realizing its true potential. Let's transform your hard work into tangible wealth. Connect with me to discover how.

If you want to learn more about how Exit Your Way® might help you preparing and selling a business, contact me at info@exityourway.us

Business Broker

As part of the overall Exit Your Way® efforts helping clients build and sell valuable businesses we help clients identify, review, and acquire businesses.  We walk clients through a proven process to evaluate businesses appropriately in stages to ensure they are making informed decisions efficiently to ge the right deals done.

Business Acquisition Advisor

Helping business owners solve strategic and operational issues with fractional CEO & COO services.  Fractional CEO & COO resource to solve business challenges hampering growth or owner freedom.  Fractional CEO & COO resource to solve strategic sales challenges allowing owners to achieve their short and long term goals.  Fractional CEO & COO resource to onboarding new executives so they are more effective and are more productive, faster.

Fractional CEO, COO

Increasing sales & business value.  Sales consulting to help owners create sales momentum, increasing sales and business value.  Sales consulting to ensure businesses are creating the profits today and providing the long term business value the owners need to fuel their life after the business.  Sales consulting to help business owners achieve their goals

Sales Consulting

Our Team has over 40 years experience in providing certified business valuations, fairness opinions and pricing services of debt and equity securities in connection with transactions, stock ownership plans, and disputes.  Our process returns your certified business valuation in days not weeks with more calculation methods and risk assessments to ensure accurate and fair certified business valuations.  We have the certifications needed to back up all certified business valuations including certified business valuations used for legal and IRS matters.

Business Valuations

Management Consulting to help owners solve problems hampering business growth. Helping owners restart growth in plateaued businesses.   Helping business owners break through performance challenges by solving operational and executional challenges.  Management Consulting with the knowledge, tactical skills to help your company increase business value 25%, 50% or more.

Management Consulting

The Faces of Business - Business professionals sharing life and business experiences to entertain, engage, build community, & help others succeed.  Our guests share stories and information to inspire and educate.  

There are incredible people all around us.  We share their stories and knowledge.

Live Tuesday & Thursday at 3:05 pm PT. on LinkedIn, Facebook, and Twitter.

All episodes are released on popular podcast channels.

All past episodes:  https://exityourway.us/the-faces-of-business/

The Faces of Business | Livestream / Podcast Host & Producer

The Manufacturing eCommerce Success Series – Hosting guests helping manufacturers connect with great people and resources helping manufacturers improve and grow their businesses. 

Co-host weekly event with Curt Anderson from www.B2BTail.com. 

Every Monday & Friday at 10:32 am PT speakers share real world information about key aspects of ecommerce/digital sales/sales growth/leadership. 

Shows broadcast live on LinkedIn, Facebook, and Twitter.

Manufacturing Ecommerce Success Series | Livestream Co Host & Producer

Cross NW - Business Advisors

Cross NW - Cross Northwest, Inc. is a boutique Business Advisory / Investment Banking firm that helps business owners build dominating businesses and sell a business for more money.  Cross NW does this by providing Sales Acceleration, Results Management and Merger & Acquisition Advisory/ Business Brokerage services for business owners of privately held companies.  Our hands-on resources and value improvement expertise allows us to increase business values, make companies run better and guide companies through the process to successfully sell a business transitions.  NO B.S.  JUST RESULTS

★Sales acceleration services to drive top line revenues and profits
★Results management to focus the organization on building business value and prepare companies for a transition.
★The "Exit Your Way" system for developing and measuring progress towards exit value goal
★Strategic and tactical services working alongside business owners and staff to make things happen  
★Coordination of business transactions
★Business advisory for new business buyers to continue the success long after the sale

Managing Partner - Sell a Business

Ecommerce MGMT Cooperative

Helping companies that want to improve their digital sales strategies through live stream training that builds a foundation of knowledge which can be applied to real world solutions in businesses.

Leadership Team

Evergreen Renewable LLC

Management consulting and project development company

Manage the business and consulting projects for process developers, manufacturers, and commercial customers.  

★ Evaluation of technologies, applications, and project development opportunities. 
★ Technical support, business strategy, and diligence for project development and execution.  
★ Develop business plans for project finance and development.
★ Identify and connected with potential investment groups.
★ Present business plans to interested investment groups.
★ Manage project development and business improvement projects.
★ Provide leadership, direction, and business management for the company

President | General Manager | Consultant

Synergy Systems Inc.

Machining, stereolithography (SLA), and urethane molding of components and assemblies for aerospace, defense, medical, and technology companies.

Managed the business - Company needed significant structural and operational changes to become competitive in the marketplace.  

★Implemented formal cash usage controls from holding company 
★Implemented weekly performance review/cash management meetings with holding company
★Implemented weekly soft close to measure estimated profitability on a weekly basis
★Combined similar capabilities in subsidiaries to increase utilization of equipment and efficiency
★Utilized Kaizen to restructure business processes 
★Implemented ERP system to provide streamlined financial and operational information
★Created visual factory scheduling system to reduce WIP and slow moving products
★Assisted management and staff in completing AS9100 certification audits.
★Worked directly with SBA personnel to maintain 8A certification
★Maintained Boeing Gold supplier rating for quality and delivery
★Fostered relationships with large aerospace and nuclear customers seeking 8A certified suppliers

➤Company cash neutral in 120 days. Cash positive in 180 days
➤Reduced G&A costs by 20% and increased operational productivity by 25%.  
Turn around role for Alaskan Native Corporation holding company.

Vice President | General Manager

Olympic Fabrication LLC

Precision fabrication of ground support equipment, vessels, and facility subsystems for aerospace and NQA1 nuclear customers.  

Managed the business for the holding company with an on-site General Manager - Company needed significant organizational changes to become an efficient producer.  Lead the General Manager and Operational Management team to make these changes. 

★Implemented formal cash usage controls from parent company 
★Implemented weekly performance review/cash management meetings with parent company
★Eliminated capabilities to focus on core strengths
★Managed extensive 5S organizational work with operational team
★Provided operational direction to develop plans to increase throughput up to 2X as needed to complete projects
★Worked directly with SBA personnel to maintain 8A certification
★Assisted management and staff in completing AS9100 and NQA1 certification audits.
★Fostered relationships with aerospace and nuclear customers seeking 8A certified suppliers 

➤Company cash neutral in 90 days. Cash positive in 120 days
➤Ultimately increased revenues over 20% and profitability over 70%  

Turn around role for Alaskan Native Corporation holding company.

Vice President

EverGreen Renewable LLC

Energy company working to develop a 50 MGY Washington State based corn ethanol facility. Elected not to construct facility due to market conditions. 
.
★ Researched and selected technology partners to develop off grid corn ethanol production facility
★ Developed business plans and identified team to construct and operate the corn ethanol facility
★ Conducted technology diligence and economic modeling to determine commercial feasibility for   project
★ Developed investor package to raise funds for the $150 million corn ethanol facility.

Project Developer

CNC Diversified Manufacturing, Inc.

Complex 5 axis machined precision components and assemblies for tier 1 aerospace and defense manufacturers. 

Managed the business - Company needed significant changes to turn around financial and operational performance.

★Eliminated processing constraints inoperations resulting in over 50% sales increase.
★Increase machine utilization over 45% through organizational process changes
★Developed operational KPI's to ensure high machine utilization
★Set up 24/7 operational schedule to increase utilization of key equipment
★Combined operations into one facility to improve costs and efficiency
★Implemented communication and process changes to improve Boeing customer rating from red to silver “High Performer” for delivery and quality
★Coordinated technical efforts to reduce overall production times approximately 40% on titanium products.
★Increase throughput of company by over 25%
★Developed supply chain and internal controls to complete composite tooling project which doubled sales during the 4 month project period

➤Company cash neutral in 120 days.  Profitable in 270 days. 
Turn around role for private equity group

VP, Operations

Automated Metal Techologies

Precision sheet metal fabrication 

Managed the company - Implemented significant changes throughout the business to grow the revenues and profits.

★Implemented improvements that allowed 30% growth with a reduction in company staffing.
★Applied visual work in process scheduling at workstations
★Implemented programming software to dynamically nest production requirements on a daily basis
★Developed kan ban replenishment of raw sheet stock from supplier
★Utilized automatic sheet feeders and implemented remote video cameras for lights out operation
★Provided customers 3 business day service on custom items
★Managed supply chain and inventory at customer locations to eliminate stock outs

➤Increased revenues approximately 50% in 24 months
➤Company set new records for sales and profit %
Private owner

VP | General Manager

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Little things done daily become life-changing.

Some people chase dramatic overnight transformations but the most powerful progress is slow, deliberate, and repeated.

🤔One better habit.

🤔One better decision.

🤔One better reaction.

That’s where compounding change begins.

The most successful people do the right things, consistently.


⚡Compounding effort builds unstoppable momentum.⚡


What’s one change you’ve stuck with that’s made a big impact over time?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.

Video credit - scnext

#BusinessGrowth #Leadership #MindsetMatters #Habits #CompoundingChange

Helping Business Owners Break Free & Achieve Unbeatable Value and Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

Innovation isn’t just for tech companies...

It’s the heartbeat of thriving businesses!


If you want a company that lasts, you need a culture that experiments.

Here’s what happens when you build it:

🔷People feel safe to share new ideas.

🔷Problems get solved faster and more effectively.

🔷You stay ahead of market shifts

Innovation is a mindset that shows up when your team challenges assumptions and asks “What if?”.


⚡If you want innovation, you must lead it by example. ⚡


How are you fostering innovation in your business?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations.

🔔 Follow me for thoughts on business growth, leadership, and life.

Video credit - historyfactman1

#Innovation #Leadership #BusinessGrowth #Culture #Success

The biggest cage is often built in our own minds.

🤔The fear.

🤔The doubt.

🤔The “I can’t” loop that plays in the background of your day.

I’VE BEEN THERE!!!  

Trapped by my mind, even when everything looked fine on the outside.


Here’s what helped me break out:

🔷Stop making fear your business partner

🔷Replace guilt with gratitude

🔷Don’t believe everything you think

Once I learned to trust my instincts, question my thoughts, and let go of outdated beliefs, I started making decisions that moved things forward.


⚡Get the cage out of your mind! ⚡


What belief or habit have you had to let go of to grow?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in the featured section of my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.

Video credit -

#SelfLeadership #GrowthMindset #Entrepreneurship #BreakTheLoop #Leadership

AI is a new language, just like accounting, engineering, or sales.

Business owners don’t need to become data scientists but they need to understand the basics:

🔷What AI can realistically do

🔷What can it help us with now

🔷Where it brings advantages and risks

Harnessing AI is about being curious, asking better questions, and giving your team permission to explore.


⚡You want to embrace AI before your competitors ⚡


How are you learning and utilizing AI in your business?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn conversations into opportunities. (link in my profile)

🔔 Follow me for thoughts on relentless business growth, leadership, and life.

Video credit -garyvee

#AIforBusiness #LeadershipDevelopment #BusinessGrowth #DigitalLeadership #AITrends

Growth without systems is just chaos.

It’s why so many owners and businesses hit a wall

Scaling sounds exciting until you’re drowning in details.

🔷More customers

🔷More orders

🔷More demands

But without better processes, more just means messier.

Here’s what happens when you grow without structure:

🤔 Burnout for you and your team

🤔Slower delivery and unhappy customers

🤔Profits that never match your effort

The solution isn’t to slow your growth, its smarter systems.


⚡When process meets ambition, you get sustainable growth.⚡


Where does your business need better systems before it grows further?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in profile)

🔔 Follow me for thoughts on business growth, leadership, and life.

Video credit - agwithemma

#Scaling #BusinessGrowth #Operations #Leadership #Systems

Marketing is this simple.

Help people make better decisions. 

 
Forget fluff and the gimmicks.


🤔 The best marketing helps people solve their problems before they pay you a dime.


Here’s how to keep it simple and smart:

🔷Speak to what your customers care about.

🔷Make the buying decision easier with clarity and trust.

🔷Be generous with insights to serve before you sell.

When we stop shouting about what we do, and start speaking to what they need, everything changes.


⚡Marketing much easier with the right perspective ⚡


What’s one way you’ve made it easier for your clients to buy from you?


⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.

Video credit - Curt and Damon

#MarketingStrategy #BusinessGrowth #CustomerSuccess #ClaritySells #Entrepreneurship

In this episode of The Faces of Business, Jen Hamilton, Fractional COO and Founder of Hamilton COOs, will share how to grow your business with the right executive leadership, without the chaos. 

 

Jen helps business owners shift from being the hub of everything to building confident, accountable teams that run smoothly, so owners can step back and finally breathe. Her experience as a CPA, COO mentor, and founder of the Fractional COO Collective makes her a go-to expert for operational excellence and scalable growth. 

 

Jen brings over two decades of experience in business operations, helping leadership teams get out of overwhelm, implement effective systems, and drive sustainable results. Her passion stems from her own family’s business story and a mission to help small businesses win in today’s competitive world. 

 

Join us to discover how fractional executive support, especially the right COO, can bring order to chaos and position your business for lasting success. 


Date & Time: October 7, 2025, 3:05 p.m. Pacific Time 


Don’t miss this opportunity to learn how the right leadership can free you from day-to-day and help your business thrive. 

 

⭐ Hit the “Attend” button and get notified when we go live ⭐   

   

Exit Your Way® – Building smarter, stronger businesses, one conversation at a time.   

   

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in the featured section of my profile)   

🚀 View past The Faces of Business episodes here: https://lnkd.in/gYuedM_H   

#TheFacesOfBusiness #FractionalCOO #BusinessGrowth #Leadership #OperationalExcellence #BusinessStrategy #ExitPlanning #ScaleYourBusiness #SmallBusinessSupport #COOLeadership #FractionalExecutive #ExitYourWay

Identifying Fractional Executive Resources for Your Business

Transforming Engineers into Effective Executive Leaders

Is your website working as hard as you are? 

 
Most manufacturers miss big growth opportunities simply because they don’t have a digital plan that fits how buyers actually shop today. 


This week on Stop Being the Best Kept Secret, your hosts Curt Anderson (founder of B2BTail) and Damon Pistulka (co-founder of Exit Your Way) are taking the mic to share the exact steps manufacturers can take to win online. 

 

With over 50 years of combined experience, Curt and Damon have helped hundreds of manufacturers grow with strategies that out-teach, not outspend, the competition. From SEO and content to sales systems and business value, they share what works. 


This episode is all about Digital Marketing Strategies for Manufacturers, and how to create a digital game plan that turns your website into a lead-generating machine. 

 

Friday, October 10, 2025 - 12:32 PM EST // 9:32 AM PST 

 
Don’t miss this chance to get real strategies that help your business grow, the right way. 

 

👉 Join Curt Anderson and myself for this episode to learn about creating a digital game plan and meet great people. 

 

Sponsored by: 
 🔹 B2BTail – Helping Manufacturers “Stop Being the Best Kept Secret” by Out-Teaching the Competition 
 🔹 Exit Your Way® – Building smarter, stronger businesses, one conversation at a time.     

#manufacturing #marketing #ecommerce #businessgrowth #linkedinlive #StopBeingTheBestKeptSecret #digitalstrategy

Digital Marketing Strategies for Manufacturers: Digital Game Plan 

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Brier's LinkedIn Performance

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