I Help Event Entrepreneurs Acquire The Skills They Need To Shape, Manage And Grow Their Businesses, Significantly Increasing Their Value Without Adding To Stress Levels

Is your Event business struggling to reach the next level?

Are you facing issues that are stopping you from growing?

Are you finding it difficult to diagnose where the biggest problems are and how to solve them?

When I set my own event business up, I hoped to make enough money to support myself.  Five years later when we were approached to merge our company into bigger one, we discovered that we had spent 5 years creating no value in our business at all.

❌ We had never set a goal and vision, and had never made a plan

❌ We had no culture and had too many people doing the wrong jobs

❌ We were “making do” with sub-standard offices and equipment

❌ We had no marketing strategy and had no clue how to promote ourselves or to who

❌ We never thought of reaching out and investing in help and advice

So many Event Businesses have started this way.  No goal, no plan, no vision for what they want to achieve and after a few years of growth through repeat business and referrals they start to stall, but they have no idea why or how to solve the problem.

Over the last 7 years Kershaw Partners have worked with dozens of Event Businesses, diagnosing where the barriers to growth are, removing them and helping them to build more successful, more profitable and ultimately, if they are looking for an exit strategy, more valuable Event Businesses.

We start this process with a 2 Day Diagnostic Business Review.  We help you to take a step back from your business for a couple of days and draw a line in the sand. 

The 2 Day Review will:

✔ Help you to clarify your vision, ambition and objectives for the business and plan for them

✔ Make sure that you have the right people on the journey with you and that you are set up to achieve your objectives

✔ Enable your team to do the best job possible by having the best “tools” to work with

✔ Help you define a marketing strategy to find, retain and maximise the value from your customers

✔ Show you what structures you need to put in place so that the business can Run on Rails and not be so dependent on you

✔ Show you how to create value in the business so if you want to there is an option to exit your business.

This is what our clients say:

“I have spent a lot of money on consultants in the last two years, and other than the money I have spent with Kershaw Partners, the rest of it was a waste" (James Middlehurst, Kalm Kitchen) 

"We have used consultants in the past, but none who have walked the walk and are so grounded." (Ben Leslie, Yahire)

To find out more book a call at https://go.oncehub.com/IntroductoryCallwithDavid

David Watt

ADHD nearly held him back until he realised it could be his advantage.
 

On a recent episode of the Events Matters podcast, I sat down with Jason Brown, Founder & CEO of Technical Solutions Audio Visual Limited, to talk about his unconventional journey into the events industry.
 
From the military to freelancing to leading a growing business, Jason shared what it really takes to move from hands-on operator to CEO, and why a client-first mindset has always mattered more than profit.
 
We talked openly about ADHD and dyslexia, building strong team culture, navigating generational differences in the workplace, and the realities of scaling a business while being a dad. Jason also shared how AI and project management tools have helped level up organisation, communication, and efficiency across the business.
 
An honest conversation about leadership, culture, and doing business differently.
 
👉 If you haven’t already, go back and listen to this episode. There are real takeaways for founders at every stage.

https://lnkd.in/eir2sEEN

Partner | Event Business Marketing and Growth Specialist

Cindy Eisenhuth's story is one of the most incredible I've heard.
 

As a young woman, Cindy emigrated from Australia to the UK, ready to pursue a career in hospitality. Arriving in London at the height of a culinary boom, she quickly found herself working in the city's most renowned venues.
 
In one of the most famously unforgiving and male-dominated sectors, she found her calling.
 
Working alongside celebrity chefs. Serving Princess Diana. The highs were high, but the pressure was always on.
 
Inspired by her "old-school hospitality" roots, Cindy went on to create Catering, Logistics & Events Ltd (CLE) - a global events company delivering extraordinary hospitality experiences across the world.
 
The exceptional attention to detail, unshakeable resilience and solid work ethic that saw her succeed in London's kitchens has powered 20+ years of event delivery at the highest level. She is a true industry stalwart.
 
What always strikes me about Cindy is her passion. She speaks with such enthusiasm about her work, the industry, and her desire to pass her knowledge on to the next generation. To this day, she still mucks in at events alongside her team - a firm believer in leading from experience, not theory.
 
I have been inspired by Cindy's story for a long time and it is such a privilege to have her on this week's episode of Event Matters. We discuss her story, her learnings from over three decades in the industry, and her plans for the future. You don't want to miss this one.
 
🔗 https://lnkd.in/e6jbzchd

I trained as a chef before I ever ran events.

 
 
In 1994, I left my job to train as a chef. Food was, and still is, a genuine passion of mine. I worked in professional kitchens for several years and loved the intensity.
 
That experience gave me three lessons that have stayed with me ever since.
 
Pressure.
When service starts, it starts. There is no easing into it. You either deliver, or you don’t. Learning to stay calm when everything around you speeds up is a skill that transfers into every part of business.
 
Preparation.
A kitchen runs on what happens before the doors open. If the prep is wrong, the service fails. The same is true in events. What people see on the day is only possible because of what happened quietly in the background.
 
People.
No chef succeeds alone. A kitchen only works when everyone understands their role and trusts each other. Talent matters. Teamwork matters more.
 
I realised quite quickly that I was not destined to be a chef. I was a very good cook, but to operate at the very highest level requires both artistry and discipline. That was a difficult thing to accept at the time.
 
But those years shaped how I lead.
 
Whether it was building an agency, navigating economic shocks, or delivering major international programmes, it always came back to the same three things.
 
Pressure. Preparation. People.
 
Different environment. Same fundamentals.
 
What early experience still shapes how you run your business today?

Expertise is important. But visibility matters too.
 

You can be brilliant at what you do, but if you’re not showing it anywhere, people won’t fully understand the value you bring. This is why we're constantly encouraging our clients to build their portfolio of social proof.
 
This isn’t about shouting the loudest, it’s about giving people confidence through:
→ Client testimonials
→ Case studies
→ Sharing your thinking online
→ Or finding platforms where you can properly explain your approach
 
People want to understand how you think, not just what you sell.
 
That’s one of the reasons I started the Events Matters podcast.
 
Long-form conversations give founders the space to talk properly about their journey, their challenges and what they’ve learned.
 
It provides real depth, not just soundbites.
 
We’re currently accepting guest applications for upcoming episodes. If you're a founder in the events industry who would like to share your story, drop me a message.
 
And if you've not listened yet, we've got 14 episodes in our catalogue to keep you busy! 

Listen on Spotify: https://lnkd.in/eDUZUjD8
Listen on Apple Podcasts: https://lnkd.in/eDSuSeg5

If you’re still undecided about next week’s Sales Masterclass, that hesitation is exactly why it’s relevant.
 

And with only a few places remaining, it’s probably time to make the call!
 
In many event businesses, sales isn’t obviously broken, which is precisely why they’re often left untouched.
 
But beneath the surface, qualification becomes habitual rather than intentional.
Value is assumed rather than clearly articulated.
 
Commercial confidence varies depending on who’s leading the conversation.
 
Nothing dramatic. Just small inefficiencies that compound over time.
 
Next week’s session is designed to bring clarity and structure back to that side of the business, practical thinking, grounded experience, and a more deliberate framework for winning and growing the right work.
 
If it’s been on your mind, I wouldn’t leave it much longer.
 
📅 23rd February
🔗 https://lnkd.in/eznhkfCB

As soon as I heard about Karnival, I knew I had to get Jason Mulhall on the Event Matters podcast...

 
Jason's story is one which I believe will ring true for many entrepreneurs. He started in law, moved to banking and business consultancy, before finding his passion in food and events. He now runs Karnival, a business which brings the best of street food to settings across London - offices, parties, sporting events, street markets and more.
 
It was an unconventional route. But in hindsight, it makes perfect sense.
 
In this episode, Jason shares how his time as a business consultant equipped him with the tools needed to start and run a successful business. In particular, the essential skills of attention to detail, storytelling and persuasion which still underpin his work today.
 
He has some great advice for any young people teetering on the edge of taking a risk with entrepreneurship. I would highly recommend this episode to anyone grappling with that decision!
 
Having briefly pursued a career in the food industry myself (a post for another day perhaps...), Jason's perspective on the power of food, its role in reviving corporate culture, and his passion for the people at the heart of the industry really hit home for me.
 
I have been truly excited to share this episode. I hope it will resonate with you as much as it did with me.
 
Listen now - https://lnkd.in/e298WGtq

I've seen two major shocks hit the events industry: the 2008-2009 financial crisis and COVID-19.

 
The 2008 financial crisis had a deeper and longer impact than many people realise. In a few years, I watched projects go from thriving to operating in a bleak economic reality, with turnover falling sharply. The effects of that period are still being felt today.
 
COVID was different. Sudden, brutal, and disruptive. Furlough helped in the short term, but it didn’t remove the underlying fragility. What it did show, though, was resilience. When restrictions lifted, events came back quickly because people value face-to-face connections.
 
In real terms, it doesn’t feel like much has improved since 2007–2008. Real wealth and real confidence remain under pressure, and that context matters when making business decisions.
 
How are you adapting your business to today’s economic reality?

Lane 6 - Get Your Marketing Off To A Flying Start

As a LinkedIn user, I'm sure you've been told that LinkedIn is a great place to:

- Build your network
- Connect with new prospects
- Sell more of your product or service

But the problem is HOW do you do this on LinkedIn?

You have probably been told that if you:

- Post updates
- Write blogs
- Get people to your website

New clients will follow ...

Well guess what - everybody else is doing that  - and it becomes a case of who can shout the loudest...

And you can only shout SO loud!

Fortunately there is a solution - rather than doing the same thing as everybody else, why not:

- Find your target audience first
- THEN send relevant content to them

Do you think this would be more effective?

I can help you:

- Determine EXACTLY who your target market is
- FIND them on LinkedIn
- ENGAGE with them to get more:
      - prospects
      - sales calls
      - meetings
      - and new clients.

So if you want to start getting new clients, please get in touch.

Internet Marketing Consultant and Director

Caroline At Home

In April 2021 my wife Caroline and I had a chat - we realised that she had the "why" in her business but was lacking the 'how". She had done an amazing job, virtually single handed, of taking the business from zero to 6 figures per year.

Although I understand very little about curtains, blinds, fabrics or swatches, I am quite good at the "how"....

So now Caroline runs the creative and visual side of the business and I run the marketing, automation, setting up of systems, etc - everything behind the scenes.

The result - we've increased turnover by 50%, moved into new premises twice the size of the old shop and we haven't killed each other! (Getting on quite well actually).

Director and Owner

Helping connect you with more customers

My main strength is the ability to come up with workable solutions to problems. I tend to think out of the box a lot and usually come up with solutions that (a.) nobody else has thought of and (b.) are outside the boundaries that have been put up by others.

I have had to re-invent myself several times - working in IT, full time church ministry, financial services and now business development in the online world. I don't tend to give up easily and any success I have had is usually the result of persevering more than my competition.

10 things you may be interested to know about me:

1. I am married and have 4 children.
2. I used to be a church minister and started a new church in 2000.
3. I play the guitar.
4. My career has been quite diverse and has included financial services, IT consultancy, driving, church ministry, project management and internet marketing.
5. I ran for England under 20s when I was 19.
6. I failed my A levels first time around.
7. I don't drink alcohol at all (but make up for it by eating more than most).
8. I ran my first marathon on my  50th birthday,
9. I'm good with numbers but rubbish at needlework.
10. I coach sprinters and would rather work with less talented people who want to learn than more talented people who don't.

Internet Marketing Consultant

Independent mortgage, protection and general insurance advice for residential and commercial clients. 

Areas of expertise include residential, buy to let, first time buyers, self-certification, fast track, adverse credit and equity release. 

Protection advice was for life cover, critical/serious illness cover, income protection cover and accident, sickness and unemployment cover. Also, general insurance advice for buildings and contents cover.

Mortgage Adviser

Gateway Church International/True Life Church

Working as part of team, this role included leadership and direction-setting for the church, pastoral care of 250 members, preaching and teaching and mission-based projects.

Pastor

Friends Provident

Working as part of a third line support team, this role included the management of IT projects and required effective project management and liaison with both IT and business team members.

IT Business Consultant

Business Analyst

Royal Sun Alliance

Senior Technical Underwriter

Are you a business owner frustrated with LinkedIn and not seeing the ROI you deserve?

I help businesses like yours DOUBLE their sales in just 6 months using proven LinkedIn strategies. I don't just boost posts, I build targeted campaigns that convert.

Here's how:

𝐃𝐨𝐧𝐞-𝐅𝐨𝐫-𝐘𝐨𝐮 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 

We identify your ideal clients, craft irresistible outreach, and fill your calendar with qualified leads.

(𝐼𝑚𝑎𝑔𝑖𝑛𝑒: 𝑊𝑎𝑘𝑖𝑛𝑔 𝑢𝑝 𝑒𝑎𝑐ℎ 𝑑𝑎𝑦 𝑡𝑜 𝑛𝑒𝑤, 𝑟𝑒𝑎𝑑𝑦-𝑡𝑜-𝑏𝑢𝑦 𝑝𝑟𝑜𝑠𝑝𝑒𝑐𝑡𝑠.)

𝟏:𝟏 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠

Unlock LinkedIn's power yourself! I'll teach you the insider secrets to build connections, generate leads, and close deals.

(𝐼𝑚𝑎𝑔𝑖𝑛𝑒: 𝐶𝑜𝑛𝑓𝑖𝑑𝑒𝑛𝑡𝑙𝑦 𝑛𝑎𝑣𝑖𝑔𝑎𝑡𝑖𝑛𝑔 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛 𝑎𝑛𝑑 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑙𝑒𝑎𝑑𝑠 𝑜𝑛 𝑑𝑒𝑚𝑎𝑛𝑑.)

𝐆𝐫𝐨𝐮𝐩 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬

Level up your team's LinkedIn skills. My workshops are packed with actionable strategies and real-world examples.

(𝐼𝑚𝑎𝑔𝑖𝑛𝑒: 𝑌𝑜𝑢𝑟 𝑒𝑛𝑡𝑖𝑟𝑒 𝑡𝑒𝑎𝑚 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑛𝑔 𝑙𝑒𝑎𝑑𝑠 𝑎𝑛𝑑 𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑟𝑒𝑙𝑎𝑡𝑖𝑜𝑛𝑠ℎ𝑖𝑝𝑠 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛.)

Don't just take my word for it...

"𝐷𝑒𝑎𝑛 ℎ𝑒𝑙𝑝𝑒𝑑 𝑑𝑟𝑖𝑣𝑒 𝑠𝑡𝑟𝑜𝑛𝑔 𝑎𝑤𝑎𝑟𝑒𝑛𝑒𝑠𝑠 𝑜𝑓 𝑜𝑢𝑟 𝑐𝑜𝑚𝑝𝑎𝑛𝑦 𝑤ℎ𝑖𝑐ℎ 𝑖𝑛 𝑡𝑢𝑟𝑛 𝑐𝑟𝑒𝑎𝑡𝑒𝑠 𝑟𝑒𝑣𝑒𝑛𝑢𝑒 𝑠𝑡𝑟𝑒𝑎𝑚𝑠 𝑡ℎ𝑎𝑡 𝑤𝑒 𝑤𝑜𝑢𝑙𝑑 𝑛𝑒𝑣𝑒𝑟 ℎ𝑎𝑣𝑒 𝑡ℎ𝑜𝑢𝑔ℎ𝑡 𝑜𝑓. 𝐿𝑎𝑠𝑡 𝑤𝑒𝑒𝑘 𝑎𝑙𝑜𝑛𝑒 ℎ𝑒 𝑐𝑟𝑒𝑎𝑡𝑒𝑑 6/7 𝑛𝑒𝑤 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑖𝑒𝑠 𝑓𝑜𝑟 𝑢𝑠 𝑤ℎ𝑖𝑐ℎ 𝑖𝑛 𝑡ℎ𝑖𝑠 𝑚𝑎𝑟𝑘𝑒𝑡 𝑖𝑠 𝑠𝑢𝑝𝑒𝑟𝑏." Carl Nichols, Rainmaker People

"𝐼𝑛 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 2 𝑤𝑒𝑒𝑘𝑠 𝑜𝑓 𝑢𝑠𝑖𝑛𝑔 ℎ𝑖𝑠 𝑠𝑒𝑟𝑣𝑖𝑐𝑒𝑠 𝐼 ℎ𝑎𝑣𝑒 𝑐𝑙𝑜𝑠𝑒𝑑 3 𝑛𝑒𝑤 𝑑𝑖𝑠𝑡𝑟𝑖𝑏𝑢𝑡𝑜𝑟𝑠 𝑎𝑛𝑑 𝑚𝑦 𝑝𝑟𝑜𝑓𝑖𝑙𝑒 𝑣𝑖𝑒𝑤𝑠 𝑎𝑟𝑒 𝑢𝑝 𝑜𝑣𝑒𝑟 400%. 𝑀𝑦 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛 𝑎𝑐𝑐𝑜𝑢𝑛𝑡 𝑖𝑠 𝑔𝑜𝑖𝑛𝑔 𝑐𝑟𝑎𝑧𝑦!!" - Lloyd Salmon, Vycel

"𝐼 𝑔𝑜𝑡 256 𝑠𝑢𝑏𝑠𝑐𝑟𝑖𝑏𝑒𝑟𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 19 ℎ𝑜𝑢𝑟𝑠!" - David Blagden, Intelligent Actions

Ready to transform your LinkedIn and start seeing a real ROI? Let's chat!

If you want to find out more, book a short call here: 

𝑤𝑤𝑤.𝑐𝑎𝑙𝑒𝑛𝑑𝑙𝑦.𝑐𝑜𝑚/𝑑𝑒𝑎𝑛-𝑙𝑎𝑛𝑒6/𝑙𝑖𝑛𝑘𝑒𝑑𝑖𝑛-𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔-1-1

If you want to jump straight into 1:1 coaching, you can book your first session here:

𝑐𝑎𝑙𝑒𝑛𝑑𝑙𝑦.𝑐𝑜𝑚/𝑑𝑒𝑎𝑛-𝑙𝑎𝑛𝑒6/𝑙𝑖𝑛𝑘𝑒𝑑𝑖𝑛-𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔-60𝑚𝑖𝑛𝑠

taplio

The Battle

David Watt

Dean Packham

Followers

Posts

Engagements

Likes

Performance ScoreDavid Watt's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

David Watt

Dean Packham

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Watt's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDavid Watt's LinkedIn Performance