I Help Event Entrepreneurs Acquire The Skills They Need To Shape, Manage And Grow Their Businesses, Significantly Increasing Their Value Without Adding To Stress Levels

Is your Event business struggling to reach the next level?

Are you facing issues that are stopping you from growing?

Are you finding it difficult to diagnose where the biggest problems are and how to solve them?

When I set my own event business up, I hoped to make enough money to support myself.  Five years later when we were approached to merge our company into bigger one, we discovered that we had spent 5 years creating no value in our business at all.

❌ We had never set a goal and vision, and had never made a plan

❌ We had no culture and had too many people doing the wrong jobs

❌ We were “making do” with sub-standard offices and equipment

❌ We had no marketing strategy and had no clue how to promote ourselves or to who

❌ We never thought of reaching out and investing in help and advice

So many Event Businesses have started this way.  No goal, no plan, no vision for what they want to achieve and after a few years of growth through repeat business and referrals they start to stall, but they have no idea why or how to solve the problem.

Over the last 7 years Kershaw Partners have worked with dozens of Event Businesses, diagnosing where the barriers to growth are, removing them and helping them to build more successful, more profitable and ultimately, if they are looking for an exit strategy, more valuable Event Businesses.

We start this process with a 2 Day Diagnostic Business Review.  We help you to take a step back from your business for a couple of days and draw a line in the sand. 

The 2 Day Review will:

✔ Help you to clarify your vision, ambition and objectives for the business and plan for them

✔ Make sure that you have the right people on the journey with you and that you are set up to achieve your objectives

✔ Enable your team to do the best job possible by having the best “tools” to work with

✔ Help you define a marketing strategy to find, retain and maximise the value from your customers

✔ Show you what structures you need to put in place so that the business can Run on Rails and not be so dependent on you

✔ Show you how to create value in the business so if you want to there is an option to exit your business.

This is what our clients say:

“I have spent a lot of money on consultants in the last two years, and other than the money I have spent with Kershaw Partners, the rest of it was a waste" (James Middlehurst, Kalm Kitchen) 

"We have used consultants in the past, but none who have walked the walk and are so grounded." (Ben Leslie, Yahire)

To find out more book a call at https://go.oncehub.com/IntroductoryCallwithDavid

David Watt

ADHD nearly held him back until he realised it could be his advantage.
 

On a recent episode of the Events Matters podcast, I sat down with Jason Brown, Founder & CEO of Technical Solutions Audio Visual Limited, to talk about his unconventional journey into the events industry.
 
From the military to freelancing to leading a growing business, Jason shared what it really takes to move from hands-on operator to CEO, and why a client-first mindset has always mattered more than profit.
 
We talked openly about ADHD and dyslexia, building strong team culture, navigating generational differences in the workplace, and the realities of scaling a business while being a dad. Jason also shared how AI and project management tools have helped level up organisation, communication, and efficiency across the business.
 
An honest conversation about leadership, culture, and doing business differently.
 
👉 If you haven’t already, go back and listen to this episode. There are real takeaways for founders at every stage.

https://lnkd.in/eir2sEEN

Partner | Event Business Marketing and Growth Specialist

Cindy Eisenhuth's story is one of the most incredible I've heard.
 

As a young woman, Cindy emigrated from Australia to the UK, ready to pursue a career in hospitality. Arriving in London at the height of a culinary boom, she quickly found herself working in the city's most renowned venues.
 
In one of the most famously unforgiving and male-dominated sectors, she found her calling.
 
Working alongside celebrity chefs. Serving Princess Diana. The highs were high, but the pressure was always on.
 
Inspired by her "old-school hospitality" roots, Cindy went on to create Catering, Logistics & Events Ltd (CLE) - a global events company delivering extraordinary hospitality experiences across the world.
 
The exceptional attention to detail, unshakeable resilience and solid work ethic that saw her succeed in London's kitchens has powered 20+ years of event delivery at the highest level. She is a true industry stalwart.
 
What always strikes me about Cindy is her passion. She speaks with such enthusiasm about her work, the industry, and her desire to pass her knowledge on to the next generation. To this day, she still mucks in at events alongside her team - a firm believer in leading from experience, not theory.
 
I have been inspired by Cindy's story for a long time and it is such a privilege to have her on this week's episode of Event Matters. We discuss her story, her learnings from over three decades in the industry, and her plans for the future. You don't want to miss this one.
 
🔗 https://lnkd.in/e6jbzchd

I trained as a chef before I ever ran events.

 
 
In 1994, I left my job to train as a chef. Food was, and still is, a genuine passion of mine. I worked in professional kitchens for several years and loved the intensity.
 
That experience gave me three lessons that have stayed with me ever since.
 
Pressure.
When service starts, it starts. There is no easing into it. You either deliver, or you don’t. Learning to stay calm when everything around you speeds up is a skill that transfers into every part of business.
 
Preparation.
A kitchen runs on what happens before the doors open. If the prep is wrong, the service fails. The same is true in events. What people see on the day is only possible because of what happened quietly in the background.
 
People.
No chef succeeds alone. A kitchen only works when everyone understands their role and trusts each other. Talent matters. Teamwork matters more.
 
I realised quite quickly that I was not destined to be a chef. I was a very good cook, but to operate at the very highest level requires both artistry and discipline. That was a difficult thing to accept at the time.
 
But those years shaped how I lead.
 
Whether it was building an agency, navigating economic shocks, or delivering major international programmes, it always came back to the same three things.
 
Pressure. Preparation. People.
 
Different environment. Same fundamentals.
 
What early experience still shapes how you run your business today?

Expertise is important. But visibility matters too.
 

You can be brilliant at what you do, but if you’re not showing it anywhere, people won’t fully understand the value you bring. This is why we're constantly encouraging our clients to build their portfolio of social proof.
 
This isn’t about shouting the loudest, it’s about giving people confidence through:
→ Client testimonials
→ Case studies
→ Sharing your thinking online
→ Or finding platforms where you can properly explain your approach
 
People want to understand how you think, not just what you sell.
 
That’s one of the reasons I started the Events Matters podcast.
 
Long-form conversations give founders the space to talk properly about their journey, their challenges and what they’ve learned.
 
It provides real depth, not just soundbites.
 
We’re currently accepting guest applications for upcoming episodes. If you're a founder in the events industry who would like to share your story, drop me a message.
 
And if you've not listened yet, we've got 14 episodes in our catalogue to keep you busy! 

Listen on Spotify: https://lnkd.in/eDUZUjD8
Listen on Apple Podcasts: https://lnkd.in/eDSuSeg5

If you’re still undecided about next week’s Sales Masterclass, that hesitation is exactly why it’s relevant.
 

And with only a few places remaining, it’s probably time to make the call!
 
In many event businesses, sales isn’t obviously broken, which is precisely why they’re often left untouched.
 
But beneath the surface, qualification becomes habitual rather than intentional.
Value is assumed rather than clearly articulated.
 
Commercial confidence varies depending on who’s leading the conversation.
 
Nothing dramatic. Just small inefficiencies that compound over time.
 
Next week’s session is designed to bring clarity and structure back to that side of the business, practical thinking, grounded experience, and a more deliberate framework for winning and growing the right work.
 
If it’s been on your mind, I wouldn’t leave it much longer.
 
📅 23rd February
🔗 https://lnkd.in/eznhkfCB

As soon as I heard about Karnival, I knew I had to get Jason Mulhall on the Event Matters podcast...

 
Jason's story is one which I believe will ring true for many entrepreneurs. He started in law, moved to banking and business consultancy, before finding his passion in food and events. He now runs Karnival, a business which brings the best of street food to settings across London - offices, parties, sporting events, street markets and more.
 
It was an unconventional route. But in hindsight, it makes perfect sense.
 
In this episode, Jason shares how his time as a business consultant equipped him with the tools needed to start and run a successful business. In particular, the essential skills of attention to detail, storytelling and persuasion which still underpin his work today.
 
He has some great advice for any young people teetering on the edge of taking a risk with entrepreneurship. I would highly recommend this episode to anyone grappling with that decision!
 
Having briefly pursued a career in the food industry myself (a post for another day perhaps...), Jason's perspective on the power of food, its role in reviving corporate culture, and his passion for the people at the heart of the industry really hit home for me.
 
I have been truly excited to share this episode. I hope it will resonate with you as much as it did with me.
 
Listen now - https://lnkd.in/e298WGtq

I've seen two major shocks hit the events industry: the 2008-2009 financial crisis and COVID-19.

 
The 2008 financial crisis had a deeper and longer impact than many people realise. In a few years, I watched projects go from thriving to operating in a bleak economic reality, with turnover falling sharply. The effects of that period are still being felt today.
 
COVID was different. Sudden, brutal, and disruptive. Furlough helped in the short term, but it didn’t remove the underlying fragility. What it did show, though, was resilience. When restrictions lifted, events came back quickly because people value face-to-face connections.
 
In real terms, it doesn’t feel like much has improved since 2007–2008. Real wealth and real confidence remain under pressure, and that context matters when making business decisions.
 
How are you adapting your business to today’s economic reality?

Branded Biophilia

Business Owner

Branded Biophilia was created to give sustainable options in a world that needs to be more environmentally aware, incorporating both renewable energy and Living Plant products into innovative developments within Internal and external infrastructure across a variety of sectors from events and interior design to electric vehicle chargers and Living furniture.
We are proud to have experts in every field that we offer products and services for.  Each consultant has a proven experience in their chosen field and can guarantee the most sustainable approach to the product or service you require.

Managing Director

7 Seas London

As the Co-Owner of Seven Seas in Bromley, I bring a diverse skill set to the table. With expertise in sustainability, theming, interior design, staff recruitment, marketing, PR and design, I am dedicated to creating unique experiences that resonate with customers and drive business growth.

Interior Design Project Manager

Eco Foundry Ltd

Eco Foundry was created to give sustainable options in a world that needs to be more environmentally aware, incorporating both renewable energy and Living Plant products into innovative developments within Internal and external infrastructure across a variety of sectors from events and interior design to electric vehicle chargers and Living furniture.
We are proud to have experts in every field that we offer products and services for.  Each consultant has a proven experience in their chosen field and can guarantee the most sustainable approach to the product or service you require.

Owner and Director

Concept Foundry Ltd

Chief Executive Officer

Concept Foundry are moving leaps and bounds into 2017. With our new office in Bristol being established and our ever growing large format capabilities, things have never been better. I am proud to be heading up the team, developing and overseeing the sales and marketing strategy. With an undisputed enthusiasm in client relations and a solid background in finance and account management, I am very excited about the future of Concept Foundry.  
If there's any spare time to be had you'll find me in the gym or organising crazy team building expeditions!

Sales and Marketing Director

Printedmasks.co.uk

Conception, design, and on-brand execution of all visual print and digital materials for face mask brand.

Creative Director

Stranger and Stranger

Office Manager
Finance Manager

Varied duties included bringing an old fashioned double entry system in to the digital age and controlling all aspects of finance.  Office Manager roles included all sorts of day to day. Always kept on my toes.  Account Management, Budgeting, Marketing, Market Research and my personal favourite - quite a lot of wine tasting. 
An extremely versatile role that set me on the path to my extremely happy, current career!

Company Secretary


As a seasoned Director with over 12 years of expertise in design, sustainability and business management, I am honoured to be recognised as an F:entrepreneur #ialso2023 and a Women's Business Award winner for my contributions to the industry. My dedication to sustainability has driven me to judge, sponsor and present awards in this field.

At Eco Foundry, we take pride in being part of the Small Business Britain 100 and receiving the Best Shell Scheme Stand 2023 award for our innovative and sustainable designs. We offer a diverse range of products and services, including living walls for homes and offices, customised options for events and exhibitions and fabricated frames with branding and free-standing displays.

Our Living Walls are crafted to be visually stunning and eco-friendly, enhancing Indoor Environmental Quality (IEQ) and boosting memory, performance and productivity. We provide bespoke solutions tailored to each project, collaborating closely with our clients to bring their visions to life. Our team is dedicated to advancing sustainability and environmental responsibility, continually exploring new and innovative ways to integrate these values into our work.

If you're interested in learning more about our services or wish to discuss a project, please feel free to reach out. Our team is always ready to answer any questions and provide the information you need to make an informed decision.

Beccy  Dickson

When 1,000 people queue for one backdrop, you’re not looking at décor.
You’re looking at distribution.

Picture this.

A live event.
A visible feature that people actively walk towards.
Phones out. Photos taken. Tags added. Stories shared in real time.

Now do the maths.

1,000 attendees.
If each person has 1,000 connections, that’s potentially 1,000,000 impressions before you’ve spent a penny on ads.

And that’s conservative. Because the algorithm doesn’t just show it once. It amplifies engagement. Comments push it further. Re-shares multiply it again.

That’s what happens when you create something people want to stand in front of.

At the SBS event last year, people queued. This year the barriers are already in place. Not because it’s “pretty”. Because it’s become a moment. A signal. A backdrop that says: this is where something is happening.

Now imagine your logo placed on a living installation that:

• Draws people in
• Encourages dwell time
• Gets photographed repeatedly
• Travels organically across LinkedIn and Instagram
• Associates your brand with innovation and wellbeing

This isn’t sponsorship as a logo on a roller banner in the corner.

This is sponsorship as social proof.

The brands that understand this are already using immersive, biophilic features as their media channel inside live environments.

The question isn’t “can we afford it?”

It’s “can we afford to miss that reach?”

If you’re planning an event in 2026 and you want visibility that travels beyond the room, let’s talk.

Because the queue is the strategy.

#sbs
#EventMarketing
#ExperientialMarketing
#LiveEvents
#BrandVisibility
#EarnedMedia
#OrganicReach
#SocialProof
#BiophilicDesign
#WellbeingAtWork
#SponsorshipStrategy
#EventProfs
#LinkedInMarketing
#BrandExperience
#UKBusiness
#SBSWinner

Recovery-First Design for Gyms, Offices & Hospitality | Creator of The Green Room Model | Environment 100 Winner

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