Straight Up Growth

Driving predictable growth at increasing margins on Amazon.
> $2B in Amazon sales.
Averaging > 100% YoY growth.

Amazon Growth Strategist

Billy Gene Is Marketing, Inc.

Helped thousands of small business owners / entrepreneurs get more customers via social media advertising.

Geneius Advisor

APEM Inc.

Product Manager

GE Healthcare

GE Healthcare’s Interventional Cardiology division is dedicated to providing healthcare professionals with simple solutions to address complex challenges in the diagnosis and treatment of cardiovascular diseases.

Sales Force Effectiveness Associate - Interventional Cardiology

Master Lock Company

Product Management Intern

Elert and Associates

Summer Marketing Intern

Chippewa Valley Home Builders Association

Government Affairs Intern

University of Wisconsin-Eau Claire Recreation

Intramural Supervisor

Imagine driving meaningful growth at growing margin - predictably.

65% of product discovery starts on Amazon.
69% of searches don't include brand names.
60% of clicks go to the 1st 3 ORGANIC search results.

Amazon is a search engine for driving customer acquisition.

The most valuable real estate on Amazon: top-of-search organic ranking on non-branded search terms.

Yet, instead of acquiring this real estate, the prevailing "strategy" too many brands, agencies, and automated softwares employ targets ad profitability, usually measured by ACOS and ROAS.

Which leads to chasing cheap clicks on branded and low-volume non-branded search terms, and which leaves brands over-reliant on ads and/or branded search to drive revenue.

While it may defy logic, the brands growing the fastest and that are the most profitable, don't over-focus on ad profitability.

Instead, they leverage the data most brands don't know how to access or interpret to make better decisions and create better strategies.

If...

-you're stuck choosing between growth and profitability
-your growth has fallen short of expectations
-your bottom line contribution margin is uncomfortably tight
-your lack of data visibility is making it difficult to strategize

...then let's chat. Book a zoom with me: calendly.com/david-sug/amazon-chat

Open to discuss:
Amazon Growth
Amazon Strategy
Amazon Advertising
Amazon PPC
Amazon SEO
Amazon Sales
Amazon Scaling
New Product Launch
Market Analysis
Forecasting

David Allen

Straight Up Growth = Amazon 📈

Head Of Partnerships

Amazon growth agency with over $500 million sales for our clients.

Senior Amazon Growth Consultant 

Uinta Design

Sales Expert

Drive Fulfillment

Specializing in helping people with positions in Operations, Logistics, Warehouse management etc. look exceptional through Fulfillment solutions. For 15 years Drive Fulfillment has specialized in providing Custom Supply Chain Management Solutions to businesses of all sizes and with myriads of needs and requirements.  Our customers range from small regional companies to large national corporations with needs varying from simple pick and pack fulfillment to complex turnkey programs, We not only want to be your supply chain logistics provider but a trusted advisor in all aspects of your Supply Chain Management, allowing you to get back to your business and the core competencies that Drive its success. The bottom line is what we offer may or may not be the right fit for your business. Let's talk and see. 

Specialties: Pick/Pack/Ship, Kitting and Assembly, DTG (Direct to Garment) apparel printing, Employee and Customer Recognition programs, Direct Mailing, Production, Manufacturing, Sourcing, and Brand Development.

Sr. Sales

Manage all aspects of:
• Client Relations and Communications
• Price Setting	
• Profit Margin and Profitability	
• Managing Team Leaders and General Staff

General Manager

Backcountry.com

• Collaborate with Divisional Merchandise Manager (DMM) and General Merchandising Manager (GMM) to ensure strategic initiatives are met
• Assist planning team with ongoing and long term financial planning for department
• Responsible for writing, splitting, and managing orders of top revenue producing brands
• Execute the OTB’s and ASAP process within the limits of the financial plans supplied by the planning department, and under the assortment direction of the DMM/GMM
• Manage editing process on preseason orders to support sales, turn, and aged inventory goals within the parameters of the planning department
• Negotiate order terms and sell through opportunities with vendors where appropriate, and coordinate the maintenance of order status, ship dates, and terms on all PO’s
• Oversee site merchandising for designated MD including; product representation on site, list ranking, clean presentation, stock availability, and excellent customer experience
• Work with Merchandise Division Assistant and vendors to resolve pricing discrepancies, receiving issues, and overstock issues
• Analyze business on a weekly basis through interpretation of sales reporting and develop action plan based on reporting results, in conjunction with entire team, and ensure implementation
• Evaluate pricing and promotion opportunities as needed and coordinate this execution plan with DMM/GMM and marketing department
• Responsible for recommending and placing non-key style at-once orders with Assistant Buyers

Men's Softgoods Buyer - Dogfunk.com/Whiskeymilitia.com

Buyer-Whiskeymilitia.com

Blindside Snow/Skate Shop

Owned and operated Blindside Company, a skateboard/snowboard retail business.  Provided Skateboard/Snowboard Apparel, footwear and hard goods.  Responsible for all owner/management duties, including customer service, sales, purchasing, accounting, marketing and employees.  Brought idea to concept to a 4-store chain and Internet presence.

Owner & Operator

Over the past 20+ years, I've taken pride in my career being grounded in meaningful relationships, showcasing unwavering passion, and excelling in cross-functional collaboration. My commitment to creativity and a results-driven approach has consistently contributed to the success of various projects.

In addition to my extensive experience in relationship-building and collaboration, my journey has been enriched by a dynamic sales background. Throughout my career, I've demonstrated a keen ability to navigate complex sales landscapes, consistently exceeding targets and driving revenue growth. My belief in the power of strong relationships aligns seamlessly with my sales philosophy, where genuine connections lay the foundation for successful deals and long-term partnerships.

I am a firm believer that data is a key driver in informed decision-making, and I've honed my analytical skills to leverage data effectively in the sales process. This approach not only enhances the quality of decision-making but also contributes to the overall success of sales initiatives.

On a personal note, my interests extend beyond the professional realm. I have a genuine passion for sneakers, finding joy in the thrill of skateboarding and snowboarding. I love 90s punk and, most importantly, stay glued to the ever-evolving interests of my kids. This combination of professional and personal engagement shapes my approach to life and work.

taplio

The Battle

David Allen

Mark Anderson

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