CloudNC

Sales and Customer Success Engineer

RSLV.agency

My ultimate goal is to help you attract more of your ideal customer to increase business performance. No long-term expensive commitments, just results. 

-Brand Strategy
-Sales-Focused Websites
-Content Creation Systems
-Premium Ghostwriting

Drive revenue for your manufacturing business with a brand and content strategy that just works.

Founder

ProShop ERP

Leverage my deep understanding of our core product to articulate what is different and better and remarkable about our offering when compared to competitor solutions. My primary focus has been to create the brand strategy, positioning, messaging, and sales enablement tools to close a higher volume of qualified leads.

-Clarify the brand message so that prospects burn less calories trying to understand how the ProShop platform will improve their life and business, resulting in prospects taking action to purchase within a shorter sales cycle. 

-Execute on the GTM plan for our add-on products with a focus on simplifying the complexities of highly technical manufacturing software and positioning these products as the resolution to known customer pain points. 

-Equip the growing sales team with sales scripts, competitor battlecards, video recordings, and talking points that articulate the benefits of our products.

Product Marketing Manager

Engaged several qualified prospects each day with technical demonstrations of our core software product to position it as the solution to their business challenges. Technical demonstrations were often uniquely tailored to the specific customer to help them envision their success with the product.   

-Led 3-5 technical demonstrations of our core product on a daily basis to small and large companies alike both in-person and remotely via zoom (majority via zoom).

-Developed effective messaging based on customer profile, industry, and unique challenges. Effectively positioned the product as the solution to their pain points.

Product Solutions Engineer

G.S. Machine and Tool Inc

G.S. Machine and Tool Inc. is a precision metal component manufacturer for a variety of industries.

-Installed a business operating system to realize significant growth to revenue and profitability.

-Facilitated 3X revenue growth within 18 months with targeted sales and marketing efforts.

-Increased profitability by 20% within 18 months due to operation efficiency gains. 

-Strategic growth to customer base in new markets. 

-Implementation of ERP system and other digitization processes to improve operational efficiency.

-Lead product development projects from ideation through to pre-commercialization.

General Manager

Walker Advanced Manufacturing Innovation Centre (WAMIC)

The Walker Advanced Manufacturing Innovation Centre is a research and development service provider for Niagara Region’s Manufacturing sector. 

-Established processes and procedures for working in a collaborative manufacturing research laboratory. 

-Manage and execute internal and external technical projects.

-Facilitate meetings with research teams to develop project plans and timelines. 

-Lead sales activity of technical service team.

-Grew technical service revenue and customer base.

-Generate and track KPI’s in accordance with growth targets.

Research Technologist

Vineland Research and Innovation Centre

Research and development of equipment and processes for the horticulture industry with a focus on cost savings through the automation of labour-intensive tasks. 

-Design and development of automated equipment.

-Conduct beta testing in industry environments and determine overall equipment effectiveness. 

-Management of multi-client service-based R&D programs.

-Collaboration with industry partners. 

-Equipment commissioning in an industry environment. 

-Topical presentations, tours, and demonstrations.

𝐇𝐞𝐲! - 𝐈'𝐦 𝐃𝐚𝐯𝐞. 𝐈 𝐡𝐞𝐥𝐩 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐦𝐨𝐯𝐞 𝐟𝐨𝐫𝐰𝐚𝐫𝐝.
  
[𝑨𝒏 𝒐𝒑𝒆𝒏 𝒍𝒆𝒕𝒕𝒆𝒓 𝒕𝒐 𝒎𝒂𝒏𝒖𝒇𝒂𝒄𝒕𝒖𝒓𝒊𝒏𝒈 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍𝒔 𝒆𝒗𝒆𝒓𝒚𝒘𝒉𝒆𝒓𝒆]
 
Being a manufacturer means that you get things done.
 
Even when everyday challenges get in the way.
 
Manufacturers need to work smarter in order to achieve better results.
 
Your passion and technical expertise likely led you into this industry.
 
But perhaps you’re tired of putting out fires every day.
 
Maybe your business isn’t growing like you want it to, despite the long hours.
 
The truth is, you don’t need to go through life feeling burnt out and frustrated.
 
What if you could approach your work as a manufacturer in a way that reduces frustration while garnering better business results? 
 
This is the question I'm here to answer.
 
You just need the right tools, a plan, and a winning attitude.
 
At the end of the day, what binds us together are three simple goals:
 
1. To succeed at the work we love in a way that is personally fulfilling. 
  
2. To restore, elevate, and succeed in domestic manufacturing. 
  
3. Flexibility to get outside of the business now and again for the things and people who matter most.   



So here's a question: 𝐖𝐡𝐚𝐭'𝐬 𝐇𝐨𝐥𝐝𝐢𝐧𝐠 𝐘𝐨𝐮 𝐁𝐚𝐜𝐤?

Without a plan, manufacturers have a difficult time growing their businesses effectively. My goal is to equip manufacturers with tips, strategies, and resources so they can achieve sustainable growth and avoid business failure.

Let me know if I can help with anything,

DV

PS - I'd love it if you joined my newsletter: https://professionalized-manufacturer.kit.com/a2f2ad810d

David Vuyk, C.E.T.

Your capabilities list could be costing you deals.

I was reviewing a customer's website last week and they buried their biggest competitive advantage under technical specs. No context. No translation. Just a "Capabilities List"

Here's the thing: buyers don't care about machines. They care about outcomes.

So yes, list your capabilities, but go one step further and tell them WHY it matters:

'We have 5-axis machines' 
Translation: 'We eliminate multiple setups, saving you weeks of lead time.'

'We hold ±0.0005 tolerances' 
Translation: 'You won't waste time on non-conforming parts or costly re-work.'

'We've invested in pallet automation' 
Translation: 'You get consistent delivery, even when deadlines are tight.'

Big takeaway here is: Take those technical specs and transform them into customer wins.

Next time you update your site or capability sheet, ask yourself: Would a buyer immediately understand why this matters to them?

That's it. Simple shift, big impact.

David Vuyk

The best manufacturing shops don't sell capabilities anymore. They sell reliability.

Buyers assume you can make good parts, hit quality specs, and meet delivery timelines. That's table stakes in 2025. If you're still leading with 'look at our shiny new CNC machine,' you're already losing to your competition.

What buyers actually want? A partner who picks up the phone. Who gives clear status updates on priority jobs. Who gives them peace of mind that their supply chain won't be the reason they miss their deadlines.

When you shift the conversation from 'here's what we can do' to 'here's what's at risk for you, and how we mitigate that risk' - everything changes.

You don't want to be another quote in a buyer's inbox. You want to be the partner they can't afford to lose - the one they call first when a rush order comes in at 4pm on Friday.

Manufacturing leaders - what's the #1 thing that makes a shop 'reliable' in your eyes? (would love to hear from Paul Van Metre, Mike Payne, & Nick Goellner on this)

P.S. - If you're selling in manufacturing and want to talk through how to reframe your pitch, shoot me a DM.

P.P.S - Digital work orders and machine monitoring make this 10x easier - you can pull up job status while you're still on the phone with your buyer. That's the kind of reliability that wins contracts.

This desk was built to last. I’ve had it for several years, but it’s been around a lot longer than me. Probably more than a few different owners in It’s 50+ year career.

I bought it from a local thrift store when I went out on my own back in 2019. Plenty of late nights that year grinding it out and getting launched. Doubt I'd ever be able to part ways with it.  

Most people wouldn’t recognize or appreciate the fine details like the joinery, the mechanical locking mechanisms, the built in drawer dividers, the pull-out handwriting pads.

It was built to last by a true craftsman and serves as a reminder for everything im doing right now

Not everyone will notice the details, the extra effort, or the late nights - but that’s not the point when you’re doing impactful work that matters.

Plenty of wear and tear on it now - big moves, stressful situations, and yeah - I should really start to use a coaster 😂 . Each mark tells a story.

Whether you're a machinist, a business owner, or in software like me: build it to last.

When you care about quality, your work endures.

ProShop is a revolutionary software for small to medium manufacturing companies to help them realize considerably more profit and throughput with far less frustration.  Our software was built over 17 years while my partners and I grew and sold Pro CNC (see below) and includes all the traditional functions of ERP, MES and QMS, but it is a completely novel approach that works considerably better than other products on the market. We also take a very intimate approach to helping our customers implement and realize improvements in their business.

The ProShop team is made up of two corporate entities. Adion Systems in Vancouver, and ProShop USA in Bellingham WA. About half the team is employed in each location.

Co-Founder - ProShop ERP

Machine Shop Mastery

The Machine Shop Mastery Podcast helps to elevate the importance of the machine shop industry and reveal the secrets of success for machine shops, to inspire other shop owners or would-be shop owners to follow their passions, start and grow their shops to be an economic driver for our economy and their stakeholders.

Host

Pacific Northwest Aerospace Alliance

Board Member

DFM Partners

DFM Partners consults with companies to improve their bottom line profitability through deep engagement with Design for Manufacturability on the engineering of mechanical products and the manufacturing processes to make those products. Two decades of engineering and manufacturing experience, including 5 years of directly advising customers on how to reduce the manufacturing cost of their products, gives us a unique background to affect significant change through the value stream.  We can engage deeply with your engineers in a humble and non-threatening way to improve the mechanical design of your products so they are less expensive to manufacture.  We can then engage with your manufacturer to improve their process to eliminate cost and lead time.  In one notable example we were able to save 20% of the machining cost of a very high volume part - roughly $5M per year in just a few days work.

President

Pro CNC (Trulife Engineered Solutions)

Vice President of Sales & Marketing for Trulife Engineered Solutions. Responsible for all sales and marketing for aerospace and commercial business for two facilities with combined 170 employees and 50+ CNC machines, composites, stamping, waterjet, molding, vacuum forming, etc.

VP Sales & Marketing

I work with the team at Pro CNC to ensure that we are working towards our strategic goals.  I am fortunate to be able to work with many of our customers, including engineers at these organizations which is very rewarding.

Western Washington University Formula SAE

I started as a team member working on the braking system and other components of Viking 24. The next year I was team captain for Viking 26 and lead the team to a 4th place overall finish.  The following year I was team co-captain for Viking 28.

Team Captain and Co-Captain

Magic Motorcycle

Kicked it with some very cool people and made cool stuff.

Machinist

I love helping companies improve! Seeing them become more efficient and have more fun at work! How did I get this amazing job? I started a machine shop out of college called Pro CNC. We eventually sold that company but during that time, we developed a web based ERP, MES and QMS system called ProShop. We now sell ProShop to companies around the world. It's incredibly rewarding to see the vast improvements we are able to help clients achieve by implementing ProShop.  We are able to make meaningful improvements, not only in their businesses, but in their personal lives as well, as they have more success in business with less stress and fewer hours.  It's humbling to be a part of such change. What could be better?!

My second passion is DFM.  I started Pro CNC with partners in 1997.  We grew the company for 17+ years.  Over those years I worked with and trained hundreds of engineers on how to significantly reduce the cost of their mechanical designs through DFM best practices as well as working with manufacturers to reduce their cost as well.  The world needs more DFM and I'm happy to share what I know.

Paul Van Metre

A huge, monumental, and very heartfelt and genuine thank you to Doug Yates and Todd English for the massive gift of allowing us to come tour your world-class, aspirational facility! The number of hours that you put in to allowing this tour and our very late night after hours podcast to be recorded at your Heritage Center was beyond generous! Thank you so very much! 🙏

I Help Machine Shops Excel - Former Machine Shop Owner - ERP QMS MES Solutions & 3x Podcast Host 🎙

What skills go into making a machine shop that makes race car engines? Top Shops Conference 2025 attendees got a chance to find out today during a tour of Roush Yates Manufacturing Solutions. Thanks again Paul Van Metre for helping set this in motion and to the good folks at Roush Yates for for hosting the tour!

Stay tuned for more Top Shops Conference 2025 coverage throughout the week.

#TopShops #Manufacturing #Machining #metalworking #CNC

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Paul Van Metre

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The Battle

David Vuyk, C.E.T.

Paul Van Metre

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