CloudNC

Sales and Customer Success Engineer

RSLV.agency

My ultimate goal is to help you attract more of your ideal customer to increase business performance. No long-term expensive commitments, just results. 

-Brand Strategy
-Sales-Focused Websites
-Content Creation Systems
-Premium Ghostwriting

Drive revenue for your manufacturing business with a brand and content strategy that just works.

Founder

ProShop ERP

Leverage my deep understanding of our core product to articulate what is different and better and remarkable about our offering when compared to competitor solutions. My primary focus has been to create the brand strategy, positioning, messaging, and sales enablement tools to close a higher volume of qualified leads.

-Clarify the brand message so that prospects burn less calories trying to understand how the ProShop platform will improve their life and business, resulting in prospects taking action to purchase within a shorter sales cycle. 

-Execute on the GTM plan for our add-on products with a focus on simplifying the complexities of highly technical manufacturing software and positioning these products as the resolution to known customer pain points. 

-Equip the growing sales team with sales scripts, competitor battlecards, video recordings, and talking points that articulate the benefits of our products.

Product Marketing Manager

Engaged several qualified prospects each day with technical demonstrations of our core software product to position it as the solution to their business challenges. Technical demonstrations were often uniquely tailored to the specific customer to help them envision their success with the product.   

-Led 3-5 technical demonstrations of our core product on a daily basis to small and large companies alike both in-person and remotely via zoom (majority via zoom).

-Developed effective messaging based on customer profile, industry, and unique challenges. Effectively positioned the product as the solution to their pain points.

Product Solutions Engineer

G.S. Machine and Tool Inc

G.S. Machine and Tool Inc. is a precision metal component manufacturer for a variety of industries.

-Installed a business operating system to realize significant growth to revenue and profitability.

-Facilitated 3X revenue growth within 18 months with targeted sales and marketing efforts.

-Increased profitability by 20% within 18 months due to operation efficiency gains. 

-Strategic growth to customer base in new markets. 

-Implementation of ERP system and other digitization processes to improve operational efficiency.

-Lead product development projects from ideation through to pre-commercialization.

General Manager

Walker Advanced Manufacturing Innovation Centre (WAMIC)

The Walker Advanced Manufacturing Innovation Centre is a research and development service provider for Niagara Region’s Manufacturing sector. 

-Established processes and procedures for working in a collaborative manufacturing research laboratory. 

-Manage and execute internal and external technical projects.

-Facilitate meetings with research teams to develop project plans and timelines. 

-Lead sales activity of technical service team.

-Grew technical service revenue and customer base.

-Generate and track KPI’s in accordance with growth targets.

Research Technologist

Vineland Research and Innovation Centre

Research and development of equipment and processes for the horticulture industry with a focus on cost savings through the automation of labour-intensive tasks. 

-Design and development of automated equipment.

-Conduct beta testing in industry environments and determine overall equipment effectiveness. 

-Management of multi-client service-based R&D programs.

-Collaboration with industry partners. 

-Equipment commissioning in an industry environment. 

-Topical presentations, tours, and demonstrations.

𝐇𝐞𝐲! - 𝐈'𝐦 𝐃𝐚𝐯𝐞. 𝐈 𝐡𝐞𝐥𝐩 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐦𝐨𝐯𝐞 𝐟𝐨𝐫𝐰𝐚𝐫𝐝.
  
[𝑨𝒏 𝒐𝒑𝒆𝒏 𝒍𝒆𝒕𝒕𝒆𝒓 𝒕𝒐 𝒎𝒂𝒏𝒖𝒇𝒂𝒄𝒕𝒖𝒓𝒊𝒏𝒈 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍𝒔 𝒆𝒗𝒆𝒓𝒚𝒘𝒉𝒆𝒓𝒆]
 
Being a manufacturer means that you get things done.
 
Even when everyday challenges get in the way.
 
Manufacturers need to work smarter in order to achieve better results.
 
Your passion and technical expertise likely led you into this industry.
 
But perhaps you’re tired of putting out fires every day.
 
Maybe your business isn’t growing like you want it to, despite the long hours.
 
The truth is, you don’t need to go through life feeling burnt out and frustrated.
 
What if you could approach your work as a manufacturer in a way that reduces frustration while garnering better business results? 
 
This is the question I'm here to answer.
 
You just need the right tools, a plan, and a winning attitude.
 
At the end of the day, what binds us together are three simple goals:
 
1. To succeed at the work we love in a way that is personally fulfilling. 
  
2. To restore, elevate, and succeed in domestic manufacturing. 
  
3. Flexibility to get outside of the business now and again for the things and people who matter most.   



So here's a question: 𝐖𝐡𝐚𝐭'𝐬 𝐇𝐨𝐥𝐝𝐢𝐧𝐠 𝐘𝐨𝐮 𝐁𝐚𝐜𝐤?

Without a plan, manufacturers have a difficult time growing their businesses effectively. My goal is to equip manufacturers with tips, strategies, and resources so they can achieve sustainable growth and avoid business failure.

Let me know if I can help with anything,

DV

PS - I'd love it if you joined my newsletter: https://professionalized-manufacturer.kit.com/a2f2ad810d

David Vuyk, C.E.T.

Your capabilities list could be costing you deals.

I was reviewing a customer's website last week and they buried their biggest competitive advantage under technical specs. No context. No translation. Just a "Capabilities List"

Here's the thing: buyers don't care about machines. They care about outcomes.

So yes, list your capabilities, but go one step further and tell them WHY it matters:

'We have 5-axis machines' 
Translation: 'We eliminate multiple setups, saving you weeks of lead time.'

'We hold ±0.0005 tolerances' 
Translation: 'You won't waste time on non-conforming parts or costly re-work.'

'We've invested in pallet automation' 
Translation: 'You get consistent delivery, even when deadlines are tight.'

Big takeaway here is: Take those technical specs and transform them into customer wins.

Next time you update your site or capability sheet, ask yourself: Would a buyer immediately understand why this matters to them?

That's it. Simple shift, big impact.

David Vuyk

The best manufacturing shops don't sell capabilities anymore. They sell reliability.

Buyers assume you can make good parts, hit quality specs, and meet delivery timelines. That's table stakes in 2025. If you're still leading with 'look at our shiny new CNC machine,' you're already losing to your competition.

What buyers actually want? A partner who picks up the phone. Who gives clear status updates on priority jobs. Who gives them peace of mind that their supply chain won't be the reason they miss their deadlines.

When you shift the conversation from 'here's what we can do' to 'here's what's at risk for you, and how we mitigate that risk' - everything changes.

You don't want to be another quote in a buyer's inbox. You want to be the partner they can't afford to lose - the one they call first when a rush order comes in at 4pm on Friday.

Manufacturing leaders - what's the #1 thing that makes a shop 'reliable' in your eyes? (would love to hear from Paul Van Metre, Mike Payne, & Nick Goellner on this)

P.S. - If you're selling in manufacturing and want to talk through how to reframe your pitch, shoot me a DM.

P.P.S - Digital work orders and machine monitoring make this 10x easier - you can pull up job status while you're still on the phone with your buyer. That's the kind of reliability that wins contracts.

This desk was built to last. I’ve had it for several years, but it’s been around a lot longer than me. Probably more than a few different owners in It’s 50+ year career.

I bought it from a local thrift store when I went out on my own back in 2019. Plenty of late nights that year grinding it out and getting launched. Doubt I'd ever be able to part ways with it.  

Most people wouldn’t recognize or appreciate the fine details like the joinery, the mechanical locking mechanisms, the built in drawer dividers, the pull-out handwriting pads.

It was built to last by a true craftsman and serves as a reminder for everything im doing right now

Not everyone will notice the details, the extra effort, or the late nights - but that’s not the point when you’re doing impactful work that matters.

Plenty of wear and tear on it now - big moves, stressful situations, and yeah - I should really start to use a coaster 😂 . Each mark tells a story.

Whether you're a machinist, a business owner, or in software like me: build it to last.

When you care about quality, your work endures.

Niagara College Research & Innovation

Associate Director, Economic Development & Planning

Associate Director, Walker Advanced Manufacturing Innovation Centre

The Food & Beverage Innovation Centre at Niagara College is a leading edge food & beverage accelerator that connects companies with innovative solutions from concept to shelf. It exists to assist food & beverage companies with commercializing new products and services and bringing them to market. This is done by leveraging industry and educational expertise in food production and innovation from Niagara College and coupling them with business clients and the next generation of talent and creativity embodied in our student employees.

Centre Manager, Food & Beverage Innovation Centre

Tech-Access Canada

Tech-Access Canada is a national, not-for-profit organization passionate about expanding the reach of its 60 NSERC-funded Technology Access Centres (TACs) to make their R&D support services accessible to all entrepreneurs and innovators across Canada and contributing to the development of a more inclusive innovation economy.

Director, Board of Directors

MDB Insight

Senior Consultant

Senior Development Analyst

Burlington Economic Development Corporation

Investment support – primary contact for new investment opportunities and inquiries

Site Selection support – primary contact for inbound land and real estate inquiries and projects

Economic analysis and market research support

Program Manager, Investment Attraction

Niagara Economic Development Corporation

Economic Development Officer

Niagara Falls Small Business Enterprise Centre

Business Information Officer

As the Associate Director, Economic Development and Planning for Niagara College’s Research & Innovation Division (R&I), Lyndon is responsible for managing R&I’s commercial initiatives, including the FBIC Beverage R&D Pilot Plant, and leading strategic planning activities across the division in collaboration with its various innovation centres and networks. Lyndon also leads relationship development at the ecosystem level including with economic development agencies, industry associations and community groups and works collaboratively on the development of new R&I initiatives. This includes team building and mentorship, business development, and outreach to key industry partners and supporting the successful development and implementation of innovation services that meet industry demand for workforce, economic, and talent development. 

Lyndon joined R&I in 2017 building on a diversified career, beginning in the culinary arts and eventually leading to economic development, management consulting and business planning. He earned his Culinary Red Seal, and he holds a combined degree in Political Sciences and Labour Studies from Brock University, and a certificate in Economic Development from the University of Waterloo. He is a professional Economic Developer, and prior to joining R&I has supported multiple municipalities, regions, and various provincial ministries and agencies as a practitioner in the field and as a strategic planning and management consultant. Lyndon brings a client-centred focus to his work which recognizes that twinning talent development and knowledge transfer through value-driven R&D supports are key ingredients to the recipe for stimulating economic success.

Lyndon is also an elected member of the Board of Directors of Tech-Access Canada: a national non-profit organization dedicated to supporting the pan-Canadian network of 64 Technology Access Centres (TACs) – leaders in college applied research and developing new innovative products and solutions for industry while simultaneously training the next generation of technical experts to overcome skills gaps.

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Lyndon Ashton

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