EmergeOne | Fractional CFO services

EmergeOne is a leading consultancy providing fractional CFO support to venture backed tech startups from seed to Series B.

We help founders get the most out of their capital, streamline financials, and manage investor relations so they can focus on scaling. Examples of our support:

- Strategic Finance Execution and Oversight over finance operations
- Financial Planning and Analysis
- Board reporting, Investor relations and management
- Capital Raising, Fundraising Support, Due Diligence and Data room management
- Capital Management and Structuring
- Capital Allocation
- Financial modelling, forecasting, scenario planning, KPIs, metrics and reporting

Our clients are some of the fastest growing startups backed by funds like Hoxton Ventures, Stride, Playfair, Octopus, Outlier Ventures, Founders Factory and more.

Fractional CFO

Blue Ridge Partners

I've worked with DeepTech (mainly) founders for over 5 years, building the business and financial muscle behind their technology!

After exiting the angel group I cofounded, I found that I just couldn't stay away from startups, but I knew I didn't want to be a founder again...
So I started consulting for founders and quickly found that the business and finance stuff I knew so well was actually really hard for them. From deep in the weeds of building project management to creating and maintaining financial models to creating pitches for complex tech, I thoroughly enjoyed the nights-and-weekends work of supporting founders.

When my family moved from the US to the UK in 2022, I transitioned my "hobby" from nights-and-weekends into a real job, and now, I help founders make sense of their strategy, business, and finances full time!

DeepTech Fractional CFO and Venture Builder

Octiocor

Leading finance and product teams for AI image analysis start up spun out of Cambridge University.
Building product management function and larger company operations to translate academic research into commercial-grade technology
Projecting complex cash needs to inform hiring employees, onboarding contractors, fundraising, and completing grant applications.
Pitching with CEO to potential venture and angel investors for seed round fundraising.
Working with accountants to ensure all regulatory filings (e.g. VAT, R&D, etc) are accurate and timely to maximize cash in the bank.

Fractional CFO / COO

MCA funding company

Provided financial and operational leadership as fractional CFO of fast growing Merchant Cash Advance (MCA) funder.
Advised strategic changes to adapt to quickly changing economic conditions in high risk business lending environment.
Created detailed financial models to inform internal decision making and communicate business / economics to potential outside investors.
Created cash management systems to better understand cash inflows and outflows and better manage ongoing operations.
Led push for a data-first culture using analytics to make better decisions.
Informed strategy by identifying previously-unseen opportunities using existing data.
Guided and built full analytical stack, from data stores through visualizations.

Capital One

Intrapreneurially built and ran analytics function inside ~$80M Identity Services business unit from scratch.
Directly managed 4 analysts and influenced the work of 6 data scientists, 7 data engineers / analysts, and multiple tech teams; officially and unofficially mentored numerous team members.
Built and managed credit governance process for $10M's in marginal enterprise value from over 20 credit decisions. 
Product Manager for AI / ML team, influencing internal and external stakeholders on strategy by demonstrating value generated by and potential value from new products.
Represented Digital Identity analytics group in monthly VP+ Authentication Council Working Group; created and presented numerous data-centric VP+ presentations on strategy, value-added, enterprise partnership needs, etc.
Created and maintained data sets and visualizations sourcing data from across the enterprise, including customer, fraud, behavioral analytics, credit card transaction, click-stream / UI data, etc.
Worked extensively with product managers, fraud analysts, and tech teams to understand needs and deliver solutions.

Analytics Lead: CIO Tech Excellence award 2019 (top 3 of over 1,800 tech teams) 
Analytics Lead: Circle of Excellence award 2021 (top 2 of over 1,000 product teams)

Senior Analytics Lead - Digital Identity

University of Virginia

Taught entrepreneurial topics as adjunct faculty at UVA's School of Engineering and Applied Science.
Lecturer for New Product Development and Entrepreneurial Finance courses, creating numerous adaptations and improvement to course curricula.

Lecturer

CAV Angels

Operationalized, managed, and grew UVA-oriented angel investment network.
Performed in depth due diligence on companies and write comprehensive memos on investibility of startups. 
Negotiated deal terms, execute investments, and lead ongoing efforts to provide support to portfolio companies in business development, hiring, additional fundraising, etc.
Formed and executed strategy for creating educational material for first-time angel investors.
Created and ran program to train and manage over twenty student fellows and interns responsible for augmenting due diligence efforts.
Built data-centric platform to manage deal pipeline, due diligence data, and member input; created roadmap to expand platform to scale to other universities and angel groups with the goal of using ML to automate portions of deal process.

Co-Founder, President

S&P Global

Leader on implementation team of newly launched product: semi-custom business intelligence software for regional and community banks. 
Co-created operational model and scrum set up allowing product to scale from 5 to 42 customers in under two years.
Advised C-suite customers / stakeholders on product adoption and usage as a technical project manager.
Advised management on reorganization of ~20 person implementation team.
Mentored and instructed tech colleagues in the nuances of the banking and finance industries.
Created custom and semi-custom ETL's and presentations to integrate disparate data silos into a single source of truth.

Manager / BI Implementation Consultant and Engineer

FI Consulting

Built multiple custom software systems in Freddie Mac's Multifamily division as technology and data engineer.
Owned deal management system organizing and analyzing data for over $20b in deals each year.
Interfaced with executive-level clients on application requirements, functionality, and enhancements.
Designed, developed, implemented, and maintained custom IT and reporting solutions.
Actively involved in SDLC, including system specification and design, programming, testing, documenting, user-training, deploying, and post-implementation activities.
Managed junior colleagues through multiple enhancement projects.

Technology and Data Consultant

Foxhall Capital Management

Member of Investment Committee managing over $750 million in quantitative investment strategies
Proactively identified and researched quantitative investment ideas using back testing and data mining techniques on large historical price datasets; presented findings to Investment Committee
Implemented quantitative investment strategies requiring monthly rebalancing of over 5,000 separately managed accounts and daily monitoring of global stock, bond, and commodity index prices

Portfolio Manager

I partner with world class researchers, visionaries, and entrepreneurs to turn their DeepTech technology into highly scalable startups.
From pre-formation to scaling, I come along side founders to augment their efforts, teach new skills, and establish rigor and structure.
Through fractional and project-based work, I have enabled my pre-Series A clients to raise over $30m combined through equity, debt, and grant funding.

David Sade, CFA

Tonya J. Long

I’m the Chief Investor Officer at K2X Capital, where I lead investor engagement, capital strategy, and the execution pathways that take bold ventures from private-market growth to IPO readiness. My role is to ensure investors, advisors, and founders are aligned on one vision: scaling with clarity, resilience, and relevance.

Over two decades as an enterprise B2B technology executive, I’ve led transformations from startup inception to $5B scale. I’ve delivered 400 product launches, led 20 M&As, opened 2 countries, and generated $1.5B in documented value through strategic operations. My global teams across 15 countries helped launch early innovations such as Microsoft Teams’ federated skills-based routing engine and Ford Credit’s first online lending platform.

At K2X, I build the bridge between capital and operating discipline. I'm responsible for a 100+ cohort of Advisors (all of whom are investors in the fund) as we build "The ETF of Startups" and drive the strategic narrative that prepares companies for the rigor of the public markets. My work centers on aligning governance, execution, and investor confidence in an era defined by AI and accelerated change.

Beyond K2X, I'm the author of "AI and the New Oz" — a #1 Amazon best-seller in seven categories — and the upcoming "The Journey is the Job," exploring how wisdom, not data, becomes the ultimate differentiator. I host the "RESET with Tonya" podcast on KPCR 92.9 FM and speak globally on AI, the future of work, and the Wisdom Economy.

I invest with my hands as much as my capital — connecting high-integrity teams to the right investors, operators, and outcomes. I strongly believe the future belongs to those who can create relevance✨ — and keep humans in the loop.

Vice President, Operations & People (Fractional) | Digital Transformation, M&A, & Change Management

Consultancy delivering fractional CxO services, transformation project design + leadership, and executive coaching. 

• Identified strategy for post-acquisition organizational design and key leadership changes for winning $3.4B private equity bid of online community platform.
• Accelerated product release velocity 2X for Security FinTech by leading 8 cross-functional teams (65 leaders) focused on product lifecycle, accountability, and repeatable process execution.
• Developed standardized US comp model to support AI company’s 2023 growth targets (recent Series A). 
• Supported transformation strategy at 11,000-employee tech company by facilitating new Products division org structure led by Chief Strategy Officer and BU-specific Chief Technology Officers.
• Enabled Board-level leadership investment discussions for $6B public company by preparing BoD Executive Talent Review of 175 executives.

Tonya Long

𝐖𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐭𝐮𝐜𝐤 𝐢𝐧 𝐭𝐫𝐚𝐟𝐟𝐢𝐜, 𝐰𝐡𝐚𝐭 𝐞𝐥𝐬𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐝𝐨? 
𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐩𝐨𝐝𝐜𝐚𝐬𝐭, 𝐨𝐟 𝐜𝐨𝐮𝐫𝐬𝐞.

I’m trying out a new series called 𝘿𝙖𝙨𝙝𝙗𝙤𝙖𝙧𝙙 𝘿𝙞𝙖𝙧𝙞𝙚𝙨, where one of my Bay Area buddies hops in the car with me, and we turn a slow crawl on the interstate into twenty minutes of conversation, curiosity, and laughter.

The kickoff episode is with none other than Pavel Vinitsky, PhD 𝗼𝗳 Synexis.
No one should be allowed to have this much fun in twenty minutes.

If you’d like to watch the full episode, the YouTube link will be in the comments.

We laugh.
We pontificate.
We explore everything from the changing investment landscape to our plans for the next 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿 𝗧𝗲𝗰𝗵 𝗙𝗼𝗿𝘂𝗺. And we talk about the event we were both dressed up and headed to: The Women in Tech Gala, hosted at the amaaaazing AGI House by Valentina E., Patrick E., and Melissa Daniel — an extraordinary effort that brought something special to our Bay Area community. I’ll share photo collages from the event tomorrow. It was an outstanding soirée.

At the end of the episode, Pavel recommended three people to join me next in the passenger seat. I’ll be reaching out soon to get you in the car for a quick trip for coffee and conversation as we drive 101 chasing good coffee, big ideas, and the kind of insights you only get while navigating Bay Area traffic.

Stay tuned… 𝘿𝙖𝙨𝙝𝙗𝙤𝙖𝙧𝙙 𝘿𝙞𝙖𝙧𝙞𝙚𝙨 𝙝𝙖𝙨 𝙤𝙛𝙛𝙞𝙘𝙞𝙖𝙡𝙡𝙮 𝙗𝙚𝙜𝙪𝙣.

Chief Investor Officer @ K2X Capital | Investor, Strategist, and AI Humanitarian Championing the Wisdom Era 🌎 | Board Member & C-Suite Advisor 🏛️ | Bestselling AI Author 👠 | Speaker + Radio & Podcast Host 🎙️

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The Battle

David Sade, CFA

Tonya Long

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taplio

The Battle

David Sade, CFA

Tonya Long

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tonya Long's LinkedIn Performance

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