Prismatic

Previously ghostwritten & consulted for:

- An AI-powered marketing agency founder working with 8-9-figure multinational brands
- A software solutions agency CBO who's worked with 70+ B2B SaaS brands
- An email marking agency owner that's made $50M+ in revenue for clients
- A SaaS founder & CEO of a 7-8 figure Ecom entrepreneurs community
- A brand strategy agency owner who specializes in GTM
- A DTC performance ad creatives agency founder
- A DTC Ecom founder of a 7 figure baby brand

So far, I've accrued over $50K in revenue and over 600K impressions for personal brands.

Founder & Lead Ghostwriter

Ruts Technologies

Currently building Jodles, a product aimed to connect adventure enthusiasts to the vehicles they need, quickly and accesibly.

Chief Marketing Officer

Agency Elevation

Increased top 3 keywords by 62% and top 10 keywords by 33% for 59 local business clients across multiple industries in a 6 month period (including many featured snippet and local map pack rankings)

Conducted keyword research & working with content team to help clients gain a monthly flow of 15-30 backlinks

Helped a pain clinic in the Midwest increase their organic clicks and impressions by 121% and 28% respectively through on-page optimization of service pages and technical SEO monitoring

Ranked for 5 featured snippets and increased organic traffic by 51% over 3 months for an East Coast arborist client

Ran technical SEO audits for a tint shop client that redesigned their website and cleared out 100+ broken links. Wiped out HTTP links as well to increase Ahrefs audit score from 38 to 94, ensuring a seamless SEO transition

SEO Specialist

Gamerabble

Created over a dozen SEO optimized, long form pieces with the help of a combination of AI tools like Jasper & Surfer SEO to help boost organic visibility for an eSports startup.

Digital Marketing Specialist

Created an SEO optimized Wordpress blog with nearly 2,500 organic clicks and 50,000 impressions in 12 months without any backlinks or social media promotion (shortfilmhacks.com).

Doubled backlinks for a small wine business client (increased referring domains by 142%) using digital PR and citation building. Additionally increased the traffic by 322% from October 2022 to March 2023, helping the client rank #4 for “best organic wines 2023”

Contributed approximately $12,268 through 2 engagements with nonprofit organizations (DreamCatchers Foundation and Boston Festival Orchestra), conducting SEO strategy and implementation.

Upmarqt

Experience with content writing for email marketing campaigns that have a consistent 35-40% open rate.

Worked with developers (specialized in PHP) to implement changes to help technical SEO such as schema markup and adjustments to improve site speed (cutting load times by over 50%)

Drafted the company’s PR for CES 2023 as one of the 40 Dutch startups to appear at the event

CRM/SEO Strategist

Increase your SaaS MRR w/o paid ads. SEO & Copywriting to transform products into market leaders, reaching wider audiences | Featured on Entrepreneur & HubSpot

Struggling to attract high-value agency clients on Linkedin?

You're probably posting on here without a plan.

Your posts are inconsistent. 
Your value is unclear. 
Your leads? Stuck in a cycle of chasing.

But LinkedIn doesn't have to be this frustrating for you.
↳ It can be your #1 lead-gen engine to scale your agency.

Without paid ads, cold emails, or pitching at conferences.

Here’s how I help agency founders like you:

✅ Content Strategy: Posts aligned with your business goals & ICP.
✅ Authentic Ghostwriting: Content that builds trust in your voice.
✅ Scroll-Stopping Visuals: Carousels & templates that grab attention.
✅ Profile Optimization: Turn your profile into a client magnet.

The Proof?

- $50K+ in revenue and 600K+ impressions for personal brands
- Coaching founders & marketers on getting leads on LinkedIn
- Ghostwriting for an 8-figure email marketing agency owner
- Growth for 7-figure Ecom & DTC agency founders

Ready to level up your LinkedIn?

Grab my free LinkedIn Content Dashboard to effortlessly create content on LinkedIn.

Want it done for you? Book a free strategy session now.

Scroll up to my featured section or DM me for the link.

David Begazo

Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

Found this useful? Like and share ♻

11 Simple AI Prompts for Faster SEO Work

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
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Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Google just rolled out a branded queries filter in Search Console.

It was announced back in November 2025. It's now live for eligible sites, and it changes how you should be reading your performance data.

Before this update, separating branded from non-branded traffic meant building manual filters in GSC. Easy to get wrong. Easy to skip.

Now it's automatic.

Here's why that matters:

→ Branded traffic reflects people who already know you, it's not a measure of SEO reach
→ Non-branded traffic is the truer signal of whether your content is actually pulling in new audiences
→ For GEO, non-branded pages are the ones AI tools like ChatGPT and Perplexity are most likely to cite

Swipe through this carousel to see what the filter does, how to use it in your reporting, and how to connect it to your GEO strategy. 👇 

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Google Search Console Now Has a Branded Queries Filter.

Most brands are optimising for Google in 2026.

But a growing share of discovery is happening inside ChatGPT, Perplexity, and Gemini — and those tools don't rank pages. They cite sources.

The brands showing up in AI answers aren't always the ones with the highest domain authority. They're the ones with the broadest presence across the web.

Reddit threads. G2 reviews. Comparison listicles. Forum mentions. Third-party coverage.

That's what LLMs pull from.

Here are 9 things you can do right now to increase your chances of being cited:

→ Get mentioned on third-party sites, not just your own
→ Appear in "best of" and comparison articles in your category
→ Structure content so AI can extract answers immediately
→ Build topic clusters, not just individual pages
→ Write the way people actually prompt AI tools
→ Strengthen your E-E-A-T signals with real author credentials
→ Keep your best pages current and well-maintained
→ Check GA4 today — AI tools are already sending you referral traffic
→ Use internal linking to build topical depth across your site

Swipe through for the full breakdown on each one. 👇 

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9 WAYS TO GET YOUR BRAND CITED BY LLMs

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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AIO, Bing AI Performance, Review, Indexing

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
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Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Does Google Penalise Pages for Bad Title Tags?

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

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We Grew Embarque's Organic Traffic to 49K Monthly Visits

Would you let an AI agent spend £50,000 of your company's budget without checking its work?

Probably not.

Here's the uncomfortable implication of that: AI agents have skin in the game now. 

If they recommend the wrong vendor, they lose user trust. So they have become very conservative, very fast.

They won't recommend you because you rank well or wrote compelling copy.
They'll recommend you because you are the safest, most defensible choice.

That's the shift. 

We've moved from the visibility era to the eligibility era.

The brands showing up consistently in AI answers aren't necessarily the biggest. They're the ones with:

→ Clean, machine-readable product data — no ambiguity, no hiding behind forms
→ Honest pricing, real limitations, and clear implementation paths
→ Strong third-party validation — reviews, forums, press, community mentions
→ Content that helps the agent make its case: comparisons, ROI models, "best for X" guidance

Swipe through for the full breakdown and what to do about it this week. 👇

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TRUST IS THE NEW RANKING FACTOR

Want to learn how to build an SEO foundation that actually drives growth?

We did it for Uncapped.

Before they came to us, they had:

→ Little to no content ranking on Google
→ No SEO strategy or foundation in place
→ A product with real demand — and zero organic visibility to match it

After Embarque, they had:

→ 700+ ranking keywords
→ 5,700 monthly organic visitors
→ 973 referring domains and a peak of ~10,000 monthly search clicks

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable acquisition channel for them 👇 

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Uncapped Kickstart Their SEO

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
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#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

taplio

The Battle

David Begazo

Jules Ignacio Canlas

Followers

Posts

Engagements

Likes

Performance ScoreJules Ignacio Canlas's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

David Begazo

Jules Ignacio Canlas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJules Ignacio Canlas's LinkedIn Performance