Zaronology Inc

We partner with $5M+ DTC brands to break through growth plateaus by transforming attribution, analysis, and decision-making.

Our ‘Seamless Attribution Tracking’ systems give you full data ownership, clear ROI insights, and the ability to scale with precision, without relying on unreliable third-party models.

The Problem: Most brands struggle with muddy data, fragmented tracking, and attribution gaps that lead to wasted ad spend and flawed decision-making.

Our Solution: We eliminate these barriers by unifying your data, ensuring its accuracy, and making it actionable—all while staying privacy-compliant.

What We Deliver:

✅ Advanced Attribution Strategies – Track every dollar with clarity.
✅ First- & Zero-Party Data Systems – Own your insights and future-proof your tracking.
✅ Data-Driven Growth Optimization – Reduce inefficiencies, improve customer insights, and maximize profitability.

The Result? A scalable, high-performance growth engine powered by clean, actionable data—so you can trust your numbers, eliminate guesswork, and scale smarter.

Founder | CXO

Chunky Chihuahua Web and Mobile Development

Named after the greatest and chunkiest Chihuahua Cesar, Chunky Chihuahua Web and Mobile Development was was birthed from a desire to share my skills with the e-commerce world while having the opportunity to grow and learn.  Chunky Chihuahua never really dissolved, it was simply remade.

President / Web & Software Engineer

Quad Systems, Inc.

I was responsible for designing and building interactive online video presentations.  At the time the technology was unique and forward thinking.  There were several exciting projects we were able to be a part of such as flying to Virginia in a private jet to film a presidential candidate at his home for hours to create an interactive video presentation allowing his audience to interact with him on an exciting new platform.  Like many start ups, this one failed to reach it's potential.  I was fortunate to have the opportunity to work on such an exciting project.

Lead Engineer

If you're here, you're likely:

- Struggling with growth, ROI, or efficiency.
- Dealing with intricate system integrations that give you headaches
- Not satisfied with your current tracking and reporting accuracy
- Don't have the bandwidth or expertise on your team to solve complex problems

 I diagnose and resolve the unseen tech barriers that limit success.

I do that for you through: 

- Streamlining your complex systems
- Auditing and rectifying issues from A to Z
- Customizing software to fit your business like a glove
- Optimizing your tracking and reporting capabilities

Whether that’s through:

→ Seamlessly integrating complex systems
→ Auditing and fixing any and all digital issues
→ Tailoring software to supercharge your operations
→ Customizing software that takes your business to the next level

Your business can thrive in the online with Zaronology.

I offer tailored solutions, so whether it's system integrations, software customization, or data optimization that you need... 

I got you. 

DM me for more info or check out the contact form link on our profile!

Fire up the hustle, generate impact, and watch your ripples create magic.

Stay awesome.

Dave Zaron

Destination Innovate

Barbee's charge at Destination Innovate is to lead the company's clients into their future of marketing, while maintaining a purist view of meaningful connections. Centered around improving the quality of end-user insights, she ushers in a new era of accountability based media.   As a business leader, she is relentless in her pursuit of lasting change in a disruptive age.

Co-Founder and Chief Destruptor

Cultural Heritage Economic Alliance (CHEA)

As the Board Chair of CHEA, I lead efforts to advance our mission of creating broader access, diversity, inclusion, and equitable opportunities for small BIPOC businesses within the global travel and tourism industry. I collaborate with industry stakeholders, policymakers, and entrepreneurs to advocate for initiatives that open doors for underrepresented communities. My role includes shaping strategy, guiding board activities, and fostering partnerships that ensure small BIPOC businesses can fully participate and thrive in this dynamic industry.

Board Chair

Self

Using narrative psychology, pop culture and her decades of media technology firsts, Jennifer ushers in a new era of business and start-up consulting.

Futurist, business consultant, digital, Business Coach

The Stevie Awards

Judge

Forbes Agency Council

Forbes Agency Council is an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.

Member, Contributor

Jennifer Barbee, Inc.

Financed, built and ran Jennifer Barbee, Inc., a boutique Internet Marketing & Tourism consulting firm. Multiple Tourism awards, Crisis Public Relations commendations

Principal and Owner

The University of Texas at Austin

Guest teacher for multi-media and Insurgent Marketing

Adjunct Professor

USDM.net

Oversee and Responsible for Revenue Generation & Market Share, Strategic Direction of Product Development, Multiple Divisions, Client Relations, M&A

President

USDM.net and various contracts

Worked as director of client service, account director for Destination clients. Aiding in web strategy, creative and technical departments.

Director of Client Services, Digital Consultant

Barbee is a visionary in travel marketing with 30 years of experience and a track record of success with over 400 hospitality and destination brands. Celebrated for her groundbreaking contributions, she launched the first personalized destination website, led the digital account strategy for the US Department of Commerce’s inaugural inbound travel campaign, and developed a pioneering destination campaign that became the first Facebook Business Case study for a destination.

As a past distinguished member and contributor to the Forbes© Agency Council, Barbee is also a sought-after speaker known for her compelling insights on innovation and strategy. Currently, she is dedicated to rewiring people and places for the age of transformation, shaping the future of travel and hospitality.

Her accolades include the prestigious HSMAI Gold, several ADDY's, a Stevie Business Award for Female Entrepreneur of the Year, and recognition as #17 on StartupNation’s Top 100 Moms in Business. In addition, Barbee humorously prides herself on earning a Gold Girl Scout accreditation, showcasing her lifelong commitment to excellence and leadership.

taplio

The Battle

Dave Zaron

Jenn Barbee

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