PLGTM

Creating the best event for GTM leaders & professionals at companies with a product-led motion. Learn more at PLGTM.com.

Co-founder PLGTM.com

Inflection.io

Co-founder & CMO

Co-founder & CEO

Adobe

I joined Adobe via the Marketo acquisition. I led a passionate team of marketers driving ABM for Marketo and Magento.

Director, Account-based Marketing

Marketo

I joined Marketo via the Bizible acquisition. I led a passionate team of marketers driving enterprise demand generation & ABM for Marketo.

Head of Enterprise Demand Generation & ABM

Bizible

I led an amazing marketing team in growing Bizible through revenue focused B2B marketing, which ultimately lead to a positive exit to Marketo. 

Some of awards we won as a team:
179th fastest growing company in the US in 2017 (Inc Magazine)
22nd best place to work in the US in 2018 (Glassdoor)
2018 Best places to work in the US (Inc)
2017 Best places to work in WA (PSBJ)
2016, 2017, 2018 Best places to work in WA (Seattle Business Magazine)
2017 Gartner "Cool Vendor" (Gartner)
2018 Top 100 Software Companies (G2Crowd)
2018 #8 fastest growing Saas startup (SaaS 1000)
2017, 2018 Category Leader in marketing attribution, account based reporting, and marketing analytics (G2Crowd)
2017 Best SaaS Product for Business Intelligence or Analytics (SaaS Awards)

Head/VP of Marketing

Microsoft

I was part of the team that launched the Bing Ads brand. I developed the first ever Bing Ads brand campaign, directly managed paid media, and launched the first influencer program. I learned I that I love B2B marketing.

Product Marketing Manager - Bing Ads

I joined the Bing marketing team right as Bing launched and held various growth-oriented roles. I learned my passion for growth.

Marketing Manager - Bing 

My intern project was to developed product marketing assets for a clever new program to drive search volume from workplaces. I learned my passion for working in tech.

Marketing Manager Intern

Quicken Loans

I drove organic search efforts for the nation's largest online mortgage lender were I increased organic search engine referrer traffic over 30% in less than 4 months. I learned that my passion for digital marketing can be a career.

Search Marketing Intern

Inflection.io - b2b marketing automation

Dave Rigotti (He/Him) is a CEO and marketing leader who has dedicated his career to furthering the B2B marketing industry and those who serve in it. Dave is the cofounder of Inflection.io, a modern B2B marketing automation startup.
 
He is a student, writer, and speaker about product-led growth, demand generation, marketing operations & technology, and account-based marketing. He’s presented at some of the industry's top conferences such as Adobe Summit, Marketo's Marketing Nation Summit, Demandbase's ABM Summit, PLGTM Summit, and many others.
 
Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing in the Digital Experience division, supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible where he helped grow revenue over 100x in 5 years. Bizible was acquired by Marketo, which was subsequently purchased by Adobe in 2018. Prior to Bizible, Dave spent nearly 5 years at Microsoft introducing Bing and Bing Ads to the world.
 
Dave is from Ohio and holds a degree in business (marketing and entrepreneurship) from the University of Toledo.

Dave Rigotti

5 years ago to the day I left a cushy marketing job at Adobe to start Inflection.io

We're in my favorite phase of marketing, which is the 1 - 10 journey.

We've done a lot in the last 5 years and I'm excited to see what we can accomplish in the next 5. 

I'm very appreciate of great customers and champions in folks like Jocelyn Brown M.H. Lines Adam Schoenfeld Adam New-Waterson Kristen Malkovich Katie Peters Paul Wilson 🤫 Andy Mowat Sangram Vajre Ronnie Duke Kris Rudeegraap Osman Sheikhnureldin and early supporters of our conference like 🔮 Sandy Mangat Tido Carriero Eric Keating Ramli John ⭐️ great partners like Mike Rizzo Lauren Aquilino 💕 Sydney Mulligan ☕️ Courtney McAra 🤠 and honestly hundreds more people.

Thanks to everyone who has been a supporter and cheering us on, it means a lot!

Largest B2B marketing conf in SF → DemandandExpand.com & co-founder at Inflection.io

Automatic "no hire" for me that surprisingly weeds out more than 1/2 of applications for my BDR role

1. No picture on LinkedIn profile

2. Emails littered with typos 

3. Fails to follow a simple instruction (please book time with me using this Calendly link)

4. They book time 2 weeks out

5. Won't turn on camera even after I ask them to do so 

Great way to weed out people honestly

On flip side, here are things I don't care about that a lot of other hiring managers do care about

1. Asking about salary on first call (totally fine)

2. Didn't graduate from college or maybe never went to college (totally fine)

JSESSIONID

li_at

We finally cracked outbound at scale for Inflection because of AI-based personalization

We're now booking more meetings per month WITHOUT BDRs than when we had 2 BDRs

Here's how we do it:

"Week in review" emails are a popular Inflection use case

Clay does a great job with theirs

Lots of other customers too

So we used AI to scan our prospects websites.

Download their logo, grab their brand colors, analyze their website for how someone might use their product

Then AI generates a sample "week in review" email for their company.

Account-based marketing at scale, finally

8 hours to setup the AI

1 hour to generates 1000s of account-specific "week in review" emails

Less than $10 in AI credits

Amazing

Inspired by Chili Piper's outreach which is the best outbound email outreach I ever received

I just spent $20K on swag b/c my CEO was using swag from our #1 competitor 

and so was a CSM and our Head of Success 🤦

Something like 7 years ago Marketo gave out REALLY nice backpacks

Our CEO and Head of Success were working at Marketo at the time, so got the backpack and the CSM was working in marketing operations and was a Marketo customer, so got one too.

It was so nice that they all hung on to it.

Even after we launched a Marketo competitor...

Even after we've moved companies from Marketo to Inflection...

They would even bring it to Inflection events 😢

Enough, I said! ha

We've finally bought some Inflection.io swag and I just had to get the nice backpack to finally replace the Marketo one

Starting your career in marketing operations is such a cheat code. Opens up so many paths...

Just at Inflection we’ve seen

MOPs → Product Sushrut S.
MOPs → Success Alicia Wilson 

I'm also trying to hire a BDR who is formerly MOPs

What is unique about marketing ops is you obsess over people, process, and have an efficiency improvement discipline across the entire marketing org. 

Plus, MOPs are some of the most "on it" people I've ever met.

Product @ Inflection.io | MOps | RevOps

Principal Solutions Architect @ Inflection.io | Marketing Platform for B2B & AI-native companies

Fight robots, fight!

I have a new hobby with my kids... combat robots! 

Specifically the 3lb weight class.

We are now competing at NHRL, a international level competition (last month had folks from 9 countries!), and it's been a blast. 

We're having fun together and learning a lot about engineering, design, continuous improvement improvement.

I have also been teaching them marketing. They helped pick the name, branding, a theme for us (we throw out candy to pump up the crowd to get a 'home field advantage') etc.

Thanks to everyone who came to our session at EvolveDigital + EvolveDrupal Summits in NY today!

I had a great time discussing and hypothesizing how AI is impacting marketing, the web, and customer experiences. 

I'm also grateful to my great panelists Catherine Spence and Charm W. who made it the session special, thankful to Kevin Shively from Pantheon for meting a great moderator, and appreciate the thoughtful questions from the audience. 

Here are some of the tools and resources mentioned in the talk

- Amplitude for AEO/GEO monitoring Carmen DeCouto
- Noble for getting placements in LLM citations Rahul Jain
- Inflection.io for marketing automation
- Docket Webless Worknet who is building web experiences for the feature (chat or voice based) Arjun Pillai Suyog Deshpande Ami Heitner
- Clay for their awesome billboards that have nothing to do with AI Bruno Estrella
- G2 as a site to care about for off-page AEO/GEO Sydney Sloan Palmer Houchins
- s/o to Sentry who added a toggle to turn off "marketing mode" on their site Rahul Chhabria

and +1 to Charm's great plug for Women in Revenue Shari Johnston

I can't wait to continue the conversation on many of these topics at Demand & Expand

EvolveDigital + EvolveDrupal Summits

Operating Exec | Investor | Enterprise AI | GTM Growth Partner

Strategic Marketing Leader | Expert in GTM Strategy, Brand Positioning, Global Campaign Execution, and Product Marketing

VP of Corporate Marketing @ Pantheon. Lets talk marketing, technology, and what makes the web work.

Pantheon

Amplitude

Growth | Product Marketing

Ensuring your company shows up on AI search | CEO & Cofounder at Noble

Docket

Webless

Worknet

Cofounder & CEO at Docket | fmr CDO at ZoomInfo (Nasdaq: ZI) | 2x Startup exits | Investor

Co-Founder CEO @ Webless | Generative Search & Content Discovery for B2B | Ex-Marketing Leader @ Samsara, Salesforce, Amplitude

We help users grow your business.

Clay

Head of Marketing @ Clay | ex-Webflow

Chief Marketing Officer | Board Member | Venture Advisor

VP, Marketing at G2

Sentry

VP of Marketing @ Sentry

Women in Revenue

COO | SaaS GTM Leader| Founder of WomeninRevenue.org | ABX Evangelist

Demand & Expand

Demand & Expand call for speakers is OPEN!

The audience quality is very high. Most conferences assume attendees are newer in career and push 101 content.

We want the opposite. We assume attendees are smart, experienced, and want content that is innovative and pushes people's boundaries.

We'll be closing it in a month.

This is your chance to speak at THE B2B marketing conference.

Apply today: https://lnkd.in/eRbGm3Vw

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Congratulations Sushrut S. who demo'd our MCP server for Marketo at Mopsapalooza! Thanks for putting on a great event Audrey Harze ✨ and Mike Rizzo

CMO + MarTech Leader | Turning Strategy into Execution that Scales | Operational Intelligence™

When it comes to Community and Marketing Ops, I'm your huckleberry. Community-led founder and CEO of MarketingOps.com and MO Pros® -- where 20K+ Marketing Operations Professionals engage and learn weekly.

This is THE most impressive marketing automation demo I have ever seen

And really captures how Inflection is an AI-native marketing platform

In this demo, Aaron draws out a journey, uploads the photo to Inflection with a prompt, and Inflection builds out a draft

Kudos to Mustafa Khan, Bruno Estrella, Karishma Rajaratnam, Osman S., Tong-Tong Li and the Clay team on crossing $100M ARR!

It was an honor having the Clay team a sponsor of Demand & Expand this year.

Their booth was more of a lounge than booth and it was AWESOME. Mustafa and Tong-Tong Li inspired me make more formal changes to Demand & Expand sponsorships for 2026 to let sponsors bring their own personality to the event. Long live brand!

The Call for Speakers for Demand & Expand is now open! (The largest B2B marketing conf in SF). 

We have 4 tracks this year:

Demand - demand generation
Expand - customer marketing & expansion marketing
GTM Ops - marketing ops
PLGTM - product-led marketing

Talks featuring creative uses of AI are HIGHLY encouraged and GREATLY increase chances of being selected.

Demand & Expand is the largest B2B marketing conference in SF. It's happening in May and we hope to see you there!

You can submit you talk here: https://lnkd.in/eEUN3RET

or learn more about the selection process here: https://lnkd.in/eRbGm3Vw

past speakers include Katie Peters Bruno Estrella Kris Rudeegraap Vanessa Thompson Tanya Littlefield David Yockelson Dave Boyce Angela Winegar Kyle Poyar Marcel Santilli Ramli John ⭐️ Sonal Mane

docs.google.com

Demand & Expand 2026 Call for Session Speakers

Marketing Operations & Strategy Leader

Co-CEO of Sendoso

VP, Revenue & Growth Marketing

VP of Growth Marketing at Amplitude | Proven track record scaling teams and revenue at startups, scale-ups and growth stages | Growth | Product Marketing | Customer & Lifecycle | SaaS | PLG | AI

Distinguished VP Analyst and Gartner Fellow focused on Technology GTM (He/Him/His)

All-in on PLG and AI-assisted GTM.

SVP of Marketing @ Invisible | Angel Investor & early stage GTM Advisor | Ex-Bain, Carta, Investor

Founder & Creator | Growth Unhinged

CEO @ GrowthX.ai 🇺🇸 🇧🇷 // Ex- Deepgram, Scale AI, HashiCorp, ServiceTitan // CMO, Advisor, Investor

Building a community for product leaders (VP and Director-level). Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

AI-First Product & Growth Executive | Chief Growth Officer | Scaling Partner Ecosystems & Product-Led Revenue Engines | $0–$500M+ Revenue Impact | Databricks | Former: Qualtrics, Microsoft

We're seeing fundamental shifts in martech user experience

From rule based workflows to agent-based chats

It used to require specialized teams of people with certifications to draft a campaign in marketing automation

Now anyone with a login can create a great first stab

Campaign ops teams are being upended from creators to reviewers

Also campaigns that used to take weeks of back and forth between many people is being compressed to just a few minutes of prompts now that the campaign owner can build a draft

Thanks everyone who came to our AI marketing event yesterday!

I was great hear the stories on how everyone is using AI for impactful marketing work.

Thanks Shari Johnston Aaron Bird for speaking and hope to see you all in May at the Demand & Expand confernece!

CEO @ Inflection.io & Demand and Expand - Marketing automation built for the modern data stack. Former SVP Product @ Marketo, Founder & CEO @ Bizible

I didn't make it to Mopsapalooza this year, but so amazing to see the Inflection.io brand organically show up throughout! Hope everyone had a good time!

See you at D&E in May!

https://lnkd.in/esp3ccfM

New! Inflection now has folders

Folders are near and dear to many marketing professionals and this was one of our most requested features.

Folders are not about categorizing emails or lists or journeys. It's about categorizing emails and lists and journeys. 

For example, you might have a Prospect folder with the marketing database list with the prospect template with all the prospect journeys like nurturing and separate folder for customer communications.

Much more to come here, but excited to see this one ship!

"Chat with your data" is a ubiquitous use case for MCP servers.

Reporting on a single campaigns isn't too hard, but:

Reporting on trends is much harder. eg how has webinar performance changed over time

or even harder...

analyze campaigns over time and developing recommendations on how to change performance

Someone could literally spend a week full time analyzing hundreds of campaigns and developing some improvement recommendations.

Inflection's new AI capabilities can do it in a matter of minutes.

What marketing events are you going to in 2026? Here are the ones on my radar! https://lnkd.in/eSXdchyA

Inflection is helping customers democratize marketing campaign creation 

Before Inflection, customers often have a campaign ops function that centralizes Marketo program creation

Unfortunately this leads to lots of back and forth between the campaign owner and the campaign creator with clarifying questions etc

Now with our new agentic capabilities, campaign owners (demand gen, field marketing, etc) can have campaigns drafted from Slack. 

They can then review the output and make changes themselves via prompts.

Once they feel good about a campaign, THEN it goes to campaign ops for review.

Way more efficient process.

MOBI Solutions

We build scalable, measurable MarTech strategies to increase operational efficiency, understand ICPs, and maximize pipe + revenue generation.

Reach out if I can be of service!

Founder & CEO | Marketing Ops/MarTech Consultant 

PowerSchool

Drive marketing analytics and automation strategy and execution. Improve revenue growth by analyzing the marketing funnel and overall pipeline and revenue performance. Rebuild system architecture to create transparency in the sales/marketing funnel.

Director, Marketing Operations 

Tasktop

Accelerate long-term revenue growth by facilitating flawless execution of multi-channel, account-based campaigns. Recommend channels and programs to allocate investment in order to optimize ROI.

Sr. Manager, Marketing Operations

Digital Pi

Advised clients on best-in-class marketing automation strategies. Executed complex, large-scale marketing campaigns.

Sr. Manager, Client Services (Consultant)

PrintingForLess.com

Enabled implementation of multi-channel outreach engagement programs. Utilized predictive data, direct mail, email marketing, and digital campaigns to deliver coordinated outreach between marketing and sales.

Marketing Automation Manager

Idaho State University

Taught Math 100 through Pre-Calculus. Worked especially with students who previously disliked the subject, earning reviews where students expressed that my classes inspired them to both enjoy and understand the material.

Course Instructor, Mathematics

Supported hardware and software maintenance of company computers and servers.

IT Department

Marketo+Bizible Consultant | Tech Stack Architect Driving Operational Efficiency & Revenue Growth

My job is to make sure that in 3, 6, 12 months from now, you can look back and say "I know which campaigns worked and which didn't, and by how much."

To free up as much of your team's time as possible to focus on revenue-generating activities instead of being weighed down by technology.

And to have peace of mind knowing that everything in your MarTech stack is working as it should be. 

>> Contact: https://www.mobisoln.com/contact
>> Book a one-time consultation and get help on-demand: https://www.mobisoln.com/book-a-consultation

***********************
Marketo Champ (2x), MCE/MCSA, former MUG leader and Summit speaker. 
Domo power user. 
Data runs in my veins.

Feel free to reach out!
rachel@mobisoln.com

Rachel Squire

How I found my MOPs career:

Stuffing cards into envelopes --> front desk reception --> prepping PDFs for print --> building FusionPro templates --> IT --> Marketo

All at the same company.

You don't choose Marketing Ops. Marketing Ops chooses you

analytics-first Marketing Ops for B2B SaaS/cybersecurity | Marketo + HubSpot | 2x MKTO Champ

We’re in the middle of the biggest shift cybersecurity marketing has seen in years, and the smartest people in the space are meeting to talk about it.

I'm excited to be attending #CyberMarketingCon this year, where cybersecurity GTM's most forward-thinking minds are gathering to share what's actually working right now - and in the future.

The landscape has shifted. DRAMATICALLY. AI has revolutionized how we create and optimize. And security buyers are more sophisticated than ever, while inundated with marketing & sales that doesn't meet their standards or worse...confuses the market.

At #CyberMarketingCon [Dec 7-10 in Austin TX], I'm not going to hear the same old strategies rehashed. I'm going to learn how the critical foundations of marketing remain (pricing, packaging, positioning & messaging) while diving deep into the approaches that are driving real results today - and in the future:

> How to leverage AI for efficiency (including hands-on @Clay workshops) without losing your brand's human touch
> How to position your company in a world of A.I. (are you "AI-enabled" or not?)
> Building genuine community, content, and trust in cybersecurity during an era of skepticism
> Using new media opportunities & threat research to reinvitalize earned media & organic social programs
> How to 'vibe-code' for marketing using n8n and LOVEABLE - plus the decision-matrix on when to do it
> And dozens of other sessions, hands-on workshops, and category-specific tracks that will make me leave feeling ready to take on 2026!

Plus the amazing networking, conversations, and connections that will be made! This is where our industry gathers, shares knowledge, and creates relationships to last a career! 

I cannot wait to experience and meet this incredible lineup of GTM and marketing practitioners who are pushing boundaries and challenging conventional wisdom. This isn't about theory! It's about what's working in the trenches right now.

If you're in cybersecurity marketing, you need to be there too. Grab your ticket before prices go up on Oct 1: https://lnkd.in/gMX4j2Qj

See you there!
Cybersecurity Marketing Society #CyberMarketingCon

Coco Chanel once said “Before you leave the house, look in the mirror and take one thing off.”

Marketing Ops deserves that same energy.

We spend so much time untangling overly complex strings of triggers and workflows that could have been accomplished with half of the complexity and a little more brainpower. The hard part is, we move so fast in this industry, we don't always have time to simplify, and we wake up one day and find ourselves in a mountain of tech debt. 

I'm taking Coco Chanel's advice and adding a layer of "what's one thing I can simplify" before going live.

I’m making this a habit. If you see me this time next year looking noticeably calmer, you’ll know it worked.

stop fighting over sourced pipeline. it's killing your pipeline

taplio

The Battle

Dave Rigotti

Rachel Squire

Followers

Posts

Engagements

Likes

Performance ScoreDave Rigotti's LinkedIn Performance

Performance ScoreRachel Squire's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dave Rigotti

Rachel Squire

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dave Rigotti's LinkedIn Performance

Performance ScoreRachel Squire's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDave Rigotti's LinkedIn Performance