PLGTM

Creating the best event for GTM leaders & professionals at companies with a product-led motion. Learn more at PLGTM.com.

Co-founder PLGTM.com

Inflection.io

Co-founder & CMO

Co-founder & CEO

Adobe

I joined Adobe via the Marketo acquisition. I led a passionate team of marketers driving ABM for Marketo and Magento.

Director, Account-based Marketing

Marketo

I joined Marketo via the Bizible acquisition. I led a passionate team of marketers driving enterprise demand generation & ABM for Marketo.

Head of Enterprise Demand Generation & ABM

Bizible

I led an amazing marketing team in growing Bizible through revenue focused B2B marketing, which ultimately lead to a positive exit to Marketo. 

Some of awards we won as a team:
179th fastest growing company in the US in 2017 (Inc Magazine)
22nd best place to work in the US in 2018 (Glassdoor)
2018 Best places to work in the US (Inc)
2017 Best places to work in WA (PSBJ)
2016, 2017, 2018 Best places to work in WA (Seattle Business Magazine)
2017 Gartner "Cool Vendor" (Gartner)
2018 Top 100 Software Companies (G2Crowd)
2018 #8 fastest growing Saas startup (SaaS 1000)
2017, 2018 Category Leader in marketing attribution, account based reporting, and marketing analytics (G2Crowd)
2017 Best SaaS Product for Business Intelligence or Analytics (SaaS Awards)

Head/VP of Marketing

Microsoft

I was part of the team that launched the Bing Ads brand. I developed the first ever Bing Ads brand campaign, directly managed paid media, and launched the first influencer program. I learned I that I love B2B marketing.

Product Marketing Manager - Bing Ads

I joined the Bing marketing team right as Bing launched and held various growth-oriented roles. I learned my passion for growth.

Marketing Manager - Bing 

My intern project was to developed product marketing assets for a clever new program to drive search volume from workplaces. I learned my passion for working in tech.

Marketing Manager Intern

Quicken Loans

I drove organic search efforts for the nation's largest online mortgage lender were I increased organic search engine referrer traffic over 30% in less than 4 months. I learned that my passion for digital marketing can be a career.

Search Marketing Intern

Inflection.io - b2b marketing automation

Dave Rigotti (He/Him) is a CEO and marketing leader who has dedicated his career to furthering the B2B marketing industry and those who serve in it. Dave is the cofounder of Inflection.io, a modern B2B marketing automation startup.
 
He is a student, writer, and speaker about product-led growth, demand generation, marketing operations & technology, and account-based marketing. He’s presented at some of the industry's top conferences such as Adobe Summit, Marketo's Marketing Nation Summit, Demandbase's ABM Summit, PLGTM Summit, and many others.
 
Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing in the Digital Experience division, supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible where he helped grow revenue over 100x in 5 years. Bizible was acquired by Marketo, which was subsequently purchased by Adobe in 2018. Prior to Bizible, Dave spent nearly 5 years at Microsoft introducing Bing and Bing Ads to the world.
 
Dave is from Ohio and holds a degree in business (marketing and entrepreneurship) from the University of Toledo.

Dave Rigotti

Automatic "no hire" for me that surprisingly weeds out more than 1/2 of applications for my BDR role

1. No picture on LinkedIn profile

2. Emails littered with typos 

3. Fails to follow a simple instruction (please book time with me using this Calendly link)

4. They book time 2 weeks out

5. Won't turn on camera even after I ask them to do so 

Great way to weed out people honestly

On flip side, here are things I don't care about that a lot of other hiring managers do care about

1. Asking about salary on first call (totally fine)

2. Didn't graduate from college or maybe never went to college (totally fine)

JSESSIONID

li_at

Largest B2B marketing conf in SF → DemandandExpand.com & co-founder at Inflection.io

5 years ago to the day I left a cushy marketing job at Adobe to start Inflection.io

We're in my favorite phase of marketing, which is the 1 - 10 journey.

We've done a lot in the last 5 years and I'm excited to see what we can accomplish in the next 5. 

I'm very appreciate of great customers and champions in folks like Jocelyn Brown M.H. Lines Adam Schoenfeld Adam New-Waterson Kristen Malkovich Katie Peters Paul Wilson 🤫 Andy Mowat Sangram Vajre Ronnie Duke Kris Rudeegraap Osman S. and early supporters of our conference like 🔮 Sandy Mangat Tido Carriero Eric Keating Ramli John ⭐️ great partners like Mike Rizzo Lauren Aquilino 💕 Sydney Mulligan ☕️ Courtney McAra 🤠 and honestly hundreds more people.

Thanks to everyone who has been a supporter and cheering us on, it means a lot!

SaaS Customer Success and Sales Executive

I wrangle chaos and bring strategic quality to the revenue tech stack

CEO at Keyplay.io | Analyst at PeerSignal.org

agentic ai

Revenue Marketing & Technology Leader

Marketing Operations & Strategy Leader

Enterprise GTM Systems Architect | Head of GTM Systems & Architecture at Mural | Speaker & Industry Voice on GTM Systems, Data & AI | Former Salesforce ▫️Slack ▫️Adobe ▫️Marketo

I connect great people <​> companies / 4x unicorn exec

Built two $100M+ companies | WSJ Best Selling Author of MOVE on go-to-market | GTMonday Editor with 175K+ subscribers teaching the GTM Operating System

Marketing Operations and Demand Gen Leader | Marketo Certified Expert

Co-CEO of Sendoso

GTM Ops at Clay

Head of Marketing @ Pocus (Coatue, First Round, Box Group) 🪄 🔮

Building Cursor

VP Marketing at Cloud Capital | Founder, Product-Led Growth Collective | GTM leader | AI native | Ex-ZoomInfo, Appcues, Compete

Building a community for product leaders (VP and Director-level). Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

When it comes to Community and Marketing Ops, I'm your huckleberry. Community-led founder and CEO of MarketingOps.com and MO Pros® -- where 20K+ Marketing Operations Professionals engage and learn weekly.

CEO @ EMMIE | SFDC certified | 2x Marketo Champion | cohost @ Pretty Funny Business

EMMIE Co-Founder | Pretty Funny Business Co-Host | Ops Nerd | Professional Shitposter

Taming wild databases | Independent MarTech Consultant | 5'1" 📏

We finally cracked outbound at scale for Inflection because of AI-based personalization

We're now booking more meetings per month WITHOUT BDRs than when we had 2 BDRs

Here's how we do it:

"Week in review" emails are a popular Inflection use case

Clay does a great job with theirs

Lots of other customers too

So we used AI to scan our prospects websites.

Download their logo, grab their brand colors, analyze their website for how someone might use their product

Then AI generates a sample "week in review" email for their company.

Account-based marketing at scale, finally

8 hours to setup the AI

1 hour to generates 1000s of account-specific "week in review" emails

Less than $10 in AI credits

Amazing

Inspired by Chili Piper's outreach which is the best outbound email outreach I ever received

Chili Piper

I just spent $20K on swag b/c my CEO was using swag from our #1 competitor 

and so was a CSM and our Head of Success 🤦

Something like 7 years ago Marketo gave out REALLY nice backpacks

Our CEO and Head of Success were working at Marketo at the time, so got the backpack and the CSM was working in marketing operations and was a Marketo customer, so got one too.

It was so nice that they all hung on to it.

Even after we launched a Marketo competitor...

Even after we've moved companies from Marketo to Inflection...

They would even bring it to Inflection events 😢

Enough, I said! ha

We've finally bought some Inflection.io swag and I just had to get the nice backpack to finally replace the Marketo one

Starting your career in marketing operations is such a cheat code. Opens up so many paths...

Just at Inflection we’ve seen

MOPs → Product Sushrut S.
MOPs → Success Alicia Wilson 

I'm also trying to hire a BDR who is formerly MOPs

What is unique about marketing ops is you obsess over people, process, and have an efficiency improvement discipline across the entire marketing org. 

Plus, MOPs are some of the most "on it" people I've ever met.

Product @ Inflection.io | MOps | RevOps

Principal Solutions Architect @ Inflection.io | Marketing Platform for B2B & AI-native companies

Fight robots, fight!

I have a new hobby with my kids... combat robots! 

Specifically the 3lb weight class.

We are now competing at NHRL, a international level competition (last month had folks from 9 countries!), and it's been a blast. 

We're having fun together and learning a lot about engineering, design, continuous improvement improvement.

I have also been teaching them marketing. They helped pick the name, branding, a theme for us (we throw out candy to pump up the crowd to get a 'home field advantage') etc.

Thanks to everyone who came to our session at EvolveDigital + EvolveDrupal Summits in NY today!

I had a great time discussing and hypothesizing how AI is impacting marketing, the web, and customer experiences. 

I'm also grateful to my great panelists Catherine Spence and Charm W. who made it the session special, thankful to Kevin Shively from Pantheon for meting a great moderator, and appreciate the thoughtful questions from the audience. 

Here are some of the tools and resources mentioned in the talk

- Amplitude for AEO/GEO monitoring Carmen DeCouto
- Noble for getting placements in LLM citations Rahul Jain
- Inflection.io for marketing automation
- Docket Webless Worknet who is building web experiences for the feature (chat or voice based) Arjun Pillai Suyog Deshpande Ami Heitner
- Clay for their awesome billboards that have nothing to do with AI Bruno Estrella
- G2 as a site to care about for off-page AEO/GEO Sydney Sloan Palmer Houchins
- s/o to Sentry who added a toggle to turn off "marketing mode" on their site Rahul Chhabria

and +1 to Charm's great plug for Women in Revenue Shari Johnston

I can't wait to continue the conversation on many of these topics at Demand & Expand

EvolveDigital + EvolveDrupal Summits

Operating Exec | Investor | Enterprise AI | GTM Growth Partner

Strategic Marketing Leader | Expert in GTM Strategy, Brand Positioning, Global Campaign Execution, and Product Marketing

VP of Corporate Marketing @ Pantheon. Lets talk marketing, technology, and what makes the web work.

Pantheon

Amplitude

Growth | Product Marketing

Ensuring your company shows up on AI search | CEO & Cofounder at Noble

Docket

Webless

Worknet

Cofounder & CEO at Docket | fmr CDO at ZoomInfo (Nasdaq: ZI) | 2x Startup exits | Investor

Co-Founder CEO @ Webless | Generative Search & Content Discovery for B2B | Ex-Marketing Leader @ Samsara, Salesforce, Amplitude

We help users grow your business.

Clay

Head of Marketing @ Clay | ex-Webflow

Chief Marketing Officer | Board Member | Venture Advisor

VP, Marketing at G2

Sentry

VP of Marketing @ Sentry

Women in Revenue

COO | SaaS GTM Leader| Founder of WomeninRevenue.org | ABX Evangelist

Demand & Expand

Congratulations Sushrut S. who demo'd our MCP server for Marketo at Mopsapalooza! Thanks for putting on a great event Audrey Harze ✨ and Mike Rizzo

CMO + MarTech Leader | Turning Strategy into Execution that Scales | Operational Intelligence™

This is THE most impressive marketing automation demo I have ever seen

And really captures how Inflection is an AI-native marketing platform

In this demo, Aaron draws out a journey, uploads the photo to Inflection with a prompt, and Inflection builds out a draft

Demand & Expand call for speakers is OPEN!

The audience quality is very high. Most conferences assume attendees are newer in career and push 101 content.

We want the opposite. We assume attendees are smart, experienced, and want content that is innovative and pushes people's boundaries.

We'll be closing it in a month.

This is your chance to speak at THE B2B marketing conference.

Apply today: https://lnkd.in/eRbGm3Vw

The Call for Speakers for Demand & Expand is now open! (The largest B2B marketing conf in SF). 

We have 4 tracks this year:

Demand - demand generation
Expand - customer marketing & expansion marketing
GTM Ops - marketing ops
PLGTM - product-led marketing

Talks featuring creative uses of AI are HIGHLY encouraged and GREATLY increase chances of being selected.

Demand & Expand is the largest B2B marketing conference in SF. It's happening in May and we hope to see you there!

You can submit you talk here: https://lnkd.in/eEUN3RET

or learn more about the selection process here: https://lnkd.in/eRbGm3Vw

past speakers include Katie Peters Bruno Estrella Kris Rudeegraap Vanessa Thompson Tanya Littlefield David Yockelson Dave Boyce Angela Winegar Kyle Poyar Marcel Santilli Ramli John ⭐️ Sonal Mane

docs.google.com

Demand & Expand 2026 Call for Session Speakers

VP, Revenue & Growth Marketing

VP of Growth Marketing at Amplitude | Proven track record scaling teams and revenue at startups, scale-ups and growth stages | Growth | Product Marketing | Customer & Lifecycle | SaaS | PLG | AI

Distinguished VP Analyst and Gartner Fellow focused on Technology GTM (He/Him/His)

All-in on PLG and AI-assisted GTM.

SVP of Marketing @ Invisible | Angel Investor & early stage GTM Advisor | Ex-Bain, Carta, Investor

Founder & Creator | Growth Unhinged

CEO @ GrowthX.ai 🇺🇸 🇧🇷 // Ex- Deepgram, Scale AI, HashiCorp, ServiceTitan // CMO, Advisor, Investor

AI-First Product & Growth Executive | Chief Growth Officer | Scaling Partner Ecosystems & Product-Led Revenue Engines | $0–$500M+ Revenue Impact | Databricks | Former: Qualtrics, Microsoft

We're seeing fundamental shifts in martech user experience

From rule based workflows to agent-based chats

It used to require specialized teams of people with certifications to draft a campaign in marketing automation

Now anyone with a login can create a great first stab

Campaign ops teams are being upended from creators to reviewers

Also campaigns that used to take weeks of back and forth between many people is being compressed to just a few minutes of prompts now that the campaign owner can build a draft

Kudos to Mustafa Khan, Bruno Estrella, Karishma Rajaratnam, Osman S., Tong-Tong Li and the Clay team on crossing $100M ARR!

It was an honor having the Clay team a sponsor of Demand & Expand this year.

Their booth was more of a lounge than booth and it was AWESOME. Mustafa and Tong-Tong Li inspired me make more formal changes to Demand & Expand sponsorships for 2026 to let sponsors bring their own personality to the event. Long live brand!

Head of Events at Clay + Event Producer for Lenny Rachitsky's Summit + Founder of Daybreaker San Francisco

PMM at Clay • Formerly Head of Marketing at Vidyard • Early team at Chargebee

GTM Engineering Manager @ Clay | Artist | Self-Love Coach | ex: Shopify, Tesla

I didn't make it to Mopsapalooza this year, but so amazing to see the Inflection.io brand organically show up throughout! Hope everyone had a good time!

New! Inflection now has folders

Folders are near and dear to many marketing professionals and this was one of our most requested features.

Folders are not about categorizing emails or lists or journeys. It's about categorizing emails and lists and journeys. 

For example, you might have a Prospect folder with the marketing database list with the prospect template with all the prospect journeys like nurturing and separate folder for customer communications.

Much more to come here, but excited to see this one ship!

See you at D&E in May!

https://lnkd.in/esp3ccfM

"Chat with your data" is a ubiquitous use case for MCP servers.

Reporting on a single campaigns isn't too hard, but:

Reporting on trends is much harder. eg how has webinar performance changed over time

or even harder...

analyze campaigns over time and developing recommendations on how to change performance

Someone could literally spend a week full time analyzing hundreds of campaigns and developing some improvement recommendations.

Inflection's new AI capabilities can do it in a matter of minutes.

What marketing events are you going to in 2026? Here are the ones on my radar! https://lnkd.in/eSXdchyA

We see this with marketing teams at PLG & AI companies all the time:

Marketing is tasked with driving adoption, usage, and expansion,

but is unfamiliar with the product events and milestones to drive to and product & data times not having the bandwidth to fully support marketing.

One great use case with Inflection’s new AI capabilities is “product data discovery.”

Since Inflection has all the product events, you can ask it to provide you a list and recommend a campaign to drive your goal – eg more adoption, more expansion, etc.

THEN IT CAN ACTUALLY BUILD THE CAMPAIGN FOR YOU. 

Complete with audience and email assets.

If you are a martech vendor and want to have a customer speaker at the largest B2B marketing conference in SF, DM me.

We will have more than 600 attendees at Demand & Expand this year and looking for quality speakers.

Gururaj Pandurangi

CEO & Founder (Acquired by Zscaler)

ThriveStack

Embarking on a mission to address these inquiries:

- Can we make SaaS companies build fast and GTM at scale? At the same time.
- Can we simplify the implementation of PLG for SaaS companies?
- Can we make Growth efficient?
- Can we foster collaboration across diverse departments driving  SaaS Growth through a collaborative, multi-player mode?

CEO and Founder 

Early stage startups

Investing and Advising a dozen+ early-stage startups.
Always happy to connect with great small teams, attempting to solve bigger-than-them problems.

Investor & Advisor

Zscaler

VP, Public Cloud Infrastructure Security

Cloudneeti

• Disrupting cloud workload assurance space with Cloudneeti, laser focused on Continuous Cybersecurity and Compliance posture management.
• Security & Compliance Validation engine for Azure Blueprints like http://aka.ms/healthblueprint, http://aka.ms/pciblueprint
• Global presenter on cloud, security, compliance, and architecture.

Avyan Corp

Avyan Consulting's prime focus is to build upon its expertise in helping medium and large scale enterprises embrace the benefits of Cloud Computing and Big Data Technologies.

Leading a startup organization of multiple global delivery teams, based out in US, India and Eastern Europe, focusing on product engineering and solution development in the following areas 
•	Leading an enterprise scale Azure and AWS adoption by bringing in critical workloads for IaaS and PaaS. Built and led core Cloud Engineering, Cloud DevOps, Cloud Security and Cloud Operations teams. 
•	Led a team of data scientists and cloud engineering – Product recommendation engine using machine learning for a large retail eCommerce store. Increased conversion ratio by 400% and continuing
•	Built and Sold a cloud migration and assessment product to a large ISV.
•	Partnering with a mid-sized Application & Platform vendor along with various key initiatives with Microsoft Premier Services team / Microsoft Azure and Dynamics CRM Online teams in developing and delivering various offerings. 
•	Managing a team of cloud architects & engineers leading multiple cloud migration efforts for two large enterprise customers to AWS and Azure cloud and big-data solutions. 
•	Work extensively with customers (typical personas include VP Engg/CTO/CFO/Developers/Architects/) in providing them services ranging from - advice on managing & running efficient operations (e.g. reduce COGS, improve Performance, Resiliency), building and managing IP/workshops events, partnering with various Windows Azure teams to ship iterations on many services (Product planning, Engineering, Supportability and Marketing teams).

CEO and Founder

Avid, LLC

Cloud Backup and Recovery product. 
BCDR for Virtual machines from Data center to Cloud, Cloud to Datacenter
(acquired by a group of investors)

Chief Executive Officer

Infospace

Engineering Manager, Search and Advertising

Microsoft Corporation Redmond, WA USA

Bing and Azure/RedDog Platform, 
Windows Live Services

Software Engineering Manager

Development Manager

Wipro Technologies

Architect

Moody's Investors Service

Sr. Technology Consultant

Building ThriveStack: Making PLG Easy by Left-Shifting Growth

3x Founder: Engineer turned entrepreneur, exited 2 product startups ($2-10m ARR) and 1 cloud consulting company (150+ cloud consultants). Building my 3rd one, ThriveStack.

My previous startups were partner-led and sales-led. With significant investments in Sales & Marketing (S&M budgets were 60% company spend). Overtime I discovered that product-led startups were out-competing and getting deployed faster than us.

I realized that "We are in the age of self-service". Buyers and Users prefer self-discovery over sales interactions.  Building a self-serve product is very different than building a traditional sales-led product.

Now, building ThriveStack, an modern AI-enabled platform to enable Self-Serve for B2B companies, allowing their users to Signup, Try and Buy their products w/o (less) Sales conversations.

Founder

🚀 Launching the ThriveStack Self‑Serve PLG Scorecard
This Thanksgiving, we celebrate the customers, partners, and growth leaders who shaped our journey.
AI and PLG now move together—and finally tackle the visibility gaps across all 7 stages of the customer journey.
---
PLG teams have a visibility problem - across the 7 phases of customer journey. 

The new PLG Scorecard gives teams a unified view of the entire product-led funnel—Awareness → Acquisition → Activation → Conversion → Retention → Expansion—finally showing where growth leaks, why they happen, and who owns each one.


A few major inspirations shaped this release:
⭐ Wes Bush & Ramli John ⭐️ -  ProductLed
 For championing Activation as one of the most powerful North Star metrics in PLG.

⭐ Brian Balfour, Adam Fishman, Elena Verna and so many folks from the Reforge team

⭐ Andrew Capland — Delivering Value
 For the incredible work on the Growth Operating System.

⭐ Nick Mehta - Gainsight 
For driving home the message that Retention is the strongest growth multiplier.

⭐ Jacco van der Kooij, Dave Boyce  — Winning by Design
For the foundational Bow‑Tie Architecture that reshaped how SaaS companies view revenue across acquisition, retention, and expansion.

⭐ Kyle Poyar
 For highlighting the importance of team and department ownership in scalable growth execution.

This Scorecard brings those ideas together into one unified, actionable growth scorecard.

👉 Try the Interactive PLG Scorecard Demo: 
Link in comments 

Curious to hear from you: What’s the biggest visibility gap in your PLG funnel today — and what should we improve next?

Drop your thoughts here👇

Building ThriveStack: Driving success by left-shifting growth

Vibe-coding a pricing page? We did. Read on to know what worked and what did not.

We recently needed a new Pricing page for ThriveStack.
 Simple, right?

So we did what any curious team of builders would do.
We asked every AI vibe-coding product we admire to take a swing at it.
Same prompt. Same goals.

 → Lovable (cc: Elena Verna)
 → Bolt.new (cc: Eric Simons)
 → Replit (cc: Amjad Masad)
 → Cursor (cc: Tony Sidhom)
 → ChatGPT (OpenAI)
 → Gemini 3.0 (cc: Allie K. Miller)

🤖 The prompt was simple:
 ✅ Ask the user 1 smart question to recommend the best plan
 ✅ Show 3 plans: Free, Starter, Growth - with a recommended pill
 ✅ Add a dynamic pricing calculator
 ✅ Explain how we calculate Monthly Tracked Users
 ✅ Include a feature comparison table (with viral loop links to product)
 ✅ Add an FAQ section
 ✅ Create an ROI Calculator and link to the page
 ✅ And a AI chatbot to answer any questions about plans, features, usage, limits etc.

💥 Here's what happened:
All of them got parts right.
- Cursor nailed structure.
- ChatGPT wrote clean, smart copy.
- Lovable understood PLG intent (probably Elena Verna's influence)
- Bolt designed beautifully.
But... trying to make it all work together was painful🤯.

The page had vibe. But no cohesion. The AI chatbot for all, except Google AI Studio, had zero context.
and the worst part - Prompt it to fix one section, all else gets Broken. Routing? Off. Latency to build and deploy? High.

Then we gave it to Gemini 3.0 (Google AI Studio)
It not only built the full experience—
 ✅ integrated copy, UX, chatbot, and FAQ
 ✅ learned from our product docs
 ✅ wrote clean semantic HTML + shipped SEO-ready
 ✅ deployed it on GCP (one click!)
 ✅ and gave page level insights from user interaction flow
All in one go.
 And surprisingly—it was the *cheapest*, Least errors. Fastest delivery.

💡 Hard truth:
"Vibe coding with AI is easy. Shipping something real still takes thoughtful orchestration."

Gemini didn’t just win because it’s smarter.
It won because it understood structure, simplified the delivery process.

Curious? Check it out:
 👉 https://lnkd.in/gBEcqz6j

❝ 
Would love your thoughts. Which tool are you betting on for full-stack product generation?
❞

Tagging the legends we admire:
 Elena Verna Amjad Masad Logan Kilpatrick Baris Gultekin

#AI #ProductLedGrowth #Builders #StartupTools #UX #PricingPage #VibeCoding #Gemini2 #PLG #GrowthHacking

For any SaaS product, fake signups cut ROI by 30 percent and hurt revenue.

The impact was visible across every team:
 → Marketing wasted budget on traffic that never became real users
 → Sales dealt with 45 percent low quality leads
 → Product teams handled extra hosting load
 → CS spent time on accounts that would never convert
 → RevOps ended up doing 45 percent more cleanups

These fake signups inflated metrics, confused growth signals, and made teams think their funnel was stronger than it was.

To fix this, ThriveStack now allows teams to set up automatic abuse detection that blocks fake signups before they enter the system.

Read the full breakdown here: https://lnkd.in/gE4JkuSn

I’m excited to share the latest episode of ThriveCast, where I sit down with the incredible Andrew Capland to explore how growth really happens when alignment, activation and accountability aren’t just buzzwords—but the backbone of your system.
👉 Tune in to “The Growth Operating System — Building Alignment, Activation, and Accountability” here: https://lnkd.in/gZcP3zuM
Here’s what we dug into:
Here are the top insights we covered:
1️⃣ Ideas are cheap. Systems win.
 How team alignment, communication, and consistent execution outperform frameworks and playbooks every single time.
2️⃣ The new ladder for Growth Leaders.
 Why moving into growth leadership means influencing peers, managing pushback, and driving clarity—far beyond tactics.
3️⃣ Effectiveness > “Right answers.”
 Great growth leaders focus less on being correct and more on persuading teams, prioritizing under ambiguity, and keeping momentum.
4️⃣ AI is a multiplier, not a replacement.
 Tools can generate ideas—but timing, context, judgment, and cross-team communication remain deeply human.
5️⃣ Build your Growth OS before you scale.
 From rituals to scorecards to decision frameworks (yes, including RACI), we break down how to make growth repeatable, not accidental.

If you’re building or scaling a growth function in SaaS — whether you’re in product, marketing, revenue operations or leadership — this episode is for you.
🔗 Give it a listen, drop a comment with your key takeaway, and if this resonates, let me know and I’ll send you the full episode guide with all the frameworks we covered.
Thanks for being part of the ThriveStack journey—let’s turn your growth from chaos into a system.

#GrowthOS, Delivering Value #B2BSaaS

Open video: The Growth Operating System — Building Alignment, Activation, and Accountability on hybridgtm.com

The Growth Operating System — Building Alignment, Activation, and Accountability

Last quarter, we spoke with 40 SaaS marketers, and 80% of them said they lose track of users after signup, and this gap leads to wasted spend and missed revenue by 35%.

Here is how this shows up in their daily work:
 → They run campaigns without knowing which users actually reach first value.
 → They cannot tell who continues using the product and who drops.
 → They scale channels that bring signups but not paying users.
 → Budget plans look good on paper but do not match real product outcomes.

These issues increase cost, slow growth, and make targeting less accurate.
That is why we added Full Journey CRM inside ThriveStack.

 It connects signup activity with product behavior so marketing teams can see which users move forward and which ones need attention.

Read the full breakdown here: https://lnkd.in/gKRGfKk9

A quick shoutout to Rosalyn Santa Elena and her The RevOps Collective community for driving real conversations around data driven GTM.

taplio

The Battle

Dave Rigotti

Gururaj Pandurangi

Followers

Posts

Engagements

Likes

Performance ScoreDave Rigotti's LinkedIn Performance

Performance ScoreGururaj Pandurangi's LinkedIn Performance

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taplio

The Battle

Dave Rigotti

Gururaj Pandurangi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dave Rigotti's LinkedIn Performance

Performance ScoreGururaj Pandurangi's LinkedIn Performance

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Performance ScoreDave Rigotti's LinkedIn Performance