Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

READ TO LEAD® 

Tackling disengagement and the soft-skills gap head on, READ TO LEAD® fast-tracks business success through the rapid up-skilling of employees into an agile, high performing, and engaged workforce.
 
This revolutionary approach is bitesize, action-based, and people driven. Leveraging the importance of human connection, teams learn together and share together. They then act on the key outtakes of world-leading business books to lead the business forward – together. 

Our unique and tailored monthly programme inspires continuous individual growth, alongside a culture of collaboration and collective vision. It’s the time-savvy and cost-effective way to grow business minds and bottom lines.

Discover how READ TO LEAD® can future-proof your company through accelerated, connected team development - book a call or request a free trial month pass.

⏭️ NEXT STEPS.
To future-proof your company thorough accelerated, connected team development, let's chat. Book a call - https://www.claybyscj.com/LetsChat - or drop me an email sarah@readtoleadcommunity.com

🆓 FREE TRIAL.
Try READ TO LEAD® for free for one month (worth £75) - https://members.readtoleadcommunity.com/free-trial-pass. Learn and connect with a global community of business entrepreneurs and leaders in only 90mins.

www.readtolead.co.uk

Founder & Director

CLAY | Coach | Consult | Reveal

‘I saw the angel in the marble and carved until I set it free’.   Michelangelo.

Together we uncover the you that lies beneath.  Your best self.  Clarifying who you truly are, what you really want and how you can best achieve it.  Supporting and guiding you to overcome any barriers that are getting in your way, including yourself.

Then we go to work on your business, shaping it to works for you.  Creating a clear and focussed business strategy that defines what you do, why you do it and who you do it for.  Moulding this into a powerful brand, that brings to life your unique offering and convinces your customers to choose you.

The result is transformed confidence, in yourself, your leadership, and your business.  Creating a sense of freedom and ease, where you are in your flow and your business is taking aligned action.  The key to abundant fulfilment and success.   

Working together
We are CLAY, formed by Sarah Clayton-Jones.  We provide a dual offering of professional coaching and business consulting for owners of SMEs.  Blending a people first approach with commercial acumen.   We have over 20 years experience in business and branding, from corporate household names, to local small businesses.  ICF certified coach and qualified NLP & Neuroscience Practitioner, Sarah brings a team from the best corporations and agencies to take you and your business to the next level. 

Interested in finding out more? get in touch hello@claybyscj.com / 01442 777667, or visit www.claybyscj.com.

CLAY 
By Sarah Clayton-Jones
Coach | Consult | Reveal

Federation of Small Businesses (FSB)

I am delighted to be leading the Oxfordshire FSB networking group which meets the second Thursday of the month.  Our aim is to connect and develop close relationships with business owners, encourage partnerships and collaborations, and inspire learning and opportunity.  

All are welcome to attend our vibrant, supportive and friendly group which includes a mix of businesses by size and sector.

The Federation of Small Businesses (FSB) is an influential organisation which advocates on behalf of small businesses and self-employed professionals in every region and nation of the UK. It offers business support, financial advice and practical solutions that allow its members to grow.

If you are interested in attending our events please get in touch.

FSB Oxfordshire Lead | Online Networking Events for SMEs

SaturnFive®

We are a strategic marketing practice comprised of experienced, senior business executives who have worked in operational leadership roles across a variety of companies with the responsibility of delivering results. We help organisations build and deliver their vision and strategy. Working with our client partners we plan, develop and deliver actionable strategy and supporting initiatives to power-up your marketing and transform your performance.

Associate Consultant

Howell Penny

Responsible for setting up and leading the London team to service the rapid expansion and diversification of a global tobacco brand.  As part of the senior management team my role involved defining the strategic direction and implementation plans across Brand, Digital, CRM, Retail and Local Marketing Activity.

Client Services Director (Contract)

SKODA UK

Reporting to the Marketing Director, leading a team of 5, with responsibility for Customer Engagement strategy and implementation across all digital platforms and CRM programmes for the SKODA brand.  Including development of the customer database, insights and reporting.  Delivered the SKODA UK 2020 Digital Customer Engagement Strategy and Plan, obtaining board approval.

Head of Digital, Data & CRM / Digital Marketing & CRM Manager

Volkswagen AG

Responsible for the strategy and implementation of TTL communications on a brand and model basis.  Including management of large agency teams and budgets. I led the planning and implementation for the Volkswagen Social Media programme and team.

Marketing Communications Manager

Publicis Dialog

Responsible for planning and implementing communications for Zurich Insurance, Fidelity Investments, New Look Retailers and Garnier Hair Care.  Leading a team of four account managers to deliver £2m of revenue.

Senior Account Director

DigitasLBi_US

Responsible for planning and implementing communications for The Royal Bank of Scotland and The International Herald Tribune.  The role was both strategic and operational including increasing ROI of communications and delivery of improved account profitability.

Senior Associate

I future-proof companies through accelerated, connected team development. 
 
Tackling disengagement and the soft-skills gap head on, READ TO LEAD® fast-tracks business success through the rapid up-skilling of employees into an agile, high performing, and engaged workforce.
 
This revolutionary approach is bitesize, action-based, and people driven. Leveraging the importance of human connection, teams learn together and share together. They then act on the key outtakes of world-leading business books to lead the business forward – together. 

My unique tailored monthly programme inspires continuous individual growth, alongside a culture of collaboration and collective vision. It’s the time-savvy and cost-effective way to grow business minds and bottom lines.
 
💡CONNECT TO IDEAS through quick-fire exposure in multiple formats. 
⠛ CONNECT THE DOTS between theory and action. 
🧍🏼‍♂️CONNECT PEOPLE at all levels to mix and learn together. 

Discover the power of connected learning the READ TO LEAD® way.

⏭️ NEXT STEPS.
To future-proof your company thorough accelerated, connected team development, let's chat.  Book a call - https://www.claybyscj.com/LetsChat - or drop me an email sarah@readtolead.co.uk

🆓 FREE TRIAL.
Try READ TO LEAD® for free for one month (worth £95) - www.readtolead.co.uk/trial.  Learn and connect with a global community of business entrepreneurs and leaders in only 90mins.

“READ TO LEAD® is a brilliant programme. Easily fitting into the everyday, it drives teams to develop their skills while engaging with each other in ways that they rarely do during their day jobs. Learning, connecting and helping each other grow real-world skills that I saw put into action almost over night. It’s the absolute antithesis to the tired old training format.” - Rob Morris, Volvo UK.

🤔 HOW DOES IT WORK:
 
LEARN. Quickly absorb the key outtakes of world-class business and personal development books via short summaries, expert Q&As and author-led content.

COLLABORATE. Inspire and be inspired by each other’s insights and experiences in short coach-led group discussion. 

ACTIONABLE. Put ideas into practice to start adopting positive new habits instantly.

ACCOUNTABLE. Track, support and celebrate each other’s growth. 

INCLUSIVE. However you learn, whatever you do and at any level, this programme enables everyone to take charge of their development journey.

CONTINUOUS. Fresh monthly themes foster a culture of ongoing collaborative self-improvement while driving a collective company vision. 

www.readtolead.co.uk

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The Battle

Chris Marsh

Sarah Clayton-Jones

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