Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

We build AI-powered sales systems that deliver 3-5x ROI within 90 days for B2B founders handling their own sales and companies with established sales teams.

Our systems are designed for two specific scenarios:

For founders handling sales themselves:

- Automate prospecting so you can focus on delivery and growth
- Create intelligent follow-up systems that work while you sleep
- Build qualification frameworks that bring only the best leads to your calendar

For companies with sales teams:

- Transform how your reps spend their time (from 28% selling to 70%+)
- Implement analytics that show exactly what's working and what isn't
- Create systems that scale your best performers' tactics across the entire team

This is for you if:

- You're a founder who needs to optimize your personal sales efforts
- You manage a team that's drowning in administrative sales tasks
- You want systems that deliver predictable results, not just more activity

Ready to build a sales system that actually works? Message "SALES SYSTEM" or email me at riccardo@upliftedconsulting.com

Riccardo Vandra

Next month I'm flying to Cape Town for a week with some of the biggest names in AI.

A week of:
→ Live talks and presentations from top AI builders
→ Real conversations (not surface-level small talk)
→ Networking with people like Liam Ottley, Dave Ebbelar, Jack Roberts, Mark Kashef
→ Social events designed for actual connection
50 VIP spots. Curated group. February 2-7.

Still a few spots left. 

Link in the comments if you want to check it out and apply!

AI Transformation Partner for Sales and Marketing Teams

AI Mastermind 2-7 February

Anthropic just released Claude Coworker - basically Claude Code for non-coders.

And the interesting thing is that they built this because they noticed people were using Claude Code for everything except coding. 

Which is literally what I've been doing for months, building what I call AI Workspaces - systems that handle video production, client work, automations, all from a single folder that compounds context over time.

So I had to test it.

If you want the TLDR: don't even bother using it yet, it's full of bugs 😅

The concept is solid though. You point Claude at a folder, it works within that folder, creates files, reads your stuff, builds context over time. 

That's the dream. It's just not there yet.

For now, if you're working with Claude Code in VS Code, stick with that.

But it's cool to see Anthropic validating this direction

The future is AI that actually works with your files and compounds knowledge over time.

I'm building a community around this exact idea called AI Workspace Builders (it's a free community for the first 100 members).

 If you're curious, link in comments.

A 3-person agency just told me they can handle 50 clients.

Not "plan to."

Can. Now.

The math on what one person can do has completely changed.

Old model:

→ Designer designs 
→ Copywriter writes 
→ PM coordinates 
→ Developer builds 
→ QA tests 
→ 4-8 weeks from idea to shipped

New model:
→ One person owns the whole thing 
→ AI handles 80% of execution 
→ 3-5 days from idea to shipped 
→ Zero handoff. Zero context lost.

This doesn't mean specialists disappear.

It means generalists with AI tools beat specialists without them.

The 0.01% who figure this out will ride the wave.

The rest will wonder why their team of 12 can't keep up with a team of 3.

What's something you do now that would have required a team 2 years ago?

I wanted to gatekeep this to my community but fuck it.

I built a system that ships cold email campaigns in under 10 minutes.

Actually ship it. Leads found, emails written, campaign live.

Here's what it does:

→ Takes a voice description of your target ("SaaS founders, 1-3 employees, marketing analytics")
→ Finds and enriches leads through Prospeo.io
→ Generates the full email sequence based on a document
→ Pushes everything to Smartlead
→ Saves leads to an internal database so you never pay to enrich the same person twice

It took 7 minutes to run and most of that was me talking.

This is version one with no fancy personalization yet

If you want the full system breakdown and how I created that within Claude Code, drop a "🔥" in the comments and I'll send that over.

There's one single Claude Code skill you need

For any setup

Whether you're doing outreach, content, planning or whatever kind of action

You'd need a meta-skill

A skill capable of building other skills

Here's what I'm showing in my latest video

How to create the skill (just with voice)

And how I created a skill live that creates me newsletter drafts

If you want to become an AI Orchestrator you have one job

Build the system that builds the system

Most people use Claude Code wrong.

They treat it like ChatGPT with a file browser.

But Claude Code has a hidden layer that 99% of users never touch.

The 9 Primitives.

Once you understand these, you stop prompting and start building systems.

In my latest video I go through these all these 9 primitives

And explain

1. The 3 categories
2. Each primitive in detail
3. How you can apply each of those to build a proper system

Link in the comments

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Chris Marsh

Riccardo Vandra

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The Battle

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Riccardo Vandra's LinkedIn Performance

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