Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

Hopkins Oy

I co-founded Hopkins in 2016, was a member of the board from 2016 until 2023. Today, I have no managerial roles anymore.

Using digital analytics, I help my clients to measure and optimise their business. 

Tools I mostly use are:

✅  Piwik PRO
✅  GA4 + GTM
✅  Matomo Analytics

Digital analytics consultant, co-founder

Aalto University Information Technology Program (ITP)

Teaching a course in web and mobile analytics in the Aalto University's summer school for Digital and Interactive Ecosystems (2019, 2020).

Visiting Lecturer, 2019-2020

KliKKi (now Nordic Morning)

As member of the new Data & Insights team, I helped my clients to develop their online performance based on data driven insights.

Data Scientist

In KliKKi I worked as senior owned media consultant.

Senior consultant - Owned media

Apusana

At the moment, I don't work on client projects nor do I plan to accept any clients in foreseeable future. Today, Apusana is active primarily for publishing occasional blog posts.

SEO  consultant

Estime Oy (currently a part of Solteq Oyj)

I worked two years as internet marketing consultant & senior consultant in Estime Oy (now: Solteq's Digital marketing unit) as SEO, SEM,  Google Analytics and content marketing specialist for B2B and B2C clients.

Until March 2013, my title was Internet marketing consultant.

Internet marketing consultant & senior consultant

Suomen kulttuurirahasto | Finnish Cultural Foundation

I worked in a project for editing and publishing previously unpublished medieval manorial accounts from southwestern Finland. The handwritten accounts from the late 15th and early 16th century are an important but rarely used source for premodern social and economic history. The project is still  work-in-progress.

Researcher | Late medieval history

Spiritus Historiae

Researcher and writer for corporate histories. I wrote a book for the association of retailers and wholesalers in hardware, building material and DIY branches.  In addition, I edited and updated the online history of a global group in paper industry.

These two projects gave me the immediate nudge to leave the past and enter the future: I started to dream about a new career in the business instead of a permanent position at a history department of some university.

Researcher | Modern business history

University of Helsinki

Researcher in several projects financed by the Academy of Finland. These years were mostly spent in close reading and qualitative analysis of medieval historiography and other narrative texts, writing research papers and lecturing.

Researcher | Medieval history

National Archives of Finland

We built Diplomatarium Fennicum, a public online database (http://extranet.narc.fi/DF/df.php) of medieval Finnish documents. The database was based on previously published documents that had were scanned, proofread and transformed into a FileMaker database.

Keywords: database management, data entry, medieval studies, diplomatics, open access.

Researcher | Project for online publication of medieval documents

As a result of this two year project at the University of Helsinki, I finished my licentiate's thesis on the chronicle written by John of Winterthur (d. 1348) as a case study of late medieval Franciscan historiography written in the German provinces of the order.  The thesis is written in Finnish and it is - and most probably will remain - unpublished.

Reasearcher | Medieval history

I am co-founder and partner of Hopkins. I help organisations to CARE about their digital analytics data:

✅ C - Collect data that matters 
✅ A - Analyse the data
✅ R - Recommend actions
✅ E - Experiment & execute

Hopkins is a digital marketing agency located in Helsinki, Finland. I launched it in 2016 with two friends. Now we are 39 people ready to help you to improve your digital marketing. 

We are happy to work with international clients looking for a top partner in digital analytics & marketing, either internationally or when they need an agency partner for the Finnish and neighbouring markets.

I regularly speak at events and conferences about web analytics & digital marketing. For example,

📆 Analytics Conference 2016, Sydney & Melbourne.
📆 Marketing Analytics Summit Milan 2019, 2020, 2021.
📆 Crawl & Indexation Summit 2020.

Contact me if you want me to speak at your conference or event!

taplio

The Battle

Chris Marsh

Mikko Piippo

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