Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

Upwork

Currently, I’m helping tech, B2B and eCom brands fine-tune their brand stories and products for launch or relaunch (rebranding). I help them with deep research and find opportunities to do better.

To view my profile on Upwork, please send me a direct message and I will share with you the link. Thanks!

Expert-Vetted: Product Marketing Strategist | Content Strategist | Copywriter

FasterCapital

Helping startup founders and entrepreneurs turn their innovative ideas into ground-breaking products, making it faster for them to get their creations funded.

Startup Mentor

92DREAM

Making conversion and retention work for eCommerce brands in the attention economy age.

CRO Specialist | Copywriter

RediMinds, Inc

Helped with marketing and strategy to drive growth to the business by separating the signal from the noise with actionable ideas and data insights. Worked as both team lead and team player in a small group of highly-talented marketers, copywriters, researchers, designers and developers.

Fractional CMO

Independent

Designing growth-driven strategies for online businesses who don't want to simply 'exist'.  From helping brands with peak-performing landing pages and websites... to writing copy that sells, I'm doin' it all and more!  Most of the contracts are high profiles and are under a Non-Disclosure agreement, which cannot be disclosed here.

Continuously testing, learning & improving...

Conversion Rate Optimizer, Strategist, Conversion Copywriter

iT360 Ltd

Coming up with 'more than the usual' ways to spread brand awareness in various channels online. The journey doesn't stop there. It is just the beginning...

Marketing Strategist

Virtus Ventures

Everything starts with your brand story. This has been the core of everything I do for Virtus Ventures - to help ensure an effective and consistent brand message across all assets and channels. 

To come up with the most innovative approach that will merge with the creation and implementation of marketing strategies means going beyond driving awareness -- instead -- a drive for excellence and continuous quest to making a recognizable brand loved by its target audience.

Ideation Strategist

IT Enterprise (UK)

Your Brand. Our Passion. We help business owners turn their ideas into reality: from award-winning websites, highly-scalable software, to mobile applications with more than 500,000 user base.  Currently handling project management, marketing and integrated solutions for a software and web development company trusted by well-known brands such as Vodafone, IBM, Lloyds Bank, Barclays, Opel and Fidelity Investments.  Learn More: http://itenterprise.co.uk/

Senior Marketing Strategist / Scrum Master

Trade Show Internet

♦ Thinking outside the square for the brand's overall marketing goals
♦ Helped revamp the brand image to boost conversion in terms of reach, engagement and sales
♦ Provide campaign and website performance reports and analysis
♦ Writes communication briefs and other creative content
♦ Create unique strategies that are top notch, on time and cost effective
♦ Managing insights to ensure a balance of data-driven and creative marketing approach
♦ Mapped out plans to help increase customer adoption, ensuring retention and satisfaction
♦ Worked with clients to establish critical business and marketing goals
♦ Identify Opportunities to improve, innovate and convert
♦ Help with website improvements in terms of UX/UI tests

Digital Marketing Strategist - Consultant

Avidelo

Avidelo is the future of advanced analytics, machine learning and AI built to help businesses solve their toughest and most complex problems.  

Duties:

♦ Identify user requirement through research and analysis
♦ Plan information architecture by studying the site concept, strategy, target audience, information structure and features, functionality and UI designs
♦ Organize information through workflow diagrams, user scenarios, flowcharts, storyboards
♦ Coordinates with website designers and developers to integrate the software concept, visual design, content, interface, and navigational structure
♦ Participates in UX/UI testing and coming up with points of improvement
♦ Exploring opportunities to add value to job accomplishments

Information Architect

Strategist | Building Memorable Brands & Human-Centric Product Breakthroughs

Want to unleash your brand's potential and become the powerhouse everyone's talking about? I'm your go-to-market and  product strategist with 10+ years of experience, turning bland brands into customer magnets!

Whether it's coming up with engaging copy, sorting out your growth strategy, testing your top hypotheses, reaching your MVP faster, or coming up with messaging that truly sticks - I can help you connect the dots between readily-available data and the latest trends to come up with actionable insights that will work this time.

☑️ WHY CHOOSE  ME:

► I’m a problem solver at heart… and I get that ‘sugar high’ each time I come up with a one-and-done solution for my clients. 

► On a plus side, you get to work with a strategist who cares less about job titles and more about getting things done.

► Your SUCCESS is my validation and gratification.


⬆️ MILESTONES:

► Continuously working as an independent strategist for over 13 years for startups, scaleups and a few giants in USA and EU — without my own website (promise, I will come up with one soon).  My strong client-freelancer relationships have earned me word-of-mouth referrals in the tech sphere.

► Did a 180-degree turnaround for a local business in the U.S. From shutting down the business in the next two months to earning a 7-digit revenue in less than a year with acquisition of major brands for their clients — all these have been made possible with major rebranding and funnel mapping efforts.

► Helped a founder reach ‘hero’ from zero in just 6 months — from multiple industry recognitions to becoming a TEDx speaker.

► Helped 3 tech startups become scaleups through the power of branding, marketing, and guerilla PR.

► Successfully gained major wins by tweaking existing conversion optimization, branding, copywriting, and marketing frameworks.

► Reviewed and tested over 1K websites (and counting).

► Turned complex concepts into simple, user-friendly language on landing page copies written for a few big names in tech.

► Created long term impact for small to mid-scale enterprises that helped them gain thousands to millions of dollars in revenue, as well as attracting clients in the Fortune list and notable VC funding.


Ready to break the tide of possibilities?  Let’s connect!  

Be my next SUCCESS STORY 🥂🎉

taplio

The Battle

Chris Marsh

Marissa Sayno😈

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