Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

JustAnswer

I am responsible for growing & managing ES market PPC accounts (US & LATAM, EMEA) for justanswer.es domain. 

My goal is to acquire ES customers maintaining healthy CAC:LTV ratio

Responsibilities:
• Responsible for ES market customer acquisition efforts with active monthly budget portfolio of $300,000+
• Actively scaling PPC accounts including primary domain (.es) and category specific domains
• Partnering with product and analytics team to develop, run and grow successful and profitable search engine marketing traffic acquisition.
• Developing and expanding campaigns, ad groups, and keyword lists
• Creating daily reporting and in-depth quantitative analyses on Microsoft Power BI of actions to improve daily performance to hit quarterly OKRs
• Assisting with conversion optimization strategy including A/B testing landing pages, keywords testing, ad copy optimization to improve efficiency across ES market accounts.

Senior Digital Analyst

JustAnswer connects customers with verified and vetted Experts to provide reliable answers at any hour and on any budget, democratizing professional services.  Since 2003, JustAnswer has helped over 10 million customers across 196 countries.

Currently managing and growing the UK accounts for JustAnswer.

Responsibilities:
• Partnering with US & International team, to develop, run and grow successful and profitable search engine marketing traffic acquisition.
• Part of the international customer acquisition team to handle Display, Search and Social campaigns with a total monthly ad spend of $500,000+
• Developing and expanding campaigns & ad groups, keyword lists.
• Creating Daily reporting and in-depth quantitative analyses of actions to improve daily performance to hit quarterly OKRs
• Providing analysis and modeling on both engine and keyword expansion and volume expectations.
• Assisting with conversion optimization strategy and A/B landing page testing to improve performance across UK market
• Maximizing CTR and quality score across engines with a focus on Google & Bing

Internet Marketing Analyst

Confidential

Supporting boutique agencies in USA with digital strategy development for their clients and PPC account management. Currently managing a monthly budget portfolio of $15k on Google ads and Microsoft ads (Bing) platform

Digital Marketing Manager

Sair

Sair is a startup brand of Octo, which deals in businesses including services, subscriptions, and e-commerce. Company is registered in the name of Octopolis Technologies Private India Limited and have offices in Delhi and Bengaluru.

Responsibilities:
• Managing end-to-end customer acquisition campaigns starting from lead generation till customer activation.
• Setting up and managing the paid media portfolio for the startup on Google Ads & Facebook Ads platforms.
• Leading the campaign optimization efforts on Google and Facebook Ads platform to reduce the partner acquisition cost.
• Setting up Zoho CRM and automation for efficient lead management throughout the customer journey life cycle.
• Building weekly, monthly marketing dashboards on Zoho Analytics & Google Data Studio to measure the success across set KPI's 

Achievements:
• Created an effective paid Google & Facebook advertising campaign which generated 1500+ leads at target acquisition cost.

Digital Marketing Analyst

AyurVAID Hospitals

AyurVAID, India's 1st NABH Accredited Ayurveda Hospitals, is a pioneering chain of new generation Ayurveda Hospitals with hospitals in Bangalore, Kochi, Gurugram and Almora.

• Social Media Marketing (Facebook, Instagram & LinkedIn) for lead generation and brand building.
• Executed PPC search advertising across Google platforms and partner websites.
• Successfully scaled Facebook lead generation volume within defined budget in 2 Months.
• Initiated website conversion rate optimization to improve the lead generation volume and lower CPA.
• Identified and Reported the leaks in the lead management process by correlating data from various departmental data sources.
• Provided regular analytical reporting showing metrics to measure growth against KPIs and support ongoing strategic planning.
• Drove insight from data using Google Analytics to make suggestions concerning both the site experience and business performance, new feature development, testing, and campaign performance.
• Maintained regular, standard reports including weekly and monthly reports on spreadsheets and BI tools for the ongoing digital campaigns.
• Analyzed data and built interactive reports on Excel Spreadsheets and Microsoft Power BI tool.	
• Managing the consumer side of the website and increase lead generation volume and revenue.

Digital Marketing Associate

AyurVAID, India's 1st NABH Accredited Ayurveda Hospitals, is a pioneering chain of new generation Ayurveda Hospitals with hospitals in Bangalore, Kochi, Gurugram and Almora.

Responsibilities:
🗸 Configured and Managed Social Media Accounts of the hospital on Facebook, Instagram, Twitter, and Linkedin.
🗸 Worked on SEO to boost the organic ranking of the hospital website
🗸 Planned and Executed Paid Media campaigns on the hospitals Social Media Platforms mainly Facebook, Instagram, and Linkedin.

Digital Marketing Intern

Tata Consultancy Services

Tata Consultancy Services Limited is an Indian multinational information technology service, consulting company headquartered in Mumbai, Maharashtra. It is part of the Tata Group and operates in 46 countries. 

Primary Responsibilities :
• Worked on IBM Mainframes Systems for Avis Budget Group Client.
• Identified and Extracted data using SQL queries from the DB2 Database for various test case scenarios based on the project requirement.
• Monitored the existing software modules and functionalities to provide continuous support to the client’s services.
• Modified and implemented new functionalities or enhancements for better customer satisfaction for an improved experience.
• Performed code changes, test and analyze the test scenarios and log test results using mainframe functionalities like JCL, Cobol, and DB2. 
• Resolved High, mid-level and low priority issues (technical and Business related) within the defined customer SLA using the technical skills and acquired business knowledge.
• Follow all the Steps in Service management tool and follow the best market practices in areas like Incident management, problem management, and change management.


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Assistant System Engineer

Hey there, I am a Digital Marketing professional based out of Bengaluru, India. I’ve had the opportunity to work in corporate, startup, and freelance settings for B2C & B2B organizations & businesses. With each of the opportunity, I’ve learned how differently these organization run their digital marketing programs and Interestingly how their goals & priorities differ.

I specialize in producing initiatives that drive teams and organizations forward in the digital marketing arena. And, I find this most fulfilling.

My primary experience is in:

- Google Search Ads (Adwords) - Setup, Manage & Audit
- Acquisition Strategy Development
- A/B Testing
- Display Advertising - Google Display Ads
- Paid Social Media Marketing - Facebook/Instagram Ads
- Microsoft Bing Ads
- Project Management / Account Management

Industries I’ve worked in at either a full-time capacity or freelance include:

- Travel Tourism
- Medical Healthcare
- Legal / Law
- B2B Manufacturers
- Home Improvement
- Automobile / Cars
- Alternative Medicine
- Pets / Veterinarian
- Business / Finance
- Appraisals / Antiques

Currently, working as a Senior Analyst, Digital Marketing at JustAnswer, growing international markets business (UK & Spanish Markets) 

Prior to joining JustAnswer I worked at Sair, building technology driven platform to support the next 500 million internet users in India. Primary responsibilities included marketing product to tier-2, tier-3 city users and on-boarding them to Sair Mall Mobile Application as partners.

Previously, I worked as Digital Marketing Associate for AyurVAID Multi specialty Hospitals, Department of Ayurveda at Medanta Multi-specialty Hospital and Center for integrated Medicine at Aster DM Healthcare, driving new patient acquisition via SEO, PPC, social media, Google Ads and Email Marketing.

I worked as an Assistant Systems Engineer at Tata Consultancy Services (TCS), India’s largest IT service company, working for AVIS BUDGET GROUP project, managing, testing, and maintaining the code changes within their Mainframe ecosystem.

Professionally, I am certified in Google Ads and Google Analytics. 

I am also an Amazon trained E-commerce specialist with certification in Amazon Sponsored Product Ads, which qualified me to manage an Amazon seller account in Health & Beauty category on Amazon India Marketplace.

Thanks for dropping by. Have a wonderful day ahead!

taplio

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Chris Marsh

Manoharsingh Rajpurohit

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