Dash of CX

I provide Experimentation (CRO) and User Research Services for online stores. 
As a freelancer, I collaborate with both brands, and agencies.

Overall, I have 10+ years in Data, UX & CRO, and clients have rated my services with a global top 1% score (NPS 75).

▪️ After getting fully booked up in 2022, I now partner with CRO Research specialist Laura Algo. As a freelancing duo, we have extra skills, creativity and time to service clients. 
▪️ We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.


--- Results: 
▪️ Recently a CRO program that we run drove +multi-million euros in additional revenue for our client, a ROI of around 19:1.

---  Featured in the Industry:
▪️ Published content on Hotjar & Convert.com 
▪️ Talked at industry events: 
VWO
Experiment Nation
MeasureCamp London
Conversion Rate Conference 

👉 Book a chat to discuss your CRO project here: https://calendly.com/dashofcx/30min

Freelancer / CRO Specialist for eCommerce

I've mentored a few CRO Specialists, upskilling them on all areas of CRO such as:
▪️ How to launch and run successful CRO programs, with stakeholder engagement
▪️ How to get the most out of User Research, and apply learnings
▪️ How to do strategic CRO and get trustworthy results
▪️ How to do CRO efficiently (with automation) and avoid mistakes

CRO Mentor

Loop Earplugs

• Collaborating on the CRO program, to bolster the company's award-winning growth
• In 2024, the CRO team won the gold Best in Test award, from Guess the Test

Freelance CRO Researcher/Speciliast

ELLOS GROUP

Co-running the CRO Programs for the eCommerce group, including Ellos.se 
💹 Produced strong ROI from the optimization program within 6 months, approx 19:1 ROI
📒 CRO tests uncovered over 15 key insights in the first 6 months
✔️ A/B test ideation, planning, launch, analysis (Adobe Analytics & Adobe Target)
✔️ Maintaining a knowledgebase of user research and CRO test-insights (Airtable)
✔️ CRO activities are driving significant uplifts in Revenue Per Visit

CRO Consultant

COMBO!

- Providing Conversion Optimisation and User Research services for Combo! agency.

Freelance CRO Consultant

Perk Clothing

Leading the CRO Program for US apparel brand, perkclothing.com
🔬 Ensure tests are user-focused, strategic and trustworthy: enabling high win-rates
🎯 Defined 6 CRO Strategy Themes - based on CRO Research
👨‍💻 Log key site updates to improve UX

📒 Multiple research sources have produced over 100 insights logged in 9 months - powering the CRO program

Freelance CRO & User Research

Exceptional Web

💬 Client Testimonial:

"The team is amazing. Delycia and Chris took care of everything and walked me through reviews of A/B tests, gathered feedback from customers, and presented theories that we could explore to create even better experiences that were more lucrative for us.

The best part was that our brand was always respected and our customers were never inconvenienced. You guys had a touch that made me confident I could trust that you were genuinely part of our team and not just working for us." 
- Jason Wieland, Co-Founder, ILNP Cosmetics Inc

White-labelled CRO for digital agency

Fabric Behavior Design

Consulting on experimentation process and design.

Experimentation Consultant

Oddit

Provided UX & CRO advice for the Oddit Newsletter, and Oddit's private Slack Club for entrepreneurs.
Helped DTC brands grow in a customer-centric way, and avoid the traps of hacks and guessing. 

Here's some feedback I received:

-  "Thanks, that's epic feedback!"
-  "Legend! Thanks so much for all of this."
- "Really appreciate all the information here. You are a star."

☝️Above: Feedback from eComm managers and founders.

UX & CRO Consultant

Spacer.com.au

Conversion Rate Optimization and UX guidance for Spacer.com, and Parkhound.com.au
✔️ Helping my client find valuable insights for their business and run a CRO program
✔️ Subject-matter expert for web analytics, UX and experimentation (Google Analytics/Optimize)

Optimisation Consultant

ILNP Cosmetics

Conversion Rate Optimization and User Research activities for a popular indie nail polish store ilnp.com
👉 Colab Highlights: 10+ Research Projects, Dozens of usability and test opportunities uncovered
✔️ A/B testing ideation, planning, launch, analysis (Google Optimize & Airtable)
✔️ Helped bring stakeholders closer to the customers and provided dozens of actionable insights 
✔️ The most successful test lifted conversions by +28%

Conversion Rate Optimization & User Research

eCommerce CRO & User Research - Freelance / Consultant

We're two specialists providing CRO & UX solutions for eCommerce stores.

▪️ 7+ years of experience providing CRO & UX services (freelance since 2020)
▪️ 12+ years of experience uncovering value from Data/UX
▪️ Rated Top 20 CRO to meet - by Experiment Nation

I partner with CRO Specialist Laura Algo.
As a duo, we have extra skills, creativity and time to service clients.
We love to help purpose-driven eCommerce stores learn and grow with CRO/Experimentation and User Research.

Since 2017 my clients have added millions in additional revenue to their bottom line, thanks to strategic CRO & UX
• Clients I've worked with include:
   Loop Earplugs, Casper Mattresses, The Open University, Ellos, Jotex, Perk, Ford, Jimmy Choo, Microsoft Surface

Featured in the industry:

🟪 ConversionWise - Podcast - Advanced CRO Techniques:
  https://www.youtube.com/watch?v=hzUkOUmrIfY
🟪 Hotjar - UX Guide
  https://www.hotjar.com/website-problems/ux/
🟪 VWO - Webinar: I Added +$3M to Client Revenue With CRO & UX
   https://vwo.com/webinars/million-client-revenue-with-cro/
🟪 Convert.com - Shopify Image Optimization Guide
   https://www.convert.com/blog/shopify-conversion-optimization/shopify-image-optimization-guide/
🟪 Experiment Nation - 7 tips for CRO Program Success
   https://www.youtube.com/watch?v=-O3nMGJmuaQ
🟪 Fresh Egg - The Six Steps of Running a Successful CRO Campaign
     https://www.freshegg.co.uk/blog/conversion-services/the-six-steps-of-running-a-successful-cro-campaign/
🟪 Lessons From 17 CRO Experts:
https://www.omniconvert.com/blog/lessons-from-cro-experts/
🟪 Top 20 CRO to meet
https://experimentnation.com/2022/11/26/the-top-20-must-meet-cros-of-2022/

📊 Results
▪️ Recently, a CRO program that we co-run drove +multi-million euros in additional revenue for our client, an ROI of around 19:1.

🎤 Spoken at industry events
  VWO
  Experiment Nation
  MeasureCamp London
  ConversionWise
  Conversion Rate Conference

⭐ My Values 
Learning, Creativity, and Integrity

Chris Marsh

GuessTheTest

GuessTheTest is the go-to resource for objective, inspiring A/B test case studies.

Get free, bi-weekly gamified A/B case studies – where you can guess which test version you think won, learn about the results, and apply the findings to optimize your own work.

Pro Members also have access to a wealth of practical articles, interviews, guides, and tutorials on A/B testing and optimization strategy best practices.

Checkout www.GuessTheTest.com and sign-up for free to receive valuable digital marketing content.

Founder

Queen's University

Teaching Product Analytics for Queen's University's Master of Digital Product Management (MDPM) an interdisciplinary program between the Smith School of Business and the School of Computing.

Awarded the Distinguished Faculty Teaching Award (2024) for having an outstanding impact on the students' learning experience.

Adjunct Professor

Convert Experts

Conduct and implement data-driven Conversion Rate Optimization (CRO) and A/B testing programs to improve clients' web performance, increasing conversions, leads, revenue, and profit.

Specialized in white label optimization consulting, Convert Experts' unique approach involves testing, measuring, and analyzing all the important elements of your site, then suggesting changes -- backed by data -- to help you generate more leads, and make more money.

Various Companies

Provide hands-on, customized training to organizations and seminar participants on the topics of business writing (www.businesswritingforresults.ca), writing for the web, conversion copywriting, and web optimization best practices.

Have a popular LinkedIn Learning course on marketing analytics and funnel optimization: https://www.linkedin.com/learning/marketing-analytics-decoding-the-conversion-funnel-for-revenue-growth

Workshop Facilitator and Corporate Trainer

BEHAVE.org (Formerly WhichTestWon.com)

Developed and analyzed hundreds of client A/B test case studies, creating exceptional educational web content to explain digital marketing, Conversion Rate Optimization (CRO) and A/B testing – detailing what works well through every step of the conversion funnel.

Director, Digital Development

StreetAuthority LLC

Specialized in eCommerce and business writing; produced well-researched articles about profitable stocks to invest or trade; used a unique combination of technical and fundamental analysis to generate a strong portfolio of winning picks.

eCommerce & Business Writer

Insite

Undertook a wide variety of marketing communications roles for various government, NGO and private industry clients, including carrying out UX studies, generating research reports, and developing social media strategies.

Marketing Communications Consultant

Engineers Canada

Produced high-level communications materials for the body that represents the Canadian engineering profession.

Communications Officer

City of Ottawa

Took complex IT concepts and produced clear, plain language IT reports and presentations, delivered to senior management.

Communication Analyst & IT Writer

Hydro Ottawa

Developed internal and external marketing communications and worked with the customer support team to communicate key activities and events.

Communications Advisor

Top A/B Testing Influencer

* Top A/B testing influencer and leading women Conversion Rate Optimization specialist; awarded the Kameleoon top optimization influencer award 3 years in a row (2022, 2023, 2024)

* Founder of GuessTheTest (www.GuessTheTest.com), the go-to experimentation resource dedicated to sharing A/B test case study knowledge and insights

* CEO of the award-winning optimization agency, ConvertExperts (www.ConvertExperts.com); adeptly analyze websites and shrewdly suggest ways to optimize them, bringing clients more conversions, leads, and money

* Speaker, trainer, teacher, webinar facilitator, and LinkedIn Learning course creator (https://www.linkedin.com/learning/marketing-analytics-decoding-the-conversion-funnel-for-revenue-growth); facilitate dynamic conversion copywriting workshops (www.businesswritingforresults.ca)

* Master's of Science (M.Sc.) degree with a focus in eye tracking technology, plus a certificate in graphic design 

* Published author of six peer-reviewed journal articles and hundreds of online pieces

* Sweet tooth who justifies making homemade fudge (https://www.etsy.com/shop/FudgeFaceFudge) by burning it off at the gym

taplio

The Battle

Chris Marsh

Deborah O'Malley

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