ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Rocketlane

- Joined as the first marketing hire in Nov 2020, eight months before the slated product launch in June, I have built and led the team in our journey from 0 to 1Mn, then 1 to 5Mn, and now 5 to 10Mn.
- Established and led comprehensive marketing strategies, encompassing product marketing, events, PR, content distribution, community engagement, and brand development
- Orchestrated go-to-market strategy for a $500B+ TAM, defining market segments, ideal customer profiles, product positioning, pricing models, and channel strategies
- Crafted cohesive brand messaging and product narratives, emphasizing value-driven communication
- Conceptualized and executed "Propel," Rocketlane's flagship conference, achieving 2X ROI and significantly elevating brand awareness
- Implemented high-impact event and webinar programs, generating 2.1X ROI through direct pipeline contributions and influenced deals
- Expanded content reach across platforms, growing monthly website traffic from 100 to 70,000 users
- Fostered cross-functional collaboration to ensure unified messaging and enhance customer satisfaction
- Built and mentored a high-performing marketing team, developing scalable processes across all functions including brand, content, demand gen.

Head of Marketing

Preflight Community

As an initial founding member of Preflight, I spearheaded the growth and engagement strategies that transformed our community from its inception to a thriving ecosystem of 3,700 members.

Key Achievements:

Built and grew the community from the ground up, implementing a diverse range of initiatives to drive both growth and engagement.

Orchestrated impactful growth strategies including:
- Hosting regular webinars
- Executing targeted email campaigns
- Generating new leads through event promotions

Launched engagement-boosting initiatives such as:
- "Preflight Conversations" series
- "Spotlight of the Month" series
- Creation and distribution of free resources and templates

Established robust processes and workflows, eventually transitioning responsibilities to a dedicated community manager.

Achieved impressive community metrics:
- 18% engagement rate
- 12% monthly active user count

Through strategic planning and hands-on execution, I laid the foundation for a vibrant, engaged community that continues to thrive and provide value to its members.

Founding Member and Community Evangelist

Happay - Expense Management Solution for Businesses

I head marketing for Happay Charge Cards and Happay Travel(a self-booking travel tool for employees). 
1. Heading marketing and go-to-market strategy for Happay.
2. Quantified a market opportunity worth ₹150 Crores M-O-M.
3. Identified and analyzed competition to launch an MVP.
4. Ironed out in-product user onboarding to maximize UX.
5. Authored drip and transactional emails for the product.
6. Formulated positioning and messaging across collaterals.
7. Forged a partnership to drive acquisition and activation.
8. Grew 0 to 30 customers on zero budget.
9. Enabled sales team with pitch decks and battle cards.

Zoho Corporation

I have transitioned from being a rookie to a marketing head to lead Zoho Books, a flagship cloud accounting solution from the house of Zoho. I oversee strategy, partnerships, PR and marketing for Zoho Books for India, GCC, US, and the UK. Played a pivotal role in establishing brand Zoho in India with the GST campaign that included ATL activities like print, billboards, radio, and tv, complemented with digital activities like revamping the website, product messaging, ad words, onboarding, social media, and webinars.

Head Of Marketing for Zoho Books

As a product marketer for Zoho, I am responsible for
1. Traction multiplication
2. Content Strategy
3. Word of mouth publicity
4. SEO and SEM
5. Lead generation
6. Customer engagement strategies
7. Social media campaigns
8. Email Marketing
9. Web analytics using Google Analytics
10. Billboard and magazine ads
11. Go-to-market strategy

Marketing Analyst

Aditya Birla Group

As a management trainee at the Aditya Birla Group, I explore new business avenues in the area of IT and evaluate them on the basis of
1) commercial viability
2) stability
3) value added to the firm
Job profile involves analysing new technologies, interacting with vendors, creating business cases and implementing cost effective solutions for the group.

Management Trainee

Capgemini

1) Worked as a Consultant for an American client on latest technologies like .Net 3.0, Linq, MS-SQL, WCF and WPF.
2) Member of People Enablement Team at Capgemini

Consultant

As a seasoned marketing leader with nearly a decade of experience in B2B SaaS, I have been at the forefront of driving growth through strategic product marketing, brand positioning, and data-driven campaigns. Starting from my time at Zoho, where I played a key role in scaling Zoho Books globally, I have consistently led teams to execute high-impact go-to-market strategies, foster brand loyalty, and create compelling customer journeys.

Currently, as the Head of Marketing at Rocketlane, I’ve had the privilege of building the marketing function from the ground up, driving growth from zero to $7M ARR. My experience spans managing full-stack marketing teams, launching successful products, organizing flagship events like Propel, and expanding our global footprint. My ability to translate complex analytics into actionable insights has been key to enhancing both short-term wins and long-term growth.

I excel in leading cross-functional teams, developing scalable processes, and leveraging deep customer insights to refine positioning. With a focus on holistic growth, my strengths lie in product marketing, content strategy, community building, and event marketing. I also have a keen interest in the customer experience, onboarding, and retention strategies that drive long-term value.

Looking forward, I’m passionate about taking on senior roles to lead overall marketing, product marketing, or similar leadership positions where I can continue to shape marketing narratives, drive business growth, and inspire teams.

Key Strengths:

    Cross-functional Leadership
    Go-to-Market Strategy
    Product Positioning & Messaging
    Community Building
    Demand Generation
    Event & Webinar Marketing
    Customer Experience & Marketing

Let’s connect over how I can help organizations grow through innovative marketing strategies.

Drop me a line at singhvarun.imnu@gmail.com or call +91-8369283466 for instant connect.

taplio

The Battle

Dani Kellogg

Varun Singh

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