ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Crafting a killer GTM strategy and executing it is much easier said than done

The right GTM approach can skyrocket your growth, but the wrong strategy will keep your B2B SaaS startup grounded

You need a partner with the GTM expertise & experience to scale your startup the right way

I’ve spent a decade+ developing & executing winning GTM strategies for B2B SaaS startups, and I want to partner with you too

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚 𝐁𝟐𝐁 𝐒𝐚𝐚𝐒 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 ($10-250M) 𝐭𝐡𝐚𝐭:
→ Needs help defining & executing their GTM strategy 
→ Is open to new perspectives, candid feedback, and change
→ Has a leadership team that’s eager to collaborate

Then we should chat!

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩:

→ 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫 
We'll serve as your Fractional PMM Leader, developing & executing your foundational GTM strategy from soup-to-nuts. Think: ICP/personas, positioning & messaging, pricing & packaging, sales pitch, etc.

→ 𝐆𝐓𝐌 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧
We'll lead & execute a tightly-scoped GTM initiative such as a product launch or pricing and packaging project.

🚀 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝? 
Send me a DM or book some time: https://meetings.hubspot.com/bluemantaconsulting/initial-consult


Expertise
B2B Product Marketing | SaaS | Go-to-Market (GTM) Strategy | Storytelling, Positioning & Messaging | Product Launches | Cross-Functional Leadership | Team Building | Coaching, Mentorship, and Training | Market Research | Customer Journeys & Personas | Packaging & Pricing | Sales Enablement | Product Adoption | Customer Experience | Voice of Customer (VOC) | Co-marketing

Jonathan Pipek

I want to launch a podcast. but only if it's actually different. here's the concept:

startup leaders bring their #1 GTM problem. no prep deck, no background brief, just the issue they're stuck on

I get 10 minutes to work through it live... no script, no safety net

sometimes I'll nail it, aaaand sometimes I'll suggest something they already tried, or I'll be missing context, or they won't have budget for the idea

but that's the point! 

real problem-solving is messy and I want to show the actual thought process. the good, the bad, and the "wait, let me think out loud for a second"

the goal is to get closer to solving a real GTM problem in under 10 minutes, or at least get them unstuck and moving in the right direction

so here's my question: would you actually listen to this?

p.s. please be honest. if this sounds like every other podcast or sounds lame, tell me now before I get into it lol

Jonathan Pipek 🔱

Product Marketing Consultant & Recruiter for B2B SaaS Startups | 2x Top 100 Product Marketing Influencer | Kellogg MBA

interested in PMM consulting? then join the first PMM Consulting Ask-Me-Anything (AMA) of 2026!

𝗼𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝘁𝗵 𝗮𝘁 𝟯:𝟬𝟬 𝗽𝗺 𝗖𝗧, 𝘄𝗲'𝗹𝗹 𝗰𝗼𝘃𝗲𝗿:
- what day-to-day consulting looks like
- how to get started
- why clients hire PMM consultants
- how I decide what PMMs to bring on to Blue Manta Consulting
+ anything *you* want to ask!

it’ll be an open discussion with stories + practical advice

so if you're considering PMM consulting or just curious about the realities behind the LinkedIn posts, come on by! 

OH, and there'll be ~40 minutes of Q&A time, so please, for the love of Gouda, come with plenty of questions

👇link in the comments 👇

p.s. if you're an experienced PMM consultant, would love to have you join and share your perspective. 

p.p.s. if you're down to moderate (basically kick out bots and add links to the chat) lmk!

my career suffered because I never had formal mentors 

now, I did have some great managers along the way, but that's definitely not the same thing

so a few years ago, with Kevin Chan's encouragement, I started mentoring on ADPList and it's been so fun and rewarding

excited to keep mentoring PMMs in 2026 and hopefully motivate other folks to share their experience and knowledge too, like Kevin inspired me

p.s. if you're waiting for a sign to go mentor, this it it!

ADPList Top 50 Product Marketing Mentor

early in our pmm careers, we think execution is *everything.* just ship the deliverables, check the boxes, call it a day.

but here's what nobody tells you: completing the checklist doesn't mean anyone will actually use what you built

positioning? ✅
messaging? ✅
sales enablement? ✅
website copy? ✅

great work.... now comes the hard part

you have to sell your work internally

Sales needs to believe your messaging will help them close deals
Product needs to trust your positioning resonates with customers
Leadership needs to see how it all connects to revenue

this is especially true for messaging. you can craft the perfect value prop, but if Sales doesn't buy in or understand when to use it, it just sits in a messaging document somewhere collecting virtual dust

the best PMMs aren't just great marketers, they're great persuaders

if this resonates, check out my feature in Josh Chronister's micro prose where I dig deeper into this. 👇 link in the comments 👇

p.s. happy Friday eve!

"clear & differentiated messaging" is the fastest way to sound exactly like everyone else

that's the uncomfortable truth Josh Chronister and I unpacked on Micro Prose, and why most B2B SaaS messaging doesn't really have an impact

𝗶𝗻 𝘁𝗵𝗶𝘀 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄, 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:
👉 the messaging failure that forced me to completely rethink how I work with sales and marketing
👉 the simple shift that makes prospects point at your copy and say "wait, that's me"
👉 the one book I recommend every product marketer read

if your messaging currently sounds good but doesn't change behavior, this conversation will probably sting a little (in a useful way)

read the full interview on Josh's Substack 👇 link in comments

p.s. what's one messaging belief you've had to unlearn in your career?

you ever experienced the bliss that is the 𝗣𝗠𝗠 𝘁𝗿𝗶𝗳𝗲𝗰𝘁𝗮?

it's where:
1️⃣ your manager is great (you get the right amount of autonomy + guidance)
2️⃣company is growing like a weed, so you have tons of opportunities to work on impactful initiatives
3️⃣ leadership understands what PMM is and actually trusts you

if you've never experienced this, you're missing out! the trifecta is the sweet spot where you do your best work

if that's the kind of PMM experience you're looking for, I've got a role for you

Yi Lin Pei and I are placing a founding Sr. PMM at a Series A AI platform that's building the customer feedback category from scratch

𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝘀 𝘀𝗽𝗲𝗰𝗶𝗮𝗹:
1️⃣ you'll report to the VP of Marketing who is wicked smart and thoughtful. she's is looking for a true partner to define the category from the ground up

2️⃣ Series A momentum with real growth. autonomy to build something from nothing, owning positioning, product launches, category education, & sales enablement

3️⃣low-ego leadership team that gets PMM and is open to your ideas

𝗶𝗳 𝘁𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗱𝗿𝗲𝗮𝗺 𝗷𝗼𝗯, 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿:
👉 based in NYC
👉 5-8+ years in B2B SaaS PMM
👉 proven 0→1 experience
👉 killer storytelling chops
👉 enterprise sales enablement background
👉 someone who thrives when the path isn't paved yet

$150k–$200k base + equity, hybrid 3 days/week in NYC (Union Square)

if this opportunity is screaming your name, apply using the link in the comments below 👇👇👇 

p.s. check out the comments for an analogy for the PMM trifecta that got cut!

🚨 𝗵𝗶𝗿𝗶𝗻𝗴 𝗮 𝗡𝗬𝗖-𝗯𝗮𝘀𝗲𝗱 𝗦𝗿. 𝗣𝗠𝗠!

3AM Recruiting just started a 0→1, founding Senior PMM search in NYC (hybrid, Union Square) for a Series A, AI feedback platform

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
👉 founding PMM, building the category from scratch
👉partner directly with VP Marketing + Growth
👉 heavy on GTM, launches, enterprise enablement
👉 pays $150k–200k + equity

the 3AM Recruiting post has all the details: https://lnkd.in/g3QvUEX6

p.s. make sure to follow 3AM Recruiting, all PMM jobs get posted there!

every week, there are 10+ meetings on my calendar with zero context

the title will say something super generic like:
- Jeff <> Jonathan
- Catch-up
- Quick chat

cool, but about *what*, exactly?

there's no description

no agenda

not even a cheesy “here’s what I’m hoping we cover"

so now I’m forced to guess how to prep... and I end up digging through emails, Slack, and LinkedIn messages for clues

so, here's a pro-tip for Calendly (or any scheduling tool really). you gotta do one of two things:

1️⃣ 𝗮𝗱𝗱 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝘃𝗶𝘁𝗲
- what this is about
- what you need from the other person
- any links / docs they should read

OR 

2️⃣ 𝗮𝗱𝗱 𝗮 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗳𝗶𝗲𝗹𝗱 𝘄𝗵𝗲𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗼𝗼𝗸 𝘁𝗵𝗮𝘁 𝗮𝘀𝗸𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗹𝗶𝗸𝗲: “what prompted this call?” or "what do you want to walk away with?"

this saves everyone time, reduces anxiety, and makes the actual meeting 10x better

p.s. anyone else constantly asking, “wait… what’s this meeting about again?”

every conference keynote I give ends the same way: "wow, who designed your deck?"

you won't be shocked to learn that it's not me, but in fact the incredible George Little ⚡ from BrandZap!

I partner with George on everything design related

he creates beautiful websites for my companies, incredible presentations for keynotes, and designs impactful sales collateral for my clients

below are a few screenshots from the deck he designed for my keynote at the Chicago PMA Summit

check out his work at brandzap [dot] xyz

p.s. fair warning that he is in very high demand and does tend to book out a few months in advance!

over the 45 days, I’ve talked with so many prospects about fractional or project-based PMM help, that it’s helped me refresh Blue Manta Consulting's differentiators

here are the 4 big reasons B2B SaaS startups & scaleups choose to work with Blue Manta:

1️⃣ 𝗣𝗿𝗲-𝘃𝗲𝘁𝘁𝗲𝗱 𝗣𝗠𝗠 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀
I share a shortlist of vetted, startup-tested PMMs that are a good fit for your specific needs. That means much less risk, and faster ramp

2️⃣ 𝗜 𝘀𝘁𝗮𝘆 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱
I have weekly 1:1s with each Blue Manta consultant, offering coaching where needed, and making sure the work ties back to the goals and priorities we agreed on with our client

3️⃣ 𝗕𝘂𝗶𝗹𝘁-𝗶𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝘁𝘆
If a consultant wins the lotto, takes a full-time role, or just isn’t a great fit, I handle the backfill (usually within just a few days)

4️⃣ 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆
If your scope shifts or priorities change, we can bring in additional support or adjust the setup to fit. We've had up to 4 PMMs working with the same client before

bottom line is that Blue Manta Consulting was built for startups that need product marketing horsepower that works on their terms

expertise, bandwidth, and speed to market. that's what you get with us!

p.s. if you're interested in working as a Blue Manta fractional or project based PMM consultant - fill out the link in the comments! 👇👇👇

it's one thing for 𝘮𝘦 to tell you how incredible the Blue Manta Consulting team is, but it's another when a client says it!

here's Melanie Nottingham from Instructure sharing why she chose to work with Blue Manta and what made her confident we were the right partner 💪 

this is our 3rd year partnering with Mel and her team! it's been a blast tackling such a wide range of projects together: from sales enablement, win/loss analysis, product migrations, customers comms, website updates, and more!

we've even had four PMMs collaborating at once, including the incredible Nikki Chawla! 

grateful for the continued trust, Mel 🙏  looking forward to the many ways we'll work together this year!

p.s. huge shout out to Sergey. R. and Sway One for creating this testimonial video! if you need a testimonial video, check them folks!

my manager once took the blame for my $100k mistake instead of throwing me under the bus, and it completely changed how I lead today

I unpacked that experience (and a whole lot more) in episode one of "the product marketing leader" with Mike Brooks

we went deep on how moments like this shape PMM leaders

we talked about the power of soft skills, specifically why managing up and influencing the c-suite is the real superpower in product marketing

also shared a story from early in my career where I had to de-escalate a physical confrontation using relationship-building instead of authority (not something you learn in a textbook lol)

we also got into the messy stuff...

my most embarrassing career failure (the $100,000 mistake) and what I learned from my manager who took the blame instead of throwing me under the bus 

(this had a major impact on the type of leader I became)
​
other things we covered:
- how to move beyond just sharing data with executives and start providing actual insight-driven recommendations​
- why PMM leaders need to fight to define their team's scope to avoid getting stuck with low-impact work​
- why product marketers are often terrible at marketing themselves (and how to fix it)​

grateful to Mike for kicking off this series and having me on episode one

as always, link in comments 👇

p.s. anyone else want to share their embarrassing failure so I don't feel so vulnerable? hehe

every startup wants hockey stick growth, but most don't want to build the GTM foundation that makes it possible

and look, I get it. it's easy to get swept up in the idea of rapid growth

the ads. the funnels. the dashboards lighting up with leads... it sounds kinda beautiful, right? (in like a B2B SaaS way, lol)

but before you throw fuel on the fire, you need a foundation. and that foundation starts by nailing your ICP and personas

getting brutally specific about who you serve best, the exact organizations and decision-makers that get the most value from what you do

next, you gotta lock in your positioning and messaging

because if you can't clearly articulate why you're different and how you solve your customer's biggest pain points, no fancy marketing campaign can save you

once the fundamentals are solid, personally I'm a fan of building relationships with prospects via small-scale, high-impact plays like hosting intimate dinners at conferences, sponsoring local groups, or just showing up where your customers gather

and this is actually slower than spending a metric ton of $ on ads, but it's cheaper and you learn so much MORE about your ICP, personas, and your own positioning and messaging that you can actually make the critical pivots your startups needs much sooner

the founders that end up scaling their businesses aren't necessarily the ones that move the fastest or do the most things

they're typically the ones who stay focused long enough to build trust and momentum and to get the feedback they need in order to iterate and find PMF and THEN accelerate it

p.s. I guess a shorter way of saying this is "focus on achieving PMF first, *then* throw fuel on the fire"

how do fractional PMMs ramp up fast enough?

^^^ I get asked that by nearly every startup before they hire a Blue Manta fractional PMM

𝘀𝗼, 𝗳𝗶𝗴𝘂𝗿𝗲𝗱 𝗜'𝗱 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 Blue Manta Consulting 𝗣𝗠𝗠𝘀 𝘂𝘀𝗲 𝘁𝗼 𝗿𝗮𝗺𝗽 𝗾𝘂𝗶𝗰𝗸𝗹𝘆:

1️⃣  𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝘁𝗲𝘅𝘁
match consultants who already know the industry, vertical, or audience. built-in familiarity saves weeks
 
2️⃣ 𝗱𝗶𝗴 𝗶𝗻𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀
recorded calls, CABs, and buyer interviews, to get the actual language and pain points customers care about
 
3️⃣ 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆
focused chats with the right personas surface insights that are tough to find in docs
 
4️⃣ 𝘁𝗮𝗹𝗸 𝘁𝗼 𝗦𝗮𝗹𝗲𝘀, 𝗖𝗦, 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗦𝗠𝗘𝘀
they know what lands and what misses, gotta learn from them!
 
5️⃣ 𝘀𝘁𝘂𝗱𝘆 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗱𝗼𝗰𝘀
ICP & personas, positioning & messaging, analyst research, enablement decks. we focus on the most relevant & high value content to connect dots quickly

𝗯𝗼𝗻𝘂𝘀: of course we use AI to learn about the industry, quickly learn new information, and find the right info!

the goal is to be dangerous in a few days and up-to-speed in a week or two

p.s. how do you shorten your ramp when jumping into a new product or market?

PMMs that become leaders all have one thing in common: they've mastered influence with at least two C-suite members

I'm running a roundtable at the Austin PMA Summit next month on building strategic partnerships with the C-suite and I need your help to actually make it relevant & actionable

we know that for PMMs, having credibility with execs is the difference between being the team that executes and being a strategic growth lever for the business

but which C-suite relationship matters the most for PMMs? vote below!

𝗽.𝘀. 𝗶𝗳 𝘆𝗼𝘂'𝘃𝗲 𝗴𝗼𝘁 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀, 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗺𝗶𝗻𝗱 𝗳𝗶𝗹𝗹𝗶𝗻𝗴 𝗼𝘂𝘁 𝘁𝗵𝗲 𝟱 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘀𝘂𝗿𝘃𝗲𝘆 𝗽𝗹𝗲𝗮𝘀𝗲? 𝗹𝗶𝗻𝗸 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 👇👇👇

which C-suite exec do PMMs need to influence most?

The author can see how you vote. Learn more

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The Battle

Dani Kellogg

Jonathan Pipek

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taplio

The Battle

Dani Kellogg

Jonathan Pipek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonathan Pipek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonathan Pipek's LinkedIn Performance