ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Weights & Biases

Senior Customer Marketing Manager

Customer Marketing Manager

Product & Partner Marketing

Kitman Labs

- Managed relationship with NCAA to coordinate massive platform and data migration 
- Handled crisis communications, customer advisory board, and user product newsletter
- Worked on product roadmap, strategy and release plan for critical flagship customer NFL

Senior Product Marketing Manager

Tomorrow.io

- Oversaw all product marketing initiatives and launches horizontally, for both platform and API
- Spearheaded GTM efforts for new self signup business unit. Led consistent month-over-month growth, including 144% QoQ in Q4
- With move to vertical business structure in 2022, led all marketing efforts for Sports & Entertainment vertical
- Led SEO efforts to drive "Weather API" from page 2 into top 4, leading to over 450 account signups per week organically

- Launched new product line and business unit - Self-Service API - with scope of responsibilities that include sales discovery, inside sales, account management, technical support on top of product marketing & GTM. Drove 95% quarterly growth within first 6 months of launch. 
- Supported product launches across enterprise platform, including sales enablement / training and go-to-market efforts
- Worked across the board as part of small marketing team, including with website redesign, brand launch, content creation and day-to-day functions

DataRobot

•	Built out Customer Marketing Function as a new role at company, while serving as Video Executive Producer for Video Function (through customer and internal employee video projects; until 9/19) 
•	Collaborated with customers to tell their stories via case studies, video testimonials, event speaking and media/PR opportunities. Scope of projects include content, executive producing videos, support for product marketing, partners and tech alliances, field marketing and field events, webinars 
•	Partner liaison for AWS on comarketing videos / webinars of DataRobot customers on the AWS Cloud 
•	Worked directly with sales/product leadership on submissions for analyst briefings (Gartner MQ)
•	Drove and supported 7 field events annually, including AI Experience roadshows and launched DataRobot local user groups contributing to lead generation, brand awareness, and customer delight
•	Launched, managed, and executed customer leadership webinar series “Q&AI” in February 2020

- Managed global website and web development team - 2 web developers, 1 web designer, 3 graphic designers
- Scope of projects included website redesign, SEO, A/B testing, web server migration, web analytics, foreign language localization, marketing automation, 3rd party API integration, and more. 
- Managed requests from multiple internal departments, documented feature requirements, and prioritized development tasks 
- Provided support for content, email marketing, events, and sales and marketing operations, per early-stage startup team and culture

Web Marketing Director

Self Employed

I pursued a personal passion project for five months, during the NBA season. During this time, I was self-employed and competing in high-stakes Daily Fantasy Sports tournaments on both DraftKings and Fanduel, earning a comfortable ROI - including qualifying for the DraftKings Fantasy Football World Championship. I used this time to hone my Excel, modeling, data analysis and research skills, while expanding on my knowledge of Game Theory, statistical probability, and Python.

Professional Daily Fantasy Sports player

Continuum Managed Services

Web Optimization Manager

Bedrock Data, Inc.

- Managed all demand generation activities for Bedrock Data, including content, events, paid media and email marketing
- Grew blog audience by 50% over 3 month period
- Organized and ran Bedrock Data booth at MarTech '16 conference in San Francisco, as a lead generation and buzz-building campaign

Marketing Manager - Demand Gen

InsightSquared

- Oversaw email marketing program – our core and largest-volume lead generation effort. Plan, build and deploy as many as 15 email campaigns in any given week, while tracking metrics-based results of each campaign.
- Managed A/B testing program on emails and landing pages. Run as many as 5 A/B tests in any given week. Responsible for tracking results, and then making adjustments to optimize campaigns.
- Additional responsibilities included lead scoring, Salesforce-Eloqua integration, Excel analysis, lead assignment

Email Marketing Manager

- Took ownership of startup blog and spearheaded inbound marketing effort. Grew readership and subscribers from a few thousand readers a month to more than 100,000. Built / hired a team with successful direct reports 
- Drove inbound lead generation through blog, SEO, social media and establishing industry partnerships, resulting in pipeline creation and deals sourced
- Worked in cross-collaboration with various departments and functions, including: email marketing, events, public relations, channel partnerships, sales team, advocacy, product marketing, new product launch

Content Marketing Manager

Brafton Inc.

Content marketing specialist responsible for producing written and edited articles for various copy promotional clients
Well-versed in SEO/SEM

News and content writer

ZenithOptimedia

Sponsorship Intelligence	
Worked in sports marketing department of media agency. Tracked advertising ROI for clients and sponsors, helped to analyze television ratings and online traffic, compiled information and research for client presentations (including IOC and NBA), and performed general tasks around office as needed.

Summer Intern

Award-winning storyteller, former pro Daily Fantasy Sports player - I love working with cool interesting technologies (AI, sports, climate tech) and kind, smart folks! 

My deep hands-on and leadership experience in SaaS digital marketing covers the entire spectrum, including:

- End-to-end product marketing: new product launches, positioning and messaging, enablement and sales motion support (including PLG), competitive analysis, demand generation
- Content: strategy mapping, team management, prolific writing and editing 
- Customer marketing: video production, webinars, events, onboarding, deep account penetration and upsells
- Web: conversion rate optimization, drastic site refreshes, management of global dev and design team, day-to-day maintenance of marketing website
- Ops, analytics, email marketing, PR and comms

taplio

The Battle

Dani Kellogg

Gareth Goh

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