ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Vultr

Vultr is on a mission to make high-performance cloud infrastructure easy to use,
affordable, and locally accessible for enterprises and AI innovators around the world.
Vultr is trusted by hundreds of thousands of active customers across 185 countries for
its flexible, scalable, global Cloud Compute, Cloud GPU, Bare Metal, and Cloud Storage
solutions.

Humana

• Researched and generated recommendations for applying messaging to new channels. 
• Provided campaign support and suggestions for optimization and improvement.

Product Marketing Specialist

Makelog

• Conducted market, competitor, and buyer/user persona analysis for emerging category SaaS startup as part of PMM Launch Accelerator certificate program. Generated new go-to-market positioning and messaging based on this research.
• Crafted sales pitch narrative and sales enablement assets for customer outreach, explaining unique value proposition.

Product Marketing Consultant

The Marketing Practice

• Generated competitive intelligence and market research, and crafted and presented project briefs (plans) to key stakeholders. Ensured cross-functional team adhered for successful delivery of 25 simultaneous projects.
• Served as voice of the customer (clients) for six agency departments and subject matter expert for three client teams.
• Defined parameters for agency product teams to bring new offerings to market, and positioned their value proposition to key customers, generating an additional 2.6% in incremental revenue beyond contracted retainer.
• Led tactical creation of ABM account strategy workshops with client sales teams to define market opportunities and challenges, and build tailored campaign narratives, go-to-market messaging, and sales enablement content for account-based marketing campaigns, ensuring strategies and assets met client and end-customer needs and objectives.
• Managed daily client communications and problem resolution for $1.5M campaign development business, defining deliverable parameters and ensuring adherence to timelines and strict project delivery standards. 
• Grew client engagement 363% by supporting delivery of campaign assets that drove $10 million in marketing sourced pipeline and 300% of benchmark campaign engagement.
• Ensured compliance and alignment with key strategic insights, account plans, messaging, client KPIs, brand guidelines, and use cases for projects across marketing channels.
• Team (shortest tenured in department) laid off in company-wide 16% reduction-in-force.

Marketing Senior Account Manager

Transmission

• Engaged as consultant to client marketing leadership and product marketing teams on projects generating market research, product positioning and messaging, and website design strategy revisions for enhanced lead conversion.
• Led daily project tactics and client and vendor communication to grow and sustain $500k account portfolio.
• Created and presented briefs, market and audience/persona analyses, estimates, SOWs, forecasts, and data reporting for successful scoping, monitoring, and completion of 17 programs across 8 key growth account clients. 
• Oversaw coordination of global ABM lead generation campaign that engaged domestic and international creative, strategy and account teams, client marketers, and sales teams to generate 2x KPI senior-level leads. 
• Guided digital media, strategy, content, and creative teams to deliver digital media campaigns, creative, content pieces, and omnichannel campaigns, ensuring strategy, deliverables and analytics satisfied client goals and needs.
• Team laid off due to loss of business after client restructuring.

Marketing Account Executive

• Facilitated and documented client and internal communication to drive project completion and ensure timely completion of crucial deliverables for projects across three key clients. 
• Collaborated across media and creative teams to prep and launch successful, innovative B2B ABM campaigns.
• Researched, reported and distilled essential client and marketing trend information to ensure program relevancy.

Marketing Assistant Account Executive

Willamette University

• Owned ground-up rebuild of aquatics department operations and culture with new systems, policies and procedures as Willamette's first Aquatic Coordinator.
•  Increased pool utilization by 50% with new operations and pool rental strategy, increasing rental revenue from $0 to more than $16,000.
•  Directed and supervised team of 10 lifeguards, including training, auditing, scheduling, hiring,  and policy compliance.
• Succeeded in ordering a pool lift to increase accessibility as part of a commitment to equity, diversity and inclusion. 
• Consulted with Campus Recreation leadership to draft and implement risk management and Covid-19 policies for the wider department.

Aquatics Coordinator (Program Manager)

City of Salem

Economic Development Intern

Hello! I'm a B2B product marketing manager with marketing experience across cybersecurity, compute, storage, cloud, and workflow automation (much of it in SaaS). After starting in the agency world, I have a foundation in brand strategy and digital outreach, and a comprehensive understanding of go-to-market launch and campaign planning. 

I excel at conducting customer, market, and competitor research and intelligence, and using the insights generated to power positioning, messaging, and release communications that simply convey the complex to key target audiences. I enjoy creating and implementing strategic plans and systems to drive change and improve go-to-market effectiveness, and make the impressions that matter. 

After work, I can be found with a camera or book in hand, working out, or planning my next trip.

taplio

The Battle

Dani Kellogg

Colin Hakeman

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