ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

The Trade Desk

• Managed go-to-market (GTM) launches for adtech products related to ad serving and ad measurement on The Trade Desk programmatic demand side platform.
• Brought suite of dynamic creative optimization products to market, generating 40M+ in revenue from new and existing global clients within 6 months of release.
• Led cross-functional team of 8-10 people to create a dashboard for monitoring product marketing KPIs (revenue, enablement collateral usage, product usage, and website traffic). 
• Created narratives and presentations for sales pitches on ad measurement (Global), podcast advertising (US), the Pharma vertical (US) and connected TV advertising (France).
• Initiated monthly Product Marketing Learning Hour and educated internal client-facing teams on the customer value of new product features and updates.	
• Grew product marketing blog readership in first year to over 10K MOM views.
• Partnered with the product team during the product development lifecycle to provide customer and market insights and translate product features into customer value.
• Collaborated with global marketing teams (brand, PR, events, digital, email, social) to create integrated marketing campaigns for key product launches.  
• Enabled internal client-facing teams (e.g., sales, account management, traders) through the creation of training materials, external collateral, blog posts and case studies.
• Delivered presentations and training to internal client-facing teams and external partners on the value of The Trade Desk media buying platform.

Senior Manager, Product Marketing

Atmosphere

• Built information pipelines through API connectors to transfer data from Google Analytics and Salesforce into Domo, to produce dashboards and visualizations of real-time data for the C-Suite.  
• Collaborated with Marketing to monitor and optimize campaigns based on number of Marketing Qualified Leads (MQL), and sales response as measured by Sales Qualified Leads (SQL). 
• Analyzed product adoption by monitoring user data to identify user responses to ads and provide insights and visualizations for ad sales enablement and go-to-market (GTM) messaging. 
• Liaised with audience measurement consultant (Epicenter) to analyze audience numbers and multipliers.
• Created a near real-time visualization with alerts to monitor ad-proxy on the network for monetization.

Business Analyst

Springboard

• 400+ hours of hands-on course material, with 1:1 industry expert mentor oversight, and completion of 2 in-depth capstone projects. 
• Mastered skills in analyzing business problems, data analysis, presenting business insights to different stakeholders, SQL, Python and data visualization.

Springboard Data Analytics Career Track

Doctor Blossom

• Event Consultant for Wellness Event with 100+ online participants.
• Designed web presence for event and guide for participants.
• Owned, managed and optimized paid media campaigns to promote event.

Event Consultant

Desk Yogi

• Initiated and executed sales opportunities for wellness services provided to HR organizations within companies, securing WeWork as a client.
• Utilized understanding of HRIS systems and healthcare landscape for clients to optimize wellness program implementation for maximum employee engagement and reduction of healthcare expenses.

Sales Ambassador

Pandora

• Led all product training and marketing program planning (e.g., audience targeting, retargeting, behavioral lookalikes, sponsored listening, visual ad experience). 
• Initiated and conducted monthly product launch training for 400+ sales representatives, generating additional revenue in their first year of launching (Sponsored Listening: $100M+ in 2016; Retargeting: $60M+ in 2017).
• Partnered with Product Marketing to create print and digital collateral for sales.
• Conducted market and competitor analyses, identifying trends within the digital advertising ecosystem that support Pandora's value propositions, product features, and competitive advantages.
• Developed & distributed ad product training & marketing content in the form of one-sheets, videos, podcasts, and slides for monthly all-hands deck and quarterly ad product training.

Lead Product Enablement Manager

• Responsible for securing 50M+ in revenue and supporting 10 different sales reps with 100+ clients.
• Monitored campaign delivery via third party and internal ad serving systems for quality assurance/quality control and to ensure campaigns are running as contracted.
• Generated client campaign reports, analyzed the results using Excel Pivot Tables and presented insights to sales reps and clients.
• Project managed all aspects of ad campaigns while cross collaborating with sales, trafficking and design teams to improve ad pacing, delivery optimization, ad trafficking, reporting & ad design.

Campaign Manager

• Developed and managed all aspects of operations for health/wellness website start-up.
• Project manager for involvement with a national online cleansing event with Yoga Journal Magazine (Yoga Journal Fall Detox) which attracted 25,000+ participants.
• Helped to develop and execute a national online cleansing program & research study with Yoga International Magazine that had 10,000+ participants.
• E-newsletters: responsible for content, design and analysis to enhance marketing strategy.
• Developed a partnership with the online herbal supply company, Banyan Botanicals, to create co-branded Doctor Blossom products.
• Managed website content & users – using Joomla CRM System & HTML.

Director of Operations

LSA Associates, Inc.

• Served as executive assistant to Principal and administrative assistant to staff of twenty employees.
• Responsible for the accuracy of all project contracts and invoices.
• Created budget tables and accounting spreadsheets for project managers using Microsoft Excel.
• Assisted project managers in the creation of presentations and proposals.
• Responsible for proofreading the quality and accuracy of legal documents generated for clients.

Office Assistant

West Group Real Estate

• Scheduled client meetings, business activities and travel itineraries for CEO, brokers and agents 
• Functioned as West Group property manager, corresponding with clients and possible renters
• Launched Internet marketing campaign, updated website with content using HTML, and conducted Internet research to answer time-sensitive questions from CEO
• Responsible for all office details including light accounting, maintaining database of contacts, answering the switchboard telephone, writing business letters for staff and other administrative tasks

Office Manager

Product Marketing is both a science and an art and I love to work on both sides of the coin. The science nerd in me loves measuring KPIs with data and customer research while the artist in me loves storytelling through design and using creativity to explore the emotional drivers behind decision making. I pride myself on being an empathetic communicator with experience in the full stack of product marketing: customer and market research, persona development, positioning and messaging, competitive intel, go-to-market launches and sales enablement.

In my work, I use insights surfaced from market, customer and competitive research to create positioning and messaging for product and commercial teams so they can understand and articulate the value in their products to their clients. My past work experience in product marketing, data, sales enablement and operations in the industries of advertising, technology, health & wellness and entertainment have given me the experience and skills to launch a go-to-market strategy, create collateral to increase sales effectiveness and launch products in market.

taplio

The Battle

Dani Kellogg

Andrew Thomas 🏄‍♂️

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