ProductColab

Building an AI-augmented innovation ecosystem that helps founders, entrepreneurs, and small business owners navigate zero-to-one growth challenges through integrated consulting, educational content, and community knowledge sharing.

Focus areas: Authentic marketing strategy, AI-augmented content systems, brand development, technical marketing implementation, startup growth consulting

Co-Founder | Operating Partner | AI Acceleration, Systems & Marketing Infrastructure

ReadySetABA

Collaborates on strategic company direction, marketing initiatives, and go to market strategy for newly released services. Designed and developed our website from the ground up, incorporating no-code tools to manage processes and workflows. Contributes to content creation & video production.

Co-Founder | COO | Operations, Growth, Marketing

Wallaroo.AI

Fractional Head of Marketing

Product Marketing Alliance

Member of the PMA community, with 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors, and more, PMA's membership is a key for leveling up.

Pro+ Member

LeadIQ

Fractional Head of Product Marketing

Citeworthy Inc.

CastorDoc

- Founding Product Marketing: Defined and built the foundation of strategic product marketing at CastorDoc.

- Established foundational GTM framework**: Instituted a process with the Product team to ensure PMM is included in product discovery and spec processes, facilitating better product-market fit and go-to-market strategy.

- Founding Positioning & Messaging**: Created a foundational narrative around product offerings, highlighting the unique value proposition and differentiators to communicate with our target audience.

- Segmentation: Conducted win/loss analysis across all customers and deals to build comprehensive profiles of leading segments.

- Built Essential PMM Dashboards: Established the first product marketing metrics dashboard, providing visibility into key performance indicators like MQLs, SQLs, win rates, churn rates, and ROI.

- Sales Enablement and Documentation: Revamped the sales enablement assets and improved the process around product release notes, internal assets, and documentation to improve user experience, increase product adoption and win rates.

-Rebrand: Applied foundational positioning to website messaging and all rebrand assets, including development of brand identity.  

- Paired strategic thinking and creativity with a data-driven approach to deliver measurable outcomes for the business and foster a deeper understanding of our customers.

Founding Product Marketing Lead

Mode

Plan and manage GTM product launches across all tiers. Works directly with product teams to influence roadmap priorities and manage GTM releases.

Proposes and scopes core product marketing efforts, including market segment research and validation, messaging go-to-market strategy, and storytelling. Competitive research informing positioning and product strategy.

Cultivated key strategic partnerships with leaders across product and go-to-market teams to demonstrate the value of product marketing. 

Researched to build out customer personas, segmentation, and develop content tailored to customers throughout their lifecycle, to increase feature usage and grow customer organizations.

Product Marketing Manager

Knack.com

Highly collaborative, cross-functional role working with a no-code/low-code SaaS product as 3rd hire with acquisition. Coordinated with Leadership, Product, Success, Sales, Growth, and Data teams on a daily basis to drive customer education and product adoption. 

Focuses on using team and customer feedback alongside data driven insights to educate customers throughout the customer lifecycle on how Knack’s value can solve their pain points. This includes building and iterating on customer onboarding, reviewing new features and product updates for educational opportunities and copywriting needs, and creating content to support teams within Knack. 
Coordinated release milestones and messaging for all feature releases and product updates. Planned and created all customer messaging for product updates, through email, in-app messaging, social media promotional messaging, and video content. 

Leads educational initiatives such as managing the knowledge base, developer documentation and video library. Worked on strategic educational direction, defining organizational approaches and style guides defining audience profiles. Coordinated migrations and updates for the knowledge base and developer documentation to align with product overhauls. Participated in KnackCon user conferences in London and Chicago, joining teammates in running the conference and leading sessions for 50-100 person audiences.

Helps manage initiatives to build data driven insights in the company processes. Contributed to defining our foundational approach to data and baseline customer lifecycle reporting. Worked with initiates from building strategic approaches for data to building SQL reports. 

Coordinates and leads initiatives on the Growth team to drive strategy and create content collaborating directly with the Head of Marketing & Leadership. Creates content such as blogs, marketing copy, social media and videos. Reviews, edits and publishes content and manages content provided by content writers.

Product Marketing Lead 

Participated in shaping the company and building the Customer Success team as the 3rd company hire. Supported a wide audience of customers with varying business sizes and skill sets on a robust technical SaaS product through email, chat, and scheduled phone calls. Regularly adapted messaging to target the customer’s business size (ranging from solo entrepreneurs to enterprise customers) and the customer’s skill set (ranging from little-to-no technical knowledge to customers with extensive technical knowledge as developers). Focused on finding the teaching opportunity in each customer interaction and propagating customer insights throughout the company to relevant teams. Contributed to building out the Customer Success team by screening applications, running and joining interviews, onboarding and mentoring new hires. Managed weekly Customer Success meetings and led feedback sessions with teammates. 

Collaborated with other teams and projects outside of direct Customer Success, such as documentation, growth, and product. Assisted in building and maintaining the company’s original knowledge base and developer documentation. Managed knowledge base migrations for product updates and new features. Managed product translations for multiple languages and website updates with code commits to Client and Server. Managed emergency support requests triaging issues with engineers and communicating progress and next steps with the customer. Triaged product downtime on social media. Joined the Culture Committee by teammate nomination to help craft the first official set of Knack values.

3rd Hire: Customer Success | Marketing, Content & Documentation

Uber / ZeroChaos

Community Support Representative

Fractional Head of Product Marketing | Product Marketing Strategy

I've spent 10+ years working in technical B2B SaaS companies—from employee #3 stage through Series C. I've been lucky enough to work at companies that got acquired (Knack, Mode Analytics), which taught me a lot about what actually matters when you're building for the long haul.

What I do:
I build product marketing from scratch at technical companies where "product" actually means something in product marketing. My sweet spot is complex products—AI/ML infrastructure, data analytics, developer tools, workflow automation—where you need someone who can talk to engineers and then translate that into messaging that makes sense to buyers.

I've led marketing at places like Wallaroo AI (MLOps infrastructure) and LeadIQ (sales tech). I've also done foundational PMM work at early-stage startups still figuring out their positioning and GTM strategy. Turns out I'm drawn to the messy early stages—building frameworks, setting up processes, helping teams figure out what resonates.

What I've learned:
I care a lot about cross-functional collaboration between product, engineering, and go-to-market. Too many Product Marketers forget about the "Product" in their title. I actually like working with technical teams to shape what we're building, not just marketing what gets shipped.

I'm comfortable building with constraints. I've rebuilt marketing with little-to-no budget, launched products without big teams, and figured out how to move fast with what we have. Turns out constraints make you creative.

I've gotten pretty good at translating technical complexity. Whether it's ML model deployment, data governance, or gnarly integrations, I can take technical capabilities and turn them into narratives that resonate.

I have strategic and tactical range. I've led teams and worked solo. I've built integrated campaigns and shaped company-wide positioning. I can do the high-level strategy work and also just get stuff done.

Right now:
I'm running ProductColab, helping early-stage technical companies build their marketing foundations—positioning, GTM strategy, messaging, and the cross-functional bits that connect marketing with product.

Always happy to connect about opportunities at technical B2B companies building interesting products where product-market fit actually matters.

Dani Kellogg

Ellucian

Solutions Marketing Manager

Consultant (Solutions Marketing)

Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel, events, and unrivaled content unites more than 40,000 PMMs all over the world. Their mission is simple: to promote and elevate the role of product marketing.

Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.

Ambassador

Pro Member

Pathify

- Created AE and SDR campaigns generating $665,000 in pipeline during H1 2023 
- Worked cross-functionally with product and customer success, generating an all-time high 94% retention
- Strong positioning and messaging during webinars drove 47% of marketing-sourced opportunities 
- Owned new competitive campaigns, creating brand awareness while showcasing differentiators
- Partnered with sales to create enablement content across the entire customer journey

Senior Marketing Manager, Product and Content

Ivy.ai

- Spearheaded website re-brand with new positioning and messaging, leading to highest organic traffic month ever while improving year-over-year traffic by 30%
- Managed product launches of new offerings featuring best-in-class AI technology
- Created sales enablement content including case studies, playbooks, sales sequences and datasheets 
- Produced monthly webinar series that generated an average of 150 attendants (4x improvement over 2021)
- Developed and promoted website blog content and assets that grew top of funnel leads by 90% in the first year, and 480% in the second year
- Product marketing efforts influenced $600,000+ in revenue using SEO, paid acquisition, and email marketing

Product Marketing Lead

Marketing Manager

ForwardPMX

- Drove 30% boost in organic SEO traffic by managing and creating blog content, whitepapers, and webinars.
- Differentiated agency by identifying and filling gaps in content and sales collateral.
- Created, executed, and managed agency-wide case study creation process.
- Delivered accurate 2020 account target list by cleaning up bad and redundant data in Salesforce instance

Openpath Security Inc.

In this role, I handle all digital marketing responsibilities for Openpath including SEM, SEO, PPC, Paid Social, social media and content creation. I create weekly blog posts to showcase our thought leadership and drive search traffic.

TRUE

- Used account-based marketing strategies to land 3 of top 7 named accounts 
- Developed blog posts, pillar pages, and whitepapers to increase organic search traffic 71% in four months
- Handle preparation and logistics of all trade shows
- Assisted in launching brand with the creation of sales collateral, Powerpoint decks and creating messaging
- Executed demand generation strategy to earn 300 MQL’s through trade shows, SEM, paid social and SEO

LRG Marketing Communications Inc.

I was promoted from Social Media Manager in December of 2016. Created agency partnership with HubSpot and led digital team growth to $1.1 million in revenue, earning a Gold Partner honor. Over this period, I managed 10 clients and helped them reach their marketing objectives. I led a team of two digital marketers and a content writer to help grow clients in physical security organically through SEO, SEM and paid social programs.

I've also managed website re-designs using an agile project management methodology called Growth-Driven Design, a data-driven, iterative process to improve websites on a monthly basis. Websites were built using HubSpot's COS platform.

For the agency, I bring new ideas and trends to the forefront, helping the agency create cutting-edge service offerings to help bring in new business. I got LRG started as a HubSpot agency partner in December of 2016 and since then have seen us grow to becoming a Gold-tier partner.

I also developed content and campaigns to help LRG gain new business and utilize the website as a resource for potential prospects and clients through blog posts, whitepapers, tip sheets and studies. I contributed to each piece of digital new business that LRG receives by writing proposals, running discovery calls and assisting in the pitch process in any way that is asked of me.

Director of Digital Marketing

Angel's Envy

• Lead digital and social media strategy for Angel’s Envy
• Create content across all digital and social media channels
• Implement paid media strategies across Facebook and Twitter 
• Manage communities for ambassador program, Facebook, Twitter and Instagram
• Answer consumer emails as the face of the brand

Content & Project Manager

Walker Sands Communications

• Lead social media practice as strategic daily contact for clients
• Conduct brand audits to analyze messaging strategies across social channels
• Works with Account Directors to pitch new business proposals
• Create new service offerings for growing social media practice
• Provides POVs on trends within the social media industry

taplio

The Battle

Dani Kellogg

Adam Miller

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