Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

Institute of Directors (IoD)

I am delighted to be appointed as the IOD Essex Branch Ambassador for International Trade, and Im very much look forward to sharing my twenty-five plus years of knowledge and experience within the Private Banking, Wealth, and Finance sectors with my fellow members.
 
I am always happy to offer support and assist others in this complex but incredibly important, ever-changing arena.
 
For the past three years, I have been a member of the Institute of Directors (IOD) and cannot talk highly enough of how amazing it has been for me and how proud I am to now step up and represent the IOD as an ambassador in Essex, whilst continuing to undertake my role as Senior Partnerships Manager for Equals Money.

Our mission in Essex is to foster engagement and expand our community whilst connecting with current and aspiring Directors and Non-Executive Directors in the region.
 
If you are based in Essex and the East of England, I would be delighted to discuss the exciting opportunities and initiatives we have underway.
 
Please feel free to send me a message and let us explore how you can be part of our vibrant, growing community.

I am excited to work with the Essex and Suffolk IOD team alongside the wider East of England Region and participate in a variety of IOD events and to share experiences with new and existing members.

Institute of Directors Essex Ambassador for International Trade

Equals Money

Proactively managing and developing new and existing relationships/partnerships with businesses operating within the professional services, property, and financial services sectors alongside many others within the UHNW space.

Providing multiple currency solutions daily for Private Individuals, Corporates and Institutions via foreign exchange specialists historically helping clients save money, increase profits and managing currency risks

We combine global payments technology with currency expertise to help you manage your cashflow and expenses, simply and cost-effectively.

Equals Group PLC is an AlM-listed fintech that develops and sells scalable payment platforms to enable organisations and individuals to move and easily manage their money flows through payment and card products.

By managing and developing strategic partnerships we can ensure Equals Money solutions are promoted across our key market verticals.

Using the knowledge and understanding of the markets we identify customer needs and priorities and introduce financially viable solutions, so they are always offered best advice and excellent service.

I will interact with new partnerships and opportunities to enhance, develop, and grow the business, and our partners and affiliates businesses.

My commitment to deliver a great customer experience, favourable exchange rates and a first-class client service, results in long-term, successful relationships with our partners and affiliates. 

Please get in touch if you would like further information and if you are considering any international payments for you or your company.

Senior Partnership Manager

IoD East of England

I am delighted to be appointed as the IOD Suffolk Branch Ambassador for International Trade, and I very much look forward to sharing my twenty-five plus years of knowledge and experience within the Private Banking, Wealth, and Finance sectors with my fellow members.
 
I am always happy to offer support and assist others in this complex but incredibly important, ever-changing arena.
 
For the past three years, I have been a member of the Institute of Directors (IOD) and cannot talk highly enough of how amazing it has been for me and how proud I am to now step up and represent the IOD as an ambassador in Suffolk, whilst continuing to undertake my role as Senior Partnerships Manager for Equals Money.

Our mission in Suffolk is to foster engagement and expand our community whilst connecting with current and aspiring Directors and Non-Executive Directors in the region.
 
If you are based in Suffolk and the East of England, I would be delighted to discuss the exciting opportunities and initiatives we have underway.
 
Please feel free to send me a message and let us explore how you can be part of our vibrant, growing community.

I am excited to work with the Suffolk IOD team alongside the wider East of England Region and participate in a variety of IOD events and to share experiences with new and existing members.

Institute of Directors Suffolk Ambassador for International Trade

RJ Wealth Limited

RJ Wealth Limited is a Wealth Management Company based in the heart of London offering bespoke Tax Planning and Investment opportunities. Each client has a unique and individual financial circumstances.  

Managing your finances effectively can be a confusing business. The financial world is complex and making the right decisions for your future can seem a daunting prospect. No matter how complex your requirements, the service you will be introduced to will be reliable, professional and will form part of an ongoing Client-Advisor relationship that will evolve as your own circumstances change.

RJ Wealth Limited is an independent introducer to Boutique Investment and Specialist Tax Planning to the whole of the UK.  Our tax specialists can advise you on the numerous ways you may be able to structure your finances so as to limit your liabilities in the areas of Income Tax, Capital Gains and Inheritance Taxes. The tax specialists will work alongside your current advisers, assisting them with the specialist planning available throughout the marketplace which will help you achieve your financial goals sooner.

RJ Wealth believes in forming long-term personal relationships with our clients.  We take the time to gain a thorough understanding of each individual’s requirements. This means our clients will be introduced to solutions which meet both current and future Financial and Tax needs.

Clearview FX

Proactively managing and developing new and existing relationships/partnerships with businesses operating within the professional services, property, and financial services sectors alongside many others within the UHNW space.

Head of Global Partnerships

Halo Financial Ltd

Providing multiple currency solutions daily for Private Individuals, Corporates and Institutions via foreign exchange specialists historically helping clients save money, increase profits and managing currency risks

Proactively managing and developing new and existing relationships/partnerships with businesses operating within the professional services, property, and financial services sectors alongside many others within the UHNW space.

Using the knowledge and understanding of the markets we identify customer needs and priorities and introduce financially viable solutions, so they are always offered best advice and excellent service.

We interact with new partnerships and opportunities to enhance, develop, and grow the business, and our partners and affiliates businesses.

Our commitment to deliver a great customer experience, favourable exchange rates and a first-class client service, results in long-term, successful relationships with our partners and affiliates. 

Managing your finances effectively can be a confusing business. The financial world is complex and making the right decisions for your future can seem a daunting prospect. 

So, no matter how simple or complex your requirements, the service you will be introduced to will be reliable, professional and will form part of an ongoing Client-Advisor relationship that will evolve as your own circumstances change.

If you are looking to pay overseas suppliers, invest abroad, pay salaries, pensions or bills abroad, or repatriate overseas revenues, Halo Financial is a business you can trust. 

We have a network of strategic partners and affiliates with a difference. Our trusted partners are made up of genuine experts in their field, in all the areas where we can really make a difference to our clients. 

Please get in touch if you would like further information and if you are considering any international payments for you or your company.

Business Development Manager

Proactively managing and developing new and existing relationships/partnerships with businesses operating within the professional services, property, and financial services sectors alongside many others within the UHNW space.

Using the knowledge and understanding of the markets we identify customer needs and priorities and introduce financially viable solutions, so they are always offered best advice and excellent service.

We interact with new partnerships and opportunities to enhance, develop, and grow the business, and our partners and affiliates businesses.

Our commitment to deliver a great customer experience, favourable exchange rates and a first-class client service, results in long-term, successful relationships with our partners and affiliates. 

Managing your finances effectively can be a confusing business. The financial world is complex and making the right decisions for your future can seem a daunting prospect.  

So, no matter how simple or complex your requirements, the service you will be introduced to will be reliable, professional and will form part of an ongoing Client-Advisor relationship that will evolve as your own circumstances change.

If you are looking to pay overseas suppliers, invest abroad, pay salaries, pensions or bills abroad, or repatriate overseas revenues, Halo Financial is a business you can trust. 

We have a network of strategic partners and affiliates with a difference. Our trusted partners are made up of genuine experts in their field, in all the areas where we can really make a difference to our clients. 

Please get in touch if you would like further information and if you are considering any international payments for you or your company. 

We can work together to make your life easier. 

https://www.halofinancial.com/

https://www.halofinancial.com/partner-with-us

https://www.halofinancial.com/partner-with-us/financial-partners

https://www.halofinancial.com/partner-with-us/legal-partners

Business Development Executive

Totus Capital Ltd --see Totus IFA

Role involves personal one to one interaction with a portfolio High Net worth Client’s helping them arrange their financial circumstances.  Using my knowledge from my qualifications through a fact find we are able to gain a full understanding of a client’s current circumstances and ascertain their attitude to risk.  I then introduce these clients where there are specific needs to the specialist advice team around retirement planning, Tax efficient investments and creating and offering an array of protection policies protecting large levels of clients debts.

Customer Relationship Manager

Royal Bank of Scotland

Role involves personal one to one fact find of High Net worth Client’s financial arrangements.  Using my knowledge from my qualifications I ascertain a client’s attitude to risk.  I then use my understanding of the markets to identify, advise and recommend financially viable solutions.  The advice centres around retirement planning, Tax efficient investments and creating and offering an array of protection policies protecting large levels of clients debts.

Senior Private Financial Advisor

Drummonds Private Bank

Role was to proactively manage and develop a portfolio of 550 high net value customers, using knowledge, skill, service and close working relationships to achieve and exceeded objectives for sales and Capital and Income growth.
By using knowledge and understanding of the market had to identify and advise how to improve their financial needs. I managed complex credit lending, bridging facilities and Tax break lending.

Senior Relationship Manager

The Royal Bank of Scotland

Member of the sales team with challenging personal targets developing my customer services skills and knowledge of banking products and services.  
Conduct structured sales interviews, identifying customer needs and priorities so they are always offered best advice and excellent service, for a range of customers including Personal and Business clients.

Customer Advisor

Providing multiple currency solutions daily for Private Individuals, Corporates and Institutions via foreign exchange specialists historically helping clients save money, increase profits and managing currency risks

Business professionals need foreign exchange services and solutions that can help them mitigate currency risk and assist grow their business.

I can offer you access to services and solutions that are easy to understand and help customers make informed business decisions. 

I want to help your business grow in the best way possible by doing what we do every day using our knowledge and skillset to protect revenues and profit margins, whilst helping your business trade successfully across borders, and grow with confidence.

Clients want to be given reliable and price conscious currency exchange. 

My clients love using award winning service and fantastic cost saving exchange rates. 

I know the level of service my clients expect and my goal is to deliver an exceptional experience to every customer, every time. 

With in-excess of 25 years experience within the Wealth, Banking and Finance industry it has provided me with a vast varied network built on long term relationships and a valuable reputation.  

Currently I'm proactively managing and developing new and existing relationships with partners and businesses operating within the professional services, property, and financial services sectors that require to transfer funds cross boarders.  

I'm a serial networker who is always looking to enhance, develop and grow the business alongside our current partner's and affiliate's businesses.  My commitment is to continue delivering a successful customer experience, favourable exchange rates and a first-class client service, resulting in continued long-term, successful relationships . 

I put a huge amount of passion into everything I undertake. I grow as a person and work extremely hard to further enhance the environment I work in. I am keen to learn new skills in order to improve my existing knowledge and competencies whereby my aim is to give ALL clients the best possible advice and high standards.

I have excellent problem solving, prioritising and organisational skills, complemented by the capacity to cope with uncertainty, all of which I believe are vital in the workplace today. It is paramount I meet tight guidelines and follow strict Compliant FCA Regulations .

I look forward to discussing potential synergies and benefits moving forwards +44 (0) 797 157 2495

taplio

The Battle

Daryl D'Cruz

Richard Johnston

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?