Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

Nimbus

Founder & CEO

Culturalley

✅ Customer Insights
✅ Optimizing sales operations and CRM implementation for growth
✅ Reducing churn and retention 
✅ Streamlining SaaS metrics and revenue operations

Chief Executive Officer

Cisco

✅ Built AI products and GTM roadmaps for the SaaS portfolio.
✅ Reduced churn for the SaaS portfolio by implementing a tailored statistical algorithm for customer health score and streamlining CX processes.
✅ Built and facilitated the execution of a go-to-market partnership with SAP and channel partners that includes a $50M shared pipeline, revenue targets, and joint marketing initiatives. 
✅ Generated a pipeline of 20,000 target customer expansion opportunities for AppDynamics Cloud based on market intelligence, cloud propensity, and AI lead-scoring mechanisms, resulting in an $80M uplift in ARR.
✅ Built and facilitated cross-selling, joint-selling, and up-selling opportunities by aligning 15 CROs across the SaaS portfolio, resulting in a 40%  increase in deal sizes and a faster sales cycle. 
✅ Led sales enablement and value realization initiatives to improve the sales cycle using Generative AI solutions for SDRs and business value consultants.

CDAO Head of AI Product Management Growth & Strategy SaaS Data & Insights

SweatPals

Investor & Advisor

Data Literacy Foundation

At The Data Literacy Foundation, we believe in enabling organizations with data literacy. We connect leaders with our international network of open-hearted data experts who are passionate about enabling each other with an understanding of the complex challenges of today’s world.

Founder

University of Amsterdam - Amsterdam Business School

Invited Guest Lecturer (MBA)

Antler

Resident at Antler Venture Capital backed Accelerator.

Founder Resident

Axis Group

Acted as a mini-CEO, transforming all functions from revenue growth to human resources.
✅ Spearheaded a new Digital Transformation practice and quickly expanded the opportunities for the practice by 100x.
✅ Exceeded sales goals by 5x by establishing and curating strategic partnerships with several Fortune 1000 companies. 
✅ Quickly transformed 90% of the revenue by re-designing the company’s business model to recurring revenue. 
✅ Trusted advisor to chief officers at several Fortune 500 including but not limited to Cisco, Paypal, Starbucks, Regeneron, and HARMAN.
✅ Increased adoption of analytics by 𝟳𝟬𝟬% at multiple Fortune 1000 companies by implementing the Analytics Enablement framework.
✅ Increased company’s evaluation by 𝟴𝘅 by innovating and scaling two new SaaS platforms.
✅ Oversaw all aspects of Helix, the 1st analytics enablement platform, development, go-to-market, partner relationships, marketing, contract negotiations, and overall sales.
✅ Accelerated the sales cycle by 𝟯𝟬𝟬% by establishing sales enablement and developing data-driven sales strategies.
✅ Developed go-to-market strategies and managed multiple lines of business.
🏆 Award-winning leadership in analytics for elevating data culture and scaling data literacy.

VP of Digital Transformation Consulting & Product Growth

ELITechGroup

Established the Analytics and Business Intelligence practice to make all levels of the organization Data-Driven and outcome-driven (growth opportunities to support strategic objectives). Developed new insights and presented key market data to capitalize on primary care opportunities.

✅ Optimized sales processes and services by establishing business intelligence strategies and tools to implement actionable insights gathered from analyzing internal and external data sources, tracked sales activities and identified qualified leads
✅ Defined KPIs and developed analytical tools for consultants and sales teams to assist statistical quality control processes and finding new leads by leveraging mobile-friendly solutions.
✅ Increased sales and generated 30% online traffic.

Global Head of Business Intelligence & Analytics

MLeads

Head of Growth & Strategy

C-suite AI and Analytics advisor at Paypal, CSL Behring, T-Mobile, Lenovo, Expedia, Regeneron, Samsung, and BorgWarner, ...
I build high-performing teams with people-centric solutions to enable every employee to reach their highest potential.
𝗔 𝘀𝗲𝗮𝘀𝗼𝗻𝗲𝗱 commercial and product 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗼𝘃𝗲𝗻 𝗿𝗲𝗰𝗼𝗿𝗱 𝗼𝗳 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝗿𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗙𝗼𝗿𝘁𝘂𝗻𝗲 𝟭𝟬𝟬𝟬 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀. 𝗜 𝗮𝗺 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿 𝘀𝗺𝗮𝘀𝗵𝗶𝗻𝗴 𝘀𝗶𝗹𝗼𝘀, 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗵𝗮𝗼𝘀, 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴. 

𝘖𝘷𝘦𝘳 70% 𝘰𝘧 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴 𝘧𝘢𝘪𝘭 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘪𝘮𝘱𝘢𝘤𝘵, 𝘰𝘧𝘵𝘦𝘯 𝘦𝘯𝘥𝘪𝘯𝘨 𝘶𝘱 𝘪𝘯 𝘸𝘩𝘢𝘵 ı 𝘤𝘢𝘭𝘭 𝘢 "𝘗𝘳𝘰𝘰𝘧 𝘰𝘧 𝘊𝘰𝘯𝘤𝘦𝘱𝘵 𝘎𝘳𝘢𝘷𝘦𝘺𝘢𝘳𝘥."


My power is in enabling the enablers:
👉🏼 𝗕𝘂𝗶𝗹𝗱 𝗮𝗻 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺.
👉🏼 𝗧𝗲𝗮𝗰𝗵 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗳𝗹𝗼𝘂𝗿𝗶𝘀𝗵.
👉🏼 𝗠𝗲𝗮𝘀𝘂𝗿𝗲. 𝗜𝘁𝗲𝗿𝗮𝘁𝗲. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲.
 
✔  Established “𝗦𝗮𝗮𝗦 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 at Cisco to reach $𝟮𝟲𝗕 in revenue in 2023.
✔  𝗗𝗲-𝗿𝗶𝘀𝗸𝗲𝗱 $100M 𝗶𝗻 𝗔𝗥𝗥
✔ 𝟭𝟲𝘅 𝗳𝗮𝘀𝘁𝗲𝗿 𝘀𝗽𝗲𝗲𝗱-𝘁𝗼-𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. 
✔  𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻
✔  𝟰𝘅 𝗺𝗼𝗿𝗲 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
✔  𝘀𝗮𝘃𝗲𝗱 $𝟲𝟬𝗠 𝘪𝘯 𝘴𝘶𝘱𝘱𝘭𝘺 𝘤𝘩𝘢𝘪𝘯 𝘢𝘯𝘥 𝘧𝘪𝘯𝘢𝘯𝘤𝘦 𝘥𝘶𝘳𝘪𝘯𝘨 𝘊𝘰𝘷𝘪𝘥-19
🏆  Analytics Top 50: Award-winning leadership in analytics for elevating data culture and scaling data literacy

🧑‍💻 2x SaaS platform founder
🚀  Startup advisor
🧑‍🏫   Invited guest lecturer at 𝘼𝙢𝙨𝙩𝙚𝙧𝙙𝙖𝙢 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙎𝙘𝙝𝙤𝙤𝙡
🧘 Breath of Leadership wellness insights
🙏🏻  Founder at Data Literacy Foundation
🎙️  My Podcast and Vlog  DataLiterates.com
📚  Author 
🐝  The pioneer of Analytics Enablement
📣  Speaker at industry conferences

taplio

The Battle

Daryl D'Cruz

Milad Toliyati

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