Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

Daryl D'Cruz

Matthew Bushen Digital Ltd - Web Development & SEO

As Business and Operations Manager with a strong SEO & development skillset, I undertake the following responsibilities:

• Overseeing the operations of the company, including sales, marketing, and finance, legal and ensuring profitability targets are met.

• Developing and implementing effective marketing and sales strategies to increase revenue and grow the business.

• Building and maintaining positive relationships with clients, stakeholders, and partners, and analysing market trends to stay ahead of the competition.

• Acquiring new clients, delivering projects, managing client accounts, and ensuring team wellbeing.

• Identifying new business opportunities in the SEO field and providing thought leadership through publishing articles, giving presentations, and participating in industry events.

• Handling over 100 client accounts and project management of teams up to 10 people, ensuring timely and high-quality delivery of projects within budget.

• Ensuring that client websites are accessible and functioning correctly through hosting, server and CMS maintenance.

• Developing and implementing effective SEO strategies for clients, identifying and targeting profitable keywords, and creating content strategies to support them.

• Analysing and monitoring website traffic, rankings, and other key SEO metrics to ensure optimal campaign results.

• Conducting website audits to identify technical SEO issues that could impact website performance and recommending solutions to address them.

• Managing relationships with external partners and contractors to execute SEO campaigns and report on campaign results to clients and stakeholders.

My experience highlights essential skills and expertise required to run an online agency, such as strategic planning, technical expertise, budget management, team leadership, client management, and industry thought leadership.

Business and Operations Manager

SA-Twelve Group

3 month contract to create a new website within the Security and Industrial Cleaning Industry.

https://sa-twelve.com

Highlights - 
Creating a professional website to the customers requirements
Creation of animated logos (preview on home page)
Creation of Animated "about us" Video (preview on homepage) 

We thoroughly enjoyed working with SA-Twelve and continue to help with adding website content and lead generation strategies.

Web Development Specialist

Elite ECUs

3 month contract to build a highly converting website.

https://eliteecus.co.uk

Highlights - 
Working closely with the client to achieve industry readiness
Setting up fast and secure hosting
Creation of company logos and favicons

Learn more about this project here - https://matthewbushen.com/elite-ecus-design-and-development-of-website/

Dŵr Cymru Welsh Water

Principal Accountabilities

- Working to successfully deliver the Operational lean implementation across the regions.

- Liaise with the local in-house team tasked to assist with delivery of Operating Lean through a pre-determined program these individuals will visit sites. By identification of craft and operational resource that can be allocated for periods to facilitate the program of work on site. You will ensure reviews of all and existing work distributed by the Work Planning team and creating new or amended task lists following your site visit. You will need to ensure these are entered in the SAP / AGA system on completion of each site

- Through data gathering and audit following visits to site with Production Technicians and the Craft employees – it is expected that the Lean Technician will also use their existing operational knowledge in the analysis of this data and influence the output.

- Data gathering is in a form of spreadsheet templates which they will be required to populate following site visits for analysis, producing outputs for change.

- Re-design, as required any issues highlighted from the Lean study following data gathering and through analysis of this data. They will work with the area co-ordinators with identification of improvements and resolution of required actions.

- Identifying, reporting and resolving shortfalls in process operations, you will also ensure the continuous improvements of the sites in line with Lean principles and be proactive in your approach;

- You will work with the Operating Lean processes, ensuring they are adhered to across Production. You will work as part of a team, identify any issues with conformity to all current company policies and procedures as they are updated and amended. Escalating any issues or challenges to current policies and procedures to the Operating Lean Manager.

Operating Lean Technician

To undertake Installation and maintenance of a wide range of mechanical plant and equipment used in the supply of potable water to DCWW customers, ensuring the supply is maintained within water quality parameters and with minimal downtime/disruption to customers under cost, quality and time constraints.
Interpretations of engineering drawings / schematics ensuring correct tolerances and fits and process capabilities.
Restocking of materials and Liaison with various departments including Electrical and Instrument Maintenance Teams, Production Operatives, Network Inspectors and the Capital Team, ensuring all maintenance activities, breakdowns and new installations are implemented effectively and efficiently with the minimum disruption to the treatment and supply processes.

Maintenance Technician

Accomplished SEO & Conversion rate optimisation Expert, I specialise in creating visually appealing websites that also optimise business processes, cut labour costs, and increase profit margins. With over 8 years of experience in web development and marketing, I have honed my skills in problem-solving, continuous improvement, and real-world issue resolution. 

Additional experience managing and implementing Lean Six Sigma with Blue Chip companies, I possess a unique understanding of process operations and the challenges faced by big businesses. This experience has provided me with the skills necessary to help grow my clients' businesses by improving their processes and operations, increasing efficiency, and ultimately improving their bottom line. By leveraging my expertise in SEO and conversion, I can also drive more traffic to their websites, increase their online visibility, and ultimately help them reach new customers and grow their business.

My clients rate my work highly, and I welcome you to contact me to schedule a call to learn more about how I can help you optimise your website and business processes.

taplio

The Battle

Daryl D'Cruz

Matthew Bushen

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